Ubookr
Ubookr is a Sydney-based SaaS platform founded in 2013 that provides real-time online booking, scheduling, digital asset delivery, and invoicing for mobile service businesses, primarily real estate photographers, drone operators, pool inspectors, and real estate agencies in Australia and the US.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ubookr does
Ubookr is a Sydney-based, privately held SaaS company founded in 2013 by property photographer Cameron Curdie. The company operates a cloud-based booking and business management platform designed for mobile service businesses that visit client locations, with primary focus on real estate photography, drone operators, pool inspectors, property valuers, and real estate agencies. The platform combines real-time online scheduling, drag-and-drop calendar with Google Calendar synchronization, intelligent travel-time calculation, work-territory mapping, photo and video album delivery with watermarking, CRM, and invoicing. It integrates natively with Xero (and QuickBooks coming soon), Google Calendar, WordPress, Wix, and the Merchant Warrior payment gateway, and offers an embeddable booking widget for customer websites plus iOS and Android mobile apps.
The business model is primarily transaction-based: Ubookr charges 1.5% of each booking value plus $1.50 per property listing (a single booking or grouped bookings for the same customer at the same address within five days), with usage-based charges for cloud storage beyond a 1,000-photo allocation. Enterprise customers (such as Mortgage Choice) are served through bespoke custom booking widget deployments and subscription-style arrangements, complemented by a Developer API targeting Banking, Medical, Government, and large enterprise segments. Go-to-market is product-led with a free 30-day trial and no credit card required, supplemented by direct enterprise sales for large deployments.
Ubookr is bootstrapped with no disclosed funding rounds, operates with 1-10 employees, and markets primarily through SEO, content marketing, social media, and PR in real estate industry publications. The company maintains Level 1 PCI DSS compliance via Merchant Warrior and uses Digital Ocean for hosting infrastructure. Named customer logos include Top Snap, Incredible Images, Meteorwrite, Asset Photographers, Spacecraft Media, Swartz Photography, PoolSafe Services, LJ Hooker Mosman, Coldwell Banker, Sotheby's, and Century 21.
Ubookr firmographics
Firmographics- Name
- Ubookr
- Legal name
- Ubookr Pty Ltd
- Website
- https://ubookr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ubookr is a Sydney-based SaaS platform founded in 2013 that provides real-time online booking, scheduling, digital asset delivery, and invoicing for mobile service businesses, primarily real estate photographers, drone operators, pool inspectors, and real estate agencies in Australia and the US.
- Ownership category
- akta.pro rank
Ubookr industry classification
Industry- Product category
- Booking and Scheduling Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Storage Devices (3572)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industry
- Corporate Travel & Expense Booking Platforms (BPAMAIAI)
Keywords
Where Ubookr is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ubookr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Booking Transaction Fees: Ubookr charges 1.5% of each booking value plus $1.50 per property listing. A property listing is defined as a single booking or group of bookings for the same customer at the same address within a 5-day period.
- Cloud Storage: Additional cloud storage beyond the 1,000 photo allocation costs $0.002 per month per 10 megabyte file (or part thereof). Files larger than 10MB are counted per 10MB increments.
- Enterprise Solutions: Custom booking solutions for large enterprises like Mortgage Choice with bespoke software customisation, API integration, and dedicated deployment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Core booking platform with transaction-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ubookr product offering
Product offeringCore offering
Ubookr is a cloud-based booking and personnel management platform that enables real-time online scheduling, staff dispatch, customer CRM, and digital asset delivery for mobile service businesses. Its primary users are real estate photographers, drone operators, pool inspectors, property valuers, and real estate agencies that need to coordinate on-site appointments across distributed workforces. The platform combines a website booking widget, mobile apps, photo album delivery, cloud storage, and accounting integrations into an end-to-end workflow from booking through to invoicing.
Product overview
Ubookr is a unified cloud-based booking and business management platform designed for service businesses with mobile workforces, particularly real estate photographers, drone operators, pool inspectors, and property managers. The core platform (Ubookr) provides real-time online scheduling, staff management, customer CRM, and invoicing capabilities. It is offered as a modular suite with the core booking engine complemented by a free mobile app for iOS and Android, an embeddable Online Bookings/Booking Widget for websites, Photo Albums & Digital Asset Delivery for media sharing, and Cloud Storage for digital asset management. The platform integrates natively with accounting tools Xero and QuickBooks (QuickBooks coming soon), supports embeddable widgets for WordPress and Wix websites, and synchronizes with Google Calendar, Apple Calendar, and Microsoft Outlook. For enterprise customers, Ubookr Solutions provides API integration, custom development, and bespoke deployment options. Additional add-on features include SMS reminders, custom pricing, travel time calculation, work territory management, and reporting with CSV/Excel export.
Differentiator
Problem solved
Functional benefit
Products and services
- Ubookr Core Platform
- Ubookr Mobile App
- Photo Albums and Digital Asset Delivery
- Cloud Storage
- Ubookr Developer API
- Ubookr Solutions (Enterprise)
Quantifiable outcome
- 98% customer satisfaction rating maintained for several years
- +1 more outcomes
Companies that use Ubookr
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Ubookr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Ubookr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and infrastructure.
