What WILDDESIGN does

WILDDESIGN is a privately held German medical design agency headquartered in Gelsenkirchen with additional offices in Munich, Magdeburg, Stuttgart, and Shanghai. Founded in 1990 by Markus Wild (Diplom Industrial Designer, Folkwang), the firm provides specialized industrial design, digital/UX design, usability engineering, and design strategy services to MedTech and Life Sciences clients ranging from early-stage startups to listed corporations. The company operates under the legal entity WILDDESIGN GmbH, with Marc Ruta serving as Managing Director, and is part of the larssoncreative group alongside Milani design & consulting AG (Zurich) and evrbit GmbH.

The agency's core technology is an integrated, regulatory-embedded product development process combining industrial design, prototyping, digital UI/UX design, and usability engineering under ISO 13485-certified workflows aligned to IEC 62366. Differentiated methodologies include the proprietary 24 Design Factors checklist and the Corporate Industrial Design Manual (CIDM) framework. Rapid prototyping capabilities (foam models, 3D-printed prototypes, near-series builds) are delivered in partnership with Canto Ing. and BYTEC Medizintechnik. The firm has completed more than 1,000 projects over 34 years across named clients including Dräger, Aesculap (B. Braun), Sartorius, Löwenstein Medical, Sanofi, Erbe Elektromedizin, Berlin Heart, and CORTEX Biophysik, with a 90+ design award track record spanning IF Gold 2026, Red Dot, and German Design Award.

WILDDESIGN generates revenue exclusively through project-based professional services engagements, with pricing defined per-project during the briefing phase. A free initial consultation serves as the lead-conversion mechanism. Customer acquisition relies on direct B2B sales, an extensive referral pipeline from 20+ years of membership in German MedTech clusters (Forum MedTech & Pharma, Medical Mountains Tuttlingen, Medical Valley EMN), 17+ years of exhibiting at MEDICA/Compamed, and a multilingual content marketing operation (Medical Design Blog, '04 Minutes Medical Design' quarterly newsletter, LinkedIn/Instagram presence). The trademark is registered in Germany and 24 other countries, supporting cross-border engagement without an e-commerce or self-serve channel.

Name

WILDDESIGN

Legal name

WILDDESIGN GmbH

Website

https://wilddesign.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

WILDDESIGN is a German medical design agency that delivers integrated industrial design, UX/digital design, and usability engineering to MedTech and life-sciences companies, from startups to listed corporations across Germany and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Gelsenkirchen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Consulting & Professional Services: Project-based design and engineering consulting fees for medical device design, digital design, usability engineering, and design strategy services. Revenue is generated through discrete client engagements ranging from single-service assignments to comprehensive end-to-end product development projects. The firm complements clients' in-house teams at specific points in their process chain.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WILDDESIGN is a specialized German medical design agency that delivers industrial design, digital UI/UX design, usability engineering, and design strategy services for medical devices, laboratory instruments, and life sciences products. The firm operates as an external extension of clients' in-house development teams, integrating with their QM, regulatory, and development workflows from concept through series production. Its work spans physical product design, digital interface design, rapid prototyping, and corporate design guideline documentation, supported by an ISO 13485-certified eQMS and an IEC 62366-aligned usability engineering process.

Product overview

WILDDESIGN is a German medical design agency providing specialized design services for the healthcare and medical technology sector. The company offers a unified portfolio of services including Medical Design (industrial design for physical devices and instruments), Digital Design (UI/UX for digital interfaces), Usability Engineering, and Design Strategy. Key service deliverables include Rapid Prototyping and Corporate Industrial Design Manuals (CIDM) for brand consistency. The company also publishes educational content through its Design Sprint series and the 04 Minutes Medical Design newsletter. WILDDESIGN's approach is anchored in its proprietary 24 Design Factors methodology, which guides systematic product development from concept through serial production.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Device Design (Industrial Design)
• Digital Design (UI/UX for Medical Applications)
• Usability Engineering
• Design Strategy
• Rapid Prototyping
• Corporate Industrial Design Manual (CIDM)

