MaxiPizza

What MaxiPizza does

MaxiPizza S.A. is a Polish pizza restaurant chain headquartered in Kielce that operates a hybrid model combining company-owned and franchised restaurants across Poland. Founded in 2002 by Małgorzata Molenda and Paweł Molenda as a local pizzeria, the company transformed into a joint-stock company in 2007 and listed on the NewConnect market of the Warsaw Stock Exchange in February 2008 under ticker WSE:MXP, with registered share capital of 31,786,000 PLN fully paid. As of the data window, MaxiPizza operates 12 restaurant locations spread across 6 Polish voivodeships and approximately 25 cities, with concentration in southern and central Poland (Silesian, Subcarpathian, Lublin, Łódź, Masovian, and Świętokrzyskie voivodeships), including the flagship "Browar Korona by Maxi Pizza" venue in Kielce that combines a pizza restaurant with on-site craft brewing.

The company's core product is fresh, handmade thin- and thick-crust pizza prepared daily in-restaurant without frozen ingredients, sold through dine-in service, phone orders, website ordering (maxipizza.pl), and proprietary iOS and Android mobile applications. Supporting technology includes Maxisoftware, a proprietary POS, sales monitoring, and inventory management system bundled into all franchise programs and provided to franchisees along with flow-through pizza ovens, dough rollers, and IT infrastructure. The company issues 100 PLN gift vouchers redeemable both online and in-store and offers table reservation functionality at Browar Korona.

MaxiPizza monetizes through a multi-stream model: (1) direct food and beverage sales at owned and franchised restaurants, (2) delivery and online ordering revenue, (3) recurring franchise fees of 2.5%-5.5% of restaurant turnover depending on program, (4) monthly marketing fees of 815 PLN and equipment/software lease fees charged to franchisees, (5) one-time entry fees (50,000 PLN for Craft Brewery Program; initial project packages up to 150,000 PLN), and (6) gift voucher sales. Franchise expansion is structured through five distinct programs — Full Size (80,000+ population cities, 300+ m²), Small Town (30,000-79,000 population, 60+ m²), Business Conversion (existing restaurant rebranding), Special Employee (internal recruits), and Craft Brewery (combined pizza and brewing concept, 2.5M+ PLN capital) — supported by certified supplier partnerships with Bidvest Polska, Carlsberg, PepsiCo, Sokolow, Farutex, and others. Customer segments include individual Polish consumers (families, professionals, students) and franchise entrepreneurs, with secondary exposure to corporate catering customers.

Name

MaxiPizza

Legal name

Maxipizza S.A.

Website

https://maxipizza.pl

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

MaxiPizza S.A. is a publicly listed Polish pizza restaurant chain (Warsaw Stock Exchange NewConnect, founded 2002) operating 12 hybrid owned-and-franchised locations across 6 voivodeships, serving individual consumers via dine-in and delivery while licensing franchise entrepreneurs through five structured programs supported by proprietary Maxisoftware POS.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Services

NAICS

Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• Pizza delivery service
• Restaurant franchise programs
• Casual dining services
• Food and beverage

Headquarters

HQ city

Pobiedziska

HQ country

Poland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in and Takeaway Restaurant Sales: Direct sales from food and beverage consumption at MaxiPizza restaurant locations including flagship Browar Korona by MaxiPizza which combines pizza with craft beer brewed on-site.
2. Delivery and Online Ordering: Revenue from phone, website, and mobile app orders delivered to customers within designated delivery zones.
3. Franchise Fees: Monthly franchise fees ranging from 2.5% to 5.5% of restaurant turnover depending on program type, plus marketing fees of 815 PLN monthly and lease fees for equipment and software.
4. Franchise Entry Fees: Initial network entry fees such as 50,000 PLN for Craft Brewery Program and initial project packages up to 150,000 PLN for startup franchise packages.
5. Gift Vouchers: Sale of gift vouchers (100 PLN value) redeemable for online orders or in-restaurant dining.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MaxiPizza is a Polish pizza restaurant chain that operates company-owned and franchised restaurants serving thin and thick crust pizzas made daily from fresh, handmade dough without frozen ingredients. Customers can order via phone, website, or mobile app (iOS/Android) for delivery, or eat in at one of 12 locations across Poland, with the flagship Browar Korona by MaxiPizza in Kielce combining pizza dining with on-site craft beer. The company also sells franchise packages across five programs, supplying equipment, Maxisoftware, training, marketing, and supplier access.

