Turf USA

What Turf USA does

Turf USA is a Florida-based wholesale distributor of synthetic turf, artificial ivy, and installation materials serving contractors, installers, landscapers, and homeowners across 20+ Florida counties. The company is headquartered in Boca Raton and operates warehouses in Tampa and Lakeland, distributing through company-owned facilities with same-day pickup, job-site delivery in 2-4 business days, and showroom presence. The business model is wholesale B2B with tiered PRO Partner pricing for trade buyers, direct residential sales to homeowners with optional installer referrals, and a private-label program that allows installers to create branded turf products held in company inventory; a $250 Amazon gift card referral program and dedicated account management support the channel.

The product portfolio centers on the proprietary Lush series turf line (Lush 101, Lush Empire, Lush SuperFlow, Lush Emerald, Lush Estate, Lush Pet & Paver, Lush Sport, Lush Ultra), alongside putting greens, artificial ivy panels, and a full installation accessory range including seam tape, nails, staples, weed fabric, drainage components, adhesives, infill, and tools. The underlying turf technology is Florida-climate-engineered, featuring multiple proprietary blade shapes (W, S, M, Wave, Mini Wave, C-Shaped), T-Cool Sand Infill with claimed evaporative surface cooling of up to 50°F, EPA-registered Chitosan antimicrobial coating, Envirofill with Microban antimicrobial protection, and fully permeable backing systems tested at 121.7 inches/hour drainage capacity by Testing Services (TSI) LLC. All turf products carry a 15-year warranty. Recent 2025 activity includes new product launches, a new Tampa warehouse, an expanded Boca Raton HQ, and a new company website, with stated intent to support nationwide distribution.

Name

Turf USA

Legal name

Turf USA

Website

https://turfusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Turf USA is a Florida-based wholesale distributor of synthetic turf, artificial ivy, and installation materials serving contractors, installers, and homeowners via company-owned warehouses and job-site delivery across 20+ Florida counties.

Ownership category

akta.pro rank

Product category

Synthetic Turf and Landscaping Materials

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Synthetic turf wholesale
• Artificial grass supply
• Turf installation materials
• Putting green turf
• Artificial ivy panels

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Turf Sales: Primary revenue stream from wholesale sales of synthetic turf, ivy products, and installation materials to contractors, installers, and landscapers. Products sold as one-time purchases (rolls, accessories) rather than subscriptions. Volume-based pricing through PRO Partner tiered program.
2. Direct to Consumer / Homeowner Sales: Residential turf sales directly to homeowners at competitive prices. Homeowners can purchase directly or be connected to approved third-party installers.
3. Private Label Services: Brand private label program allowing installers to create their own branded turf products. Revenue generated from inventory holding and product sales under installer brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Turf USA is a one-stop wholesaler of high-quality synthetic turf, ivy products, and installation materials based in Boca Raton, Florida. The company sells the "Lush" family of synthetic turf products, putting greens, artificial ivy/vertical garden panels, turf infill, adhesives, installation tools, and complementary outdoor lighting products. Distribution is via two company warehouses (Boca Raton and Tampa) plus a Lakeland express pickup location, serving contractors and installers statewide with 2-4 business day delivery and a 15-year product warranty.

