Bemeta
Bemeta is a Czech manufacturer of bathroom accessories, public-space equipment, and certified accessibility products, serving residential consumers, hotels, and public facilities across Central Europe via direct e-commerce and a B2B portal.
- Company typePrivate
- Founded2004
- HeadquartersZatcany, Czechia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bemeta does
BEMETA DESIGN s.r.o. (trading as Bemeta) is a privately held Czech manufacturer of bathroom accessories, public-space equipment, and accessibility products, headquartered and producing from Žatčany in South Moravia. Founded as a private limited liability company (s.r.o.) and operating with 51-100 employees, the company sells under its own brand through a multilingual e-commerce storefront (bemeta.cz), a dedicated B2B procurement portal (b2b.bemeta.cz), a domestic dealer/reseller network, and EDI/email/mail order intake. Its portfolio spans four operational pillars: (1) bathroom accessories organized into over 50 design collections (OMEGA, ORGANIC, DARK, EASY, EASY01, NEO, LIVING, LADERRA, VERTEX, BRILO, ZYRA, CIRCUM, OBLA, QUADRA, and others), (2) public-space equipment such as hand dryers, waste bins, soap and paper dispensers, (3) the HELP Program of certified barrier-free bathroom products including support rails, folding bars, seats, and mounting frames, and (4) electric towel dryers and kitchen accessories.
The underlying technology is physical product engineering in stainless steel, brass, and glass, with two differentiated installation systems — the EASY self-adhesive peel-and-stick mounting line and the EASY01 drill-mount variant — plus programmable electric towel rails (e.g., VERTEX combi with digital thermostat at 45°C/50°C/55°C and 1–9 hour timer). The HELP Program is anchored by multiple sector-specific certifications valid through 2027-2028, supporting barrier-free specification work. Production is in-house, with multiple finish options (stainless, black, gold, copper-gold, white, graphite, bronze) and extended warranties of up to 12 years on flagship collections.
The business model is straightforward one-time unit-sale revenue, with prices listed exclusively in Czech Koruna. Bemeta serves four identified customer segments — residential consumers, hotels/hospitality (primary B2B), public facilities, and accessibility buyers — and has begun extending into adjacent decorative hardware (the 2025 Brusy grinder collection) and adjacent geographies (Slovakia plus an 8-language website covering CZ/EN/DE/RU/ES/IT/FR/BG). Operational investments include a 2025 on-site photovoltaic installation and an innovation program dating to 2015, while a whistleblower ethics line and partnership with REMA Systém for electrical-waste take-back indicate formalized compliance and ESG positioning.
Bemeta firmographics
Firmographics- Name
- Bemeta
- Legal name
- BEMETA DESIGN s.r.o.
- Website
- https://bemeta.cz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bemeta is a Czech manufacturer of bathroom accessories, public-space equipment, and certified accessibility products, serving residential consumers, hotels, and public facilities across Central Europe via direct e-commerce and a B2B portal.
- Ownership category
- akta.pro rank
Bemeta industry classification
Industry- Product category
- Bathroom Fixtures & Accessories
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Bemeta is headquartered
LocationHeadquarters
- HQ city
- Zatcany
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Bemeta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C & B2B): The company generates revenue through one-time sales of bathroom accessories, public space equipment, and electric towel rails. Products are sold at fixed prices listed on the e-shop, with bulk discounts available (e.g., >10 pcs for VERTEX combi at 4,917 Kč without VAT). Payment is accepted via advance bank transfer or cash/card on delivery (COD).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VERTEX combi electric towel rail — bulk discount tier |
| Unit Pricing | Pay-as-you-go | EASY01 2-hook hanger — bulk discount tier |
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all product categories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Bemeta product offering
Product offeringCore offering
Bemeta designs, manufactures, and sells bathroom accessories (hooks, towel holders, soap dispensers, WC brushes, cosmetic mirrors, shelves), public-space sanitary equipment (hand dryers, waste bins, dispensers), electric heated towel rails, certified accessibility bathroom products under the HELP Program, kitchen accessories, and stainless-steel shower drainage channels. Products are organized into more than 50 coordinated design collections and are sold via the company's own e-shop, B2B portal, and dealer network across the Czech Republic and Slovakia.
