Cookie Jar
- Company typePrivate
- Founded-
- HeadquartersHanoi, Vietnam
- Headcount—
- GTM typeB2B
- OfferingSoftware
Cookie Jar firmographics
Firmographics- Name
- Cookie Jar
- Legal name
- CookieJar
- Website
- https://cookie-jar.net
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Cookie Jar industry classification
Industry- Product category
- Consent Management Platform
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
- akta.pro secondary industries
- Privacy Governance & Consent Management (HDADAIAI), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Cookie Jar is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Cookie Jar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Tiered SaaS subscription model with four plans (Crumb free, Jar $47/mo, Pantry $143/mo, Cellar custom). Billed annually with 20% discount or monthly at higher rate. Revenue scales with pageview volume and domain count.
- Overage Billing: Extra page loads billed automatically in 50k blocks after plan cap. Usage alerts sent before overage billing begins. No silent throttling.
- Additional Domain Fees: Jar plan allows 3 domains; additional domains cost $15/mo each. Pantry allows 25 domains with unlimited additional at higher tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Crumb - Free tier for solo sites and evaluation |
| Subscription | Annual | Jar - $47/mo for compliance-conscious teams |
| Subscription | Annual | Pantry - $143/mo for agencies and multi-brand organizations |
| Subscription | Multi-year contract | Cellar - Custom enterprise pricing for regulated industries |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cookie Jar product offering
Product offeringCore offering
CookieJar is a Cookie Consent Management Platform (CMP) delivered as B2B SaaS that helps websites and apps collect, manage, and document user consent across 40+ global privacy regimes (GDPR, CCPA/CPRA, LGPD, POPIA, PIPEDA, etc.). The product bundles geo-aware consent banners, AI-driven automated cookie discovery and classification, IAB TCF v2.2 and Google Consent Mode v2 support, DSAR/ROPA workflows, tamper-evident audit trails, and a Firecrawl-powered brand theme extraction engine. It is sold via tiered subscriptions (Crumb free, Jar $47/mo, Pantry $143/mo, Cellar enterprise custom) targeting compliance teams, agencies, and multi-brand organizations.
Product overview
CookieJar is a Cookie Consent Management Platform (CMP) built as a single unified product with tiered subscription plans. The core CookieJar Platform provides geo-aware consent management, automated cookie classification, vendor list handling (IAB TCF v2.2), and DSAR support. Plans are differentiated by scale (pageviews, domains, retention) rather than features: Crumb (free/evaluation), Jar ($47/mo for teams), Pantry ($143/mo for agencies), and Cellar (custom enterprise). The product also offers a free Cookie Scanner tool and Theme Studio for brand customization. All paid plans include the full compliance feature set including audit reports, bulk exports, and multi-regime support.
Differentiator
Problem solved
Functional benefit
Products and services
- CookieJar Consent Management Platform
Quantifiable outcome
- 92% cost reduction vs OneTrust ($18,400 annual savings per customer cited)
- +5 more outcomes
Companies that use Cookie Jar
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Cookie Jar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
Cookie Jar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FirecrawlcoreFirecrawl provides the branding extraction technology powering CookieJar's instant brand preview feature. When users enter a URL, Firecrawl scrapes colors, fonts, logo, and corner radius to auto-generate matching design tokens for consent banners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cookie Jar competitors and assessment
Company assessmentDirect peers
- OneTrust: OneTrust is the dominant enterprise consent and privacy management platform, offering GDPR/CCPA consent banners, IAB TCF support, DSAR handling, and broader GRC modules. CookieJar explicitly positions itself as an "affordable OneTrust alternative," making it the closest direct competitor.
- Usercentrics (Cookiebot): Usercentrics acquired Cookiebot and now offers one of the most widely deployed CMPs in Europe, with GDPR/CCPA banners, Google-certified Consent Mode v2, and tiered SMB-to-enterprise pricing. Competes head-to-head with CookieJar on multi-regime coverage and mid-market pricing.