Product overview

MaxiPizza is a Polish pizza restaurant chain operating as a nationwide network of both company-owned and franchised pizzerias, founded in 2002 in Kielce and publicly listed on the Warsaw Stock Exchange's NewConnect market since 2008. The company offers pizza delivery and dine-in services through a multi-channel platform comprising a website, mobile apps (Android and iOS), and in-restaurant dining. Its product portfolio includes the core MaxiPizza pizza delivery and dining experience, the MaxiPizza Mobile Application for online ordering, MaxiPizza Gift Vouchers (100 PLN), the Maxisoftware proprietary POS system, and Table Reservation services. The company also operates the Browar Korona by Maxi Pizza flagship venue in Kielce combining pizza with craft beer. On the franchise side, MaxiPizza offers five structured franchise programs (Full Size, Small Town, Business Conversion, Special Employee, and Craft Brewery) that provide partners with the Maxisoftware system, pizza ovens, dough sheeters, supplier access, marketing, logistics, and initial project financing up to 150,000 PLN.

Differentiator

Problem solved

Functional benefit

Brands

• Browar Korona by Maxi Pizza: A flagship location combining pizza restaurant with craft brewing, located at Zagnańska 94 in Kielce, serving as both a restaurant and the company headquarters.

Quantifiable outcome

• Network of 12 locations across 25 cities in 6 voivodeships
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Bidvest PolskacoreOthersFood service distributor supplying certified ingredients and products to MaxiPizza restaurants. Partnership ensures consistent quality and stable pricing across the franchise network.
• CarlsbergcoreOthersBeverage supplier providing beer products to MaxiPizza locations. Special Craft Brewery Program allows franchisees to offer Carlsberg craft beer alongside pizza.
• PepsiCocoreOthersBeverage supplier providing PepsiCo soft drink products to MaxiPizza restaurants.
• FarutexsupportingOthersFood service distributor supplying restaurant ingredients and supplies to MaxiPizza franchise network.
• GastromaxsupportingOthersEquipment and supplies partner for restaurant technology and kitchen equipment.
• HenrysupportingOthersFood service supplier providing certified ingredients for MaxiPizza restaurants.
• OrlemanssupportingOthersFood service distributor supplying restaurant ingredients to MaxiPizza locations.
• RoldrobsupportingOthersFood and supplies distributor serving MaxiPizza restaurant network.
• SokolowsupportingOthersPremium meat supplier providing certified meat products for MaxiPizza pizzas.
• SotsupportingOthersFood service supplier supporting MaxiPizza supply chain operations.
• TarsmacksupportingOthersPackaging and supplies partner for MaxiPizza restaurant operations.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Others

• PepsiCo Polska: Beverage supplier to MaxiPizza restaurants; relevant as a key strategic supply partner that influences menu economics and promotional co-investment across the franchise network.
• Carlsberg Polska: Core beverage supplier to MaxiPizza with Carlsberg craft beer featured in the Craft Brewery Program; relevant as a strategic supplier/partner relationship rather than a direct competitor.
• GoOrder: Polish online ordering and delivery platform provider that powers MaxiPizza's per-location ordering sites (browarkorona.goorder.pl, maxiwarszawagoclaw.goorder.pl, etc.) — adjacent ecosystem infrastructure relevant to MaxiPizza's digital channel stack.

Broad incumbents

• Papa John's: Global pizza QSR with presence in multiple European markets; competes with MaxiPizza for delivery occasions and represents a benchmark for branded pizza delivery economics and digital ordering capabilities.
• Pizza Hut Poland (AmRest): Global pizza chain operated in Poland by AmRest; overlaps with MaxiPizza on dine-in and delivery, particularly in larger cities where MaxiPizza's Full Size Program competes for the same customers.
• Domino's Pizza Poland (AmRest): Global QSR pizza leader operating in Poland via master franchisee AmRest, competing directly with MaxiPizza in the delivery/takeaway segment with stronger brand recognition and digital ordering infrastructure.

Direct peers

• Dominium Pizza: Polish pizza franchise chain operating dine-in and delivery restaurants across Poland, with a similar franchisee-driven model and emphasis on traditional Italian-style pizza — a direct competitor for both consumers and franchise entrepreneurs.
• Da Grasso: Poland's largest domestic pizza franchise chain with a comparable multi-tier franchise model, dine-in and delivery focus, and broad geographic coverage in small and mid-sized Polish towns — directly comparable to MaxiPizza's positioning.

Regional players

• Biesiadowo: Polish casual dining restaurant chain offering pizza among other menu items; competes with MaxiPizza in mid-sized Polish cities for casual family dining occasions.
• Telepizza: Iberian-headquartered pizza delivery chain that has historically operated in several European markets; relevant as a regional pizza franchise peer for benchmarking MaxiPizza's franchise economics and delivery model outside Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaxiPizzaPL
• Instagraminstagram.com/maxipizzapl
• LinkedInlinkedin.com/company/maxipizza-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxiPizza