West County Psychological Associates

What West County Psychological Associates does

West County Psychological Associates (WCPA) is a privately held mental health practice founded in 1986 in St. Louis, Missouri, that delivers clinical and consulting services across five core service lines: individual therapy, couples and family therapy, school services, senior care, and psychological testing. The practice serves individuals, couples, families, school communities (public, private, and parochial), and seniors/older adults through three delivery modalities — in-person at its 1215 Fern Ridge Pkwy office, telehealth/virtual therapy, and in-home/community visits — with an interdisciplinary team described as '20+ therapists' spanning psychologists (Ph.D., Psy.D.), licensed clinical social workers (LCSW), licensed professional counselors (LPC), rehabilitation counselors, and family therapists.

Under the hood, the technology stack is lightweight: a WordPress-hosted website (wcpastl.com) with intake and contact forms, a telehealth layer for interactive audio/video/data communications, and standard email intake. There is no proprietary clinical platform, mobile app, or disclosed API. The proprietary feature is concentrated in delivery flexibility — virtual, in-office, and in-home — and a school-embedded service model that includes on-site counseling, Care Team training, and parent presentations.

WCPA operates on a fee-for-service professional services model. Individual therapy is priced at $155 per 50-minute session with payment due at service completion and a credit card required to guarantee payment; a 3% convenience fee on credit card payments takes effect January 1, 2026 (HSA/FSA/debit exempt). Additional revenue comes from furnished statements for client-initiated insurance reimbursement, Medicare participation by some providers, Gottman Method-based group workshops (e.g., The Connected Couple), and B2B professional development/training contracts with schools. Go-to-market is direct-to-consumer via phone/contact form intake, supplemented by educational content marketing (quarterly newsletters, therapist-authored articles, school presentations) and referrals. In 2024, WCPA was acquired by Maria Miskovic, Steve Miskovic, and Matt Skaggs, integrating it with Miskovic-owned Care Choice Care Management and Decision Advocates.

Name

West County Psychological Associates

Legal name

West County Psychological Associates

Website

https://wcpastl.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

West County Psychological Associates is a St. Louis private mental health practice founded in 1986, delivering individual therapy, couples and family therapy, psychological testing, senior care, and school-based mental health services through 20+ licensed clinicians via in-office, telehealth, and in-home modalities.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

School Counseling Services (Individual & Group) (EDAKAMAB), Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

Keywords

• Mental health services
• Psychological testing
• Couples and family therapy
• School counseling services
• Senior care therapy

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Services: Fee-for-service model with individual therapy sessions at $155 per 50-minute session. Payment due at completion of session. Credit card required to guarantee payment.
2. Professional Workshops: Income from conducting professional workshops such as the Connected Couple workshop for couples, churches, parishes, schools, and organizations based on Gottman Method research.
3. Insurance Reimbursement: Furnishes itemized statements for clients to submit to insurance companies for reimbursement. Some providers are Medicare-certified contracted providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

West County Psychological Associates is a mental health practice providing individual therapy, couples and family therapy, school-based counseling, senior care services, and psychological testing. Services are delivered through in-person visits at its St. Louis office, telehealth/virtual sessions, and in-home/community visits. The practice also runs professional workshops and consultation groups for schools and community organizations.

Product overview

West County Psychological Associates (WCPA) is a mental health practice offering a comprehensive suite of clinical services. The core service portfolio includes Individual Therapy, Couples and Family Therapy, School Services, Senior Care Services, and Psychological Testing. Services are delivered both in-person at their St. Louis office and via Virtual Therapy/Telehealth. The practice also provides professional development services including Care Team Training and Presentation Topics for School Communities. WCPA offers specialized workshops such as The Connected Couple Workshop based on Gottman Method research, and runs Principals' Consultation Groups for school administrators. The practice emphasizes long-term, sustainable therapeutic solutions and serves individuals, couples, families, and school communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Care Choice Care ManagementcoreStrategic or Co-development Partner · 1 January 2023Founded by Maria Miskovic in 2012, Care Choice focuses on helping people navigate healthcare systems in a personalized fashion and is one of the leading practices of its kind in the Midwest. In 2023, when the prospect of incorporating West County Psychological Associates into the Care Choice family arose, Maria and Steve Miskovic acquired WCPA, creating a unified family of services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cerebral: Subscription-based mental health platform providing therapy and medication management online — competes with WCPA on the direct-to-consumer, pay-per-session alternative.
• Brightside Health: Telehealth mental health practice combining therapy and medication management delivered virtually — comparable delivery modality and pay-as-you-go pricing structure to WCPA's telehealth arm.
• Lyra Health: Employer- and school-sponsored mental health benefits platform delivering therapy and coaching — overlaps with WCPA's school-services vertical and B2B channel at a tech-enabled, scaled layer.
• Hazel Health: Telehealth mental health provider specifically serving K-12 students inside school contracts — directly comparable to WCPA's school-services vertical though delivered virtually rather than on-site.

Broad incumbents

• Talkspace: Public telehealth mental health platform offering individual and couples therapy via video/async messaging — directly comparable to WCPA on the virtual-therapy service line but at much greater scale.
• BetterHelp: Largest consumer online therapy network, fully remote therapist matching across individuals, couples, and teens — competes with WCPA for the same telehealth client pool with a national brand and lower unit costs.
• LifeStance Health: Largest US scaled mental health group practice platform operating outpatient clinics across 30+ states with psychiatry, therapy, and psychological testing — a strategic comparable in the same clinician-led outpatient model that WCPA operates locally.

Regional players

• Compass Health Network: Missouri-headquartered community mental health provider delivering outpatient therapy, psychiatry, and senior services across the St. Louis region — overlapping geography and adult/senior mental health focus with WCPA, though primarily Medicaid/safety-net oriented.

Direct peers

• Ellie Mental Health: Franchised outpatient mental health group practice offering individual, couples, family, and child therapy across multiple states. Closely aligned with WCPA's multi-specialty, multi-population outpatient therapy model and clinician-led growth strategy.
• Thriveworks Counseling: Multi-state outpatient mental health practice combining in-person therapy with telehealth across individuals, couples, families, and school-aged youth — overlapping WCPA's service portfolio, delivery mix, and pay-as-you-go fee-for-service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestCountyPsychological
• LinkedInlinkedin.com/company/west-county-psychological

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West County Psychological Associates