Private Care NZ

What Private Care NZ does

Private Care NZ is a New Zealand-based for-profit provider of personalized in-home care services, operating nationwide from its Auckland headquarters since 2019. Its core product is hourly and package-based private in-home care across personal care, companionship, medication management, dementia care, palliative care, wound care, post-operative care, respite care, sleepover care, and 24-hour support, alongside home-help services such as cleaning, shopping, transport, meal preparation, technology help, and social support. Customers pay on a flexible pay-as-you-go basis with no minimum term contracts or monthly minimums, with optional bundled packages (Morning Service, Evening Service, Stay At Home, Weekly Clean, Meal Preparation) and seasonal promotional packages (Summer and Winter Check-in). The company is a subsidiary of New Zealand Health Group, the country's largest in-home and community care provider.

The company's go-to-market blends direct-to-consumer outreach (0800 phone line, website contact form, free consultations) with channel partnerships — notably flagship integration with Fletcher Building's Vivid Living retirement villages (Waiata Shores, Red Beach), Southern Cross Health Insurance member discounts and portal listing, Uber Health-enabled supported transport, Spritely touchscreen-based health monitoring for retirement village residents, and Freedom Medical Alarms integration. It also accepts clinical referrals through Medtech, ERMS, and Healthlink portals from GPs and specialists. Pricing is fully transparent and publicly disclosed: NZ$215/week for a 4-hour Standard Check-in Package, $399 for an 8-hour Extended Care Package, tiered Southern Cross member discounts of 5–10% based on care duration, and a 5% SuperGold Tuesday discount.

Technology is positioned around integration interoperability rather than proprietary platforms: Spritely provides age-friendly touchscreens with video calling, emergency response, and health monitoring for Vivid Living residents; telehealth/telecare partnerships include the National Telehealth Service (Whakarongarau) and Ka Ora Telecare for rural clients. Target customer segments are primarily elderly individuals wanting to remain independent at home, family caregivers seeking respite, retirement village residents, healthcare-professional-referred patients, and people with disabilities or chronic conditions. The company employs 101–250 staff and operates domestically only, with no overseas expansion or public funding events disclosed.

Name

Private Care NZ

Legal name

Private Care NZ

Website

https://privatecarenz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Private Care NZ is a New Zealand in-home care provider offering personalized personal, dementia, palliative, and respite care on a flexible pay-as-you-go model, serving elderly individuals, family caregivers, retirement village residents, and referred patients nationwide from Auckland as part of New Zealand Health Group.

Ownership category

akta.pro rank

Product category

Home Healthcare and Aged Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Overnight & Short-Shift Companion Sitter Services (HSABAAAJ)

Keywords

• Aged home care
• In-home support services
• Dementia care
• Palliative care at home
• Respite care services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private In-Home Care Services: Hourly or package-based private pay services for in-home care and support. Services include personal care, companionship, medication management, household help, dementia care, palliative care, and more. Customers pay only for services they use with no minimum contracts or monthly minimums.
2. Care Packages: Pre-defined support packages such as Morning Service, Evening Service, Social Support, Weekly Clean, and Stay At Home (24/7) packages. These offer bundled services at competitive pricing.
3. Seasonal Care Packages: Time-limited seasonal packages such as Summer and Winter Check-in Care Packages offering affordable support during specific periods.
4. Southern Cross Member Discounts: Exclusive member discount program for Southern Cross Health Insurance members, offering up to 10% off services plus additional benefits like Prezzy Cards after extended care periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Private Care NZ provides personalized in-home aged care and home help services across New Zealand, delivered by professional caregivers on a flexible pay-as-you-go basis with no minimum contracts. Core services cover personal care, dementia care, palliative care, wound care, respite care, 24-hour support, companionship, and post-operative recovery, alongside household help such as cleaning, shopping, transport, meal preparation, and technology assistance. Care is sold as à-la-carte hours or as predefined packages (Morning Service, Evening Service, Social Support, Stay At Home, Weekly Clean, Meal Preparation, Summer and Winter Check-in Packages).

