Good Boy Vodka
Good Boy Vodka is a U.S. premium spirits company, founded in 2020 in Saint Joseph, Missouri, that produces ultra-premium vodka and a celebrity-led line of low-calorie, real-fruit-juice ready-to-drink cocktails, selling direct-to-consumer online across 41 states and through wholesale distributors, with charitable giving tied to its Good Boy Foundation.
- Company typePrivate
- Founded2020
- HeadquartersSaint Joseph, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Boy Vodka does
Good Boy Vodka, founded in 2020 by CEO Alex Pratt and headquartered in Saint Joseph, Missouri, is a privately held U.S. premium spirits company that operates through Good Boy Vodka, Inc. Its core product is an ultra-premium vodka distilled six times and carbon-filtered to 80 proof (40% ABV), sold in 50ml, 750ml, 1L, and 1.75L formats at $23.99 per 750ml. Around this vodka base, the company has built a ready-to-drink (RTD) portfolio that includes the John Daly Cocktails line (iced tea / lemonade cocktails co-developed with PGA golfer John Daly), the Lemonade collection, a lightly carbonated Cocktails/Seltzer line, the Golf Pack (Transfusion, Water Hazard, Screwdriver, John Daly Original), the Travis Pastrana Citrus Circus, and a limited-edition Pickle variant. RTD products are positioned around real fruit juice, gluten-free formulations, Stevia/Sucralose-based natural sweeteners, no carbonation in most SKUs, and 95-110 calorie per-can profiles.
The business model is direct-to-consumer e-commerce (shipping to 41 U.S. states with adult signature required), combined with a wholesale distribution network that is currently migrating from Southern Glazer's Wine & Spirits (SGWS) to a portfolio of beer distributors. The company also runs a separate merchandise storefront (gbv-merch.printrp.com), a Good Boy Ambassador Program for on-premise/event activations, and a 501(c)(3) affiliated nonprofit, The Good Boy Foundation, that supports rescue dog organizations, military K9s, veterans, and women's causes including breast cancer research under a tagline of "Every Pour Helps a Pup".
Distribution and brand reach are anchored by an extensive celebrity and lifestyle partnership stack: the John Daly Cocktails line, Travis Pastrana's Citrus Circus, and exclusive motorsports partnerships including Porsche Sprint & Endurance Challenge North America, IndyCar via Huski/Marcus Ericsson, MotoAmerica's Josh Herrin, Class 1 powerboat racing, and Brenthel off-road racing — the last of which CEO Alex Pratt personally competes in. Public-channel proof points include a 2022 Consumer's Choice Vodka Award, 2024 Consumer's Choice Award, 2024 SIP Gold Award, and 2024 Tasting Gold Award, and reported production capacity targets of up to 2 million cases. No institutional funding rounds or revenue figures have been disclosed.
Good Boy Vodka firmographics
Firmographics- Name
- Good Boy Vodka
- Legal name
- Good Boy Vodka, Inc.
- Website
- https://goodboyvodka.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Boy Vodka is a U.S. premium spirits company, founded in 2020 in Saint Joseph, Missouri, that produces ultra-premium vodka and a celebrity-led line of low-calorie, real-fruit-juice ready-to-drink cocktails, selling direct-to-consumer online across 41 states and through wholesale distributors, with charitable giving tied to its Good Boy Foundation.
- Ownership category
- akta.pro rank
Good Boy Vodka industry classification
Industry- Product category
- Premium Spirits / Vodka & Ready-to-Drink Cocktails
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where Good Boy Vodka is headquartered
LocationHeadquarters
- HQ city
- Saint Joseph
- HQ country
- United States
- HQ region
- North America
Markets served
Good Boy Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Vodka Sales: Direct-to-consumer and retail sales of ultra-premium vodka in multiple bottle sizes (50ml, 750ml, 1L, 1.75L)
- RTD Cocktail Sales: Ready-to-drink canned cocktails including John Daly Cocktails, Vodka Lemonade, Golf Cocktails, and Travis Pastrana Citrus Circus. Zero sugar, zero carbs options with 95-110 calories per serving.
