HousePaws
HousePaws is a mobile and hospital veterinary practice founded in 2010, serving pet owners across New Jersey, Pennsylvania, Maryland, and Delaware with in-home wellness care, surgeries, integrative medicine, and telehealth services.
- Company typePrivate
- Founded2010
- HeadquartersMount Laurel, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HousePaws does
HousePaws Mobile Veterinary Service, founded in 2010 by Dr. Lisa Aumiller in Mount Laurel, New Jersey, operates a hybrid mobile-and-hospital veterinary practice serving pet owners across New Jersey, Pennsylvania, Maryland, and Delaware. The company's core offering is in-home veterinary care delivered by mobile clinicians, supplemented by three brick-and-mortar hospital locations (Mt Laurel NJ, Atco NJ, Morrisville PA) and a Salisbury MD/Delmar DE service hub that handle surgeries, dentistry, radiology, overnight care, and procedures unavailable on the road. Service lines span wellness exams, vaccinations, emergency care, exotic and pocket-pet medicine, chronic disease management (PawSpice), in-home euthanasia, and an integrative medicine suite including acupuncture, cold laser therapy, chiropractic, and mobile animal rehabilitation. Technology stack centers on the VitusVet records platform (24/7 client access via web and mobile apps), TeleVet telemedicine for follow-up consultations, and mobile diagnostic equipment (x-ray, ultrasound, cold laser); additional digital touchpoints include Constant Contact newsletters and a Facebook presence. Customer engagement is driven by community-led grassroots marketing, educational content via VetBlog, free wellness events for underserved communities (e.g., 60+ free visits at Camden-area events), and partner channels including CareCredit financing, Truepanion pet insurance referrals, and a NorthStar VETS blood-donor relationship.
The business model is fee-for-service professional services: revenue is generated per visit across mobile house calls, hospital procedures, pharmacy/medication sales (including twice-weekly home delivery), and specialty services, with payment due at time of service. The company reports revenue of over $7 million against 100+ employees, up from $60,000 in revenue at the end of 2010 as a solo practitioner. Ancillary sub-brands include the Bootiki Fund financial-assistance program, the Vets in Training children's education program (vetsintraining.com), and a wholly owned sister brand, Bathing Beauties Mobile Pet Grooming. The legal entity is HousePaws Mobile Veterinary Service, incorporated under New Jersey law, privately held with no disclosed outside equity investment beyond early debt financing from First Trust Bank.
HousePaws firmographics
Firmographics- Name
- HousePaws
- Legal name
- HousePaws Mobile Veterinary Service
- Website
- https://housepaws.us
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HousePaws is a mobile and hospital veterinary practice founded in 2010, serving pet owners across New Jersey, Pennsylvania, Maryland, and Delaware with in-home wellness care, surgeries, integrative medicine, and telehealth services.
- Ownership category
- akta.pro rank
HousePaws industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940)
- akta.pro primary industry
- Mobile & House-Call Veterinary Services (HLAMAAAF)
Keywords
Where HousePaws is headquartered
LocationHeadquarters
- HQ city
- Mount Laurel
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
HousePaws business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Mobile Veterinary House Calls: In-home veterinary appointments providing wellness exams, diagnostics, treatments, and preventative care in the comfort of the pet's home. Revenue generated per visit with fees varying by treatment, location, and travel requirements.
- Hospital-Based Veterinary Services: Physical hospital locations (Mt Laurel, Atco, Morrisville, Maryland/Delaware) offering surgeries, dentistry, radiology, laboratory services, and other procedures unavailable during mobile visits. Includes overnight care and hospitalization.
- Pharmacy and Medication Sales: Prescription medications and refills. Twice weekly medicine deliveries to client doors. Most prescriptions can be refilled in 24-48 hours. Compounded medications sent to specialized pharmacies.
- Specialty Services: Additional services including acupuncture, cold laser therapy, animal rehabilitation, breeding services, whelping assistance, anesthesia-free dental treatment, and anesthesia services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service fees vary by treatment type, location, and travel requirements |
| Freemium | Monthly | VitusVet app - free for clients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
HousePaws product offering
Product offeringCore offering
HousePaws is a mobile veterinary service that brings in-home wellness exams, vaccinations, diagnostics, and treatments directly to pets across New Jersey, Pennsylvania, Maryland, and Delaware. The company complements its mobile house-call model with three physical hospital locations (Mount Laurel NJ, Atco NJ, and Morrisville PA) that provide surgeries, dentistry, radiology, and overnight care. It also offers specialty services such as acupuncture, cold laser therapy, rehabilitation, and end-of-life care, plus telehealth consultations.
