SULU App

What SULU App does

Sulu is a consumer mobile application developed by Pow Solutions Pty Ltd, an Australian private company registered in New South Wales (ABN 24 663 171 195). The app targets women experiencing perimenopause symptoms and provides a 30-second daily check-in for tracking up to 20 perimenopause-specific symptoms (hot flashes, sleep disruption, anxiety, brain fog, mood swings, joint pain, etc.) alongside lifestyle factors such as stress, exercise, alcohol, and caffeine. Product features include an interactive symptom timeline with weekly trend snapshots, symptom-to-lifestyle correlations, supplement and HRT regimen tracking with reminders, and a Doctor Export feature that generates a PDF summary of symptom history, averages, severity distributions, trend charts, lifestyle factors, and supplement adherence for healthcare appointments.

Sulu is built as a mobile-first, offline-first application using PowerSync for local persistence and background cloud synchronization, with Supabase providing backend database hosting and authentication, and Stripe handling subscription billing. The free tier allows tracking of up to 4 symptoms with basic PDF export; the Sulu Premium subscription ($4.99/month or $44.99/year) unlocks unlimited symptom tracking, supplement/HRT regimen tracking with reminders, enhanced doctor reports with trend analysis, lifestyle-symptom correlations, appointment conversation starters, edit-past-entries, and full data export. Distribution is exclusively via the Apple App Store and Google Play Store globally, plus a direct Stripe web subscription flow, with a PLG go-to-market relying on app store discovery and an educational content hub on perimenopause, supplements, and HRT.

Sulu is explicitly positioned as a non-diagnostic wellness tracking tool, not a medical device, and is not registered with the Australian Therapeutic Goods Administration. The company is privately held with no disclosed external investors, funding rounds, or parent entity, and operates with a small team. Revenue is generated solely through optional premium subscriptions, and the company appears bootstrapped with no disclosed user, download, or revenue figures.

Name

SULU App

Legal name

Pow Solutions Pty Ltd

Website

https://suluapp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sulu is a mobile perimenopause symptom tracking app for women, offering a 30-second daily check-in, lifestyle and supplement tracking, and PDF doctor export. Operated by Pow Solutions Pty Ltd via a freemium model with a $4.99/month premium subscription.

Ownership category

akta.pro rank

Product category

Women's Health Tracking Software

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Perimenopause symptom tracking
• Women's health app
• Menopause monitoring software
• Symptom tracking mobile app
• Wellness tracking application

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Optional paid subscription (Sulu Premium) offering unlimited symptom tracking (20+ symptoms vs 4 in free), supplement & HRT regimen tracking with reminders, enhanced doctor reports with trend analysis, lifestyle-symptom correlations, conversation starters for appointments, and full data export with edit past entries capability. Auto-renews at end of billing period. Cancellations effective at end of current period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sulu is a mobile perimenopause symptom tracking app offering a 30-second daily check-in to log severity ratings across 20+ menopause-related symptoms along with lifestyle factors (stress, exercise, alcohol, caffeine), supplements, and HRT regimens. The app surfaces pattern recognition insights that connect symptoms to lifestyle factors and generates doctor-ready PDF summaries for clinical appointments. A free core tier covers up to 4 symptoms and basic doctor export; a premium subscription unlocks unlimited symptom tracking, supplement/HRT tracking with reminders, enhanced trend analysis, lifestyle-symptom correlations, and full data export.

Product overview

Sulu is a perimenopause tracking app consisting of a free core product (Sulu Free) and a premium subscription tier (Sulu Premium). The free tier includes a 30-second daily check-in for up to 4 symptoms, basic timeline insights, and standard PDF doctor export. Sulu Premium ($4.99/month or $44.99/year) adds unlimited symptom tracking (20+ symptoms), supplement and HRT regimen tracking with reminders, enhanced trend analysis, lifestyle-symptom correlations, and full data export. Key features include Daily Check-In, Insights & Patterns, Doctor Export, and Supplement & HRT Tracking. The app is built on Supabase for backend services, Stripe for payments, and PowerSync for offline synchronization. Sulu is operated by Pow Solutions Pty Ltd and is positioned as a non-diagnostic wellness tracking tool, not a medical device.

