Happenee

What Happenee does

Happenee s.r.o. is a Prague-based software company that develops a modular event management and engagement platform on Microsoft Azure infrastructure. Founded in 2015 as an in-person event ecosystem, the product has expanded into three integrated platform lines: the Event Ecosystem Platform (covering in-person, virtual, hybrid, and multi-event formats), the Employee Engagement Platform (3D virtual environments for onboarding, pre-boarding, corporate communities, and employee training), and the Brand Engagement Platform (gamified customer education, lead generation, and community building). The platform comprises 20+ functional modules — including registration and microsites, QR check-in, mobile and web applications, email campaigns, payments, livestream, virtual exhibition, gamification, networking, and data analytics — designed to let organizations run recurring events as a repeatable operating model rather than discrete projects. Notable technical components include auto-generated event microsites synced across web and mobile surfaces, sub-second QR check-in with badge printing, SSO authentication, API access, and a shared cross-event workspace database. The company holds ISO 27001 and ISO 9000 certifications and operates with EU data residency under GDPR.

Happenee serves enterprise customers across banking, insurance, technology, construction materials, healthcare, energy, aerospace, and professional services. Disclosed anchor customers include Česká spořitelna (10,000 employees, 74,334 registered participants across 71 events in 2022), Generali Česká pojišťovna, Weber Saint-Gobain, Genesys, ČSOB, Microsoft, AGEL, and Orlen. Documented outcomes for these customers include a 50% reduction in organizational software costs and 30% staff cost savings (Česká spořitelna), 500 auto-issued certificates with no human intervention (Weber), and EMEA-wide virtual conferences with 2,116 participants across 32 countries (Genesys).

The business model combines annual platform subscriptions tiered by event count and participant volume, per-event pricing (25,000 CZK per physical event in the basic package), professional services delivered by dedicated project sherpas, transaction fees on ticket sales (6% + 10 CZK per ticket), and add-on modules (custom branding, social wall, direct chat, branded mobile/web apps). The go-to-market blends product-led growth through free interactive demos and self-service platform access with enterprise field sales and dedicated implementation support. The platform is localized in 12+ languages and operates across EMEA, with localized support in Japan, Russia, and Portugal. The company is privately held as a Czech limited liability company, with one disclosed institutional funding round of $1.83M led by Reflex Capital in June 2021.

Name

Happenee

Legal name

Happenee s.r.o.

Website

https://happenee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Happenee is a Prague-based software company that builds a modular event management and engagement platform — spanning in-person, virtual, hybrid events, employee onboarding, and brand engagement — on Microsoft Azure for enterprise customers across banking, insurance, technology, and other regulated industries.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Event management software
• Employee engagement platform
• Virtual event technology
• Hybrid event solutions
• Brand activation tools

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Annual subscription model for platform access with tiered packages based on event count and participant volume. Professional services included for setup and configuration.
2. Professional Services: Dedicated project sherpas provide hands-on setup, configuration, training, and on-site support. Badge printer rental available separately at 5,000 CZK per event.
3. Transaction Fees: Ticket sales processing with 6% plus 10 CZK per ticket fee for payment gateway integration.
4. Add-on Modules: Optional modules including social wall, direct chat, custom brand mobile/web apps, and custom domain branding available for additional purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Happenee develops and sells modular event and engagement platform software built on Microsoft Azure, serving in-person, virtual, and hybrid events. The company offers three core product lines — Event Ecosystem Platform, Employee Engagement Platform, and Brand Engagement Platform — supported by configurable modules for registration, ticketing, networking, 3D virtual venues, content streaming, engagement tracking, and reporting. It complements the software with custom development, integrations, data migration, native iOS/Android apps, and a Customer Success program called Project Sherpas.

Product overview

Happenee is a modular engagement platform consisting of three core products: the Event Ecosystem Platform for organizing in-person, virtual, hybrid, and multi-events; the Employee Engagement Platform for HR onboarding, candidate experience, and corporate community building in 3D environments; and the Brand Engagement Platform for customer education, community building, and lead generation through gamification. The platform operates on a modules-based architecture where customers can select from over 20 specialized modules including Email Campaigns, Registration & Microsites, Payments & Invoicing (with Pays, Stripe, PayPal), QR Check-in, Mobile & Web Applications, Event Management, Data & Statistics, Engagement, Gamification, Professional Services, Branding, Virtual Environment, Livestream & Production, Virtual Exhibition, Onboarding Checklist, Education & Trainings, Networking, Lead Generation, Employer Branding, HR Marketing, Candidates Pre-screening, Social Wall, and Direct Chat. The platform also supports SSO authentication and API access for data integration.

