What Yello does

Yello CV is a privately held Belgian B2B telemarketing and lead generation bureau headquartered in Kortrijk, Belgium (registered as a cooperative, enterprise number 0479.588.685). Founded approximately 2003-2006 and operating for over 17 years, the company delivers an integrated portfolio of six core services: customer satisfaction surveys (Enquêtes), B2B lead generation, digital lead follow-up support (Digitale Ondersteuning & Leadopvolging), inbound customer service, outbound telesales, and B2B appointment scheduling (Afspraakplanning), supported by a database enrichment and deduplication add-on module. Its target customer base is horizontal across Belgian B2B mid-sized and large enterprises in automotive, logistics, energy, publishing, insurance, construction, and professional services, with named logos including Carglass, Daimler, Ford, Roularta, EDF Luminus, DSV, COLT, DirectLease, and Solidaris.

The underlying technology is the proprietary CallE software platform, a trademarked, registered brand-identity asset that provides clients with personal access codes for real-time campaign monitoring and reporting. Pricing is quote-based and professional-services oriented: campaigns are billed per completed record/hour based on script complexity, with ancillary services (database lookups via Belgacom 1207, programming work) charged at itemized rates such as €52.00/hour and a recurring monthly license layer for CallE access. Operational model is differentiated from generic call centers through fixed, dedicated call agents per client project, briefing-led onboarding, CRM integration, and continuity coverage during absences, positioning Yello as an extension of the client's commercial team.

The go-to-market is direct consultative B2B sales with no resellers or distributors, supported by a Dutch and French bilingual website, an active LinkedIn company page for employer branding and business development, and a "free consultation / Plan een gesprek" conversion mechanism. The company is bootstrapped and founder/management-owned (Ellen Goeminne, Manager; Carine Claus, HR & Office Management) with no disclosed external investors or funding rounds, headcount of approximately 15-20 employees, GDPR-compliant infrastructure including a designated Data Protection Officer, and concentration of operations in the Flanders region of Belgium.

Name

Yello

Legal name

Yello CV

Website

https://yello.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Yello is a Belgian B2B telemarketing and lead generation bureau based in Kortrijk, offering outbound telesales, inbound customer service, appointment scheduling, surveys, and lead follow-up to mid-sized and large enterprises across Belgium, powered by its proprietary CallE real-time campaign monitoring platform.

Ownership category

akta.pro rank

Product category

B2B Telemarketing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

Outbound Lead Generation & Prospecting (BPAAADAB), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Telemarketing & Survey/Market Research Calling (BPAAADAD)

Keywords

• B2B telemarketing services
• Lead generation agency
• Appointment scheduling services
• Outbound telesales
• Customer survey outsourcing

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Outbound Telemarketing Campaigns: Charged per completed record/hour based on phone script length and time required. Pricing is indicative until script is finalized. Additional hours are billed if data collection requirements exceed estimates. Database enrichment, printing, and other ancillary services are charged at 1.1x cost plus applicable hourly rates of €52/hour for data manipulation work.
2. Pre-call Database Services: Database lookup services via Belgacom 1207: €1.65 per national number lookup, €3.50 per international number lookup. If client-provided database contains more than 5% incorrect records, those are billed at €1.00 per record.
3. Script Development and Programming: New script development on request billed at €52.00 per hour for programming work.
4. CallE Software License: Monthly license fee for real-time campaign monitoring access. Client receives personal access code upon campaign activation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Yello is a Belgian B2B telemarketing and lead generation bureau based in Kortrijk that delivers outbound telesales, B2B appointment scheduling, customer satisfaction surveys, inbound customer service, and digital lead follow-up on behalf of clients. The company operates dedicated fixed call agent teams assigned to each client project and provides real-time campaign monitoring through its proprietary CallE software platform. Services are delivered primarily to mid-sized and large B2B companies across Belgium.

Product overview

Yello is a B2B telemarketing and lead generation company based in Kortrijk, Belgium, operating as a strategic sales partner rather than a traditional call center. The company offers an integrated portfolio of six core services: Enquêtes (customer satisfaction surveys), Lead Generation, Digitale Ondersteuning & Leadopvolging (digital lead follow-up support), Inbound (inbound customer service), Telesales (outbound sales), and Afspraakplanning (B2B appointment scheduling). These services are supported by database management capabilities and powered by Yello's proprietary CallE software platform, which provides real-time campaign monitoring. The company emphasizes dedicated teams that function as an extension of clients' own operations, maintaining continuity and building sector-specific expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Yello Telemarketing: The company's B2B telemarketing and lead generation service brand operating from Kortrijk, Belgium.

Products and services

• Enquêtes (Customer Satisfaction Surveys)

Quantifiable outcome

• Companies no longer lose valuable requests; customers are helped faster; conversion chances increase significantly
• +2 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TTEC: Global customer experience technology and BPO firm providing sales, customer care, and digital engagement services. Overlaps with Yello's inside sales, lead generation, and inbound service offerings, serving enterprise B2B clients at much larger scale.
• Teleperformance: Global leader in outsourced customer experience management and call center operations, serving enterprise clients across Europe including Belgium. Overlaps with Yello's telemarketing, inbound customer service, and B2B telesales offerings but at vastly larger scale and as part of a multi-service CX portfolio.
• Webhelp (now Concentrix + Webhelp): European-headquartered CX and BPO provider (merged with Concentrix) with strong Benelux presence. Offers customer service, telesales, and lead generation services comparable to Yello, but serves global enterprise clients across many verticals.
• Foundever: Global CX and contact center operator (formerly Sitel) providing customer service, sales, and technical support across many industries. Comparable to Yello in outbound/inbound calling, telesales, and lead generation, but at enterprise scale.
• Concentrix: Large global BPO and customer experience company with Belgian operations, providing outbound telemarketing, lead generation, and customer service outsourcing. Comparable to Yello in core service lines but operating at multinational scale and breadth.
• Majorel: International customer experience and BPO company with operations across Europe including Belgium. Provides telemarketing, telesales, customer service, and digital support comparable to Yello's core offerings, but as part of a global delivery network.

Others

• Outreach: US-based sales execution platform providing sales engagement, sequencing, and call recording tools. Thematically related to Yello's inside sales and appointment setting offering, though positioned as enabling software for in-house teams rather than outsourced human calling services.

Emerging players

• Leadinfo: Dutch-headquartered B2B lead generation and visitor identification platform with strong Benelux presence. Closely comparable to Yello in serving mid-market B2B clients for lead generation and qualification, but differentiates via software/tech-stack approach versus Yello's human-agent model.
• Actito: Belgian-headquartered customer activation and marketing automation platform focused on the Benelux market. Comparable to Yello in supporting B2B customer engagement and lead follow-up workflows, though delivered via SaaS rather than human agents.
• Spotler: Dutch marketing technology company providing email marketing, lead nurturing, and customer engagement tooling. Adjacent to Yello's digital lead follow-up and database services, serving the same Dutch-speaking B2B market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yello-telemarketing
• Facebookfacebook.com/YelloTelemarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yello