- Mortgage ChoiceflagshipUbookr partnered with Mortgage Choice to design, build and deploy a custom booking widget allowing website visitors to make real-time appointments with local brokers. Following a successful proof-of-concept trial, the solution was rolled out to all Mortgage Choice brokers and Financial Planners across Australia. The solution handles complex variables including travel times, broker availability, and buffer times between appointments.
- XerocoreUbookr integrates with Xero accounting software, allowing job bookings to be invoiced directly in Xero with just a few clicks. Invoices are automatically created, emailed to customers, and matched with appropriate sales accounts.
- QuickBookscoreQuickBooks integration (coming soon) will allow Ubookr bookings to be invoiced and entered into QuickBooks with just a few clicks, similar to the Xero integration.
- GooglecoreGoogle Calendar synchronization allows Ubookr to read busy/free times from Google calendars and sync bookings. Also provides navigation integration for one-touch navigation to job addresses.
- Merchant WarriorcoreMerchant Warrior is used as the payment gateway for online credit card transactions. It is Level 1 PCI DSS compliant and processes transactions securely.
- Digital OceaninfrastructureDigital Ocean Web Services is used for data storage and maintenance services as referenced in Ubookr's privacy policy.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Ubookr competitors and assessment
Company assessmentDirect peers
- ShootProof: Photography business management platform for galleries, contracts, invoicing and delivery. Competes with Ubookr's photo/album delivery and CRM features for the same photography SMB customer base.
- Housecall Pro: Field service management platform for home service professionals covering scheduling, dispatching, invoicing and payments. Overlaps with Ubookr's mobile-service scheduling and Xero-style invoicing capabilities.
- Setmore: Cloud-based appointment scheduling software for service-based SMBs. Competes with Ubookr on online booking, staff calendars and customer self-service, although without Ubookr's real-estate vertical depth.
- Calendly: Leading horizontal scheduling/booking SaaS widely used by SMBs and individuals. Competes with Ubookr in the online appointment-booking category, though it lacks Ubookr's vertical depth in travel-time-aware mobile service scheduling.
- Jobber: Field service management platform for home and commercial service businesses (cleaning, HVAC, landscaping). Closely comparable to Ubookr's mobile-workforce scheduling, CRM and invoicing workflow, though aimed at a broader set of trades.
- Pixieset: Photography workflow platform offering client galleries, album delivery and studio management tools. Directly comparable to Ubookr's photo/album delivery module for real estate photographers (and explicitly named on Ubookr's homepage as a competitor alternative).
- Acuity Scheduling: SMB-focused online scheduling and booking platform with embeddable widgets and calendar integrations. Overlaps with Ubookr's self-serve booking, widget embedding and payment-enabled appointments for small service businesses.
- Square Appointments: Booking and payments platform targeted at service-based SMBs. Directly comparable to Ubookr's booking + invoicing workflow, though Square's strength is broader retail payments rather than mobile service territory management.
- SimplyBook.me: Online booking system with customizable websites and widgets for service businesses. Comparable to Ubookr in self-serve online booking and widget embedding across many SMB verticals.
Broad incumbents
- ServiceTitan: Large, well-capitalized field service management platform for trades and home services. Operates in adjacent space to Ubookr with deeper enterprise features, broader verticals and significantly more capital - relevant for benchmarking scale and competitive intensity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ubookr social profiles
Digital presenceUbookr compliance and trust
Trust signalCompliance1 record
Ubookr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubookr leadership team
Management profileNumber of profiles
Profiles3 records
Ubookr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubookr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubookr
What does Ubookr do?
Ubookr is a cloud-based booking and personnel management platform that enables real-time online scheduling, staff dispatch, customer CRM, and digital asset delivery for mobile service businesses. Its primary users are real estate photographers, drone operators, pool inspectors, property valuers, and real estate agencies that need to coordinate on-site appointments across distributed workforces. The platform combines a website booking widget, mobile apps, photo album delivery, cloud storage, and accounting integrations into an end-to-end workflow from booking through to invoicing.
Is Ubookr a public or private company?
Ubookr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubookr founded?
Ubookr was founded in 2013. It employs 1 to 10 people.
Where is Ubookr based?
Ubookr is headquartered in Sydney, Australia, in the Oceania region.
How does Ubookr make money?
Three revenue lines are on record. Booking Transaction Fees are the primary driver. The others are cloud Storage and enterprise Solutions.
Who are Ubookr's main competitors?
Direct peers on record are ShootProof, Housecall Pro, Setmore, Calendly, Jobber, Pixieset, Acuity Scheduling, Square Appointments and SimplyBook.me. ServiceTitan is listed as a broad incumbent.
Does Ubookr have an API?
Yes. Ubookr offers API solutions for deep integration capabilities. The API serves industries including Banking, Medical services, large enterprises, Government departments, Real Estate, Valuers and Software Developers. The API allows seamless deep integration to harness the power of Ubookr's Global booking engine. Enterprise deployment can be achieved in as little as four weeks with Sydney-based developers able to customize, integrate and deploy rapidly. Developer documentation is at ubookr.com/online-booking-developer-api.
What industry is Ubookr in?
Ubookr's product category is Booking and Scheduling Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of BPAMAIAI, Corporate Travel & Expense Booking Platforms. Its NAICS code is 518 and its SIC code is 3572.