Product overview

Private Care NZ is a home healthcare provider offering personalized in-home care and home help services throughout New Zealand. The core offering consists of Personal Home Care services (personal care, medication management, dementia care, palliative care, wound care, cancer care, post-op care) and Home Help services (cleaning, shopping, transport, meal preparation, companionship, technology help, social support, injury support). Service delivery is organized through customizable package options including Morning Service, Evening Service, Social Support, Stay At Home, Weekly Clean, and Meal Preparation, with seasonal promotional packages (Summer and Winter Check-in Care Packages) available. The company also offers add-on integrations including medical alarms, meal delivery, and supported transportation through partner services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care In-home personal care assistance with daily activities such as bathing, grooming, dressing, toileting, mobility, meal preparation, light housekeeping, medication reminders, companionship, and transportation for older New Zealanders and those needing support.
• Dementia Care Specialised at-home care for dementia patients across all stages, including personal care, home help, medication management, companionship, social support, respite and sleepover care, and palliative care, tailored to each client's needs.
• Palliative Care End-of-life care for individuals with life-limiting illnesses, focused on maximising quality of life at home, symptom management, and emotional and family support.
• Respite Care Short-term relief for primary caregivers of elderly or disabled loved ones, providing temporary care to prevent caregiver burnout.
• 24-Hour Support Round-the-clock in-home care delivered by a team of caregivers, providing continuous personal care, companionship, and immediate response whenever needed.
• Sleepover Care Overnight in-home assistance including toileting, repositioning, vital sign monitoring, and reassurance for elderly clients experiencing anxiety or confusion at night.
• Wound Care Professional wound management for chronic, acute, and complex wounds, including cleaning, dressing, monitoring, and prevention of complications, delivered at the client's home.
• Companionship Emotional support and social interaction services for isolated individuals, including friendly visits, conversation, games, reading, walks, grocery shopping, meal preparation, and transportation to appointments.
• Medication Reminders In-home support to ensure clients take medications correctly and on schedule, including medication management and health monitoring.
• Cancer Care Specialised in-home support for individuals undergoing cancer treatment, integrated with other at-home services for holistic care.
• Post-Op Care Recovery support for individuals after surgery or illness, helping clients regain strength through personalised care plans delivered at home.
• Morning Service Package Pre-defined 10-hour-per-week morning care package including breakfast preparation, medication reminder, and assistance getting ready for the day.
• Evening Service Package Pre-defined 10-hour-per-week evening care package including evening meal, shower assistance, and preparation for bed.
• Social Support Package Companionship and social activities package of 4 hours per week helping clients remain connected to their community.
• Stay At Home Package Total weekly care package providing 24/7 in-home support to enable clients to stay at home safely.
• Weekly Clean Package Pre-defined household cleaning and laundry package providing 2 hours per week of in-home washing and cleaning.
• Meal Preparation Package Food ordering, delivery, and cooking service supporting nutritious eating for clients who may struggle with meal preparation.
• Summer Check-in Care Package Seasonal 4-hour weekly home support package at $215 per week offering home cleaning, laundry, medication reminders, with optional meal delivery and transportation add-ons; extended 8-hour version at $399.
• Winter Check-in Care Package Seasonal weekly personal care and companionship package at $215 per week from June to August 2025, designed to combat winter isolation with supported transportation via Uber Health.

