Smart4 Solutions

What Smart4 Solutions does

Smart4 Solutions is a Colombian B2B software and consulting company that delivers a cloud-based commercial management CRM (Smart4 Sales) bundled with strategic sales consulting (Estrategia Comercial) and continuous business advisory (Asesor\u00eda Continua), legally operating as THE TRUE GO S.A.S. in Bogot\u00e1. The company was founded around 2009 by CEO Mario Velandia Rodriguez and reports serving customers across Colombia, the United States, Canada, and Chile in industries including transportation, fuel retail, food and beverage, insurance, and financial services.

The core product, Smart4 Sales, is a configurable PHP/HTML-based SaaS CRM (hosted on servers in New York with AlphaSSL security, available via web and mobile) covering contact lifecycle management, sales pipeline / opportunity tracking, activities (calls, tasks, appointments), workflow automation (email, SMS, notifications), quotations, performance metrics, and incentive/loyalty programs. The platform is organized around a 12-component commercial strategy framework spanning the obtain\u2013maintain\u2013grow sales funnel and is updated approximately every 90\u2013150 days, with a REST API offered to developers.

Smart4 monetizes through three recurring monthly subscription tiers (Startup ~COP $790,000, Pymes ~COP $1.5M, Corporativo ~COP $4.7M) that bundle seat counts, contact volumes, web-development hours, email volumes, and frequency of business consulting (quarterly / bimonthly / monthly), plus usage-based add-ons for additional SMS (COP $49 each), extra emails (COP $3 each), and supplementary development hours (COP $49,000/hour). Distribution is direct-to-customer only\u2014via self-serve web signup, inside-sales follow-up, assigned account executives, and free advisory video calls\u2014with no channel partners or marketplace presence. The company is privately held with no disclosed external funding and reports 11\u201350 employees, indicating a small-scale operation leaning heavily on embedded professional services to differentiate.

Name

Smart4 Solutions

Legal name

THE TRUE GO S.A.S.

Website

https://smart4.com.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart4 Solutions is a Colombian SaaS company offering the Smart4 Sales cloud CRM bundled with strategic sales consulting and continuous advisory services, targeting SMBs and mid-market enterprises across Colombia, the United States, Canada, and Chile in industries such as transportation, insurance, F&B, and financial services.

Ownership category

akta.pro rank

Product category

Sales CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Sales CRM software
• Commercial management platform
• Sales strategy consulting
• Business advisory services
• Workflow automation CRM

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS CRM Subscription (Smart4 Sales): Monthly subscription paid in advance for cloud CRM access, with three plan tiers (Startup, Pymes, Corporativo) differentiated by number of contacts, users, business consulting frequency, development hours, email volumes, and onboarding depth. Subscriptions are non-refundable for unused periods. Additional contacts and services billed per unit above plan limits.
2. Professional Services (Business Consulting & Onboarding): Included in all plan tiers: business consulting sessions (quarterly/bimonthly/monthly depending on plan), account executive daily follow-up, and initial diagnosis and personalization services (basic/standard/premium depending on plan). Additional consulting and development hours available for purchase.
3. Supplementary Development Services: Additional web development hours, landing pages, HTML email templates, web quoters, surveys, forms, eCommerce sites, special automations, integrations, and commercial presentations sold as add-on services above plan allocations.
4. Usage-Based Add-ons (SMS and Email): Per-message SMS charges ($49 per SMS) and per-email charges ($3 per additional email beyond plan allocation) consumed above base plan volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart4 Solutions provides a cloud-based CRM platform called Smart4 Sales that automates and systematizes commercial management, including contact management, sales pipeline tracking, activity management, and workflow automation. The offering is bundled with strategic commercial consulting (Estrategia Comercial) covering 12 components across the sales funnel, and continuous business advisory (Asesoría Continua) with assigned account executives and business advisors. Customers access the platform via web and mobile applications on tiered SaaS subscriptions (Startup, Pymes, Corporativo).

Product overview

Smart4 Solutions offers a unified platform combining cloud-based CRM software (Smart4 Sales) with strategic commercial consulting services (Estrategia Comercial) and continuous business advisory (Asesoría Continua). The core product is Smart4 Sales, a SaaS CRM that provides contact management, sales pipeline tracking, activity automation, performance analytics, and workflow automation (email/SMS/notifications). This is complemented by strategic sales strategy consulting and ongoing advisory services, creating a three-pillar approach: Strategy, Advisory, and Software. Smart4 Solutions SAS is the legal entity, with Smart4 Development and Smart4 Sales as sub-brands under the company.

Differentiator

Problem solved

Functional benefit

Brands

• Smart4 Development: Software development sub-brand operating under the Smart4 Solutions umbrella.
• Smart4 Sales

Products and services

• Smart4 Sales Cloud-based CRM (Customer Relationship Management) software offered as Software as a Service for strategic commercial management. Features include contact lifecycle management, sales pipeline/opportunities tracking, activity management (calls, meetings, tasks), workflow automation (email/SMS/notifications), performance metrics, quotation generation, product catalogs, and deal management. Accessible via web browser and mobile applications.
• Estrategia Comercial (Commercial Strategy Consulting)

Quantifiable outcome

• Server uptime of 99.7% reported by the company
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot is a broad incumbent offering CRM, marketing automation, sales hub, and service hub on a unified platform — directly competing with Smart4 Sales in the SMB CRM category while offering much broader marketing/automation capabilities and a far larger ecosystem.
• Salesforce: Salesforce is the dominant global CRM incumbent with Sales Cloud and SMB-focused offerings — competing in the same sales management category as Smart4 but with vastly broader product portfolio, ecosystem, and enterprise focus.

Direct peers

• Pipedrive: Pipedrive is a direct SMB-focused sales CRM offering pipeline management, workflow automation, and contact lifecycle tools — closely overlapping with Smart4 Sales in target customer (SMB/mid-market sales teams), product category (sales CRM), and delivery model (cloud SaaS).
• SugarCRM: SugarCRM is a sales CRM with marketing automation and customer service modules, serving SMB through enterprise — comparable to Smart4 Sales in core sales automation capabilities and configurability across customer lifecycle stages.
• Freshworks (Freshsales): Freshworks Freshsales offers AI-powered sales CRM with contact scoring, workflow automation, and built-in communication — competing in the same SMB/mid-market sales CRM segment as Smart4 with overlapping features and global scale.
• Copper: Copper is a CRM designed for SMBs that integrates tightly with Google Workspace, offering contact management, pipeline tracking, and workflow automation — comparable to Smart4 Sales in SMB focus and ease-of-use positioning.
• monday.com Sales CRM: monday.com's sales CRM offering provides contact management, pipeline tracking, and workflow automation in a configurable platform — directly comparable to Smart4 Sales in feature scope and SMB target customer.
• Creatio: Creatio offers a no-code CRM and workflow automation platform with sales, marketing, and service modules — closely comparable to Smart4 Sales in low-code customization, sales cycle management, and SMB/mid-market positioning.
• Bitrix24: Bitrix24 offers a free/affordable CRM with contact management, sales automation, and team collaboration tools — directly comparable to Smart4's Startup-tier offering in target segment (very small businesses) and pricing ambition.
• Zoho CRM: Zoho CRM is a direct competitor offering contact management, sales automation, workflow rules, and multi-industry customization at SMB price points — directly comparable to Smart4 Sales in feature set, pricing tiering, and target segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/smart4solutions
• LinkedInlinkedin.com/company/smart4-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart4 Solutions