Reviews App
REVIEWS.io is a UK-based SaaS platform that helps e-commerce merchants collect, manage, and showcase customer reviews, UGC, and surveys through AI-powered analytics. It integrates with Shopify, BigCommerce, WooCommerce, and Magento, serving thousands of online retailers globally via subscription pricing.
- Company typePrivate
- Founded2011
- HeadquartersLeicester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reviews App does
REVIEWS.io is a cloud-based SaaS review and customer feedback management platform that serves e-commerce merchants globally. Founded in 2011 and headquartered in the United Kingdom (Leicester/London), the platform enables online retailers and direct-to-consumer brands to collect, manage, publish, and analyze customer reviews across websites, social media, and email channels. The product surface comprises three core modules — Reviews, User-Generated Content (UGC), and Surveys — extended by approximately 14 add-ons including Product Reviews, Company Reviews, AI Insights, AI Review Replies, Reputation Manager, Review Invite Flows, Google Seller Ratings, Shoppable UGC Widgets, Social Proof Banners, Review Nuggets, Net Promoter Score, Attributes, and Merchant Metrics.
The underlying technology combines multi-channel review collection workflows (segmented by location, purchase history, and timing) with AI capabilities spanning sentiment analysis, topic modeling, predictive performance recommendations, and automated review reply generation. The platform exposes a developer API and integrates natively with major e-commerce ecosystems (Shopify, BigCommerce, WooCommerce, Magento), marketing automation tools (Klaviyo, Dotdigital, Attentive), and customer support platforms (Gorgias), plus a strategic partnership with Boost Commerce that converts review data into search, filter, and merchandising signals.
Revenue is generated through subscription SaaS pricing on monthly billing cadence across multiple tiers, with hybrid distribution combining self-serve product-led growth (free trial/demo, Shopify App Store listing at 4.8/5) and enterprise field sales (demo booking). The company serves thousands of merchants across diverse verticals including fashion, food and beverage, hair care, cycling, and supplements, with no disclosed external funding and an 11–50 employee footprint. Recognition includes four 2026 G2 analyst rankings (E-Commerce Leader, Best Estimated ROI Mid-Market, High Performer Mid-Market, Most Implementable Mid-Market) and Klaviyo Tech Partner status.
Reviews App firmographics
Firmographics- Name
- Reviews App
- Legal name
- REVIEWS.io
- Website
- https://reviews.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REVIEWS.io is a UK-based SaaS platform that helps e-commerce merchants collect, manage, and showcase customer reviews, UGC, and surveys through AI-powered analytics. It integrates with Shopify, BigCommerce, WooCommerce, and Magento, serving thousands of online retailers globally via subscription pricing.
- Ownership category
- akta.pro rank
Reviews App industry classification
Industry- Product category
- Review Management Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Reviews App is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reviews App business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Cloud-based SaaS platform with subscription-based pricing tiers. Provides recurring revenue through monthly or annual subscription plans for review collection, UGC management, and survey tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform with multiple pricing tiers available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reviews App product offering
Product offeringCore offering
REVIEWS.io is a cloud-based SaaS platform that enables e-commerce merchants to collect, manage, and showcase customer reviews and user-generated content across websites, social media, and advertising channels. The platform's three core products are Reviews (collection, management, and display of customer feedback), UGC (photo and video content to drive conversions), and Surveys (customer profiling and insights), supplemented by AI-powered analytics, AI review replies, reputation management, and Google Seller Ratings integration. The offering is sold on a subscription basis with multiple pricing tiers and is targeted at online retailers seeking to build trust, improve conversion rates, and manage brand reputation.
Product overview
REVIEWS.io is a unified review and customer feedback management platform offering three core products: Reviews (for collecting and managing customer feedback), UGC (for leveraging user-generated content to convert visitors), and Surveys (for enriching customer profiles with actionable insights). These core modules are complemented by numerous add-on features including Product Reviews, Company Reviews, AI Insights, AI Review Replies, Attributes, Reputation Manager, Review Invite Flows, Google Seller Ratings, Social Proof Banners, Review Nuggets, Shoppable UGC Widgets, Net Promoter Score, and Merchant Metrics. The platform integrates with major ecommerce platforms (Shopify, BigCommerce, Magento, WooCommerce) and marketing tools (Klaviyo, Dotdigital, Attentive, Gorgias), enabling businesses to collect feedback, publish reviews across websites and social media, generate AI-powered responses, and monitor their online reputation to drive conversions and growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Reviews Core platform product for collecting, managing, and showcasing customer feedback in one unified dashboard; targeted at e-commerce merchants seeking a centralized review management solution.
- UGC (User-Generated Content) Converts visitors into buyers by leveraging impactful user-generated content including photos, videos, and social proof; targeted at e-commerce brands seeking to leverage authentic customer content for conversion optimization.