- Merchandise Sales: Branded merchandise sold through their online store at gbv-merch.printrp.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Good Boy Vodka Pink Lemonade 4pk - $13.99 |
| Unit Pricing | Pay-as-you-go | John Daly Cocktail Blackberry 4pk - $14.99 |
| Unit Pricing | Pay-as-you-go | John Daly Cocktail Par-Tee 12pk - $29.99 |
| Unit Pricing | Pay-as-you-go | John Daly Cocktail Variety 8pk - $27.99 |
| Unit Pricing | Pay-as-you-go | Good Boy Vodka Cocktail Variety 8pk - $26.99 |
| Unit Pricing | Pay-as-you-go | Good Boy Vodka 750mL - $23.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Good Boy Vodka product offering
Product offeringCore offering
Good Boy Vodka manufactures and sells ultra-premium vodka distilled six times and carbon-filtered, plus a portfolio of ready-to-drink canned cocktails (John Daly Cocktails, Good Boy Vodka Lemonade, Golf Cocktails, Vodka Seltzers, and Travis Pastrana Citrus Circus) made with real fruit juice, natural sweeteners, no carbonation in most SKUs, and gluten-free formulations. The 80-proof vodka is sold in 50ml, 750ml, 1L, and 1.75L bottles and the RTD line is sold in 4-packs and 12-packs priced per unit.
Product overview
Good Boy Vodka is a purpose-driven premium spirits brand offering a portfolio of vodka products and ready-to-drink (RTD) cocktails. The core product is ultra-premium vodka distilled six times and carbon-filtered for smoothness, available in multiple bottle sizes (50ml to 1.75L). The RTD lineup includes John Daly Cocktails (iced tea and lemonade), Good Boy Vodka Lemonade (four main flavors plus seasonal varieties), Good Boy Vodka Cocktails/Seltzers (lightly carbonated with natural fruit juices), Golf Cocktails (packaged as The Golf Pack), and Travis Pastrana Citrus Circus (orange Crush-inspired). All RTD products emphasize real fruit juice, low calories (95-110), zero to low sugar, and gluten-free formulations. The brand operates under a 'Every Pour Helps a Pup' mission supporting pet rescues, military K9s, veterans, and women's causes including breast cancer research.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Boy Vodka (Core Vodka) Ultra-premium vodka distilled six times and carbon-filtered for a smooth finish. Available in 50ml, 750ml, 1L, and 1.75L bottles at 80 proof (40% ABV). Award-winning vodka recognized with 2022 and 2024 Consumer's Choice Awards, 2024 SIP Gold Award, and 2024 Tasting Gold Award. Targeted at adult vodka consumers for cocktails and sipping.
- John Daly Cocktails Ready-to-drink canned cocktails co-developed with PGA golfer John Daly, featuring iced tea and lemonade formulations with premium Good Boy Vodka. Available in Original, Blackberry, Strawberry, Raspberry, Peach, and Dragon Fruit flavors. Zero sugar, zero carbs, 95 calories per can, no carbonation, gluten-free.
- Good Boy Vodka Lemonade Ready-to-drink lemonade cocktails in four core flavors (Strawberry Lemonade, Pink Lemonade, Tropical Lemonade, Huckleberry Lemonade), with additional Blueberry, Prickly Pear, and Watermelon varieties. Each 110-calorie can is made with ultra-premium vodka and real fruit juice, gluten-free, no carbonation. Includes a brand commitment to women's causes, particularly breast cancer research and awareness.
- Good Boy Vodka Golf Cocktails (Golf Pack) Ready-to-drink cocktail variety pack marketed as The Golf Pack with four flavors (Transfusion, Water Hazard, Screwdriver, John Daly Original), made with real fruit juice and gluten-free. Targeted at golf-course and lifestyle consumption occasions.
