My Betting Mate

What My Betting Mate does

My Betting Mate (My Betting Mate Pty Ltd, ACN 669 758 589) is a privately held Australian proprietary limited company that operates a content and affiliate marketing platform serving Australian punters. The company publishes expert betting tips, racing previews, form guides, speed maps, and bookmaker reviews covering Australian racing (gallops, greyhounds, harness) and sports including NRL, AFL, EPL, NBA, MLB, cricket, tennis, F1, golf, and A-League, alongside a directory of licensed Australian bookmakers and their promotional offers.

The platform is web-only (mybettingmate.com.au) with no proprietary mobile application, no disclosed APIs or SDKs, and no documented proprietary technology stack beyond a standard content management architecture. Distribution is exclusively digital and SEO-driven, with content organized into topical sections for racing tips, sports tips, events fixture, betting site reviews, bonuses, apps, and Spring Carnival coverage.

The business model is 100% affiliate-based: My Betting Mate receives referral commissions or revenue shares from partner Australian licensed bookmakers (including SportsBet, Bet365, TAB, PlayUp, Dabble, and 12+ smaller operators) when users sign up through tracked affiliate links or promotional codes. End users access the content for free, making the customer base fundamentally B2C/individual long-tail. Revenue, headcount, funding, and traffic metrics are not publicly disclosed, and no institutional investors, parent companies, or external shareholders are indicated in the source data; the company appears closely held.

Name

My Betting Mate

Legal name

My Betting Mate Pty Ltd

Website

https://mybettingmate.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

My Betting Mate is an Australian content and affiliate marketing platform that publishes racing tips, sports tips, and bookmaker reviews, earning referral commissions from licensed Australian bookmakers when punters sign up via its site.

Ownership category

akta.pro rank

Product category

Sports Betting Content and Affiliate Reviews

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)

Keywords

• Sports betting tips
• Horse racing tips
• Betting site reviews
• Affiliate marketing
• Sports betting comparison

Headquarters

HQ city

Dandenong Road

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Commissions: My Betting Mate earns revenue through affiliate partnerships with Australian licensed betting operators. When users sign up to partner bookmakers through the site's links and promotional codes, My Betting Mate receives a referral commission or revenue share from the betting operator.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

My Betting Mate is a free Australian online publishing platform that provides expert horse racing, greyhound and sports betting tips, form guides, racing previews, and detailed reviews and comparisons of Australian licensed bookmakers. It monetizes this content through affiliate referral commissions earned when Australian punters sign up to partner betting operators using tracked links and promo codes.