Product overview
HousePaws is a mobile veterinary service company that operates a dual-model delivery system combining mobile house-call veterinary services with physical hospital locations. The core offering is mobile veterinary care that brings wellness visits, examinations, and treatments directly to pets in their homes across New Jersey, Pennsylvania, and Maryland/Delaware. This mobile service is complemented by three hospital locations (Mount Laurel, Atco, and Morrisville) that provide diagnostic imaging, surgery, dentistry, and overnight care. The company offers specialized services including emergency care, exotic pet medicine, chronic disease management, palliative care, in-home euthanasia, acupuncture, cold laser therapy, chiropractic care, and mobile rehabilitation. HousePaws also provides telehealth virtual consultations and runs the Vets in Training educational program for children. A financial assistance program called Bootiki Fund supports pet owners with veterinary costs. A sister company, Bathing Beauties, provides mobile grooming services.
Differentiator
Problem solved
Functional benefit
Brands
- PawSpice: Chronic disease and end-of-life care services
- Vets in Training
- Bootiki Fund
- PETS (Pet Emergency Transfer Service)
Products and services
- Mobile Veterinary Services In-home veterinary appointments delivering wellness exams, vaccinations, diagnostics, and treatments to pets across New Jersey, Pennsylvania, Maryland, and Delaware. Eliminates the stress of transporting pets to a clinic.
- Animal Hospital Services Brick-and-mortar hospital locations offering diagnostic imaging, surgery, dentistry, laboratory services, and overnight care unavailable during mobile house calls. Locations include Mount Laurel NJ, Atco NJ, and Morrisville PA, plus a Maryland/Delaware service area.
- Emergency Vet Services
- Pocket Pets & Exotics Care
- PawSpice Chronic Disease & End-of-Life Care
- In-Home Euthanasia
- Telehealth Appointments Virtual veterinary consultations delivered via the TeleVet app for follow-ups, checkups, and education when in-person visits are not available or necessary.
- Mobile Rehabilitation Appointments Mobile animal rehabilitation using therapeutic exercise programs and modalities to decrease pain, improve mobility, restore function, and enhance quality of life for pets recovering from orthopedic surgery or dealing with arthritis.
- Acupuncture
- Cold Laser Therapy
- Animal Chiropractic Care
- Laboratory Services
- Radiology (Mobile X-Ray and Ultrasound)
- Dental Services
- Breeding Services and Whelping Assistance
- Bootiki Fund
- Vets in Training Program
- Bathing Beauties Mobile Pet Grooming
- Pharmacy and Medication Delivery
Quantifiable outcome
- Revenue grew from $60,000 (2010) to over $7 million
- +1 more outcomes
Companies that use HousePaws
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HousePaws technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
HousePaws partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and minor.
- VitusVetcorePartnership to provide 24/7 access to pet medical records on computer and mobile platforms. Allows clients to request appointments and medications, and receive push notifications. Free to HousePaws clients.
- TeleVetcoreTelemedicine app partnership enabling HousePaws to offer telehealth appointments for follow-ups, checkups, and education when in-person visits are not necessary.
- CareCreditsupportingFinancing partner offering CareCredit credit card for pet owners to manage veterinary expenses from routine appointments to emergency situations and surgeries.
- TruepanionsupportingRecommended pet insurance provider. Many HousePaws staff use Truepanion for comprehensive coverage for pets of all ages. Promoted as financial planning tool for pet care.
- TruepanionsupportingProvides text messaging accessibility allowing clients to contact main number like a cell phone through TextMyBiz platform.
- NorthStar VETSminorNorthStar VETS blood donor program accepts healthy dogs and cats to donate blood. Charlotte, the Bloodhound belonging to HousePaws Morrisville office manager Dana Harhigh, is a blood donor.
- The Chi InstituteminorVeterinary acupuncture training institution founded by Dr. Huisheng Xie in 1998. Dr. Dana Koch completed 150-hour small animal acupuncture certification through this institute.
- BambooHRsupportingHR platform used for team communication and human resources management across 100+ employee organization.