- Good Boy Vodka Cocktails (Vodka Seltzers) Lightly carbonated vodka cocktails made with premium Good Boy Vodka, crisp seltzer, and natural fruit juices (e.g., Cranberry & Pineapple, Tropical Strawberry Hibiscus). Naturally sweetened with Stevia at 95 calories per can, gluten-free.
- Travis Pastrana Citrus Circus Ready-to-drink cocktail inspired by Travis Pastrana, based on the Maryland Orange Crush with all-natural orange juice, natural lemon-lime flavor, soda, and real Good Boy Vodka. Sweetened with fruit juices and Stevia at 110 calories, 6g carbs, 4.5% ABV.
- Good Boy Vodka Pickle Edition Limited-edition pickle-flavored vodka variant referenced in social media content ('Distilled, Chilled, Dill-ed').
- Good Boy Vodka Branded Merchandise Good Boy Vodka-branded merchandise sold through the brand's online storefront at gbv-merch.printrp.com.
Quantifiable outcome
- Fastest-growing premium spirits brand alongside competitors in the iced tea RTD category
- +1 more outcomes
Companies that use Good Boy Vodka
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Good Boy Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Boy Vodka partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- John DalycorePGA golf legend John Daly partnered with Good Boy Vodka to create the official John Daly Cocktail line - an iced tea and lemonade RTD. The partnership includes product co-development, appearances, meet & greets, and the John Daly Invitational charity golf tournament.
- Travis PastranacoreX Games legend Travis Pastrana partnered with Good Boy Vodka to launch the Citrus Circus RTD cocktail, inspired by the Maryland Orange Crush. The product embodies his extreme sports lifestyle and achievements.
- Porsche Sprint & Endurance Challenge North AmericamajorGood Boy Vodka is the Exclusive Vodka and RTD Partner of Porsche Sprint & Endurance Challenge North America. CEO Alex Pratt participates as a racer in the series. Partnership includes fastest lap awards and exclusive paddock events.
- Huski / IndyCar (Marcus Ericsson)minorGood Boy Vodka teamed up with Huski to create Huski Ice Spritz cocktail for the 2023 Indy500. The Ganassi-Marcus Ericsson car showcased Huski Ice Spritz branding throughout the season at all IndyCar races.
- Josh Herrin (MotoAmerica)minorGood Boy Vodka sponsors MotoAmerica motorcycle racer Josh Herrin, who has won back-to-back-to-back Daytona 200 championships in 2023, 2024, and 2025.
- Brenthel RacingminorGood Boy Vodka CEO Alex Pratt participates in Brenthel race truck off-road racing division. Partnership showcases brand in extreme off-road racing environments.
- Speed on the Water / PowerboatingminorGood Boy Vodka sponsors powerboating teams including dfYoung/Good Boy Vodka Mystic Catamaran in Class 1 racing, achieving speeds of 200+ mph. Partnership includes race victories and Round the Island speed record.
- The Good Boy FoundationcoreThe Good Boy Foundation is a 100% non-profit organization supported by Good Boy Vodka. The foundation supports rescue dog organizations, military K9s, veteran programs, and women's causes including breast cancer research.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Good Boy Vodka competitors and assessment
Company assessmentBroad incumbents
- Absolut Vodka: Absolut is the established premium-vodka incumbent with a broad flavored and cocktail-extension portfolio. It competes with Good Boy on Total Wine & More shelves and across bar programs in the 41-state footprint, though Absolut does not specialize in a lifestyle/niche vertical the way Good Boy does.
- Smirnoff: Smirnoff is the incumbent mass-premium vodka with the broadest RTD portfolio (seltzers, flavored, cocktails). It competes with Good Boy on every axis but at much larger scale and broader price points; it is the dominant share threat in the same retail set and on-premise programs.
Direct peers
- Cutwater Spirits: Cutwater is the most directly comparable craft distiller peer: premium spirits base distilled in-house combined with a broad canned RTD portfolio in the same price band. Good Boy's distributed-vodka-plus-RTD structure mirrors Cutwater's portfolio model almost exactly.