- Iubenda: Iubenda provides cookie consent management, privacy/cookie policy generation, and terms-and-conditions tools for SMBs and developers. Targets the same low-friction, self-serve CMP segment as CookieJar's Jar and Crumb tiers.
- Didomi: Didomi is a consent and preference management platform with IAB TCF v2.2 certification, multi-regime support, and enterprise clients across EU and US. Direct competitor to CookieJar on the Cellar enterprise and Pantry agency tiers.
- TrustArc: TrustArc offers enterprise consent and privacy management with IAB TCF-certified CMP, assessment tools, and compliance automation. Overlaps with CookieJar on the Cellar enterprise tier for regulated industries.
- Osano: Osano provides a privacy management platform with consent management, DSAR automation, vendor risk, and data subject request handling. Competes with CookieJar in mid-market privacy compliance, particularly on DSAR and audit-ready reporting.
- Termly: Termly offers a CMP with auto-scanning, multi-regime consent banners, and privacy policy generation targeting SMBs and mid-market sites. Competes directly with CookieJar on affordable, multi-jurisdiction cookie consent.
- CookieYes: CookieYes is a freemium CMP with auto-scanning, Google Consent Mode v2 support, and WordPress/Shopify plugins serving the SMB market. Competes directly with CookieJar on price-sensitive SMB cookie consent deployments.
Broad incumbents
- Quantcast CMP: Quantcast's CMP (formerly consent management from its ad-tech stack) provides IAB TCF-certified consent management primarily for publishers and advertisers. Overlaps with CookieJar on TCF/Consent Mode v2 but is bundled into Quantcast's broader audience/measurement offering.
- Securiti: Securiti is a broader data privacy and security cloud that includes consent management alongside data discovery, DSR automation, and AI governance. Overlaps with CookieJar on CMP/DSAR but operates as a wider enterprise platform with a different go-to-market motion.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Cookie Jar social profiles
Digital presenceCookie Jar compliance and trust
Trust signalCompliance8 records
Cookie Jar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookie Jar leadership team
Management profileNumber of profiles
Cookie Jar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookie Jar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookie Jar
What does Cookie Jar do?
CookieJar is a Cookie Consent Management Platform (CMP) delivered as B2B SaaS that helps websites and apps collect, manage, and document user consent across 40+ global privacy regimes (GDPR, CCPA/CPRA, LGPD, POPIA, PIPEDA, etc.). The product bundles geo-aware consent banners, AI-driven automated cookie discovery and classification, IAB TCF v2.2 and Google Consent Mode v2 support, DSAR/ROPA workflows, tamper-evident audit trails, and a Firecrawl-powered brand theme extraction engine. It is sold via tiered subscriptions (Crumb free, Jar $47/mo, Pantry $143/mo, Cellar enterprise custom) targeting compliance teams, agencies, and multi-brand organizations.
Is Cookie Jar a public or private company?
Cookie Jar is a private company. It is classified as unknown and is currently operating.
When was Cookie Jar founded?
Cookie Jar was founded in -1.
Where is Cookie Jar based?
Cookie Jar is headquartered in Hanoi, Vietnam, in the Asia region.
How does Cookie Jar make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are overage Billing and additional Domain Fees.
Who are Cookie Jar's main competitors?
Direct peers on record are OneTrust, Usercentrics (Cookiebot), Iubenda, Didomi, TrustArc, Osano, Termly and CookieYes. Broad incumbents are Quantcast CMP and Securiti.
Does Cookie Jar have an API?
Yes. CookieJar provides an API reference for developers. The API enables programmatic access to consent records, consent log lookups by hashed identifier, JSON and CSV export capabilities for data subjects, per-vendor consent string encoding, and server-side consent string management. API supports consent data management and audit trail retrieval. Developer documentation is at cookiej.ar/docs/api.
What industry is Cookie Jar in?
Cookie Jar's product category is Consent Management Platform. Its primary akta.pro industry code is BPAFAFAL, Consent, Preference & Privacy Management (CMP), with a secondary code of HDADAIAI, Privacy Governance & Consent Management. Its SIC code is 7370.