Alarmingly Affordable
Alarmingly Affordable is a privately held, locally owned electronic security systems integrator based in Staten Island, NY, serving over 10,000 residential, commercial, education, and government customers across the NYC metro area and New Jersey with installed and monitored intrusion, video, access control, fire, and home automation systems.
- Company typePrivate
- Founded1990
- HeadquartersStaten Island, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alarmingly Affordable does
Alarmingly Affordable is a privately held, locally owned electronic security systems integrator headquartered in Staten Island, New York. Founded in 1986 (per firmographic records) or 1990 (per company history), the company has operated for over 35 years serving the New York metropolitan area, including all five boroughs of NYC, Long Island, The Hamptons, and New Jersey. The company serves residential, small business, commercial, education, government, and property management customers, with a claimed base of over 10,000 customers protected across its service area.
The company's core product portfolio includes home security systems, commercial burglar alarms, video surveillance (CCTV and IP/cloud), access control, fire and life safety (monitored smoke/CO detection), medical alert systems, home automation, and environmental monitoring. Underlying technology is built on third-party platforms rather than proprietary systems: Honeywell control panels and the Total Connect interactive platform powered by Alarm.com for remote arm/disarm and real-time alerts; Panasonic, Hikvision, Exacq, FLIR, and Samsung for video surveillance; RS2, HID Global, and DKS for access control; and Z-Wave for home automation integration. The company offers video verification technology that enables police priority response by treating verified alarms as crimes in progress.
The business model combines one-time installation revenue with recurring monthly monitoring subscriptions and ongoing service/maintenance contracts. Customer acquisition is sales-led through direct channels: phone inquiries, website-based quote requests, and on-site assessments. The company employs 11-50 staff including licensed technicians and is led by President and owner Steven Capogna. The company holds New York State Security License #12000025308 and New Jersey Security License #34BX00016400, and offers GSA pricing for government clients. There is no evidence of external institutional investment, acquisitions, or significant corporate restructuring.
Alarmingly Affordable firmographics
Firmographics- Name
- Alarmingly Affordable
- Legal name
- Alarmingly Affordable, Inc.
- Website
- https://alarminglyaffordable.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alarmingly Affordable is a privately held, locally owned electronic security systems integrator based in Staten Island, NY, serving over 10,000 residential, commercial, education, and government customers across the NYC metro area and New Jersey with installed and monitored intrusion, video, access control, fire, and home automation systems.
- Ownership category
- akta.pro rank
Alarmingly Affordable industry classification
Industry- Product category
- Electronic Security Systems Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Commercial & Industrial Alarm Monitoring (BPAKAFAB)
- akta.pro secondary industries
- Fire Alarm Monitoring Services (HSAHAAAI), Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)
Keywords
Where Alarmingly Affordable is headquartered
LocationHeadquarters
- HQ city
- Staten Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alarmingly Affordable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security System Installation: One-time professional installation of custom security systems including intrusion detection, video surveillance, access control, and fire alarm systems. Systems are designed and priced based on property requirements during on-site assessment.
- 24/7 Central Station Monitoring: Recurring monthly monitoring service with UL-listed central station monitoring for burglary, fire, panic, and environmental alerts. Operators dispatch emergency responders as needed.
- Service & Maintenance: Ongoing service, maintenance, and repair of installed systems. Includes free maintenance for first 12 months after installation, followed by optional contract-based maintenance or time-and-materials billing.
- Equipment & Hardware: Sale of security equipment including cameras, sensors, keypads, access control readers, smart home devices, and related hardware as part of system installations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Alarmingly Affordable product offering
Product offeringCore offering
Alarmingly Affordable is a Staten Island-based electronic security systems integrator that designs, installs, and monitors integrated security solutions for residential, commercial, educational, and government customers across the New York metropolitan area and New Jersey. Its portfolio combines intrusion detection, video surveillance, access control, fire and life safety, medical alert monitoring, and Z-Wave home automation, all backed by 24/7 UL-listed central station monitoring.
Product overview
Alarmingly Affordable is a locally owned electronic security systems integrator offering a comprehensive portfolio of professionally installed and monitored security solutions. The core offerings include Home Security Systems and Commercial Security Systems as the primary product lines, with add-on modules for Home Automation (smartphone/PC control of security, lights, locks, thermostats), Home Video Surveillance (indoor/outdoor cameras from Panasonic, Hikvision, FLIR, Samsung), Fire & Life Safety (monitored smoke/CO/fire alarms), Medical Alert Systems (senior monitoring with wearable pendants), Video Surveillance & Verification (CCTV and IP systems for businesses), Access Control (keycards, biometrics), and Environmental Monitoring (water, temperature, flood sensors). Specialized offerings serve Government facilities (with GSA pricing) and Education institutions (K-12 through university). Property Management Security provides multi-property oversight. The portfolio is unified through Total Connect platform for remote monitoring and control, with Z-Wave enabled devices for home automation integration.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 20% insurance premium discounts for monitored fire alarm systems
- +1 more outcomes
Companies that use Alarmingly Affordable
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Alarmingly Affordable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Alarmingly Affordable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- HoneywellcoreHoneywell products are featured prominently on the company website, including Total Connect platform for interactive security, keypads, and control panels. Alarmingly Affordable installs and services Honeywell security and automation systems as part of their product offering.