Product overview

Turf USA is a wholesale supplier of synthetic turf, ivy products, and installation materials serving contractors and installers across Florida. The product portfolio centers on the 'Lush' family of synthetic turf products (Lush 101, Lush Empire, Lush Superflow, Lush Emerald, Lush Estate, Lush Pet & Paver, Lush Sport, Lush Ultra) and putting greens (Putting Green 50, Putting Green Pro), complemented by artificial ivy/vertical garden products (Florida Hera, Florida Legend, Boxwood Ivy, Gardenia Ivy, Jasmine Ivy), installation materials (seam tape, nails, landscape staples, weed fabric, bender board, ProLine edging, drainage tiles, pop-up drains), professional installation tools (Roberts Seam Cutter, Roberts Professional Turf Knife, Carpet Razor Blades), golf accessories (Golf Poles + Flags, Golf Cup), infill products (Envirofill, T-Cool Sand Infill, Silica Sand), adhesives (Ultrabond Turf PU 1K, Ultrabond Turf PU 1K-HV, Mapei Ultrabond Turf CG, XGS Seam Binder, Gorilla Glue), and a new 2025 Outdoor Lighting product line. All turf products come with up to 15-year warranties and are engineered for Florida's climate conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lush 101 Synthetic Turf Premium residential and commercial landscape turf with 76oz face weight, 2-inch pile height, and wave blade shape. Features 15-year warranty and UV-resistant construction for Florida climate. Sold wholesale to contractors and installers.
• Lush Empire Synthetic Turf Entry-level ultra-soft synthetic turf at 37oz face weight with 1.3-inch pile height. Designed for residential and commercial landscape applications with 15-year warranty. Priced at $0.79/SF.
• Lush SuperFlow Synthetic Turf Cutting-edge synthetic turf engineered for superior drainage with fully permeable backing. Features 55oz face weight and wave blade shape for durability and natural aesthetics; 121.7 inches/hour drainage capacity.
• Lush Emerald Synthetic Turf W-blade synthetic turf with 55oz face weight and 1.58-inch pile height. Engineered for Florida climate with excellent drainage and durability.
• Lush Estate Synthetic Turf Versatile synthetic turf for residential and commercial landscapes, playgrounds, and medium-heavy traffic areas. Features 60oz face weight, 1.5-inch pile height with wave+M blade shape and 15-year warranty.
• Lush Pet & Paver Synthetic Turf Specialized turf designed for pet areas and paver installations. Features 48oz face weight, antimicrobial properties, and excellent drainage for pet urine odor control.
• Lush Sport Synthetic Turf Sport and commercial landscape turf with 45oz face weight and 1-inch pile height. Wave blade design suitable for sports fields, playgrounds, and medium-heavy traffic areas with 15-year warranty.
• Lush Ultra Synthetic Turf Synthetic turf with 40oz face weight and 1.38-inch pile height. Features M-blade technology for durability in various landscape applications.
• Putting Green 50 Turf Putting green turf with 50oz face weight and 0.60-inch pile height. Designed for residential and commercial putting greens with smooth ball roll characteristics. Priced at $0.99/SF.
• Putting Green Pro Turf Professional-grade putting green synthetic turf for advanced ball roll performance and realistic golfing experience.
• Florida Hera Artificial Vertical Garden Artificial vertical garden/hedge product measuring 40x40 inches. Frame and leaves construction with UV-resistant polyethylene. 5-year outdoor warranty, 8-year indoor warranty.
• Florida Legend Artificial Vertical Garden Artificial vertical garden product with UV-resistant outdoor-safe construction. No maintenance required and easy to install.
• Boxwood Ivy Panel Artificial boxwood ivy panel (20x20 inches) made from 100% fresh polyethylene. Features 5-year warranty and UV resistance.
• Gardenia Ivy Panel Artificial gardenia ivy panel for walls, facades, terraces, balconies, and decorative applications. Made from UV-resistant polyethylene materials.
• Jasmine Ivy Panel Artificial jasmine ivy panel for indoor and outdoor decorative applications including walls, facades, garden fences, and display decorations.
• Envirofill 12-20 Turf Infill Turf infill with Microban antimicrobial protection for lawns, pets, and playgrounds. Inhibits pet urine odor to 99% and does not compact over time.
• T-Cool Sand Infill Antimicrobial turf cooling infill that lowers surface temperatures by up to 50°F through evaporative cooling. 50lb bag, 99.5% silicon dioxide with chitosan (Bac-Shield) coating. EPA registered, pet and family friendly.
• Silica Sand 20/30 and 40 Infill Natural Florida silica sand infill with superior drainage properties. Environmentally friendly with excellent stability and support for turf fibers.
• Seam Tape (6" and 12") 100% polyester seam tape for artificial turf installation. Available in 6-inch and 11.8-inch widths, 328 feet length, white color with 260C melting point.
• Dura Steel Heavy Duty Nails (6") 6-inch heavy-duty galvanized spiral turf nails for securing synthetic grass. Features corrosion resistance, enhanced grip, and longevity.
• 6" Turf Nails (250 ct) Galvanized metal spiral nails (6 inches) for artificial grass installation. 250 box count with corrosion-resistant galvanized coating.
• Galvanized 6" Landscape Staples Heavy-duty galvanized landscape staples for securing synthetic turf and weed fabric. Made from premium galvanized steel with superior penetration.
• Weed Barrier Fabric 100% polypropylene weed barrier fabric (100g/m2) measuring 6.5 feet width, black color. Prevents weed growth while allowing water permeability.
• Bender Board 20' Edging Recycled HDPE plastic bender boards for synthetic grass. Made in USA with high strength, durability, flexibility, moisture/chemical resistance, and insect-proof properties.
• ProLine Landscape Edging Residential/light commercial grade landscape edging with 1/8-inch black DuraFlex finish. 4-inch height, 16-foot length with 12-inch standard stakes.
• Drainage Tiles Green-colored drainage solution (PE and PP material) for synthetic turf applications. 12-inch overall size with 0.59-inch thickness for effective water management.
• Pop-up Drain Emitter Spring-loaded elbow pop-up drainage emitter for synthetic turf areas. Fits 4-inch sewer and drain pipes with HDPE construction.
• Roberts Seam Cutter Professional turf seam cutter with 50-degree blade angle, steel blade, polypropylene handle. Dual design supports top and bottom cutting for precise seams.
• Roberts Professional Turf Knife Professional turf knife with retractable blade, straight edge, and non-locking fixed blade design. Ideal for cutting carpet and backing.
• Carpet Razor Blades 0.017-inch heavy-duty round corner slotted carpet blades. 10 safety dispensers with 10 blades each (100 total), featuring 30% higher carbon steel for 35-50% longer lasting performance.
• Ultrabond Turf PU 1K Adhesive Premium urethane adhesive for turf seams installation. Plastic pail (1 and 5 gallon) with >75N per 100mm joint/bond strength. 100% solids, green/off-white colors.
• Mapei Ultrabond Turf CG Adhesive Synthetic turf adhesive in pail (1 and 4 gallon). Flash point >200°F with 100% solids content and 30-45 minute working time.
• XGS Seam Binder Adhesive Eco-friendly single-part moisture curing polyurethane adhesive for bonding substrates to synthetic turf backing. Available in 1 or 5 gallon sizes with 10-15 minute waiting time.
• Outdoor Lighting Collection 2025 outdoor lighting collection featuring path lights, sconces, and landscape lighting. Solid brass and aluminum construction with IP-rated protection for modern or classic outdoor spaces.
• Golf Poles and Checkered Flags 32-inch height golf poles with checkered flags. Available in Blue/White, Black/Yellow, and Red/White color combinations. 1.063-inch pole diameter.
• Golf Cup Putting green golf cup with 4.25-inch height and 1.063-inch diameter. White color for putting green installations.
• Private Label / Brand Program Program that allows installers to create their own brand of synthetic turf and ivy. Turf USA holds inventory of branded products in their warehouse for on-demand availability and pickup.

