CasinoReviews.net

What CasinoReviews.net does

CasinoReviews.net is a London-headquartered iGaming affiliate publisher that operates a free, consumer-facing content platform delivering expert reviews, ratings, and comparison tools for online casino operators. The company's core IP is the proprietary AceRank™ rating methodology, which scores casinos across seven pillars: trust and safety, game selection and quality, bonuses and promotions, payment experience, user experience, customer support, and responsible gambling. Each rating is grounded in hands-on, real-money testing of operators, with disclosed cycles including 35+ hours of testing across 30+ Canadian casinos (December 2025) and 24 UKGC-licensed operators with 60+ deposits/withdrawals and 800+ slot titles evaluated (June 2026). The product surface also includes regional casino guides for ten-plus jurisdictions (US, UK, Canada, Spain, Vietnam, Switzerland, Thailand, Philippines, Bulgaria, and Hungary), game and software-provider reviews, a gambling news and blog feed, a blacklisted-casinos advisory list, and a U.S. Gambling Tax Calculator launched in October 2025 that models progressive federal and state tax brackets for NJ, OH, PA, MI, and NY.

The business model is affiliate referral commission: CasinoReviews.net publishes affiliate links to vetted casino operators and earns compensation when referred users register and deposit, with the relationship explicitly disclosed on the site. Revenue is therefore functionally B2B (operators as paying customers) layered over a B2C traffic-acquisition engine; there is no direct charge to end users. Distribution is content-led and SEO-led, augmented by a multi-channel presence on X, LinkedIn, Pinterest, YouTube, Facebook, Instagram, and a Spotify podcast, plus press mentions in Forbes, Business Insider, MSN, Yahoo, USA Today, The Sun, The Mirror, and Dazn that build organic authority. Marketing partnerships with gaming technology providers Onlyplay and Bragg Gaming, and responsible-gambling partnerships with eCOGRA, Mindway AI, GamCare, GambleAware, NCPG, GAMSTOP, NHS, ConnexOntario, Gamblers Anonymous, GamblingTherapy, GamTalk, and RecoverMe, together with GPWA certification, form a credibility and trust stack around the platform's affiliate revenue engine.

CasinoReviews.net was founded in 2020 and operates as an independent privately held company with no disclosed parent, subsidiaries, institutional investors, funding rounds, or M&A history. The organization is described as having 11–50 employees and a 20-plus-person editorial team with 25+ years of combined iGaming industry experience. The company has no public APIs, no mobile applications, and operates entirely as a digital content platform accessible globally through its localized website experiences.

Name

CasinoReviews.net

Website

https://casinoreviews.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CasinoReviews.net is a London-based iGaming affiliate publisher offering expert, hands-on-tested online casino reviews and ratings across more than ten jurisdictions. The free consumer site is monetized via affiliate referral commissions from casino operators, with its proprietary AceRank™ seven-pillar rating methodology as the central content engine.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Reviews

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• IGaming affiliate content
• Casino bonus comparisons
• Casino rating methodology
• Responsible gambling resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Marketing / Referral Commissions: CasinoReviews.net operates on an affiliate model where the site earns commissions when users click through to casino operators and make deposits. The site discloses affiliate relationships, noting 'The links above are affiliate links meaning at no additional cost to you, we may receive compensation from the companies whose services we review.' This is the primary revenue stream supporting the review platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels12 records

Core offering

CasinoReviews.net operates an iGaming affiliate review platform that publishes expert online casino reviews, ratings, and comparative content using its proprietary AceRank™ methodology scoring casinos across seven pillars. The platform also offers regional guides for multiple jurisdictions, game and software provider reviews, a U.S. Gambling Tax Calculator, and a blacklist of untrustworthy casinos, monetizing through referral commissions when users sign up and deposit at partner operators.

Product overview

CasinoReviews.net is a content and review aggregation platform that provides expert, unbiased online casino reviews using its proprietary AceRank™ rating methodology. The platform offers a comprehensive portfolio of review products and tools including Online Casino Reviews scored across seven pillars (trust/safety, game quality, bonuses, payments, UX, support, and responsible gambling), Regional Casino Guides for multiple jurisdictions (UK, Canada, US states, and international markets), Casino Game Reviews covering slots, table games, and live dealer experiences, Casino Software Provider Profiles, Payment Methods Guides, and a U.S. Gambling Tax Calculator tool for modeling IRS brackets. The platform also publishes daily Gambling News and Blog content and maintains a Blacklisted Casinos advisory list. The offering functions as a unified content platform with regional variations rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• U.S. Gambling Tax Calculator Interactive calculator that models federal and state progressive tax brackets on gambling winnings for U.S. players in NJ, OH, PA, MI, and NY, providing more accurate tax estimates than flat-rate tools.
• Online Casino Reviews (AceRank™-scored) Expert, unbiased online casino reviews scored using the proprietary AceRank™ methodology across seven core pillars: trust and safety, game selection and quality, bonuses and promotions, payment experience, user experience, customer support, and responsible gambling. Free to access for players.
• Casino Bonuses Section Comparative content on casino bonuses including welcome bonuses and no deposit bonuses, allowing players to evaluate promotional offers across operators.
• Blacklisted Casinos Advisory List Public advisory list of online casinos blacklisted for failing to treat players properly, operating without licenses, or not meeting quality standards.

