RHD Properties

What RHD Properties does

RHD Properties LLC is a privately held, founder-owned real estate developer domiciled in Stoughton, Wisconsin. Founded in 2007 by Bob, who also operates the related RHD Plumbing business with 30+ years of construction experience in southern Wisconsin, the company has evolved from a small condominium builder into a diversified residential and commercial developer operating two primary mixed-use projects within a single local market: Fifty-One West on Highway 51 (apartments, duplexes, condos, and single family residences positioned near the new Stoughton Trailers home office) and Nordic Ridge at Peterson Farm (single family homes, townhomes, and apartments with a community park, splash pad, and playground). Revenue is generated through two mechanisms: one-time sales of developed residential units (condos, duplexes, single family residences) and recurring rental income from owned apartment units within mixed-use developments, with commercial space available in the Fifty-One West project.

The company has no proprietary technology systems, no disclosed AI or ML capabilities, and no patents, integrations, or third-party platforms beyond a standard property-listing website with account creation, bookings portal, and email newsletter signup. Go-to-market is sales-led and locally focused, relying on direct property listings, community event participation, and non-profit outreach coordinated by co-founder Laura, who leads marketing. Operations are run by the two founders with no disclosed institutional investors, parent company, or external management team, and no headquarters beyond the Stoughton office at 3023 Wild Goose Wy.

The business model is conventional small-market real estate development: acquire or develop land, build diversified housing stock (condos, duplexes, townhomes, single family, apartments) and commercial space, sell or rent units directly to end consumers in the Stoughton, WI area, and reinvest in the next phase. Pricing is not publicly disclosed and varies by unit type and market conditions; there is no subscription, SaaS, marketplace, or licensing layer. Customer segments are residential home buyers (primary) and commercial tenants (secondary), all concentrated in a single Wisconsin micro-market, with no disclosed enterprise customers or partnerships.

Name

RHD Properties

Legal name

RHD Properties LLC

Website

https://rhdproperties.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

RHD Properties LLC is a privately held, founder-owned real estate developer in Stoughton, Wisconsin that builds and sells diversified residential units (condos, duplexes, townhomes, single family, apartments) and rents apartments within mixed-use projects, serving local home buyers and commercial tenants in the Stoughton, WI market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Lessors of Residential Buildings and Dwellings (53111)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate
• Property development
• Mixed-use development
• Condominium construction
• Apartment rentals

Headquarters

HQ city

Edgerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Real Estate Development and Sales: Develops and sells residential properties including condominiums, duplexes, single family residences, and apartments. Also develops commercial properties as part of mixed-use developments.
2. Rental Properties: Manages and rents apartment units as part of mixed-use developments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

RHD Properties LLC develops and sells residential real estate in the Stoughton, Wisconsin area, including condominiums, duplexes, townhomes, apartments, and single-family residences across two main mixed-use projects (Fifty-One West and Nordic Ridge at Peterson Farm). The company also develops commercial space as part of mixed-use developments and manages apartment rentals for recurring income.

Product overview

RHD Properties LLC is a diversified real estate developer based in Stoughton, Wisconsin, founded in 2007. The company operates two primary residential development projects: Fifty One West (51 West), a mixed-use development along Highway 51 featuring apartments, duplexes, condos, and single-family homes; and Nordic Ridge at Peterson Farm, a residential community with single-family homes, townhomes, and apartments that includes community amenities such as a park with splash pad and playground. The company also previously operated RHD Plumbing, providing construction and development expertise spanning over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Fifty-One West (51 West) Mixed business and residential development on both the east and west sides of Highway 51 in Stoughton, WI. Includes 51 West Apartments and duplexes on the east side (with a second apartment building underway), as well as condos, duplexes, and single family residences for purchase. Located near the new Stoughton Trailers home office.
• Nordic Ridge at Peterson Farm Residential community built on Hoel Avenue on Stoughton's southwest side, featuring single family homes, townhomes, and apartments. Includes a large park with shelter, splash pad, and playground, with easy access to highways A and 51 and to Madison. Non-builder specific; project is complete.
• 51 West Apartments (Rental) Apartment rental units located on the east side of Highway 51 in Stoughton, WI, managed directly by RHD Properties as part of the Fifty-One West mixed-use development. Provides recurring rental housing near major employers and highway access.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume, constructing entry-level, move-up, and luxury homes across dozens of metros including the Midwest. Comparable broad incumbent in for-sale residential construction with much greater scale and geographic reach.
• PulteGroup: National homebuilder offering entry-level, move-up, and active-adult for-sale homes across the U.S., including Midwest markets. Comparable broad incumbent with similar product mix, especially in single-family and active-adult segments.
• Lennar Corporation: National homebuilder producing a wide range of for-sale residential product including single-family homes, townhomes, and condos. Comparable as a broad incumbent in the same product categories as RHD, though at vastly different scale.

Direct peers

• Bielinski Homes: Wisconsin homebuilder constructing single-family homes, condos, and townhomes primarily in the greater Milwaukee and southeastern Wisconsin markets. Comparable for-sale residential product mix and regional Midwest operating model.
• Veridian Homes: Wisconsin-based residential homebuilder with a strong Madison-area focus, building single-family homes, condos, and townhomes. Directly comparable as a for-sale residential developer operating in the same regional corridor as RHD.
• Tim O'Brien Homes: Wisconsin-based homebuilder focusing on new construction of single-family homes in the Milwaukee and Madison metros. Comparable for-sale residential developer with a similar product lineup and local operating footprint.

Regional players

• J.H. Findorff & Son: Wisconsin-based construction and real estate developer with residential and commercial projects in the Madison area. Comparable as a regional player doing residential and mixed-use development in the same state.
• Summit Homes: Midwest homebuilder active in Kansas City and other regional metros, building entry-level and move-up single-family homes. Comparable as a regional for-sale residential developer with similar product type, though operating in a different geography.
• Anchor Properties: Wisconsin-based property management and real estate firm operating apartments and mixed-use communities. Comparable as a regional peer operating residential rental and mixed-use assets in Wisconsin, though its primary focus is management rather than development.

Others

• Zillow-owned Follow Up Boss / Mynd (analog: Offerpad): Offerpad operates as a tech-enabled residential real estate platform; comparable as a buyer/seller in residential real estate but operates nationally at scale rather than as a developer. Listed as an adjacent real estate market participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHD Properties