Venera
Venera d.o.o. is a Bosnia and Herzegovina consumer goods distributor founded in 1995, representing 21 international and regional brands across confectionery, beverages, household chemicals, and personal care via three distribution centers, 7,000 m² of storage, and a 100-vehicle fleet serving retailers nationwide with 24-hour delivery.
- Company typePrivate
- Founded1995
- HeadquartersBanja Luka, Bosnia & Herzegovina
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Venera does
Venera d.o.o. is a Bosnia and Herzegovina-based consumer goods distribution company founded in 1995, operating as a private limited liability company headquartered in Banja Luka with additional distribution centers in Sarajevo (Lukavica) and Tuzla. The company provides three integrated service modules: distribution, logistics, and marketing support, to international and regional brand principals seeking representation in the BiH market. Its represented brand portfolio spans 21 names including Albus (household chemicals and cosmetics), ETI (Turkish confectionery), Milford (food), Zvečevo (chocolate and alcoholic beverages), Spontex (household cleaning), and regional Balkan producers, covering confectionery, beverages, oils, baby care, and personal care categories.
Venera's physical infrastructure is the central operational asset: three distribution centers, five warehouses totaling 7,000 m² of storage capacity (including temperature-controlled chambers), and a fleet of more than 100 delivery vehicles — all equipped with temperature control and GPS tracking. A sales team of more than 140 professionals conducts approximately 500 daily visits to retail outlets across BiH using PDA devices connected to a modern ERP system, enabling real-time order capture, processing, and delivery within 24 hours.
The business model is wholesale consumer goods distribution: Venera acts as exclusive or primary distributor for brand principals, handling import, warehousing, sales, last-mile delivery to retailers, and trade marketing support. Pricing is negotiated individually with principals and retailers and is not publicly disclosed. There is no evidence of venture capital or private equity involvement, no subsidiaries, and no disclosed revenue or profit figures. The company is described as one of the leading distributors in the BiH consumer goods sector based on its nationwide coverage and full-service offering.
Venera firmographics
Firmographics- Name
- Venera
- Legal name
- Venera d.o.o.
- Website
- https://venera.ba
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Venera d.o.o. is a Bosnia and Herzegovina consumer goods distributor founded in 1995, representing 21 international and regional brands across confectionery, beverages, household chemicals, and personal care via three distribution centers, 7,000 m² of storage, and a 100-vehicle fleet serving retailers nationwide with 24-hour delivery.
- Ownership category
- akta.pro rank
Where Venera is headquartered
LocationHeadquarters
- HQ city
- Banja Luka
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices3 records
Markets served
Venera business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Distribution Services: Revenue generated from distributing consumer goods from international principals to retailers throughout Bosnia and Herzegovina. Services include import, storage, sales, and delivery to customers.
- Marketing Support Services: Full marketing support provided to principals including trade marketing, development and implementation of marketing standards at point of sale, event management, and promotional concepts and strategies.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Venera product offering
Product offeringCore offering
Venera d.o.o. distributes consumer goods from international principals to retail outlets throughout Bosnia and Herzegovina, providing an integrated service platform covering import, warehousing in temperature-controlled facilities, field sales, last-mile delivery, and trade marketing support. The company represents 21 brands across household chemicals, food, confectionery, beverages, oils, and personal care, and operates three distribution centers, five warehouses, and a fleet of 100+ GPS-tracked temperature-controlled vehicles to enable 24-hour delivery nationwide.