Product overview
Bemeta is a Czech manufacturer of high-quality bathroom accessories and fixtures, operating as BEMETA DESIGN s.r.o. The company produces a comprehensive portfolio organized into three main categories: (1) Koupelnové doplňky (bathroom accessories) including soap dispensers, toothbrush holders, hooks, shelves, towel racks, toilet paper holders, mirrors, WC brushes, and cosmetic mirrors, available in numerous design series such as DARK, EASY, EASY01, ORGANIC, ORGANIC BLACK, LIVING, NEO, and OMEGA/BETA/TASI/SOLO/VIA/PLAZA/OVAL/ORGANIC/STELLA/OBLA/QUADRA/CIRCUM; (2) Veřejné prostory (public space products) including hand dryers, waste bins, soap dispensers, toilet paper dispensers, paper towel dispensers, hair dryers, and sanitary bins; and (3) HELP Program for accessibility/barrier-free bathrooms with support bars, folding rails, seats, mounting frames, and accessibility mirrors. Additionally, the company offers electric towel dryers (LADERRA, LADERRA mini, VERTEX combi series), kitchen accessories, shower channels, and replacement parts. Several product lines offer extended warranties up to 12 years. The company operates a B2B portal and sells through distributors across the Czech Republic and Slovakia.
Differentiator
Problem solved
Functional benefit
Brands
- HELP Program: Accessibility-focused product line for barrier-free bathrooms, including support rails, folding arms, seats, and mounting frames.
- LADERRA
- VERTEX combi
- ORGANIC
- ORGANIC BLACK
- DARK
- EASY
- EASY01
- LIVING
- OMEGA
- NEO
- RAWELL
- BRILO
- ZYRA
- CIRCUM
- OBLA
- QUADRA
Products and services
- Koupelnové doplňky (Bathroom Accessories) Core product line of soap dispensers, toothbrush holders, hooks, shelves, towel racks, toilet paper holders, mirrors, WC brushes, cosmetic mirrors, and other bathroom fixtures, sold to homeowners, hotels, and public facilities through the e-shop and B2B portal.
- Veřejné prostory (Public Space Products) Products for public facilities including hand dryers, waste bins, soap dispensers, toilet paper dispensers, paper towel dispensers, hair dryers, sanitary bins, urinal screens, and door stops, targeted at commercial and public washrooms.
- HELP Program (Barrier-Free Bathroom Solutions) Certified accessibility-focused bathroom products including support bars, folding rails, seats and stools, mounting frames, accessibility mirrors, and accessories, designed for barrier-free bathrooms serving elderly and mobility-impaired users.
- Elektrické sušáky ručníků (Electric Towel Dryers) Electric heated towel rails and bars in various sizes and finishes including the LADERRA, LADERRA mini, and VERTEX combi series, with multiple power ratings and color options for residential bathrooms and hotel guest rooms.
- Doplňky do kuchyně (Kitchen Accessories) Kitchen-related accessories and fixtures sold alongside the bathroom portfolio to residential customers.
- Sprchové žlaby (Shower Channels) Stainless-steel shower drainage channels sold with a 12-year extended warranty for residential and commercial shower installations.
- Náhradní díly (Replacement Parts) Spare parts for Bemeta products including pump mechanisms, handles, plastic and rubber components, supplied to support the installed base of bathroom accessories and dispensers.
- DARK Series (Bathroom Accessories Collection) Black-finished bathroom accessories collection with lacquered surface treatment including hooks, towel holders, toilet brushes, soap dispensers, and cosmetic mirrors, sold as a coordinated design line.
- EASY Series (Self-Adhesive Bathroom Accessories) Self-adhesive bathroom accessories using a proprietary lightweight material with adhesive tape, enabling drill-free peel-and-stick installation in residential bathrooms.
- EASY01 Series (Drill-Mount Bathroom Accessories) Wall-mounted bathroom accessories derived from the EASY design, requiring standard drilling installation for secure and stable wall mounting.
- ORGANIC Series (Bathroom Accessories Collection) Bathroom accessories with an organic design aesthetic featuring curved forms and natural-inspired shapes, sold as a coordinated premium line including WC brushes, hooks, and towel holders.
- ORGANIC BLACK Series (Bathroom Accessories Collection) Black-finished organic-design bathroom accessories extending the ORGANIC collection with darker toilet paper holders, hooks, and other accessories.
- LIVING Series (Bathroom Accessories Collection) Minimalist bathroom accessories collection with an industrial aesthetic, made from quality stainless steel in matte black finish, targeted at households and hotel/restaurant facilities.
- OMEGA, BETA, TASI, SOLO, VIA, PLAZA, OVAL, ORGANIC, STELLA, OBLA, QUADRA, CIRCUM Series (12-Year Warranty Premium Lines) Premium bathroom accessory lines (OMEGA, BETA, TASI, SOLO, VIA, PLAZA, OVAL, ORGANIC, STELLA, OBLA, QUADRA, CIRCUM) carrying an extended 12-year warranty on functionality and surface finish.
- NEO, HELP (Stainless), RAWELL (Chrome) Series (6-Year Warranty Lines) Bathroom accessory lines (NEO, HELP stainless, RAWELL chrome) carrying an extended 6-year warranty on functionality and surface finish.