Differentiator

Problem solved

Functional benefit

Products and services

• Sulu Mobile perimenopause symptom tracking app offering a 30-second daily check-in that logs severity ratings across 20+ perimenopause-specific symptoms (hot flashes, sleep disruption, brain fog, anxiety, mood swings, joint pain, fatigue, etc.) along with lifestyle factors (stress, exercise, alcohol, caffeine), supplements, and HRT regimens. The app includes interactive symptom timeline with weekly trend snapshots, symptom-to-lifestyle correlation insights, and doctor-ready PDF export. Available in a free tier (up to 4 symptoms, basic doctor export) and a premium subscription tier ($4.99/month or $44.99/year) unlocking unlimited symptom tracking, supplement/HRT tracking with reminders, enhanced trend analysis, lifestyle-symptom correlations, appointment conversation starters, edit past entries, and full data export. Operated by Pow Solutions Pty Ltd (Australia) and positioned as a non-diagnostic personal tracking tool, not a medical device.

Quantifiable outcome

• 30-second daily check-in time
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationDatabase hosting and authentication service provider. Operates under a data processing agreement and processes data only as needed to provide the service.
• StripecoreTechnology or IntegrationPayment processing provider for subscription billing. Payments are processed securely by Stripe; Sulu never sees or stores full card numbers.
• PowerSynccoreTechnology or IntegrationTechnology provider enabling offline-first functionality. Powers the app's ability to work without internet connection with automatic background sync when connectivity is restored.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Clue: Clue is a major period and ovulation tracking app with millions of users globally. Adds features across the reproductive lifespan including perimenopause, and represents a broad incumbent that competes for the same install base with cross-life-stage retention.
• Maven Clinic: Maven Clinic is a comprehensive virtual women's and family health platform spanning fertility, pregnancy, postpartum, and menopause. Overlaps with Sulu on perimenopause support but operates as a broad B2B2C employer-sponsored health benefit rather than a direct-to-consumer tracking app.
• Flo Health: Flo Health is the world's most-used period and cycle tracking app with 200M+ users. While broader in scope, it has been expanding into perimenopause features and represents the dominant incumbent that could absorb standalone perimenopause tools into its ecosystem.

Emerging players

• Allara Health: Allara Health provides virtual care for hormonal conditions including PCOS, perimenopause, and thyroid disorders. Overlaps with Sulu's perimenopause symptom tracking while extending into adjacent hormonal conditions and clinician services.

Direct peers

• Evernow: Evernow provides menopause-focused virtual care including HRT prescriptions and ongoing management. Competes with Sulu by offering clinician-prescribed treatment plans layered on top of health tracking for the same core user.
• Midi Health: Midi Health is a virtual care clinic focused on perimenopause and menopause, offering clinician visits, HRT prescriptions, and care plans. It competes for the same perimenopausal women's attention and care budget but with a clinician-led service model rather than a self-tracking app.
• Elektra Health: Elektra Health is a digital menopause care platform combining telehealth with education and community. Targets the same demographic as Sulu with a more clinical, multi-modal offering, raising the competitive bar on both content depth and outcomes.
• Winona: Winona is a telehealth platform specializing in HRT and menopause care, with symptom assessment and tracking built into its consultation flow. Comparable to Sulu in addressing perimenopause symptoms but anchored to clinician-prescribed treatment.
• Caria (menopause app): Caria is a perimenopause and menopause tracking app with symptom logging, educational content, and community. Most directly comparable consumer app competitor to Sulu with a similar feature set including symptom tracking and expert content.
• Balance Menopause: Balance is a UK-based app offering evidence-based menopause and perimenopause support, including symptom tracking, expert content, and community. Closely comparable consumer app targeting the same condition and demographic.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/suluapp
• LinkedInlinkedin.com/company/sulu-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SULU App