Product overview
Venera d.o.o. is a leading distributor of consumer goods in Bosnia and Herzegovina, founded in 1995. The company provides an integrated service platform comprising three core service modules: Distribution Services (covering sales and distribution across the complete BiH market through 3 distribution centers), Logistics Services (encompassing warehousing with over 7000 m2 of storage space including temperature-controlled chambers, a fleet of over 100 vehicles with GPS tracking, and PDA-supported order management), and Marketing Services (trade marketing support, promotional concepts and strategies, and merchandising standards implementation). The company represents 21 international and regional brands including Albus, Alufix, ETI, Milford, Paraćinka, Ravanica, Rubin, Sava Semberija, Spontex, Trivit, Vital, Vivak, Zlatiborac, Waltz, and Zvečevo, covering categories such as household chemicals, food and confectionery, beverages, oils, and personal care products.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Services Consumer goods distribution services across Bosnia and Herzegovina, covering import, sales, and delivery to retail outlets with complete market coverage and 24-hour delivery capability.
- Logistics Services Advanced logistics services including three distribution centers, five warehouses with 7,000 m² of temperature-controlled storage, and a fleet of over 100 vehicles with GPS tracking and temperature-controlled regime for last-mile delivery.
- Marketing Services Trade marketing support for principals including market trend monitoring, development and implementation of marketing standards at point of sale, promotional concepts and strategies, and event management in cooperation with marketing and media agencies.
Quantifiable outcome
- Delivery within 24 hours
- +2 more outcomes
Companies that use Venera
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Venera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Venera partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- AlbuscoreAlbus is a renowned manufacturer on the domestic market in the field of household chemicals and personal cosmetics with a wide range of products. Has 147 years of tradition in production of high quality products.
- AlufixcoreAustrian company with more than 55 years tradition headquartered in Wiener Neudorf. Products include household, hotel & catering, industrial and public sector items. State-of-the-art production facilities in Austria, Czech Republic, Romania and China.
- ETIcoreTurkish sweets manufacturer founded in 1961. Grown to become the first brand that comes to mind in Turkey when it comes to sweets.
- MilfordcoreBrand has been on the market for over 150 years. Known for safe, high-quality products paired with tradition and innovation. Operates across Europe.
- ZvečevocoreBuilt solid position thanks to strong chocolate and alcohol brands. Products have won numerous awards, recognitions, hundreds of medals including Monde Selection gold medals from Brussels.
- SpontexcoreHousehold cleaning products brand with 80 years of experience creating products that shorten household chores and require less effort.
- BonžitaminorTop-quality cereal dessert made by Ravanica from expanded cereals with delicious pieces of real fruit. Rich in B vitamins, vitamins A and C and minerals.
- CipiripiminorFavorite brand present on market for decades. One of the leading brands in its category thanks to high production standards and constant investment in quality.
- HuxolminorBrand belonging to Nutrisun GmbH & Co. Sells fruit bars, muesli bars and modern sweeteners across Europe. Operates as modern family business with international operations.
- KosiliminorBrand from Lomax Company for baby and mother care products. Produced according to traditional Swiss technology with extracts of medicinal plants, without parabens.
- MedelaminorConfectionery industry from Vrbas producing quality and health-safe products meeting requirements of all customers and users.
- Naeks (Bacchus)minorOne of leading companies in Serbia in production of non-alcoholic soft drinks. Produces carbonated and non-carbonated drinks, fruit juice drinks and iced tea.
- ParaćinkaminorSerbian confectionery company producing hard and filled candies, chewing gum, lollipops, and similar products. Decades of existence with recognizable quality.
- RavanicaminorFactory producing biscuits, waffles, crackers, sticks and related products including Bonžita. One of leaders in domestic confectionery products market.
- RubinminorFounded in 1955 for production and trade of grapes and wine, alcoholic and non-alcoholic beverages. Focused on viticulture and wine production in Krusevac region.
- Sava SemberijaminorFounded in 1947, operating within German economic group KRSTIĆ since 2010. Products made from responsibly produced raw materials from Semberija region without preservatives.
- TrivitminorTrivit Group based in Bečej with city bakeries and vegetable processing company. Successfully privatized companies with about 250 workers.
- VitalminorOne of the largest and oldest factories of oils and vegetable fats in the Balkans. Synonymous with tradition and quality. Part of Inway Corporation since 2005.
