Dyslexic Advantage

What Dyslexic Advantage does

Dyslexic Advantage is a 501(c)(3) nonprofit organization founded in 2011 by Drs. Fernette Eide and Brock Eide, both MDs, and headquartered in the greater Seattle area. Its mission is to promote the positive identity, community, and achievement of dyslexic people through a strengths-based framework rather than a deficit-focused model. The organization's core intellectual property is the MIND Strengths framework, which identifies four domains of cognitive strengths in dyslexic individuals: Material reasoning (3D spatial reasoning), Interconnected reasoning (pattern recognition across disciplines), Narrative reasoning (thinking in stories and experiences), and Dynamic reasoning (future projection and hypothesis). This framework is operationalized through a survey-based assessment, a content library of 900+ research-backed articles, a bimonthly Premium digital magazine, online courses (including a 30-clock-hour Dyslexia for Teachers course with graduate credit, a Homeschooling for Dyslexia course, and a STEM for Diverse Learners course), teacher mini-courses for professional development clock hours, a documentary film, a published book translated into 8 languages with 100,000+ copies sold, and a monthly newsletter reaching 70,000+ subscribers with a 37.5% open rate.

The organization generates revenue through a diversified mix of streams: annual Premium magazine subscriptions (individual and institutional), online course fees, screening test partnerships with Neurolearning (iPad-based assessment at $79.99 per test), movie streaming licenses (individual, teacher, and institutional tiers), book royalties through major retail channels, merchandise, newsletter advertising and sponsorship packages ($250-$4,000 tiers), and tax-deductible donations from individuals, foundations (Emily Hall Tremaine Foundation, Goldman Sachs Foundation), and corporate donors (Party City contributed $245,000). Distribution is primarily direct-to-consumer through a self-serve e-commerce storefront, supplemented by institutional licensing for schools, libraries, and community groups, and book retail through Amazon, Barnes & Noble, Audible, and approximately ten other outlets.

The company serves four primary customer segments: parents and families of dyslexic children (primary), K-12 educators and special education professionals seeking professional development and clock hours (primary), adults with dyslexia seeking self-understanding and career pathways (secondary), and corporate employers seeking neurodiversity consulting and workplace accessibility guidance (secondary, with named engagements including Microsoft, Amazon, Apple, F5 Networks, BBC, and GCHQ). The organization is governed by a Board of Directors including co-founders and external advisors, operates with approximately 13 staff members, and maintains an active community through forums, social media, and the annual Karina Eide Young Writers Awards program.

Name

Dyslexic Advantage

Legal name

Dyslexic Advantage

Website

https://dyslexicadvantage.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dyslexic Advantage is a 501(c)(3) nonprofit founded in 2011 that provides strengths-based educational resources, professional development courses, and a premium content library for parents, educators, and adults with dyslexia, anchored by the proprietary MIND Strengths framework.

Ownership category

akta.pro rank

Product category

Dyslexia Education and Special Education Resources

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ)

akta.pro secondary industries

Dyslexia & Reading Intervention Programs (EDAMAJAI), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Dyslexia education
• Teacher professional development
• Special education resources
• Online learning courses
• Educational publishing

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Premium Magazine Subscription: Annual premium membership providing access to bimonthly digital magazine with in-depth articles, videos, webinars, downloads, and full archive access. Premium subscribers receive discounts on mini-courses.
2. Online Courses for Educators: Full online courses including 'Dyslexia for Teachers' (30 clock hours with grad credit option), 'Homeschooling for Dyslexia', and 'STEM for Diverse Learners'. Mini-courses for teacher clock hour credit also available.
3. Dyslexia Screening: Partnership with Neurolearning for iPad-based dyslexia screening test for ages 7-70. Test takes approximately 1 hour and is currently priced at $79.99 with bulk discounts available.
4. Movie Licensing: Individual streaming licenses (48hr access), personal home licenses, teacher movie mini-courses, and group/institutional screening licenses for schools, libraries, and community groups.
5. Books and Merchandise: The Dyslexic Advantage book sold through major retailers (Amazon, Barnes & Noble, Audible) and merchandise including mugs, t-shirts, posters, teacher cards, and lapel pins.
6. Newsletter Advertising and Sponsorships: Newsletter advertising rates from $250 per single ad to $4,000 for full year package including multiple ads, feature stories, and banner placements. Sponsorship tiers from $1,000 to $4,000.
7. Institutional Subscriptions: Premium Institutional 1-Year subscriptions available for schools and organizations at different pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dyslexic Advantage sells a Premium digital magazine membership with bimonthly issues and access to 900+ archived research-backed articles, supplemented by fee-based online professional development courses for educators and homeschooling parents. Additional sellable offerings include The Dyslexic Advantage documentary film (with individual, teacher, and institutional streaming licenses), The Dyslexic Advantage book, an iPad-based Dyslexia Screening Test (via partner Neurolearning), Teacher Mini-Courses for clock-hour credit, and educational merchandise such as teacher cards and MIND Strengths posters.