Quantifiable outcome

• T-Cool Sand Infill reduces turf surface temperature by up to 50°F through evaporative cooling
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Testing Services (TSI) LLCsupportingOthersIndependent third-party testing laboratory based in Dalton, GA 30721. Conducts rigorous analysis of Turf USA synthetic turf products to ensure compliance with international and US standards. Tests include grab tear strength, ignition characteristics (CPSC 16CFR 1630), fiber identification, water permeability/drainage capacity, and heavy metals TCLP analysis.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Mapei: Global adhesives and chemical manufacturer whose Ultrabond turf adhesives are stocked by Turf USA. Adjacent ecosystem player serving the same contractor install base; Turf USA carries Mapei products.
• Roberts Consolidated Industries: Manufacturer of professional carpet/turf installation tools carried by Turf USA (Seam Cutter, Turf Knife, Razor Blades). Adjacent ecosystem supplier to the same installer customer base.

Direct peers

• EasyTurf: Artificial turf manufacturer and distributor serving residential and commercial markets across the US. Comparable blade technology and contractor-direct distribution model.
• Turf Factory Direct: Online-direct synthetic turf wholesaler selling to contractors and homeowners nationally. Comparable product portfolio (sports, pet, putting green) and similar pricing model.
• SYNLawn: Largest North American artificial turf manufacturer and distributor with a national dealer/installer network. Directly comparable as a vertically integrated synthetic turf brand selling through contractor channels with similar blade technology and product portfolios.
• Global Syn-Turf: Direct-to-consumer and wholesale synthetic turf supplier with national distribution. Highly comparable product catalog (residential, commercial, putting green, pet turf) and similar B2B/B2C channel mix targeting contractors and homeowners.
• TigerTurf: Synthetic turf manufacturer with US distribution serving sports, landscape, and commercial segments. Comparable blade technologies, infill systems, and installer-oriented wholesale model.

Broad incumbents

• AstroTurf: Historic synthetic turf brand offering sports, landscape, and commercial turf products. Comparable product range and contractor channel; broader incumbent with deeper sports-venue heritage.
• FieldTurf: Industry-leading sports turf manufacturer and broader landscape turf provider. Overlaps with Turf USA's Lush Sport and putting green lines; broader incumbent with national sports venue contracts.

Regional players

• Artificial Grass Liquidators: Regional synthetic turf distributor serving California and Western US with installer and homeowner channels. Comparable wholesale/distributor model but geographically distinct from Turf USA's Florida focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/turfusa.com_fl
• Facebookfacebook.com/TurfUSA561
• LinkedInlinkedin.com/company/turf-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf USA