- VivaxminorCompany with most advanced production technology for juice production. Focused on modernization of production process with team of more than 80 employees.
- ZlatiboracminorFounded in 1992, known for top quality dried and smoked meat products from Zlatibor region. Products created through combination of tradition, nature and innovation.
- Waltz (Ćatić company)minorModernly organized company producing cream rolls, choco cream rolls, Waltz cream and Waltz block. Present in markets of Serbia, Montenegro, Macedonia, Croatia, BiH, Canada, Austria, Palestine, Iraq, Bulgaria.
Scale indicators8 records
Recent moves5 records
Expansion highlights3 records
Venera competitors and assessment
Company assessmentBroad incumbents
- Sysco: US-headquartered global food distribution leader serving restaurants, healthcare, and educational facilities. Comparable B2B distribution model with temperature-controlled logistics and broad branded product portfolio.
- Sligro Food Group: Dutch foodservice distribution company serving hospitality and retail customers in the Netherlands and Belgium. Comparable wholesale distribution model with temperature-controlled logistics and broad product range.
- Bidcorp: South Africa-headquartered international food service distribution group with operations in 30+ countries. Comparable B2B distribution model serving hospitality, retail, and institutional customers with multi-category product portfolios.
- Eurocash Group: Largest FMCG wholesale distributor in Poland operating Cash & Carry, retail franchise, and wholesale networks. Comparable B2B distribution business with similar product breadth and route-to-retail model.
- Kesko: Finnish retail and wholesale conglomerate operating grocery trade (K-foodstores), building/technical trade, and car trade. Operates a B2B wholesale distribution arm serving retail customers with comparable breadth of branded consumer products.
- METRO AG: German cash & carry and distribution multinational operating across Europe and Asia. Comparable wholesale food and consumer goods distribution model serving retail and hospitality customers.
- Musgrave Group: Irish family-owned food wholesale and retail group operating across Ireland, Spain, and the UK. Comparable B2B food distribution and brand partnership model with similar scale.
- Atlantic Grupa: Croatian FMCG conglomerate with proprietary brands (Cedevita, Cockta) and significant distribution operations across CEE. Operates a distribution arm comparable to Venera's B2B consumer goods distribution model.
Direct peers
- Orbico Group: Croatia-headquartered FMCG distributor operating across CEE and Western Balkans with a similar B2B distribution, logistics, and brand representation model. Direct regional peer with comparable brand portfolio and retail channel focus.
Regional players
- Prevent Group: Slovenia-headquartered distribution and retail group operating across CEE and the Western Balkans with consumer goods distribution and Horeca operations. Comparable regional distribution model with similar geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Venera social profiles
Digital presenceVenera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venera leadership team
Management profileNumber of profiles
Venera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venera
What does Venera do?
Venera d.o.o. distributes consumer goods from international principals to retail outlets throughout Bosnia and Herzegovina, providing an integrated service platform covering import, warehousing in temperature-controlled facilities, field sales, last-mile delivery, and trade marketing support. The company represents 21 brands across household chemicals, food, confectionery, beverages, oils, and personal care, and operates three distribution centers, five warehouses, and a fleet of 100+ GPS-tracked temperature-controlled vehicles to enable 24-hour delivery nationwide.
Is Venera a public or private company?
Venera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venera founded?
Venera was founded in 1995. It employs 101 to 250 people.
Where is Venera based?
Venera is headquartered in Banja Luka, Bosnia & Herzegovina, in the Europe region.
How does Venera make money?
Two revenue lines are on record. Distribution Services are the primary driver. The others are marketing Support Services.
Who are Venera's main competitors?
Broad incumbents on record are Sysco, Sligro Food Group, Bidcorp, Eurocash Group, Kesko, METRO AG, Musgrave Group and Atlantic Grupa. Orbico Group is listed as a direct peer. Prevent Group is listed as a regional player.
Does Venera have an API?
No public API is recorded for Venera.