What The Way Home does

The Way Home is a New Zealand-owned creative services company, founded in 2015 by brothers Nick and Aaron Dol, that produces premium marketing content for the real estate industry. It is headquartered at 30 Somme Road, Upper Hutt (Trentham), on the New Zealand Campus of Innovation and Sport, and operates exclusively within the Wellington region. The firm is 100% New Zealand owned and operated, privately held with no disclosed external institutional funding.

The company's core offerings span five categories: photography tours (Basic, Premium, Prestige, Twilight, and Aerial-only), videography (Short & Sweet, Grand, Prestige, and Commercial video tours), virtual tours using licensed 3D Matterport scanning with accompanying 2D and 3D floor plans, social media content (add-on social photos and vertical highlight reels), and recurring Social Subscription packages. Underlying technology is professional-grade photo, video, and drone capture, plus the third-party Matterport platform for 3D scanning and immersive virtual tours. A multi-disciplinary in-house team of approximately nine named roles covers photography, videography, drone piloting, 3D scanning, editing, and social media management.

The business model is predominantly transactional with a recurring layer. One-time fees range from NZD 290 (Basic Photo Tour) up to NZD 1,690 (All-Inclusive Package) and NZD 1,500 (Prestige/Commercial Video Tour), with re-licensing available at 50% of original cost. Monthly Social Subscriptions range from NZD 1,090 to NZD 2,990. Pricing is published and bookings are processed through the Ubookr online platform, with services booked separately. Customer concentration is entirely within Wellington-region real estate agents and agencies, including named relationships with Sotheby's International Realty, Harcourts, Bayleys, Ray White, and Professionals; growth is driven primarily by word-of-mouth referrals and agency partnerships.

Name

The Way Home

Legal name

The Way Home

Website

https://thewayhome.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Way Home is a New Zealand-owned creative services firm, founded in 2015, that produces premium real estate marketing content including photography, videography, 3D Matterport virtual tours, and social media packages for agents and agencies across the Wellington region.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Photography Services: One-time fees for photo tours including Basic ($290), Premium ($390), Prestige ($690), Twilight ($380), and Aerial Only ($290). Each tier offers different numbers of premium photos and add-on options.
2. Videography Services: One-time fees for video tours including Short & Sweet ($690), Grand ($890), Prestige ($1,500), and Commercial ($1,500). Prices vary based on video length and production quality.
3. Virtual Tour Services: One-time fees for 3D Matterport tours ($350), 2D floor plans ($280), and 3D floor plans ($380). Additional fees apply for larger properties and extended campaign durations.
4. Social Subscription: Monthly subscription packages for ongoing social media content: Basic ($1,090/month), Standard ($1,990/month), and Pro ($2,990/month). Includes filming sessions, video production, content scheduling, and analytics reporting.
5. Package Deals: Bundled pricing for multiple services: Photo & Video Duo starting at $990, and All-Inclusive package at $1,690 combining photo, video, aerial, virtual tour, floor plan, and social content.
6. Licensing and Re-licensing: One-time limited license for content use on marketing campaigns. Re-licensing available at 50% of original cost for content used by another agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Way Home produces premium real estate marketing content for real estate agents, agencies, developers, and homeowners in the Wellington region of New Zealand. Core deliverables include professional photo tours (Basic, Premium, Prestige, Twilight, and Aerial-only), video tours (Short & Sweet, Grand, Prestige, Commercial), 3D Matterport virtual tours, 2D and 3D floor plans, social media content, and recurring social subscription packages. Services are booked separately through the Ubookr online booking platform and delivered on-site by a specialized team of photographers, videographers, drone pilots, 3D technicians, and editors, with re-licensing options available at 50% of the original fee.

Product overview

The Way Home is a creative real estate marketing company offering a comprehensive suite of premium content services. The core offerings consist of photography (Basic, Premium, Prestige, Twilight, and Aerial-only photo tours), videography (Short & Sweet, Grand, Prestige, and Commercial video tours), and virtual tours (3D Matterport tours, 2D Floor Plans, and 3D Floor Plans). The company also provides social media content services including add-on Social Photos and Vertical Highlight Reels, as well as recurring Social Subscription packages (Basic, Standard, Pro). Additional offerings include professional portraits, agent profile videos, customer testimonial videos, and auction videos. Package deals combine photography, videography, and virtual tour services for bundled pricing. The All-Inclusive package represents the most comprehensive offering, combining multiple service types into a single solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Photo Tours

Quantifiable outcome

• 3pm next day delivery for daylight photography shoots
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UbookrcoreTechnology or IntegrationUbookr is the online booking platform used by The Way Home for scheduling and managing customer appointments. Customers book services through this third-party booking system.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Capturely: Real estate photo enhancement and marketing services company serving agents and brokerages. Comparable in target customer and outsourced marketing content focus, with overlap on listing photography and virtual tour deliverables.
• PhotoUp: Real estate marketing services provider offering photo editing, virtual staging, floor plans, virtual tours and photographer matching. Directly comparable in customer (agents/brokers) and bundled-service model, with broader geographic reach than The Way Home.
• BoxBrownie: Globally focused real estate marketing services company offering photo editing, virtual staging, floor plans and virtual tours. Closely comparable to The Way Home in terms of service mix and target customer (real estate agents), though it primarily sells post-production rather than on-site capture.

Broad incumbents

• Matterport: Public company that provides the 3D scanning technology and platform The Way Home uses for its Matterport virtual tours. Comparable as the underlying technology layer for premium 3D real estate content and a much broader incumbent offering capture, hosting and digital twin services.
• Zillow: US-listed real estate marketplace that operates Zillow 3D Home, an in-house 3D tour capture and hosting product. Relevant as a broad incumbent that is bringing listing-content capabilities in-house, competing at the platform layer rather than the local-services layer.

Emerging players

• Kuula: Cloud-hosted 3D and 360° virtual tour platform used by real estate photographers worldwide. Comparable as an alternative technology solution for delivering virtual property tours, an offering The Way Home packages into its service menu.
• EyeSpy360: Virtual tour software platform offering 3D, 360° and floor plan products for real estate. Directly comparable to The Way Home's 3D and floor plan services at the technology layer, with adoption by agents and photographers globally.
• iGUIDE: Provider of 3D tour and floor plan technology specifically designed for real estate listings. Comparable to The Way Home's virtual tour offering as an alternative technology stack that competing photographers and agencies can adopt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thewayhomenz
• YouTubeyoutube.com/thewayhome
• LinkedInlinkedin.com/company/the-way-home-realestate
• Instagraminstagram.com/thewayhomenz
• Facebookfacebook.com/thewayhome.co.nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Way Home