Berenice
Berenice is a French women's ready-to-wear fashion brand founded in 2004 and headquartered in Paris, selling dresses, tops, knitwear, bottoms, outerwear, and accessories through owned e-commerce sites and physical stores across France, the UK, Spain, and Switzerland.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Berenice does
Berenice is a French women's ready-to-wear fashion brand founded in 2004 and headquartered in Paris, operating a direct-to-consumer model across owned e-commerce and physical retail stores. The brand runs localized websites for France, UK, Spain, and Switzerland with multi-language and multi-currency (EUR) support, and distributes through physical store locations in those markets. Its assortment spans dresses, shirts and blouses, T-shirts and tops, knitwear and sweatshirts, skirts and shorts, trousers and jeans, jackets and coats, plus accessories (shoes, bags, hats, scarves, scrunchies, socks), with price points ranging from approximately €37.50 for entry items to €345 for premium outerwear. The product aesthetic emphasizes feminine details — embroidery, broderie anglaise, lace, ruffles, and floral prints — presented through seasonal lookbooks (current: SS26) and supported by tiered promotions of up to -70%, free pick-up delivery above €150, and Alma 3x installment payment from €200.
The company monetizes through one-time purchases of apparel, accessories, and pre-owned items sold via its 'Berenice Seconde Main' resale program. Underlying technology is a conventional e-commerce platform with localized storefronts; no proprietary AI or ML capabilities are disclosed. Marketing relies on organic social (Instagram, Facebook, TikTok, LinkedIn), seasonal lookbook content, an email newsletter with a -10% first-order incentive, and a customer/influencer UGC program branded as 'Berenice Girls.' Headcount is reported at 101-250, and no parent company, VC backing, public listing, M&A, or external funding rounds are disclosed in the source data.
Customer base is a single horizontal persona: women seeking Parisian-inspired, contemporary ready-to-wear with quality craftsmanship, served through both digital and physical channels. Customer count, revenue figures, ownership structure, and management team are not publicly disclosed, limiting external visibility into the company's financial scale and strategic ownership posture.
Berenice firmographics
Firmographics- Name
- Berenice
- Legal name
- Berenice
- Website
- https://berenice.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Berenice is a French women's ready-to-wear fashion brand founded in 2004 and headquartered in Paris, selling dresses, tops, knitwear, bottoms, outerwear, and accessories through owned e-commerce sites and physical stores across France, the UK, Spain, and Switzerland.
- Ownership category
- akta.pro rank
Where Berenice is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Berenice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Apparel Sales: Direct sale of women's ready-to-wear fashion including dresses, shirts, tops, knitwear, skirts, shorts, trousers, jeans, jackets, coats, and accessories. One-time product purchases through e-commerce and physical retail stores.
- Second-hand clothing: Berenice seconde-main section offering pre-owned Berenice clothing items for sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price ready-to-wear clothing |
| Transaction based/ take rate | Pay-as-you-go | Sale/clearance items |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Berenice product offering
Product offeringCore offering
Berenice designs and sells women's ready-to-wear apparel and accessories — including dresses, blouses, T-shirts, tops, knitwear, skirts, shorts, trousers, jeans, jackets, coats, and accessories such as shoes, bags, hats, scarves, scrunchies, and socks — directly to consumers through its own e-commerce sites and physical boutiques in France, the UK, and Spain. It also resells pre-owned Berenice items through its "Seconde Main" second-hand program and runs seasonal lookbooks and promotional sales.
Product overview
Berenice is a women's fashion brand offering a comprehensive ready-to-wear clothing collection. The core product portfolio includes dresses (Robes), shirts and blouses (Chemises & Blouses), T-shirts and tops, knitwear (Pulls & Sweats), skirts and shorts (Jupes & Shorts), trousers and jeans (Pantalons & Jeans), and jackets and coats (Vestes & Manteaux). The brand also offers accessories including shoes, bags, hats, scarves, scrunchies, and socks. Berenice operates a sustainability initiative through its 'Seconde Main' (Second Hand) pre-owned clothing program. The brand maintains an active seasonal lookbook (currently SS26) and runs promotional sales with discounts up to 70%. The company serves customers across France, the UK, and Spain through multi-language storefronts.
Differentiator
Problem solved
Functional benefit
Products and services
- Prêt-à-Porter (Ready-to-Wear) collection Core women's ready-to-wear line offering dresses, shirts, blouses, T-shirts, tops, knitwear, skirts, shorts, trousers, jeans, jackets, and coats, available in sizes XS to XL (34–42) for individual women consumers across France, UK, and Spain.
- Robes (Dresses) Women's dress line in midi to long lengths with floral prints, lace, and embroidered designs, priced roughly €162–€275, for individual women consumers.