- Surveys Enriches customer profiles and uncovers key insights about purchasing decisions, attribution, and effective conversion channels; targeted at e-commerce merchants seeking actionable customer intelligence beyond reviews.
Quantifiable outcome
- 30% of revenue directly affected by reviews (Denman case study)
- +2 more outcomes
Companies that use Reviews App
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Reviews App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature8 records
Reviews App partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Boost CommercecoreIntegration partnership with Boost Commerce enabling review data to power smarter search, filters, and merchandising. Turn review data into smarter search, filters, and merchandising capabilities for e-commerce stores.
- ShopifycoreNative integration with Shopify e-commerce platform. Listed on Shopify App Store with 4.8/5 rating, enabling seamless review collection and display for Shopify merchants.
- BigCommercecoreIntegration partnership with BigCommerce platform for review management capabilities.
- WooCommercecoreIntegration partnership with WooCommerce WordPress e-commerce plugin.
- KlaviyocoreOfficial Klaviyo Tech Partner integration. Enables combining review collection with email marketing campaigns. Hunter & Gather case study demonstrates successful integration achieving 8,000+ reviews.
- MagentocoreIntegration partnership with Magento (Adobe Commerce) e-commerce platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Reviews App competitors and assessment
Company assessmentDirect peers
- Trustpilot: Publicly listed review platform serving global consumers and businesses; the most-cited competitor on REVIEWS.io's own comparison pages and the most direct overlap in product reviews, company reviews, and reputation management for SMB and mid-market merchants.
- Yotpo: E-commerce reviews, UGC, and SMS marketing platform directly named in REVIEWS.io's comparison set; competes head-to-head across Shopify, BigCommerce, and Magento merchants for the same reviews-plus-loyalty wallet.
- Bazaarvoice: Long-established reviews and UGC syndication network serving enterprise retail and CPG brands; overlaps directly with REVIEWS.io's product reviews, ratings, and shopper insights capabilities, with more enterprise depth.
- Okendo: Shopify-focused reviews, UGC, quizzes, and loyalty platform explicitly named as a REVIEWS.io competitor; targets the same DTC e-commerce merchants with comparable product reviews and UGC widgets.
- Judge.me: Low-cost Shopify reviews app named on REVIEWS.io's comparison pages; competes for the same Shopify SMB install base with a similar reviews-and-UGC feature set at aggressive price points.
- Stamped.io: E-commerce reviews, loyalty, and referrals platform listed alongside REVIEWS.io in competitive comparisons; serves an overlapping merchant base on Shopify, BigCommerce, and Wix with similar AI-reply features.
- Loox: Shopify-first product reviews platform specializing in photo reviews; named as a REVIEWS.io competitor and a direct alternative for visual UGC-driven social proof.
- Trusted Shops: European trust-mark and review platform explicitly listed in REVIEWS.io's comparison set; particularly relevant competitive overlap in the UK/EU merchant segment REVIEWS.io serves from Leicester.
Broad incumbents
- Birdeye: Broader customer experience and reviews platform serving multi-location and enterprise businesses; adjacent competitor with overlapping reputation-management functionality that increasingly targets e-commerce-adjacent brands.
Others
- Klaviyo: Marketing automation platform REVIEWS.io integrates with as an official Tech Partner; adjacent ecosystem participant whose review-data integrations make it an enablement partner rather than direct competitor, but whose scale shapes merchant expectations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reviews App social profiles
Digital presenceReviews App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reviews App leadership team
Management profileNumber of profiles
Profiles1 record
Reviews App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reviews App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reviews App
What does Reviews App do?
REVIEWS.io is a cloud-based SaaS platform that enables e-commerce merchants to collect, manage, and showcase customer reviews and user-generated content across websites, social media, and advertising channels. The platform's three core products are Reviews (collection, management, and display of customer feedback), UGC (photo and video content to drive conversions), and Surveys (customer profiling and insights), supplemented by AI-powered analytics, AI review replies, reputation management, and Google Seller Ratings integration. The offering is sold on a subscription basis with multiple pricing tiers and is targeted at online retailers seeking to build trust, improve conversion rates, and manage brand reputation.
Is Reviews App a public or private company?
Reviews App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reviews App founded?
Reviews App was founded in 2011. It employs 11 to 50 people.
Where is Reviews App based?
Reviews App is headquartered in Leicester, United Kingdom, in the Europe region.
How does Reviews App make money?
One revenue line is on record: subscription SaaS.
Who are Reviews App's main competitors?
Direct peers on record are Trustpilot, Yotpo, Bazaarvoice, Okendo, Judge.me, Stamped.io, Loox and Trusted Shops. Birdeye is listed as a broad incumbent. Klaviyo is listed as an others.
Does Reviews App have an API?
Yes. Reviews App exposes a public API. Developer documentation is at developer.reviews.io.
What industry is Reviews App in?
Reviews App's product category is Review Management Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 54191 and its SIC code is 7310.