Quantifiable outcome

• 26% lower risk of readmission for patients receiving hospital-at-home care
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Southern Cross Health InsurancecoreGTM or Marketing Partner · 12 May 2026Partnership with Southern Cross Health Insurance provides exclusive member discounts (up to 10% off) on Private Care NZ services. Members also receive a $100 Prezzy Card after 12 weeks of care. Southern Cross promotes these services through their member portal, making it easier for eligible members to access in-home care information.
• Uber HealthcoreTechnology or Integration · 15 December 2023First healthcare provider in New Zealand to partner with Uber Health. Provides supported travel and activities service for older New Zealanders to access healthcare appointments and social activities. Caregivers accompany clients during Uber transport, helping with pre-trip preparation and post-appointment settling.
• MADE by My Food BagminorGTM or Marketing Partner · 21 November 2023Partnership provides ready-made meal delivery services for clients who may struggle with meal preparation. No app downloads required - Private Care NZ organizes and coordinates meal deliveries as part of their service offering.
• Geneva HealthcareminorOthers · 1 January 2022Partnership with Geneva Healthcare for referrals and additional service coordination. Geneva Healthcare is part of the New Zealand Health Group network.
• Vivid Living (Fletcher Building)flagshipStrategic or Co-development Partner · 10 December 2021Flagship partnership with Fletcher Building's Vivid Living retirement villages. Provides tailored in-home healthcare for residents aged 70+ as part of an innovative retirement living model. Residents can access and pay for care services as and when needed. First homes at Waiata Shores and Red Beach communities.
• SpritelycoreTechnology or Integration · 1 January 2021Technology partnership providing age-friendly touchscreen tablets for Vivid Living residents. Enables health monitoring, 24/7 emergency response, video calling, and easy service request functionality. Supports independent living through connected technology.
• Freedom Medical AlarmscoreTechnology or Integration · 1 January 2019Partnership provides medical alarm systems directly connected to emergency services. Options include home base units and GO Pendant mobile alarms. Services can often be fully funded through WINZ Disability Allowance for eligible clients.
• Healthcare NZminorOthersReferral partner within the healthcare network. Healthcare NZ is also part of the New Zealand Health Group network.
• U-PlanminorGTM or Marketing PartnerPartnership providing financial options and services for retirement village residents and home care clients.
• Heartland BankminorGTM or Marketing PartnerPartnership providing finance options for retirement village residents through Heartland Bank's reverse mortgage or financial products.
• Medtech, ERMS, HealthlinkcoreTechnology or IntegrationHealthcare referral portals enabling GPs and specialists to directly refer patients to Private Care NZ services. Streamlines the referral process for healthcare providers.
• New Zealand Health GroupflagshipOthersParent organization - New Zealand's largest provider of in-home and community care, supporting over 30,000 people with 200 different services across the country through its family of organizations including Healthcare NZ, Geneva Healthcare, and Private Care NZ.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Access Community Health: One of New Zealand's largest independent home and community support providers, delivering personal care, household support, and rehabilitation services nationwide. Directly comparable business model (hourly/package in-home care for elderly and disabled) and competitor for DHB contracts and private-pay customers.
• Nurse Maude: Well-established Christchurch-based home healthcare provider offering nursing, personal care, and palliative services across the South Island. Comparable in service breadth (personal care, palliative, post-op) and in operating as a not-for-profit/private hybrid in the NZ aged care sector.
• Healthcare NZ: NZ-based home and community support provider, also part of New Zealand Health Group. Delivers in-home support, personal care, and rehabilitation services with similar payor mix and nationwide coverage — effectively an internal benchmark for Private Care NZ's service lines.
• Geneva Healthcare: New Zealand home and community healthcare provider and sister company within New Zealand Health Group. Offers overlapping in-home personal care, nursing, and disability support services to similar elderly and disabled client segments across NZ, making it the closest comparable operating model.

Broad incumbents

• Arvida Group: NZX-listed NZ retirement village and aged care operator with around 30 communities nationwide. Comparable in serving the 70+ retirement segment with overlapping care services, but operates its own staff rather than partnering with Private Care NZ's embedded model — a potential channel partner or competitor depending on village rollout plans.
• Ryman Healthcare: NZX-listed operator of ~50 retirement villages and aged care facilities across NZ and Australia. The dominant NZ retirement and aged care brand; comparable in customer demographics (70+ seniors) and increasingly in delivering in-home and village-level care services that overlap with Private Care NZ's portfolio.
• Metlifecare: NZX-listed NZ retirement village operator (now part of EQT-owned retirement platform). Overlaps with Private Care NZ in serving 70+ residents with personal care and daily living support, and represents a possible embedded-care channel partnership similar to the Vivid Living model.
• Summerset Group: NZX-listed retirement village and aged care operator with 40+ villages across NZ. Comparable in serving the retirement-age segment with bundled care services, and a potential future embedded-care partner given its growing footprint and resident care needs.
• Bupa New Zealand: International health and aged care provider operating retirement villages, care homes, and personal medical services in NZ. Comparable in serving elderly customers with personal and clinical care, though Bupa's NZ model is more facility-anchored than Private Care NZ's home-based delivery.

Others

• Southern Cross Healthcare: New Zealand's largest health insurance and private hospital operator and Private Care NZ's named partner for member discounts. Not a direct service competitor, but a critical channel partner whose member base is a key demand source, making it economically intertwined with Private Care NZ's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/privatecarenz
• LinkedInlinkedin.com/company/private-care-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Care NZ