Eventfest

What Eventfest does

Eventfest, organized by the Czech private limited company Liventa s.r.o., operates the largest event marketing festival in the Czech Republic and Slovakia. Founded in 2018 and headquartered in Prague, the company produces an annual B2B festival that combines a large-scale trade exhibition (Event Expo) with a professional conference (Event Vision), targeting event marketing professionals across corporate event management, event agencies, venue operators, and event service suppliers. The 2026 edition, the seventh overall, will feature 170+ exhibitors and approximately 3,400 visitors across clearly defined professional segments. The festival has grown steadily since launch, moving through progressively larger Prague venues (Pražská tržnice, Pragovka, Cubex Centrum, Výstaviště Praha) and culminating in 2026 at PVA EXPO PRAHA, the largest exhibition center in the Czech Republic.

The product suite comprises the Event Expo trade fair, the Event Vision conference, an Event Fest mobile application for QR-code-based networking and gamification, the Workshop Room, Event Talks (educational discussions), the Experience Zone (interactive technology demonstrations including VR, holografical displays, and AI avatars), the EXPO Stage Show, and an Event Talks Podcast format. The supporting technology stack is light: the company is described as an event organizer rather than a technology firm, with no proprietary software platform. The Event Fest app provides attendee engagement features (QR scanning, contact exchange, Social Wall, point collection) and is complemented by integration with Happenee, a partner event management software platform.

Eventfest generates revenue through three streams: visitor ticket sales (sold via reg.eventfest.cz), exhibitor booth fees, and a multi-tiered sponsorship structure (general partner, main partners, regular partners, official partners, media partners, and government patronage from the Czech Ministry of Culture and Ministry of Industry and Trade). The go-to-market is event-driven: exhibitors are recruited through a direct sales team (led by Sales Manager Dominik Kuparowitz), and audience distribution is amplified through the FiremniAkce.cz online supplier platform and a network of media partners including Marketing & Media, Media Guru, Czech Crunch, and regional B2B/ICT outlets. The company is independently owned with no disclosed external funding, parent company, or institutional shareholders.

Name

Eventfest

Legal name

Liventa s.r.o.

Website

https://eventfest.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventfest organizes the largest event marketing festival in the Czech Republic and Slovakia, combining a B2B exhibition (Event Expo) with a professional conference (Event Vision) for event industry professionals. The seventh edition in 2026 features 170+ exhibitors and 3,400+ visitors, generating revenue from tickets, exhibitor fees, and multi-tiered sponsorships.

Ownership category

akta.pro rank

Product category

Event Trade Show and Conference Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Event marketing festival
• Event trade fair
• Professional event conference
• Event networking services
• B2B event exhibitions

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Visitor Ticket Sales: Event Fest generates revenue from selling tickets to attendees who wish to visit the expo, attend workshops, networking sessions, and conference programming.
2. Exhibitor Fees: Companies pay to exhibit at Event Expo, gaining visibility to the concentrated event industry professional community. Exhibitor packages include booth space, active presentation opportunities, and access to the event app for lead generation.
3. Sponsorship: The festival is supported by a multi-tiered sponsorship structure including general partner, main partners, regular partners, official partners, media partners, and patronage from government bodies (Ministry of Culture, Ministry of Industry and Trade), generating sponsorship revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eventfest is an annual event marketing festival organized in Prague that combines a large-scale trade exhibition (EVENT EXPO) featuring 170+ exhibitors with a professional conference (EVENT VISION). The festival serves event industry professionals — agencies, venues, suppliers, and corporate event buyers — through workshops, talks, networking sessions, and a dedicated mobile app for attendee engagement and matchmaking.

Product overview

Event Fest is a B2B event marketing festival combining three core components: EVENT EXPO (trade fair with 170+ exhibitors across event venues, services, and agencies), EVENT VISION Conference (professional conference with Czech and international speakers), and Event Talks (educational podcast and discussion format). Supporting offerings include Workshop Room (practical educational sessions), Experience Zone (interactive technology demonstrations), EXPO Stage Show (live entertainment), and the Event Fest App (mobile networking tool with QR-based contact exchange, gamification, and meeting scheduling). The company organizes annual editions, with the 2026 edition being the seventh held at PVA EXPO PRAHA in April 2026, attracting 3400+ visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Fest The largest event marketing festival in the Czech Republic and Slovakia, designed for event marketing professionals. Combines a trade exhibition (EVENT EXPO), professional conference (EVENT VISION), and educational content (workshops, talks, podcast) into a comprehensive annual platform for inspiration, collaboration, and networking within the event industry.
• EVENT EXPO The largest event trade fair in the Czech Republic and Slovakia, featuring 170+ exhibitors across AV/technology firms, hotels, event spaces, agencies, catering companies, and rental services. Offers active presentations, workshops, shows, innovations, and networking opportunities for event industry professionals.
• EVENT VISION Conference Professional conference component of Event Fest featuring Czech and international speakers. Focuses on event innovations, trends, audience experience, new technologies, AI applications, audience engagement, and evolving attendee expectations. Scheduled for October 20, 2026 at MÁJ – House of Fun in Prague.
• Event Fest App

Quantifiable outcome

• 170+ exhibitors at the 2026 edition with the largest exhibition area in the festival's history.
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship, main and minor.