- Casamigos Tequila: Casamigos is the canonical celebrity-lifestyle spirits brand (backed by Clooney/Rattner/Heldings) and serves as the model Good Boy is executing against: fame-led marketing, charitable/community ties, premiumization narrative. Although tequila vs vodka, both have built premium brands on personality equity and lifestyle associations.
- High Noon Sun Sips: High Noon is the dominant premium canned vodka RTD in the same shelf-set Good Boy competes for, with the same 'better-for-you' real-fruit positioning and comparable gluten-free/zero-sugar claims. Like Good Boy's John Daly Cocktails and Golf Pack, High Noon targets lifestyle/social-occasion consumers rather than traditional spirits drinkers.
- Truly Hard Seltzer: Truly competes directly with Good Boy's Seltzers and many-flavor RTD line for the same health-conscious, low-calorie canned cocktail occasions (pool, beach, golf course). Same retail shelf set, same target demographic, similar lifestyle/event marketing posture.
- Tito's Handmade Vodka: Tito's is the benchmark American ultra-premium vodka that Good Boy competes with most directly: same category, same 80-proof positioning, similar DTC + retail omnichannel. Tito's trajectory from Texas craft to top-selling U.S. spirits brand is the model Good Boy's vodka+RTD flywheel is built to emulate.
- Deep Eddy Vodka: Deep Eddy is a fellow flavored-and-flavor-neutral premium vodka (Ruby Red Grapefruit being its flagship) sitting in the same mass-premium price tier and competing with Good Boy on shelf and in on-premise accounts across their overlapping 41-state footprint.
- nutrl Vodka Seltzer: nutrl is a premium canned vodka seltzer with real-fruit-juice positioning and the same lifestyle/cultural-marketing playbook, making it a direct competitor to Good Boy's Seltzers and Lemonade RTD line in the same price band and channel mix.
Emerging players
- On The Rocks Cocktails: On The Rocks is an emerging craft RTD cocktail brand using real-spirit bases and premium positioning, very comparable to Good Boy's RTD portfolio. Both chase the same bar-quality canned-cocktail shopper and compete for premium on-premise and DTC shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Boy Vodka social profiles
Digital presenceGood Boy Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Boy Vodka leadership team
Management profileNumber of profiles
Profiles1 record
Good Boy Vodka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Boy Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Boy Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Boy Vodka
What does Good Boy Vodka do?
Good Boy Vodka manufactures and sells ultra-premium vodka distilled six times and carbon-filtered, plus a portfolio of ready-to-drink canned cocktails (John Daly Cocktails, Good Boy Vodka Lemonade, Golf Cocktails, Vodka Seltzers, and Travis Pastrana Citrus Circus) made with real fruit juice, natural sweeteners, no carbonation in most SKUs, and gluten-free formulations. The 80-proof vodka is sold in 50ml, 750ml, 1L, and 1.75L bottles and the RTD line is sold in 4-packs and 12-packs priced per unit.
Is Good Boy Vodka a public or private company?
Good Boy Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Boy Vodka founded?
Good Boy Vodka was founded in 2020. It employs 11 to 50 people.
Where is Good Boy Vodka based?
Good Boy Vodka is headquartered in Saint Joseph, United States, in the North America region.
How does Good Boy Vodka make money?
Three revenue lines are on record. Vodka Sales are the primary driver. The others are RTD Cocktail Sales and merchandise Sales.
Who are Good Boy Vodka's main competitors?
Broad incumbents on record are Absolut Vodka and Smirnoff. Direct peers are Cutwater Spirits, Casamigos Tequila, High Noon Sun Sips, Truly Hard Seltzer, Tito's Handmade Vodka, Deep Eddy Vodka and nutrl Vodka Seltzer. On The Rocks Cocktails is listed as an emerging player.
Does Good Boy Vodka have an API?
No public API is recorded for Good Boy Vodka.
What industry is Good Boy Vodka in?
Good Boy Vodka's product category is Premium Spirits / Vodka & Ready-to-Drink Cocktails. Its primary akta.pro industry code is CRADAIAD, Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.