Scale indicators5 records
Recent moves7 records
Expansion highlights2 records
HousePaws competitors and assessment
Company assessmentEmerging players
- Bond Vet: Bond Vet operates modern, tech-enabled veterinary clinics with strong design and convenience positioning in urban Northeast markets. While not a mobile competitor, it overlaps with HousePaws on tech-enabled client experience, primary care, and convenience in the same Mid-Atlantic/Northeast geography.
- Small Door Veterinary: Small Door is a membership-based veterinary clinic operator in select U.S. cities focused on elevated client experience and digital records. Comparable to HousePaws on digital-first pet parent experience, though brick-and-mortar rather than mobile.
Others
- Bathing Beauties (HousePaws subsidiary): Bathing Beauties is a wholly-owned subsidiary of HousePaws providing mobile pet grooming services. It is not a competitive peer but an adjacent in-house service line that extends HousePaws' mobile pet-care ecosystem.
Broad incumbents
- Banfield Pet Hospital: Banfield is the largest general veterinary hospital chain in the U.S., operating inside PetSmart locations. As a broad incumbent, it competes for the same pet-owner primary care spend as HousePaws but with a clinic-only delivery model.
- BluePearl Pet Hospital: BluePearl is a national network of specialty and emergency veterinary hospitals owned by Mars Petcare. It overlaps with HousePaws on advanced veterinary care and is a referral destination for cases HousePaws cannot handle in-home.
- VCA Animal Hospitals: VCA operates a national network of general and specialty veterinary hospitals, now owned by Mars Petcare. It is a broad incumbent competitor in the same veterinary services category as HousePaws but lacks a mobile house-call offering.
- VetIQ Clinics: VetIQ Clinics operate inside PetIQ and PetSmart locations offering routine wellness and preventative care. They compete for the lower-acuity portion of HousePaws' mobile wellness business with a low-cost, retail-anchored model.
Direct peers
- The Vets: The Vets is a mobile veterinary house-call company offering in-home exams, vaccinations, and lab work across several U.S. cities. Like HousePaws, it competes on convenience and at-home care, though it lacks the brick-and-mortar hospital component that differentiates HousePaws.
- Lap of Love Veterinary Hospice: Lap of Love is a mobile veterinary practice specializing in in-home hospice, palliative care, and euthanasia across the U.S. Its PawSpice-style end-of-life focus makes it a direct peer for the chronic-disease and palliative portion of HousePaws' service mix.
- BetterVet: BetterVet is a venture-backed mobile veterinary service operating in multiple U.S. metros, offering in-home wellness, diagnostics, and care. It is the most directly comparable mobile-first vet peer to HousePaws, differing primarily in its tech-forward brand and broader metro expansion strategy.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HousePaws social profiles
Digital presenceHousePaws compliance and trust
Trust signalCompliance1 record
HousePaws financial estimates
Financial estimateRevenue estimate
Valuation estimate
HousePaws leadership team
Management profileNumber of profiles
Profiles12 records
HousePaws subsidiaries and ownership
Company hierarchySubsidiaries1 record
HousePaws funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HousePaws M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HousePaws
What does HousePaws do?
HousePaws is a mobile veterinary service that brings in-home wellness exams, vaccinations, diagnostics, and treatments directly to pets across New Jersey, Pennsylvania, Maryland, and Delaware. The company complements its mobile house-call model with three physical hospital locations (Mount Laurel NJ, Atco NJ, and Morrisville PA) that provide surgeries, dentistry, radiology, and overnight care. It also offers specialty services such as acupuncture, cold laser therapy, rehabilitation, and end-of-life care, plus telehealth consultations.
Is HousePaws a public or private company?
HousePaws is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HousePaws founded?
HousePaws was founded in 2010. It employs 51 to 100 people.
Where is HousePaws based?
HousePaws is headquartered in Mount Laurel, United States, in the North America region.
How does HousePaws make money?
Four revenue lines are on record. Mobile Veterinary House Calls are the primary driver. The others are hospital-Based Veterinary Services, pharmacy and Medication Sales and specialty Services.
Who are HousePaws's main competitors?
Emerging players on record are Bond Vet and Small Door Veterinary. Bathing Beauties (HousePaws subsidiary) is listed as an others. Broad incumbents are Banfield Pet Hospital, BluePearl Pet Hospital, VCA Animal Hospitals and VetIQ Clinics. Direct peers are The Vets, Lap of Love Veterinary Hospice and BetterVet.
Does HousePaws have an API?
No public API is recorded for HousePaws.
What industry is HousePaws in?
HousePaws's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services. Its NAICS code is 541940.