- PanasoniccorePanasonic is listed among the brands installed by Alarmingly Affordable, specifically for video surveillance cameras and products. The company installs and services Panasonic residential video surveillance systems.
- HikvisioncoreHikvision products are featured among the brands installed by Alarmingly Affordable for video surveillance solutions. Listed alongside other major brands on the homepage as approved technology partners.
- Exacq TechnologiescoreExacq video management software and recorders are installed by Alarmingly Affordable for commercial video surveillance applications. Listed as an approved brand partner.
- RS2coreRS2 access control products are installed by Alarmingly Affordable for commercial access control solutions. Displayed as an approved partner on the access control page.
- DKS (Doorking)coreDoorking (DKS) gate access products are installed by Alarmingly Affordable for parking garage and gate access control. Listed as an approved brand partner.
- HID GlobalcoreHID Global card readers and credentials are installed by Alarmingly Affordable for commercial access control systems. Featured on the access control solutions page as an approved brand.
- Alarm.comcoreAlarm.com powers the Total Connect interactive security platform used by Alarmingly Affordable for mobile apps, real-time alerts, video notifications, and remote system control.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Alarmingly Affordable competitors and assessment
Company assessmentBroad incumbents
- ADT Inc. National incumbent residential and commercial security company with proprietary monitoring centers and broad national footprint. Competes for the same end customers but operates at vastly larger scale across a much wider portfolio.
- Vivint: National smart-home security company offering professionally installed and monitored intrusion, video, and home automation. Competes directly for the same residential and small-business customers in Alarmingly Affordable's market.
- Brinks Home Security: National residential and commercial security monitoring provider competing in the same intrusion and home automation space with national brand recognition and scale advantages.
- SimpliSafe: National DIY home security company with no-contract professionally monitored systems. Represents the most disruptive competitive pressure on traditional installers like Alarmingly Affordable by circumventing the install-fee model.
Direct peers
- Vector Security: Regional multi-location security systems integrator headquartered in Pittsburgh serving residential, commercial, and enterprise customers with intrusion, video, access control, and fire alarm monitoring. Closely comparable business model and service mix.
- Ackerman Security: Southeast regional security systems integrator serving residential and commercial customers with intrusion, fire, video, and access control plus 24/7 monitoring. Directly comparable in service portfolio and customer mix.
- Guardian Alarm: Midwest-based security systems integrator and UL-listed central station operator serving residential, commercial, and institutional customers with intrusion, fire, video, and medical alert monitoring.
- CPI Security: Southeast US-based security systems integrator offering professionally installed and monitored intrusion, video, fire, and smart-home solutions to residential and commercial customers. Directly comparable in product set and go-to-market.
- SafeTouch Security: Southeast regional security integrator offering professionally installed home and business security systems with 24/7 monitoring. Similar in scale, customer mix, and integrated product offering.
- Bay Alarm: California-based family-owned regional security integrator providing intrusion, fire, video surveillance, and access control with UL-listed central station monitoring. Closely analogous to Alarmingly Affordable in operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alarmingly Affordable social profiles
Digital presenceAlarmingly Affordable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alarmingly Affordable leadership team
Management profileNumber of profiles
Profiles2 records
Alarmingly Affordable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alarmingly Affordable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alarmingly Affordable
What does Alarmingly Affordable do?
Alarmingly Affordable is a Staten Island-based electronic security systems integrator that designs, installs, and monitors integrated security solutions for residential, commercial, educational, and government customers across the New York metropolitan area and New Jersey. Its portfolio combines intrusion detection, video surveillance, access control, fire and life safety, medical alert monitoring, and Z-Wave home automation, all backed by 24/7 UL-listed central station monitoring.
Is Alarmingly Affordable a public or private company?
Alarmingly Affordable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alarmingly Affordable founded?
Alarmingly Affordable was founded in 1990. It employs 11 to 50 people.
Where is Alarmingly Affordable based?
Alarmingly Affordable is headquartered in Staten Island, United States, in the North America region.
How does Alarmingly Affordable make money?
Four revenue lines are on record. Security System Installation is the primary driver. The others are 24/7 Central Station Monitoring, service & Maintenance and equipment & Hardware.
Who are Alarmingly Affordable's main competitors?
Broad incumbents on record are ADT Inc., Vivint, Brinks Home Security and SimpliSafe. Direct peers are Vector Security, Ackerman Security, Guardian Alarm, CPI Security, SafeTouch Security and Bay Alarm.
Does Alarmingly Affordable have an API?
No public API is recorded for Alarmingly Affordable.
What industry is Alarmingly Affordable in?
Alarmingly Affordable's product category is Electronic Security Systems Integration. Its primary akta.pro industry code is BPAKAFAB, Commercial & Industrial Alarm Monitoring, with a secondary code of HSAHAAAI, Fire Alarm Monitoring Services. Its NAICS code is 561621 and its SIC code is 7381.