GymFlex

What GymFlex does

GymFlex is a corporate employee benefits platform operated by Epassi UK Limited (legal entity number 03397432, registered in England and Wales) under parent Incorpore Ltd, established in 2001. The platform enables employers to offer discounted annual gym memberships to their workforce through salary sacrifice and salary deduction arrangements, giving employees access to over 3,700 gyms, health clubs, leisure centres, bootcamps, and studios across the UK and Ireland, with claimed savings of up to 40% versus standard rates. Core gym network partners include Virgin Active, Pure Gym, David Lloyd, Nuffield Health, Fitness First, The Gym Group, Everyone Active, Better, and Bannatyne, alongside thousands of local leisure facilities.

The underlying product is a web-based platform that allows employees to search gyms by postcode, select and enrol in a 12-month non-cancellable membership, and manage that membership through their employer's benefits system. Distribution is delivered through benefit-provider platform integrations, employer HR and payroll system connections (including SSO and company reference codes), and direct enterprise sales to HR and Benefits teams; the company holds ISO 27001 certification for information security management.

GymFlex monetises via two streams: an Initial Setup Fee retained from each membership arranged via the employer salary-deduction model (subscription/recurring), and a £25 plus VAT processing fee charged for cancellations, upgrades, suspensions, or terminations (transaction fee). The business serves 1,800+ organisations and addresses a pool of approximately six million employees, with named enterprise customers including E.ON, K&L Gates, Hays, and Grant Thornton; reported headcount is 1-10, indicating a capital-light aggregator model.

Name

GymFlex

Legal name

Epassi UK Limited

Website

https://gymflex.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

GymFlex operates a corporate employee benefits platform offering discounted annual gym memberships via salary sacrifice across 3,700+ UK and Ireland fitness venues, serving 1,800+ employers and approximately six million employees through Epassi UK Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Salary Deduction Administration: GymFlex arranges employer-funded gym memberships where companies pay upfront and recover costs through employee payroll deductions. The company retains an Initial Setup Fee from the gym fee to facilitate membership setup.
2. Processing Fees: A processing fee of £25 plus VAT is charged for cancellations, upgrades, suspensions, or terminations of memberships arranged by Epassi UK on behalf of employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GymFlex is a corporate employee benefit service that gives employees of subscribing employers access to discounted annual gym memberships at more than 3,700 partner venues across the UK and Ireland, with savings of up to 40% on standard rates. Employers fund memberships upfront and recover costs via monthly employee salary deductions, and GymFlex administers the scheme, integrates with HR/payroll systems, and earns revenue from a setup fee component and per-event processing fees.

Product overview

GymFlex is a single unified corporate wellness platform offering discounted annual gym memberships to employees via employer-sponsored salary deduction schemes. The product connects employees with a network of over 3,700 fitness venues across the UK and Ireland, enabling companies to offer gym benefits as part of their employee benefits package through flexible benefit or salary sacrifice arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• GymFlex Corporate Gym Membership Benefit A corporate employee benefit programme providing discounted annual gym memberships at more than 3,700 partner venues across the UK and Ireland. Employers fund memberships upfront and recover cost via monthly employee salary deductions; GymFlex administers the scheme and provides employees with a web platform to select and manage their membership, with savings of up to 40% on standard rates.

Quantifiable outcome

• Employees can save up to 40% on gym memberships
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• Virgin ActivecoreOthersMajor gym chain partner offering discounted memberships to GymFlex users. Virgin Active is one of the prominent fitness chains included in the GymFlex network.
• Pure GymcoreOthersMajor gym chain partner offering discounted memberships to GymFlex users.
• David LloydcoreOthersPremium health club chain partner offering discounted memberships to GymFlex users.
• BettercoreOthersPublic leisure operator and gym chain partner offering discounted memberships through GymFlex.
• Everyone ActivecoreOthersLeisure operator partner offering discounted memberships to GymFlex users.
• The Gym GroupcoreOthersMajor low-cost gym operator partner offering discounted memberships to GymFlex users.
• Nuffield HealthcoreOthersHealth and wellbeing charity offering discounted gym memberships to GymFlex users.
• Fitness FirstcoreOthersMajor gym chain partner offering discounted memberships to GymFlex users.
• Epassi UK LtdcoreOthersParent company of GymFlex. Epassi UK Ltd is incorporated in England and Wales (company number 03397432) and operates the GymFlex platform.
• Incorpore LtdcoreOthersParent company established in 2001, the leading provider of corporate health club memberships to the employee benefit and healthcare markets in the UK and Ireland.
• Benefit ProviderscoreTechnology or IntegrationIntegration partnerships with leading benefit providers allow employees to access GymFlex through existing benefits platforms. GymFlex works with benefit providers to ensure robust sign-up processes.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Perkbox: UK employee benefits and wellbeing platform offering perks, rewards, and wellbeing products to employers. Comparable to GymFlex as a B2B benefits intermediary selling into UK HR departments, though broader in scope.
• Reward Gateway: Employee engagement platform providing discounts, benefits, and wellbeing services to UK and global employers. Directly comparable GTM motion (enterprise HR/Benefits sales) and overlapping customer segment with GymFlex.
• Benify: Employee benefits and engagement platform operating across Europe, providing salary sacrifice, wellbeing, and discount benefits to employers. Comparable business model and European corporate benefits distribution to GymFlex.
• Vivup: UK employee benefits platform offering salary sacrifice products including gym, cycle-to-work, and wellbeing benefits. Closely comparable model — corporate employee benefits via payroll deduction — and a direct GymFlex competitor in the same UK market.

Emerging players

• YuLife: UK-based insurer and wellbeing app that uses gamified incentives to drive employee health behaviours and offers group life/disability insurance via employers. Partial overlap with GymFlex on the corporate wellness channel and benefits-broker role.
• Hapi Benefits: UK employee benefits platform offering curated wellbeing and lifestyle benefits to employers. Comparable B2B HR/benefits GTM and overlapping corporate customer base with GymFlex, at a smaller scale.

Others

• Pure Gym: Major UK gym chain within the GymFlex network; comparable in that it already sells direct corporate memberships and represents both a key supplier and competitive threat to GymFlex.
• The Gym Group: Major UK low-cost gym chain that is both a GymFlex network partner and a potential vertical alternative — could disintermediate GymFlex by selling corporate memberships directly to employers.

Broad incumbents

• Epassi Group: Parent group of GymFlex and a major Nordic/European employee benefits and wellbeing platform. Comparable as the broader benefits ecosystem in which GymFlex sits, with overlapping product categories and B2B employer GTM.
• Sodexo Benefits & Rewards: Global quality-of-life services and employee benefits provider, including lifestyle and wellbeing benefits for corporate clients. Overlaps with GymFlex in B2B employer benefits distribution at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gymflex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GymFlex