NEXT Farming
NEXT Farming, a brand of AGCO Deutschland GmbH, provides modular cloud-based farm management and precision-agriculture software for German crop farmers, contractors, and livestock operations, monetized via subscriptions, usage-based pricing, and direct and channel sales.
- Company typePrivate
- Founded1985
- HeadquartersPfarrkirchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NEXT Farming does
NEXT Farming is a digital-farming software brand operated by AGCO Deutschland GmbH, a subsidiary of AGCO Corporation (NYSE: AGCO). The company provides modular, cloud-based agricultural software for German crop farmers of all sizes — from part-time Nebenerwerb farms to multi-thousand-hectare operations — as well as for agricultural contractors and specialized livestock (sow management) operations. The platform is anchored by two core products: NEXT Farming Pro, a comprehensive professional suite covering crop planning, fertilizer regulation (Düngeverordnung) compliance, subfield management (Teilflächenmanagement), and mobile documentation, and NEXT Farming Live, an entry-level modular offering for digitized field record keeping (Ackerschlagkartei). A modular add-on portfolio — including NEXT Machine Management (agrirouter integration), NEXT Applikationskartencenter Live (variable-rate application maps), NEXT Leitspurmanager Live (guidance line management), NEXT Weglinienkonverter (cross-manufacturer data conversion powered by AGCO FUSE), NEXT Düngebedarfsermittlung Live (fertilizer requirement calculation), NEXT Anbauplanung und Dokumentation Live (crop planning), NEXT Bodenproben (soil sampling service), and TalkingFields Karten (satellite biomass and yield maps via partner Vista Geowissenschaftliche Fernerkundung GmbH) — extends the platform into machine data integration, precision agriculture, and satellite-driven analytics. The Tunen AI App marks the company's first explicitly AI-branded consumer product.
Underlying technology includes ISOXML-based cross-manufacturer data exchange, native integrations with major terminals (CCI 1200, CLAAS S10, Fendt Varioterminal, John Deere Gen 4 4640), agrirouter-based machine communication, NDVI satellite imagery processing, and round-trip integrations with all 13 German federal-state agricultural subsidy portals (FIONA, iBALIS, ELAN, ANDI, FLOrlp, DIANA, profil inet, Agrarportal Hessen, Sammelantrag SH). Authentication is provided via AGCO ID, Google, and Apple social logins.
NEXT Farming generates revenue through a hybrid model combining modular SaaS subscriptions (NEXT Farming App at €99 per user per year), usage-based hectare pricing (Düngebedarfsermittlung at €25 + €0.25/hectare; Applikationskartencenter at €2/hectare or €100 + €1/hectare flat), unit-based pricing (Leitspurmanager at €3 per guidance line or €200/year flat), and professional training services (€49–€59 per attendee). Go-to-market combines product-led growth through the mein.nextfarming.de self-serve portal, direct enterprise sales via a nationwide network of regional account managers covering every German Bundesland, and channel partnerships — most notably BayWa AG Smart Farming in Bavaria and Baden-Württemberg — supplemented by agricultural equipment dealer distribution and mobile app stores.
NEXT Farming firmographics
Firmographics- Name
- NEXT Farming
- Legal name
- AGCO Deutschland GmbH
- Website
- https://nextfarming.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NEXT Farming, a brand of AGCO Deutschland GmbH, provides modular cloud-based farm management and precision-agriculture software for German crop farmers, contractors, and livestock operations, monetized via subscriptions, usage-based pricing, and direct and channel sales.
- Ownership category
- akta.pro rank
NEXT Farming industry classification
Industry- Product category
- Agricultural Farm Management Software
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)
Keywords
Where NEXT Farming is headquartered
LocationHeadquarters
- HQ city
- Pfarrkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NEXT Farming business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Modular): NEXT Farming operates on a modular subscription model where users pay for individual software modules. Base modules like field documentation are available with premium professional extensions. Annual subscriptions with automatic renewal unless cancelled 1 month before expiry.