• PVA EXPO PRAHAcoreStrategic or Co-development Partner · 1 January 2026PVA EXPO PRAHA serves as the official partner and venue provider for Event Expo 2026. Located in Letňany, Prague, it is the largest exhibition center in the Czech Republic and provides the largest exhibition floor area in Event Fest's history. ABF, the operator, also provides the on-site hotel (WE HOTEL) and catering services.
• Ministry of Culture (Ministerstvo kultury)coreStrategic or Co-development Partner · 1 January 2026The Ministry of Culture of the Czech Republic provides official patronage to Event Fest, lending governmental credibility and institutional support to the festival as a significant cultural industry event.
• Ministry of Industry and Trade (Ministerstvo průmyslu a obchodu)coreStrategic or Co-development Partner · 1 January 2026The Ministry of Industry and Trade of the Czech Republic provides official patronage to Event Fest, recognizing its role in supporting the event industry and business tourism sector.
• MÁJ – House of FunflagshipStrategic or Co-development Partner · 1 January 2026MÁJ – House of Fun serves as the General Partner and the venue for the Event Vision conference (October 20, 2026). Located at Národní 63/26, Prague 1, it is a multi-functional entertainment complex offering conference facilities, dining, and experiential attractions. The venue's Shark Bar features the largest 4K LED screen in the Czech Republic.
• Event ArenamainStrategic or Co-development Partner · 1 January 2026Event Arena is a main partner and one of the leading event agencies in the Czech Republic, celebrating 25 years in business. The partnership positions Event Fest within the agency's celebration activities.
• Česká eventová asociace (ČEA)mainStrategic or Co-development Partner · 1 January 2026The Czech Event Association (ČEA) is a main partner, providing industry association endorsement and credibility. ČEA organizes the Annual Czech Event Awards (Výroční ceny ČEA) and facilitates cooperation between agencies, clients, and suppliers.
• FuturentomainGTM or Marketing Partner · 1 January 2026Futurento is a main partner providing teambuilding experiences. At Event Fest, they co-sponsor a competition offering teambuilding experiences as prizes for active app users.
• Colors of DesignmainGTM or Marketing Partner · 1 January 2026Colors of Design is a main partner providing design furniture and accessories rentals for events. They are a trusted partner for large-scale events known for design-forward and sustainable exhibition solutions.
• VT RentalmainGTM or Marketing Partner · 1 January 2026VT Rental is a main partner providing complete technical event support and rental of technological equipment for conferences, concerts, and various events, covering sound, lighting, and visual technology.
• Zápůjčka.czmainGTM or Marketing Partner · 1 January 2026Zápůjčka.cz is a main partner offering a wide range of rental equipment, specializing in presentation furniture such as exclusive design display cases, counters, bars, and walls for exhibitions, trade shows, conferences, and congresses.
• Yes Team AgencymainGTM or Marketing Partner · 1 January 2026Yes Team Agency is a main partner providing comprehensive event staffing from A to Z — wardrobes, catering positions, mounting/dismantling, hostesses, ushers, and event coordination, with a database of 8,000+ flexible workers.
• HappeneemainTechnology or Integration · 1 January 2026Happenee is a main partner offering event management software that connects registrations, ticketing, microsites, attendee communication, event apps, networking, and data into one system, helping companies and agencies manage the entire event lifecycle.
• Media Partners NetworkminorGTM or Marketing Partner · 1 January 2026A broad network of media partners including Marketing & Media (mam.cz), Media Guru (mediaguru.cz), Czech Crunch (cc.cz), and regional B2B and ICT network news outlets that provide media coverage and audience reach for Event Fest.
• Volkswagen (Direct Auto Praha)minorGTM or Marketing Partner · 1 January 2026Volkswagen (represented by Direct Auto Praha) is a partner providing automotive fleet support, representing a major international brand within the partner ecosystem.
• Košík.czminorGTM or Marketing Partner · 1 January 2026Košík.cz is a partner offering smart office supply delivery services, providing corporate provisioning solutions for events and offices with cashback on purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BizBash: BizBash is a North American event industry media and trade event company that produces content and live events for event professionals and planners. It is comparable to Event Fest in serving the same event industry professional base with editorial content and live event programming.
• IBTM World: IBTM World is a leading global event industry trade show held in Barcelona, bringing together event planners, exhibitors, and suppliers across the MICE industry. It is a direct peer to Event Fest as it serves the same professional buyer and supplier community in an expo plus conference format, but at a global scale.
• IMEX (IMEX Frankfurt): IMEX is the global trade show for the meetings, incentives, conferences, and events (MICE) industry, held annually in Frankfurt. It serves as a direct peer because it combines an exhibitor expo with a professional conference program for event industry professionals, exactly the model Event Fest operates at a regional CZ/SK level.
• Eventex Awards: Eventex is a global event industry awards and conference platform that combines event industry recognition with educational programming and networking. It is a direct peer as it operates in the same event-industry category with comparable audience (event professionals, agencies, suppliers) and a content-driven value proposition.
• BEA World Festival: BEA World is an international festival and awards program for brand experience and event agencies, held annually in Europe. It competes directly with Event Fest for the attention of event agencies and brand experience professionals, although it leans more heavily on creative awards than on a supplier expo.
• The Meetings Show: The Meetings Show is a UK-based trade exhibition and conference for the events and meetings industry, combining an exhibitor expo with hosted buyer programs and educational content. It is directly comparable to Event Fest in its focus on event industry professionals and integrated expo/conference format.

Regional players

• Marketech (Czech Republic): Marketech is a Czech marketing and technology trade event that addresses a related but adjacent audience of marketing professionals and technology vendors. It is a regional peer sharing the Czech market and B2B trade show format, with overlap in marketing professional attendees.
• Expo Eventi (Italy): Expo Eventi is an Italian event industry trade fair and conference for event professionals, agencies, and suppliers. It is comparable to Event Fest as a regional event industry expo but does not compete directly in the CZ/SK market.

Others

• Event Industry News (EIA): Event Industry News is a UK-based trade media and event organizer covering the global events industry through publications, awards, and conferences. It is an adjacent participant in the event industry ecosystem rather than a direct competitor, useful for benchmarking media and content strategy.

Emerging players

• Event Tech Hub: Event Tech Hub is a media and event platform focused on event technology and innovation, producing conferences and content for event technology buyers and vendors. It is an emerging peer partially overlapping with Event Fest's technology and innovation focus within the event industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EventFestPraha
• LinkedInlinkedin.com/company/eventfest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventfest