What Beelen Mobility does

Beelen Mobility is a Dutch brand-independent (merkonafhankelijk) automotive mobility provider headquartered in Lisserbroek, Netherlands, operating as part of the De Beelen Groep conglomerate. Founded in 1987 by Frank Beelen as a small sole proprietorship (Autocentrum Beelen), the company has grown to serve both private (B2C) and business (B2B) customers across the Randstad region through three owned locations in Lisserbroek, Schiedam, and Amsterdam-Arena, plus a partner garage network. Its core products span the full mobility lifecycle: new and used vehicle sales sourced internationally across Europe, facilitation of operational/financial/private lease contracts via partnerships with multiple leasing companies, short-term lease and rental (minimum 30-day term), a tiered subscription fleet management service (Brons/Zilver/Goud at €16-€28 per vehicle per month) built on its FleetControl portal with Moving Intelligence GPS integration, a full-service auto import package (€750), maintenance coordination, vehicle customization, and shared mobility solutions for municipalities and project developers.

The underlying technology stack is relatively modest: a proprietary online fleet management platform (FleetControl), a Hubble employee-facing portal, integration with the third-party Moving Intelligence telematics system for GPS trip registration and vehicle security (approved by the Dutch Tax Authority), and standard web-based contact/order forms. Revenue mechanics are diversified across one-time vehicle sales commissions, transaction-fee lease brokerage, recurring subscription fleet management, pay-as-you-go import service fees, and professional services for maintenance coordination. The go-to-market motion is consultative and sales-led, with both physical-location face-to-face advisory and inside-sales via online forms and phone consultations.

The company is privately held, with no external investors or funding events disclosed in the available data. Sustainability is a deliberate positioning pillar: Beelen Mobility was the first garage business in the Netherlands to join the UN Global Compact (2021), has set a target of energy neutrality by 2024, holds Erkend Duurzaam certification, and was a first-mover in CNG retrofitting (2005) and Electric Service Hub planning (2022). Recent strategic activity has focused on inorganic expansion, including the May 2023 acquisition of Vakgarage Zeeuw, integrating additional maintenance capacity into the group.

Name

Beelen Mobility

Legal name

Beelen Mobility

Website

https://beelenmobility.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Beelen Mobility is a Dutch brand-independent automotive mobility provider offering vehicle sales, leasing, short-term rental, tiered subscription fleet management, auto import, and shared mobility services to private and business customers across the Randstad region via three owned locations and a partner garage network.

Ownership category

akta.pro rank

Product category

Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• Fleet management services
• Vehicle leasing solutions
• Automotive import services
• Short-term car rental
• Shared mobility services

Headquarters

HQ city

Lisserbroek

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new and used vehicles (occasions) across all brands for both private and business customers. Includes in-house stock and international sourcing from across Europe for faster delivery than traditional dealers.
2. Vehicle Leasing Facilitation: Advisory and brokerage services connecting customers with various leasing companies to arrange operational lease, financial lease, and private lease contracts. Earns commissions or fees from lease arrangement services.
3. Short-term Lease/Rental: Shortlease contracts with minimum 30-day terms and daily cancellation thereafter. Covers passenger cars, vans, and minibuses for 7-9 persons. Revenue from daily/weekly rental fees.
4. Fleet Management Services: Three-tier subscription service packages (Brons €16/month, Zilver €21.50/month, Goud €28/month) providing ongoing fleet management including maintenance planning, damage handling, breakdown services, and replacement vehicles.
5. Auto Import Service: Full-service import package for €750 including BPM handling, RDW inspection, document verification, secure storage, license plates, and registration. Additional transport costs from €325 ex VAT.
6. Maintenance and Repair Services: Coordination and facilitation of vehicle maintenance and repairs through partner garage networks including James Autoservice, Vakgarage Zeeuw, Ellermeyer, and Autoschade John de Groot.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Beelen Mobility sells new and used vehicles, arranges private and operational leasing through partner financiers, and operates a fleet management service (Wagenparkbeheer) backed by its proprietary FleetControl platform. It also offers short-term rental (Shortlease), an import service for non-standard vehicles, maintenance, and shared-mobility subscriptions. The company serves both individual consumers and business fleet operators across the Netherlands.

Product overview

Beelen Mobility operates as a multi-service mobility company offering a unified platform for vehicle sales, leasing, and fleet management. The core offering consists of vehicle sales (Verkoop) with an extensive inventory (Voorraad) of new and used cars, facilitated lease solutions through multiple leasing partners, and short-term rental (Shortlease) with 30-day minimum commitment. The Wagenparkbeheer (Fleet Management) service provides tiered packages (Brons, Zilver, Goud) ranging from €16-28/month, enabling businesses to outsource vehicle maintenance, trip registration, and security. Additional services include full-service auto import (Importservice) for €750, maintenance network coordination, vehicle rental, and shared mobility (Deelmobiliteit). The company positions itself as merkonafhankelijk (brand-independent), working with all manufacturers and leasing companies to provide unbiased mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• FleetControl: Online fleet management portal for managing vehicle fleets, trip registrations, and reporting.
• BM Shortlease

Products and services

• Verkoop (Vehicle Sales) Sale of new and used passenger vehicles directly to private consumers and businesses through three physical showroom locations (IJsselstein, Houten, Rotterdam) and online showrooms. Includes occasion (used) inventory and dedicated occasion salesperson.
• Lease Leasing facilitation offering private lease, operational lease, and financial lease arranged through partner financiers (Dynamic Lease, Gateway, VOAN, ALD, DirectLease, Eurotape). Available to both private consumers and business customers.
• Shortlease Short-term vehicle rental for flexible, project-based or temporary mobility needs, available to both private and business customers for periods shorter than a full lease term.
• Wagenparkbeheer (Fleet Management) Active fleet management service for business customers with one or more company vehicles, delivered through the proprietary FleetControl platform. Includes automatic trip registration, automated invoicing, damage handling, and online reporting. Tiered packages (Brons, Zilver, Goud, Platina) plus optional add-ons such as Schadeafhandeling and Milieuzone Advies.
• Importservice (Import Service) Specialist vehicle import service that sources new, used, vintage, or non-standard vehicles from a network of 120+ automotive partners, handling pricing, logistics, customs, and registration on behalf of the customer.
• Onderhoud (Maintenance) Vehicle maintenance and repair service delivered through Beelen's authorized partner network of garages, providing servicing for sold, leased, and managed vehicles.
• Deelmobiliteit (Shared Mobility) Subscription-based shared mobility service offering organized access to shared vehicles for consumers, project developers, and municipalities, including 100% organized deelmobiliteit solutions deployed at project sites. Includes subscription products such as Particulier 2.0, Zorgeloos Rijden, and Flexibele Lease.

Quantifiable outcome

• Reduced waste production by over 600 kg in 2021 through process optimization
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vakgarage ZeeuwcoreStrategic or Co-development Partner · 1 May 2023Universal garage business in Schiedam area, competent in maintaining all brands of passenger and commercial vehicles since May 2023 part of De Beelen Groep. Handles everything from simple tire changes to complex engine overhauls.
• James Autoservice Amsterdam-ArenacoreStrategic or Co-development Partner · 1 September 2019One-stop maintenance garage located in Amsterdam Southeast near major highways and public transport. Offers additional services including car rental, vehicle adaptations, EV charging points, and commercial vehicle fitting.
• James Autoservice LisserbroekcoreStrategic or Co-development PartnerPremier maintenance garage of the Duin- en Bollenstreek region. Committed to sustainability through use of refurbished auto parts to extend material lifespan and contribute to environmentally conscious car use. Part of the De Beelen Groep.
• EllermeyerminorStrategic or Co-development PartnerHigh-level technical enterprise within De Beelen Groep specializing in customizing both passenger cars and commercial vehicles. Serves customers requiring bespoke mobility solutions beyond standard offerings, including modifications for work requirements or physical limitations.
• Autoschade John de GrootminorStrategic or Co-development PartnerSpecialized in vehicle damage repair including dents and paint damage. Equipped with modern equipment and craftsmanship for all forms of auto damage. Offers modern sustainable repair methods. Holds Erkend Duurzaam (Recognized Sustainable) certificate.
• United Nations Global CompactcoreStrategic or Co-development PartnerGlobal compact joined in January 2021, committing Beelen Mobility to 17 UN Sustainable Development Goals with annual Communication on Progress reporting.
• Multiple Leasing Companies (Various)coreChannel Partner/ Reseller/ DistributorClose relationships with numerous leasing companies enabling competitive terms and suitable contract conditions for customers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• LeasePlan Corporation N.V. LeasePlan is one of the world's largest fleet management and vehicle leasing companies, headquartered in the Netherlands. It is a broad incumbent offering operating lease, fleet management, and EV transition services that overlap directly with Beelen Mobility's fleet management and leasing-brokerage offering, but at much greater scale and international reach.
• ALD Automotive: ALD Automotive is a global full-service leasing and fleet management provider, formed via the merger of ALD and LeasePlan. It is a broad incumbent competing for the same corporate fleet customers that Beelen Mobility serves, but with significantly broader international coverage and deeper B2B tooling.

Regional players

• Louwman Dealer Group: Louwman is a long-established Dutch automotive group operating dealerships, leasing, and import activities. It is a regional peer because it competes in the same multi-brand new/used vehicle sales and leasing brokerage space as Beelen Mobility, with a stronger import and distribution infrastructure.
• Van Mossel Automotive Group: Van Mossel is one of the largest Dutch multi-brand automotive dealer and mobility groups with locations across the Netherlands and Belgium. It is a regional peer because it offers new/used vehicle sales, leasing, short-term rental, and maintenance in the same Randstad-adjacent regions as Beelen Mobility, although with broader coverage and OEM relationships.
• Broekhuis Groep: Broekhuis is a major Dutch automotive dealer group with multi-brand sales, leasing, and service locations. It is a regional peer because it competes for the same private and business customers seeking brand-independent vehicle advice and fleet services, with a wider national footprint than Beelen.

Direct peers

• MKB Lease Nederland: MKB Lease is a Dutch lease broker focused specifically on the small and medium business segment. It is a direct peer because it brokers operational and financial lease contracts from multiple lessors for Dutch SMEs, the same target customer Beelen serves through its Lease and Wagenparkbeheer offerings.
• DirectLease B.V. DirectLease is a Dutch online lease broker and comparator platform arranging operational and financial lease contracts for both private and business customers. It is a direct peer because it operates the same brand-independent leasing brokerage model as Beelen's Lease service, competing for the same Dutch SME and private lessee customers.
• Athlon (Mercedes-Benz Mobility): Athlon is a Dutch-origin fleet management and operational leasing company, now part of Mercedes-Benz Mobility. It is a direct peer because it sells operational leases, fleet management, and EV transition advisory to Dutch corporate customers, mirroring Beelen's core Wagenparkbeheer service.

Emerging players

• MyWheels: MyWheels is a Dutch peer-to-peer and corporate shared-mobility platform. It is an emerging/adjacent peer because it serves the same flexible-mobility and shared-mobility demand that Beelen's Deelmobiliteit and Shortlease offerings target, particularly for municipalities and project developers.
• Greenwheels: Greenwheels is a Dutch car-sharing operator with shared vehicles across many Dutch cities. It is an emerging/adjacent peer because it addresses the same flexible-access, no-ownership mobility need that Beelen's Shortlease and Deelmobiliteit products target, but via short hourly shared mobility rather than monthly leases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beelenmobility
• LinkedInlinkedin.com/company/beelenmobility
• Instagraminstagram.com/beelenmobility
• Xx.com/familycarsnl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beelen Mobility