Differentiator

Problem solved

Functional benefit

Brands

• Event Ecosystem Platform: Intuitive and modular tool for creating fun, interactive events that attendees will always remember with pleasure.
• Employee Engagement Platform
• Brand Engagement Platform

Products and services

• Event Ecosystem Platform Modular software platform for organizing and operating in-person, virtual, and hybrid events end-to-end, configurable through modules for registration, ticketing, onsite presence, networking, 3D virtual venue, content streaming, engagement, and reporting & analytics. Targeted at organizations running conferences, summits, and large-scale corporate events.
• Employee Engagement Platform Software platform designed for internal employee programs including training, onboarding, internal communication, and engagement initiatives within enterprises. Reuses the modular building blocks (registration, content streaming, engagement, reporting) to support recurring internal use cases beyond external events.
• Brand Engagement Platform White-label-capable software platform for designing and running branded experiences, activations, and campaigns with full branding customization, targeted at marketing and brand teams running consumer or partner-facing programs.
• Custom Development & Integration Services Professional services offering covering bespoke platform customization, third-party system integrations (API connectors), and data migration from existing event, CRM, or HR systems. Delivered to enterprise customers requiring tailored platform fit beyond standard modules.
• Project Sherpas Customer Success Dedicated, paid Customer Success engagement branded as Project Sherpas, providing hands-on support, onboarding assistance, ongoing partnership, and event co-management for customers who require guided activation and execution support beyond standard self-serve usage.

Quantifiable outcome

• 50% reduction in organizational software costs
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core infrastructure.

• Microsoft Azurecore infrastructureTechnology or IntegrationHappenee runs on Microsoft Azure cloud infrastructure, leveraging enterprise-grade hosting for uptime, redundancy, reliability, and security. Azure provides the foundational infrastructure for Happenee's event management platform.
• Let's Encryptcore infrastructureTechnology or IntegrationSSL certificates issued by Let's Encrypt provide 256-bit encryption for Happenee's website and APIs, ensuring secure data transmission.
• Payment Gateways (Stripe, PayPal, Bank Transfers)core infrastructureTechnology or IntegrationIntegrated payment processing through Stripe, PayPal, and direct bank transfers for ticket sales and event registration payments.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bizzabo: Bizzabo is an event experience OS covering registration, mobile event apps, website builders and analytics for in-person, virtual, and hybrid events. Closely competes with Happenee in mid-market and enterprise event management, particularly for branded event experiences.
• Rainfocus: Rainfocus is an enterprise event management platform used by large conferences and trade shows for registration, content management, exhibitor portals and lead retrieval. Direct peer to Happenee's in-person and expo management capabilities.
• Hopin: Hopin is a virtual and hybrid events platform offering event hosting, registration, networking and sponsor experiences. Comparable as a direct competitor in the virtual and hybrid event technology space where Happenee's Virtual Environment and Networking modules compete.
• Aventri: Aventri provides event management software for registration, marketing automation, mobile apps and on-site solutions for mid-market and enterprise events. Closely comparable in scope to Happenee's Event Ecosystem Platform.
• Swapcard: Swapcard is an event and community platform combining registration, mobile apps, matchmaking/networking, and exhibitor lead capture. Direct competitor to Happenee's networking and lead generation modules for trade shows and B2B events.

Broad incumbents

• ON24: ON24 is an enterprise webinar and virtual event platform with audience engagement, lead generation and analytics. Comparable for Genesys-style use cases (lead generation webinars and global virtual conferences) overlapping with Happenee's Brand Engagement and Livestream modules.
• Cvent: Cvent is the enterprise event management market leader offering registration, mobile apps, badging, on-site solutions and analytics. Directly comparable to Happenee's Event Ecosystem Platform in serving large corporate event programs and enterprise buyers.
• Eventbrite: Eventbrite is a broad event creation, ticketing and registration platform serving a wider SMB-leaning customer base. Comparable to Happenee on registration, ticketing and payment processing for ticketed and public-facing events.

Emerging players

• Slido: Slido (acquired by Cisco/Webex) provides audience interaction tools (Q&A, polls, quizzes) often integrated into larger events. Comparable to Happenee's Engagement and Gamification modules for adding audience interaction layers to events.
• Hubilo: Hubilo is a virtual and hybrid events platform with networking, engagement and analytics for B2B events. Comparable as a niche platform offering a similar combination of registration, engagement and networking tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Happenee
• LinkedInlinkedin.com/company/happenee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happenee