- Chemises & Blouses (Shirts & Blouses) Women's shirts and blouses in white, blue, yellow, and patterned designs featuring embroidery details, priced roughly €82–€295, for individual women consumers.
- T-Shirts & Tops Women's T-shirts and tops in round-neck, V-neck, and sleeveless styles with embroidery, lace, and strass embellishments, priced roughly €42–€175, for individual women consumers.
- Pulls & Sweats (Knitwear & Sweaters) Women's knitwear including cardigans, pullovers, and sweatshirts with embroidery, hooded designs, and bandana prints, priced roughly €72–€171, for individual women consumers.
- Jupes & Shorts (Skirts & Shorts) Women's skirts and shorts in lace, embroidered, and denim styles across mini to midi lengths, for individual women consumers.
- Pantalons & Jeans (Trousers & Jeans) Women's trousers and jeans in wide leg, balloon, cargo, flare, and straight cuts with embellishments, priced roughly €100–€285, for individual women consumers.
- Vestes & Manteaux (Jackets & Coats) Women's jackets and coats including denim jackets, blazers, vests with removable capes, and lace designs, priced roughly €132–€345, for individual women consumers.
- Accessoires (Accessories) Women's accessories including shoes, bags, key rings, hats, scarves, scrunchies, and socks, complementing the ready-to-wear collections, for individual women consumers.
- Berenice Seconde Main (Second Hand) Pre-owned Berenice clothing items offered for resale, promoting sustainable fashion, available to individual women consumers across the French, UK, and Spanish storefronts.
Companies that use Berenice
Customer profileSegments1 record
Ideal customer profiles1 record
Berenice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Berenice partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Berenice competitors and assessment
Company assessmentDirect peers
- IKKS: French women's fashion brand with comparable pricing structure and multi-channel distribution across France and select European markets.
- Sandro Paris: French contemporary women's fashion brand with similar price positioning, multi-country presence, and Parisian design DNA. Overlaps directly with Berenice across dresses, blouses, knitwear, and outerwear.
- Maje: French contemporary women's fashion brand operating at a similar mid-to-premium price band with multi-country retail and e-commerce presence. Directly comparable in product mix (dresses, knitwear, separates) and Parisian design heritage.
- Ba&sh: French women's contemporary fashion brand selling dresses, knitwear, and accessories with comparable price points. Closely aligned with Berenice on aesthetic positioning and DTC-plus-retail distribution model.
- The Kooples: French contemporary fashion brand with shared French heritage, multi-country footprint, and similar ready-to-wear price positioning for women's collections.
- Comptoir des Cotonniers: French women's ready-to-wear brand with similar French heritage, comparable price tier, and multi-channel European retail presence.
- Sézane: French women's fashion brand with similar price range, Parisian aesthetic, and emotional-design focus (lace, embroidery, florals). Comparable on DTC-first model with select physical stores and international shipping.
Broad incumbents
- Promod: French mass-market women's fashion retailer with multi-channel European presence. Operates at a more accessible price point than Berenice but overlapping customer base and product categories.
- COS: Global contemporary fashion brand under H&M group offering women's ready-to-wear at similar style-led positioning. Larger scale and broader geographic reach make it a comparable incumbent rather than direct competitor.
Emerging players
- Rouje: French women's fashion brand with comparable Parisian feminine aesthetic and DTC-led model. Smaller scale and more digitally native but overlaps on category and price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Berenice social profiles
Digital presenceBerenice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berenice leadership team
Management profileNumber of profiles
Berenice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berenice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berenice
What does Berenice do?
Berenice designs and sells women's ready-to-wear apparel and accessories — including dresses, blouses, T-shirts, tops, knitwear, skirts, shorts, trousers, jeans, jackets, coats, and accessories such as shoes, bags, hats, scarves, scrunchies, and socks — directly to consumers through its own e-commerce sites and physical boutiques in France, the UK, and Spain. It also resells pre-owned Berenice items through its "Seconde Main" second-hand program and runs seasonal lookbooks and promotional sales.
Is Berenice a public or private company?
Berenice is a private company. It is classified as unknown and is currently operating.
When was Berenice founded?
Berenice was founded in 2004. It employs 101 to 250 people.
Where is Berenice based?
Berenice is headquartered in Paris, France, in the Europe region.
How does Berenice make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are second-hand clothing.
Who are Berenice's main competitors?
Direct peers on record are IKKS, Sandro Paris, Maje, Ba&sh, The Kooples, Comptoir des Cotonniers and Sézane. Broad incumbents are Promod and COS. Rouje is listed as an emerging player.
Does Berenice have an API?
No public API is recorded for Berenice.