Quantifiable outcome

• 35+ hours of hands-on testing completed across 30+ Canadian online casinos during December 2025 testing cycle
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• eCOGRAcoreStrategic or Co-development PartnerPartnership with eCOGRA (eCommerce Online Gaming Regulation and Assurance) as part of the 'Bet on Awareness' campaign for responsible gambling. eCOGRA is an internationally approved testing agency and player protection organization. CasinoReviews.net advocates for responsible gambling by partnering with organizations like eCOGRA on this campaign, helping players develop safer gambling practices.
• Mindway AIcoreStrategic or Co-development PartnerPartnership with Mindway AI as part of the 'Bet on Awareness' campaign. Mindway AI is a responsible gambling technology provider that uses artificial intelligence for player protection. This collaboration supports the campaign's mission to help players develop safer gambling practices through technology-driven interventions.
• OnlyplayminorGTM or Marketing PartnerMarketing partnership where Onlyplay, a gaming technology provider, collaborates with CasinoReviews.net. Testimonial from Anna Kramarenko, Brand Manager: 'Over the past year, our partnership with CasinoReviews.net has proven to be a collaboration built on trust, expertise, and genuine passion. Their team consistently demonstrates a deep understanding of the industry and approaches their work with professionalism and insight.'
• Bragg GamingminorGTM or Marketing PartnerMarketing partnership with Bragg Gaming, a gaming content and technology company. Testimonial from Niklas Mravlje: 'Working with CasinoReviews.net showcased their utmost professionalism and deep understanding of the gaming industry, which in turn greatly amplified our outreach and engagement efforts.'
• GamCarecoreStrategic or Co-development PartnerPartnership with GamCare, a leading UK charity offering support to anyone affected by problem gambling. GamCare provides 24/7 assistance via telephone, live chat, WhatsApp, message boards, and group chats. CasinoReviews.net features GamCare links as part of its responsible gambling commitment.
• GambleAwarecoreStrategic or Co-development PartnerPartnership with GambleAware, a UK charity that runs the National Gambling Helpline and provides information to help people make informed decisions about gambling. CasinoReviews.net displays GambleAware branding and links as part of its licensing certifications.
• Help for Problem Gambling (NCPG)coreStrategic or Co-development PartnerPartnership with National Council on Problem Gambling (NCPG) providing help and treatment resources. CasinoReviews.net displays NCPG branding as part of its licensing certifications.
• Gamblers AnonymouscoreStrategic or Co-development PartnerPartnership with Gamblers Anonymous, an international fellowship of individuals who share their experience to help each other recover from problem gambling. Referenced on Canadian pages as a responsible gambling resource.
• GamblingTherapycoreStrategic or Co-development PartnerPartnership with GamblingTherapy, a global service provided by Gordon Moody offering free practical advice and emotional support for those affected by problem gambling. Referenced on Canadian pages.
• GamTalkminorStrategic or Co-development PartnerPartnership with GamTalk, a support platform for individuals who have been and are struggling with gambling addiction. Referenced on Canadian pages as a responsible gambling organization.
• RecoverMeminorStrategic or Co-development PartnerPartnership with RecoverMe, a mobile app for Apple and Android devices offering support tools to manage gambling urges. Referenced on Canadian pages.
• ConnexOntariocoreStrategic or Co-development PartnerPartnership with ConnexOntario, providing free 24/7 gambling helpline in Ontario with service in 170 languages. Referenced on Canadian pages.
• GAMSTOPcoreStrategic or Co-development PartnerPartnership with GAMSTOP, a UK-based gambling self-exclusion scheme that helps individuals limit their online gambling activities. UKGC-licensed casinos on the platform are required to participate in GAMSTOP.
• NHS Gambling Addiction ClinicscoreStrategic or Co-development PartnerPartnership with NHS Gambling Addiction clinics across England that provide cognitive behavioral therapy to those struggling with addiction. Referenced on UK pages.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Catena Media: Publicly listed affiliate marketing company focused on online gambling, sports, and financial services. Comparable affiliate business model with much wider international footprint and M&A history.
• Gambling.com Group: Publicly listed iGaming affiliate operator with portfolio of gambling-related sites across casino, sports, and poker. Comparable affiliate business model with significantly broader scale and capital base.

Direct peers

• BonusFinder: Online casino and sportsbook bonus affiliate with localized content across US states and other regulated markets. Comparable focus on bonus comparison and state-level regulatory content.
• Latest Casino Bonuses (LCB): Casino review community with affiliate commissions and player-submitted casino ratings. Comparable model combining editorial reviews, community feedback, and bonus-tracking.
• Casino.org: Large iGaming affiliate and review site covering online casinos, bonuses, and games globally. Closely comparable in business model (affiliate commissions), content depth, and target audience of online casino players.
• The Pogg: Independent online casino review and audit site offering complaint resolution and certification services. Comparable player-protection focus and independent review positioning.
• Casinomeister: Long-standing online casino review site with watchdog and complaint-handling functions. Comparable as a casino affiliate/review platform emphasizing licensing verification and player protection.
• AskGamblers: Online casino review and complaint-resolution platform with affiliate revenue model. Directly comparable in player-first review positioning, hands-on testing, and bonus comparison coverage.

Emerging players

• Sportsbook Review (SBR): Sports betting and casino review platform with affiliate-driven revenue and player-rating tools. Comparable in affiliate-led content model, with closer overlap on casino/sportsbook bonuses than pure casino focus.
• GameAdvisor: iGaming affiliate publisher covering casinos and game providers with structured editorial reviews. Comparable affiliate model and provider-level coverage though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_casinoreviews
• YouTubeyoutube.com/channel/UCBIDPVRJBpmg_MsrsLPcQOw
• Facebookfacebook.com/casinoreviewsglobal
• LinkedInlinkedin.com/company/casinoreviews-net
• Instagraminstagram.com/casinoreviews_net
• Pinterestpinterest.com/casinoreviewsnet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasinoReviews.net