Product overview

Dyslexic Advantage is a nonprofit organization offering a comprehensive portfolio of educational resources for dyslexic individuals, parents, and educators. The core offering centers on the Premium Magazine membership providing bimonthly digital issues with 900+ archived research-backed articles, supplemented by professional development courses including the comprehensive 30-hour Dyslexia for Teachers Course, Homeschooling for Dyslexia Course, and STEM for Every Student Course. The organization also provides Teacher Mini-Courses for clock hour credit covering specialized topics, The Dyslexic Advantage Movie documentary with associated Premium Movie Resources, and the Karina Eide Young Writers Awards program. Additional offerings include the 2023 revised book by Drs. Brock and Fernette Eide, a dyslexia screening test with partner Neurolearning integration, the monthly Newsletter reaching 70,000+ subscribers, and teacher/awareness merchandise including cards and posters. All offerings emphasize the organization's MIND strengths framework (Material, Interconnected, Narrative, and Dynamic reasoning) as an alternative to deficit-based approaches to dyslexia.

Differentiator

Problem solved

Functional benefit

Brands

• Dyslexic Advantage Premium: Premium bimonthly digital magazine with in-depth articles, videos, webinars, downloads and other resources for subscribers.
• The Dyslexic Advantage Movie
• Karina Eide Young Writers Awards

Products and services

• Premium 1-Year Membership (Dyslexic Advantage Premium Magazine)

Quantifiable outcome

• 70,000+ parents and educators supported since 2011
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NeurolearningcoreStrategic or Co-development PartnerPartnership for dyslexia screening services. Neurolearning.com, co-founded by Dr. Brock Eide, provides iPad-based dyslexia screening test for ages 7-70. Test takes approximately 1 hour and is currently priced at $79.99 with bulk discounts. Some test results may qualify for free ebooks from Bookshare.
• MicrosoftminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics.
• AmazonminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics. Book distributed through Amazon.
• AppleminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics.
• F5 NetworksminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics. Business development partner Stu Shader works at NGINX/F5 Networks.
• BBCminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics.
• GCHQminorGTM or Marketing PartnerCorporate consultation on cognitive benefits of dyslexia, neurodiversity in workplace, and workplace accessibility topics.
• BookshareminorGTM or Marketing PartnerPartnership where some results from Neurolearning dyslexia tests may qualify users for free ebooks from Bookshare.
• Seattle Pacific University (SPU)minorStrategic or Co-development PartnerDyslexia for Teachers course offered through Seattle Pacific University's continuing education program with graduate credit option.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lexercise: Online dyslexia screening and structured literacy tutoring provider for families and schools. Overlaps with Dyslexic Advantage's screening and educator training offerings, with a stronger one-on-one tutoring delivery model.
• Nessy Learning: Education company offering dyslexia screening, structured literacy programs, and games for dyslexic learners. Comparable screening-plus-content model with a more productized, fee-for-service approach.
• Yale Center for Dyslexia & Creativity: University-affiliated research and advocacy center providing dyslexia resources for educators, parents, and adults. Overlaps with Dyslexic Advantage on strengths-based content and articles, with stronger academic/research credibility.
• Gemm Learning: Provider of online cognitive training programs for children with dyslexia and other learning differences. Comparable family-target audience and strengths-based framing, with a clinical/at-home intervention model rather than content publishing.
• Benetech (Bookshare): Nonprofit providing accessible ebooks to people with reading barriers including dyslexia. Partner of Dyslexic Advantage (some screening results qualify for free Bookshare ebooks) and serves overlapping end users with assistive technology.

Direct peers

• Made by Dyslexia: Global charity focused on raising awareness of dyslexia strengths and providing free school and workplace resources. Comparable strengths-based positioning and educator/employer content, with a stronger celebrity/brand-led awareness machine.
• Decoding Dyslexia: Grassroots parent-led advocacy network with state-level chapters pushing for dyslexia legislation and school screening. Comparable parent advocacy mission but with a state-policy focus rather than content and courses.
• Understood.org: Major nonprofit providing free resources for parents and educators of children with learning and attention issues including dyslexia. Directly comparable target audience and content-led model, with a significantly larger funder base and broader scope.
• International Dyslexia Association (IDA): The largest nonprofit organization dedicated to dyslexia advocacy, research, and professional development. Overlaps heavily with Dyslexic Advantage on teacher training, conferences, and accreditation, with a more established institutional role.

Broad incumbents

• Learning Ally: Long-standing nonprofit providing audiobooks and literacy resources for students with learning differences. Comparable parent/educator audience and nonprofit model, but delivered through a textbook/audiobook library rather than courses or screening.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dyslexicadv
• Facebookfacebook.com/DyslexicAdvantage
• LinkedInlinkedin.com/company/dyslexic-advantage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyslexic Advantage