Product overview

My Betting Mate is an Australian betting tips and betting site review platform offering a unified content and directory service. The core offering consists of expert racing tips (gallops, greyhounds, harness), sports betting tips (NRL, AFL, EPL, cricket, NBA, MLB, tennis, F1, golf), and a comprehensive betting site directory featuring reviews of major Australian bookmakers including BetReal, Tradie Bet, LightningBet, PalmerBet, MarantelliBet, PlayUp, Dabble, Bet365, TAB, and SportsBet. Additional services include betting site bonuses information, Australia betting apps directory, events fixtures, and Spring Carnival racing coverage. The platform functions as an affiliate marketing site that connects Australian punters with betting operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Betting Tips and Racing Previews Expert horse racing (gallops, greyhounds, harness), AFL, NRL, English Premier League, cricket, NBA, MLB, tennis, F1, golf and A-League betting tips, form guides, speed maps, racing podcasts and sports podcasts for Australian punters.
• Australian Betting Site Reviews and Directory Comprehensive reviews and comparisons of Australian licensed bookmakers including BetReal, Tradie Bet, LightningBet, PalmerBet, MarantelliBet, EliteBet, BetGalaxy, BetBetBet, VicBet, BaggyBet, OKEBET, JimmyBet, Punt123, Bet66, VolcanoBet, PlayUp, Dabble, Bet365, TAB and SportsBet, rated on odds quality, mobile experience, live streaming, promotions and customer support.
• Betting Site Bonuses Information Information portal covering betting site promotional offers, welcome bonus changes driven by Australian regulations, and existing-customer promotions.
• Australia Betting Apps Directory Directory and information about Australian betting apps available for mobile devices.
• Events Fixture Calendar of upcoming Australian racing and sports events for betting enthusiasts.
• Spring Carnival Coverage Specialized coverage of the Australian Spring Racing Carnival including Melbourne Cup 2026, spring racing tips and carnival events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• OKEBETcoreChannel Partner/ Reseller/ DistributorOKEBET is operated by M.B. Opie, a licensed Victorian bookmaker with decades of on-track experience. My Betting Mate provides affiliate referral traffic to OKEBET, which offers mobile betting apps, live streaming, and competitive racing odds.
• JimmyBetcoreChannel Partner/ Reseller/ DistributorJimmyBet is operated by James Filgate, an experienced Australian bookmaker since 2011. Specializes in horse racing with competitive odds and both online and telephone betting options.
• Punt123coreChannel Partner/ Reseller/ DistributorPunt123 (Punt123 Pty Ltd) is an Australian-owned bookmaker since 2006, licensed by the Victorian Gambling and Casino Control Commission. Offers live streaming and extensive racing and sports coverage.
• Bet66coreChannel Partner/ Reseller/ DistributorBet66 is an Australian bookmaker operated by Anthony Dow, registered in July 2023. Offers racing and sports betting with live streaming, licensed by the Victorian Gambling and Casino Control Commission.
• VolcanoBetcoreChannel Partner/ Reseller/ DistributorVolcanoBet (Volcano (Aust) Pty Ltd) is a licensed Victorian bookmaker operating since March 2023. Offers fixed odds racing and sports betting with mobile apps.
• PlayUpcoreChannel Partner/ Reseller/ DistributorPlayUp is a 100% Australian bookmaker launched in 2019, built from purchases of MadBookie, TopBetta, and ClassicBet. Also owns Draftstars Daily Fantasy Sports. Licensed by NT Racing Commission.
• DabblecoreChannel Partner/ Reseller/ DistributorDabble is a mobile-only Australian bookmaker launched in 2020, licensed by the Northern Territory Racing Commission. Features social betting with ability to copy bets from other users, partnered with Sky Racing for live streaming.
• Bet365coreChannel Partner/ Reseller/ DistributorBet365 is the Australian arm of the global online gambling company established in 2000 in the UK. Australian operations are licensed by the Northern Territory Government with a dedicated team in Darwin.
• TABcoreChannel Partner/ Reseller/ DistributorTAB (Totalisator Agency Board) operates under Tabcorp Holdings Limited. Established in 1961, TAB offers comprehensive betting services through both online platform and extensive retail outlet network across Australia.
• SportsBetcoreChannel Partner/ Reseller/ DistributorSportsBet is a prominent Australian online gambling company founded in 1993 in Darwin, headquartered in Melbourne. Offers betting on 24 different sports under Flutter Entertainment, licensed by Racing SA.
• BetRealminorChannel Partner/ Reseller/ DistributorBetReal is a newer Australian bookmaker offering competitive odds, four daily withdrawals, and fast user-friendly website experience.
• Tradie BetminorChannel Partner/ Reseller/ DistributorTradie Bet offers 24/7 racing and sports betting with competitive odds and four daily withdrawals, targeting Australian punters.
• LightningBetminorChannel Partner/ Reseller/ DistributorLightningBet is a 100% Australian owned bookmaker offering lightning fast mobile app, great odds on racing and sport, and fast OSKO withdrawals.
• EliteBetminorChannel Partner/ Reseller/ DistributorEliteBet offers fast mobile betting experience with great odds, good customer promotions, and unrivalled customer service.
• BetGalaxyminorChannel Partner/ Reseller/ DistributorBetGalaxy offers mobile betting apps with excellent racing coverage and user-friendly website experience.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bookies.com: International bookmaker review and comparison affiliate site. Comparable affiliate business model (operator reviews, ratings, tracked signup links) targeting bettors evaluating bookmakers, though without MBM's narrow Australian-market specialisation.
• Smartbettingguide.com.au: Australian betting guides, tips and bookmaker review site. Comparable affiliate-driven content business serving Australian punters with sports and racing tips plus bookmaker signup referrals.
• Punters.com.au: Long-running Australian betting tips, form and bookmaker review site. Operates on the same affiliate model targeting Australian punters with horse racing previews, form analysis, and tracked links to licensed bookmakers — MBM's closest direct competitor.
• Oddschecker Australia: Australian arm of the global odds-comparison platform. Directly comparable business model: odds comparison, bookmaker reviews, and affiliate referral revenue from Australian licensed operators, with localised racing and sports coverage.
• Racenet: Australian racing form, tips and betting site comparison platform owned by News Corp. Closely comparable as an affiliate-driven content site monetising Australian punters' sign-ups to licensed bookmakers, with similar racing preview/form guide editorial and bookmaker reviews.
• The Racing App: Mobile-first Australian racing form, tips and betting platform. Comparable in audience (Australian punters), editorial (racing tips, form guides, previews) and monetisation (affiliate referrals to bookmakers), with a heavier app emphasis.
• TopEndSports: Australian-focused sports betting affiliate site. Comparable affiliate-revenue business model covering AFL, NRL, EPL and other sports with bookmaker reviews, betting tips and tracked referral links to AU-licensed operators.

Broad incumbents

• Catena Media: Global online gambling lead-generation and affiliate media company. Comparable business model (affiliate-driven traffic to licensed sportsbook and casino operators), though operating at much larger scale and across multiple geographies rather than AU-only.
• Racing.com: Australian racing media platform owned by Racing Victoria. Overlaps with MBM on racing tips, form, previews and Australian punter audience, but is the industry-recognised incumbent broadcaster rather than an affiliate-only operator.
• TAB / Tabcorp: Australia's largest incumbent wagering operator (owned by Tabcorp). Overlaps with MBM on Australian punter acquisition for racing and sports betting, but as an operator rather than an affiliate intermediary — MBM is one of TAB's distribution partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Betting Mate