Quantifiable outcome
- Extended 12-year warranty offered on OMEGA, BETA, TASI, SOLO, VIA, PLAZA, OVAL, ORGANIC, STELLA, OBLA, QUADRA, CIRCUM product lines
- +3 more outcomes
Companies that use Bemeta
Customer profileSegments4 records
Ideal customer profiles4 records
Bemeta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bemeta partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and minor.
- Shoptet, a.s.supportingShoptet is the e-commerce platform provider that powers Bemeta's online store at bemeta.cz. They manage the e-commerce platform infrastructure.
- Ecomail.cz, s.r.o.supportingEcomail.cz provides the email marketing application used by Bemeta for sending newsletters and promotional communications to customers.
- REMA Systém, a.s.minorBemeta participates in REMA Systém's take-back scheme for waste electrical equipment, enabling customers to return old electrical products for recycling through REMA's collection network.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Bemeta competitors and assessment
Company assessmentDirect peers
- Geesa: Dutch bathroom accessories brand (part of Roper Rhodes Group) offering chrome, stainless steel, and black-finish accessories including towel rails, hooks, and dispensers. Comparable European design positioning, similar multi-finish strategy, and overlapping mid-market customer segments.
- Smedbo: Swedish bathroom accessories manufacturer with a broad product range spanning hooks, towel rails, soap dispensers, and shower accessories. Comparable product portfolio structure, similar Scandinavian/European design language, and overlapping residential and hotel customer base.
- Blomus: German design-led manufacturer of bathroom and home accessories in stainless steel and matte black finishes. Comparable design-driven positioning, similar finish and material strategy (stainless steel, black, gold), and overlapping mid-market premium customer segments.
- Keuco: German bathroom accessories manufacturer offering premium chrome, stainless steel, and designer-finish accessories plus accessibility products. Comparable product breadth, similar warranty-led quality positioning, and overlapping design-conscious residential and hotel customer base.
- SANELA: Czech manufacturer of stainless steel bathroom equipment specifically for public and commercial spaces, including dispensers, hand dryers, and accessibility fittings. Most directly comparable to Bemeta's 'Veřejné prostory' (public spaces) and HELP Program lines, with overlapping customer base in commercial facilities.
- Paffoni: Italian manufacturer of bathroom fittings and accessories including towel rails, hooks, soap dispensers, and accessibility supports. Comparable European mid-market positioning, similar multi-finish design strategy, and overlapping hospitality and residential customer base.
- Samvat: Czech manufacturer of bathroom accessories and hotel equipment with a comparable product portfolio covering soap dispensers, towel rails, hooks, and accessibility products. Operates in the same Czech market and competes for the same residential, hotel, and public facility customers.
Broad incumbents
- Grohe: Global market leader in bathroom fittings (faucets, showers, accessories) with substantially larger scale, extensive showroom and distribution network, and strong brand recognition. Competes with Bemeta in the broader bathroom category but at higher price points and broader portfolio scope.
- Ideal Standard: Global bathroom brand offering ceramics, faucets, showers, and accessories with strong European presence and significant commercial/hospitality specification business. Competes with Bemeta in hotel and public facility segments but with substantially larger portfolio and scale.
- Hansgrohe: Global premium bathroom brand offering faucets, showers, and accessories with strong European brand equity and architect/specifier relationships. Operates in the same category as Bemeta but at much larger scale and broader product portfolio.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bemeta social profiles
Digital presenceBemeta compliance and trust
Trust signalCompliance12 records
Bemeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bemeta leadership team
Management profileNumber of profiles
Bemeta subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bemeta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bemeta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bemeta
What does Bemeta do?
Bemeta designs, manufactures, and sells bathroom accessories (hooks, towel holders, soap dispensers, WC brushes, cosmetic mirrors, shelves), public-space sanitary equipment (hand dryers, waste bins, dispensers), electric heated towel rails, certified accessibility bathroom products under the HELP Program, kitchen accessories, and stainless-steel shower drainage channels. Products are organized into more than 50 coordinated design collections and are sold via the company's own e-shop, B2B portal, and dealer network across the Czech Republic and Slovakia.
Is Bemeta a public or private company?
Bemeta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bemeta founded?
Bemeta was founded in 2004. It employs 51 to 100 people.
Where is Bemeta based?
Bemeta is headquartered in Zatcany, Czechia, in the Europe region.
How does Bemeta make money?
One revenue line is on record: direct Product Sales (B2C & B2B).
Who are Bemeta's main competitors?
Direct peers on record are Geesa, Smedbo, Blomus, Keuco, SANELA, Paffoni and Samvat. Broad incumbents are Grohe, Ideal Standard and Hansgrohe.
Does Bemeta have an API?
No public API is recorded for Bemeta.
What industry is Bemeta in?
Bemeta's product category is Bathroom Fixtures & Accessories. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 332913 and its SIC code is 2590.