- Usage-based (Hectare Pricing): Several modules charge based on hectares managed: Düngebedarfsermittlung at €25 + €0.25 per hectare per year, Applikationskartencenter at €2 per hectare or flat rate €100 + €1 per hectare of total farm area.
- Unit-based (Per-item): Leitspurmanager charges €3 per guidance line downloaded or €200 annual flat rate for farmers.
- Per-user Licensing: NEXT Farming App costs €99 per user per year, with additional apps at €49 each.
- Professional Training Services: Online training sessions offered at €49-59 per person per training via Microsoft Teams, covering various software modules and functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Fertilizer Requirement Calculation (Düngebedarfsermittlung) |
| Unit Pricing | Annual | Guidance Line Management (Leitspurmanager) |
| Usage-based | Pay-as-you-go | Application Map Center (Applikationskartencenter) |
| Subscription | Annual | NEXT Farming App (Mobile Documentation) |
| Unit Pricing | Pay-as-you-go | Online Training Sessions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
NEXT Farming product offering
Product offeringCore offering
NEXT Farming provides modular cloud-based agricultural software for digitized field record keeping, crop planning, fertilizer requirement calculation, precision farming, and machine data management. The platform supports cross-manufacturer equipment integration via ISOXML and agrirouter, with both beginner (NEXT Farming Live) and professional (NEXT Farming Pro) editions, plus mobile apps for on-the-go documentation.
Product overview
NEXT Farming is a modular agricultural software platform providing digital farming solutions for all farm types and sizes. The core products are NEXT Farming Pro (professional comprehensive solution) and NEXT Farming Live (smart farming for beginners), with a range of add-on modules including NEXT Machine Management (machine communication), NEXT Applikationskartencenter Live (variable-rate application maps), NEXT Leitspurmanager Live (guidance line management), NEXT Weglinienkonverter (cross-brand data conversion), NEXT Düngebedarfsermittlung Live (fertilizer calculation), and NEXT Anbauplanung und Dokumentation (crop planning and documentation). Additional offerings include the Tunen AI App (AI-powered mobile app), NEXT AG Office (farm administration), NEXT Lohnunternehmer (contractor solution), NEXT Stallbuch Sau (sow management), NEXT Bodenproben (soil sampling service), and TalkingFields Karten (satellite-based agricultural maps). The software integrates with various agricultural terminals (CCI, CLAAS, Fendt, John Deere), the agrirouter platform, and German state agricultural portals for data import/export.
Differentiator
Problem solved
Functional benefit
Brands
- NEXT Farming Pro: Agricultural software for professional users - powerful, efficient and clear. For requirements including crop planning, fertilizer needs assessment, mobile documentation and sub-area management.
- NEXT Farming Live
- Tunen AI App
- NEXT Farming Apps
Products and services
- NEXT Farming Pro
Quantifiable outcome
- Time savings of up to 50% when documenting with the mobile app
Companies that use NEXT Farming
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
NEXT Farming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature9 records
NEXT Farming partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Vista Geowissenschaftliche Fernerkundung GmbHcorePartnership for TalkingFields satellite-based agricultural data products. Vista provides multi-year satellite imagery and geostatistical analysis for biomass distribution, yield potential, zone mapping, and biomass monitoring. NEXT Farming integrates this data for precision farming application maps and subfield management.
- agriroutercoreagrirouter is the agricultural data exchange platform enabling machine-to-machine communication. NEXT Farming Machine Management connects to agrirouter for sending and receiving field data, application maps, and guidance lines to/from agricultural equipment.
- AGCO Corporation (Fendt, Valtra, Massey Ferguson, Challenger)coreNEXT Farming is a brand of AGCO GmbH. The FUSE partnership enables cross-manufacturer data conversion for equipment from AGCO brands (Fendt, Valtra, Massey Ferguson, Challenger) and other manufacturers. The Weglinienkonverter was developed in cooperation with AGCO.
- BayWa AG Smart FarmingstrategicBayWa AG Smart Farming serves as a distribution partner for NEXT Farming products in Bavaria and Baden-Württemberg. Contact information is shared with regional BayWa branches for customer processing and support.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
NEXT Farming competitors and assessment
Company assessmentEmerging players
- CNH Industrial AFS Connect: CNH's precision farming and farm management platform for Case IH and New Holland customers — competitor in the German FMIS space with OEM-bundled hardware-software economics, comparable to NEXT Farming's NEXT Machine Management module.
- John Deere Operations Center: John Deere's flagship FMIS platform for field documentation, agronomic planning, and machine data — competing in the same German market with strong OEM-bundled distribution; NEXT Farming differentiates by being manufacturer-neutral.
- Farmers Edge: Canadian-listed FMIS provider with comparable variable-rate application mapping, satellite analytics, and compliance documentation — illustrates the broader competitive landscape despite financial difficulties.
- xFarm Technologies: European farm management platform with presence in Italy, Spain, and expanding into DACH — offers field documentation, sensor integration, and machine connectivity; comparable modular FMIS approach with growing German footprint.
Direct peers
- 365FarmNet: Cloud-based farm management platform from Claas and Deutsche Telekom joint venture, offering modular FMIS, field documentation, and machine data exchange across German and European farmers — directly comparable to NEXT Farming Live/Pro in target customer and feature set.
- FarmFacts (FarmersApp / nextfarm): German farm management software provider (part of BayWa) and known technology partner for NEXT Farming's mobile app — offers competing FMIS products with similar field documentation and machine integration features for German farmers.
Broad incumbents
- Trimble Ag (Ag Software): Trimble's precision agriculture software portfolio including guidance, field records, and water management — competes with NEXT Farming's Leitspurmanager guidance line management and integrates with mixed fleets.
- Climate FieldView (Bayer): Global digital agriculture platform from Bayer offering satellite imagery, field analysis, and input optimization across Europe — comparable in precision farming capabilities, with broader international reach than NEXT Farming.
Others
- Vista Geowissenschaftliche Fernerkundung (TalkingFields): Already a strategic partner of NEXT Farming providing satellite biomass, yield potential, and zone maps — adjacent satellite data vendor and potential competitor if it launches its own platform.
- AGCO Fuse (Fendt, Massey Ferguson): AGCO's own precision agriculture platform that powers the Weglinienkonverter — represents the internal strategic alternative to NEXT Farming within the parent organization and a competitive risk if prioritized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
NEXT Farming social profiles
Digital presenceNEXT Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEXT Farming leadership team
Management profileNumber of profiles
Profiles3 records
NEXT Farming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEXT Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEXT Farming
What does NEXT Farming do?
NEXT Farming provides modular cloud-based agricultural software for digitized field record keeping, crop planning, fertilizer requirement calculation, precision farming, and machine data management. The platform supports cross-manufacturer equipment integration via ISOXML and agrirouter, with both beginner (NEXT Farming Live) and professional (NEXT Farming Pro) editions, plus mobile apps for on-the-go documentation.
Is NEXT Farming a public or private company?
NEXT Farming is a private company. It is classified as corporate owned and is currently operating.
When was NEXT Farming founded?
NEXT Farming was founded in 1985. It employs 51 to 100 people.
Where is NEXT Farming based?
NEXT Farming is headquartered in Pfarrkirchen, Germany, in the Europe region.
How does NEXT Farming make money?
Five revenue lines are on record. Software Subscription (Modular) is the primary driver. The others are usage-based (Hectare Pricing), unit-based (Per-item), per-user Licensing and professional Training Services.
Who are NEXT Farming's main competitors?
Emerging players on record are CNH Industrial AFS Connect, John Deere Operations Center, Farmers Edge and xFarm Technologies. Direct peers are 365FarmNet and FarmFacts (FarmersApp / nextfarm). Broad incumbents are Trimble Ag (Ag Software) and Climate FieldView (Bayer). Others are Vista Geowissenschaftliche Fernerkundung (TalkingFields) and AGCO Fuse (Fendt, Massey Ferguson).
Does NEXT Farming have an API?
No public API is recorded for NEXT Farming.
What industry is NEXT Farming in?
NEXT Farming's product category is Agricultural Farm Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 115112 and its SIC code is 700.