Quantifiable outcome

• WILDDESIGN won IF Gold Award 2026 with ADVITOS BK300 blood purification device
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BYTEC MedizintechnikcoreStrategic or Co-development PartnerLong-standing cooperation with BYTEC Medizintechnik (Eschweiler), the specialist for hardware/software development in medical technology and contract manufacturing. Through this partnership, WILDDESIGN can offer clients a complete 'Rundum-Sorglos-Package' from design to finished IEC 13485-certified medical product.
• Wild VölkermarktcoreStrategic or Co-development PartnerCollaboration with Wild Völkermarkt, Austria (name-same company) for optical, medical, and laboratory equipment development and manufacturing. Leverages complementary expertise in optical systems and medical device manufacturing.
• Canto Ing. LüdenscheidminorStrategic or Co-development PartnerPartnership with Canto Ing. GmbH (Lüdenscheid) enabling rapid prototyping services for clients — from functional prototypes and design models to near-series prototypes and small-batch production runs.
• Milani design & consulting AGcoreStrategic or Co-development PartnerSister company based in Thalwil, Zurich, Switzerland (Seestraße 95, CH-8800). CEO Therese Naef. Milani is a strategic design agency focused on Medtec, Health & Homecare, Femtech, Hygiene, Smart Living, and Public Transport. Partner of WILDDESIGN group and evrbit GmbH within the larssoncreative group. Milani brings experience in business innovation, industrial and UI design, design thinking, sustainable design, and user experience.
• General Sensing (Hong Kong)minorStrategic or Co-development PartnerCo-developed MedSense hand hygiene monitoring tool with General Sensing (Hong Kong), which won an IF Design Award in 2013. The device tracks and improves hand hygiene compliance among medical personnel, reducing infection rates.
• Rejoin (Mastin Medical)coreStrategic or Co-development PartnerThree-year strategic design partnership with Chinese sports medicine startup Rejoin/Mastin Medical (Hangzhou). WILDDESIGN Shanghai team developed complete brand identity, CIDM design guideline, industrial design for arthroscopic surgical instruments, packaging, and supported CFDA Class III medical device regulatory approval. Project resulted in Red Dot Design Award.
• Forum MedTech & PharmaminorOthersActive membership in the Forum MedTech & Pharma industry network for over 20 years, facilitating knowledge exchange and business referrals within the medical technology and pharmaceutical industries.
• Medical Mountains TuttlingenminorOthersMember of Medical Mountains Tuttlingen industry cluster, the world's leading medical technology cluster, providing access to expertise and networking opportunities with MedTech companies in southern Germany.
• Medical Valley EMNminorOthersMember of Medical Valley European Medical Valley Nuremberg/Erlangen (EMN) cluster, a leading European medical technology cluster, joined after opening the Munich office to serve the regional MedTech ecosystem.
• Brancheninitiative GesundheitswirtschaftminorOthersMember of Brancheninitiative Gesundheitswirtschaft (Healthcare Industry Initiative), a regional health industry network supporting cross-industry collaboration and innovation in the healthcare sector.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Teague: Design and engineering consultancy serving healthcare, mobility, and industrial clients. Comparable in providing integrated industrial design and engineering for medical and complex technical products, particularly for North American enterprise clients.
• LUNAR Design: Independent design and innovation consultancy with a long-standing medical products practice, including work on surgical, diagnostic, and consumer health devices. Closely matches WILDDESIGN's positioning as a specialized design partner for MedTech OEMs.
• Ammunition Group: Product design and brand consultancy with experience in consumer health, medical devices, and connected health products. Comparable in bringing industrial design, UX, and brand together for health-focused clients, primarily from a US base.
• Bresslergroup: US-based product design and innovation consultancy specializing in MedTech, consumer health, and connected devices. Closely comparable in combining industrial design, UX, human factors/usability, and engineering for regulated medical products.
• Smart Design: Global design consultancy with deep healthcare and medical device experience, delivering industrial design, UX, and brand strategy for both startups and global health brands. Competes for similar MedTech programs from a New York base.
• Milani design & consulting AG: Strategic MedTech design agency based in Thalwil/Zurich, Switzerland, and a sister company within the larssoncreative group. Operates with overlapping service portfolio in Medtech, Health & Homecare, Femtech, and Hygiene, and is explicitly positioned as WILDDESIGN's Swiss counterpart.

Broad incumbents

• Designworks (a BMW Group company): Design consultancy owned by BMW Group with healthcare, transportation, and lifestyle practices. Overlaps with WILDDESIGN in design strategy and industrial design for complex products, though it serves a much broader industry portfolio.
• frog (Frog Design): Global design and engineering consultancy with a strong healthcare and medical device practice. Competes for enterprise MedTech design mandates and offers a comparable mix of industrial design, UX, and design strategy, though at much larger scale and broader industry coverage.
• IDEO: Internationally recognized design consultancy with a dedicated Health practice covering medical devices, digital health, and service design. Overlaps with WILDDESIGN in MedTech industrial design and usability work, but operates across many more industries at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilddesign
• Instagraminstagram.com/wilddesigngermany
• Xx.com/wilddesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILDDESIGN