Rare Water
RARE Water is a privately held Armenian premium natural mineral water company that gravity-bottles still and naturally carbonated water from protected volcanic mountain springs, distributing via Shopify DTC in Saudi Arabia, Russia, and Armenia and through regional retail partners across the Middle East.
- Company typePrivate
- Founded-
- HeadquartersYerevan, Armenia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rare Water does
RARE Water is a privately held premium natural mineral water company headquartered at the source on Mount Aknaler near Tsaghkadzor, Armenia, with operational correspondence in Jeddah, Saudi Arabia. The company produces two SKUs — RARE Natural Spring Still Water (sourced from Aknaler Mountain, 111.99 mg/L mineralization, pH 7.6) and RARE Natural Mineral Sparkling Water (sourced from Anapak Mountain, 1,357 mg/L mineralization with natural underground carbonation at 198 mg/L CO2, pH 7.0) — both bottled in PET and glass formats (330ml, 500ml, 800ml) in 12-pack cartons.
The underlying technology centers on gravity-fed spring collection via slotted stainless steel pipe and river pebbles, with no pumps, no holding tanks, and no treatment applied before bottling. Continuous laboratory testing every 30 minutes supports mineral-content and microbiological consistency. The company holds six international certifications (SGS, FDA, ISO 9001, ISO 27001, Saudi SFDA, Emirates Quality Mark, and Eurasian Economic Union) and operates within 146+ million square meters of protected highland terrain.
RARE Water sells through a Shopify e-commerce storefront restricted to Saudi Arabia, Russia, and Armenia, alongside 11 named regional retail and e-commerce partners in the Middle East (Danube, Bin Dawood/Carrefour, MEED, Noon, Trendyol, Aramco, Bonjour, Dpoint, Lime Mart, Transit, Al Hatal). Pricing is positioned at the premium tier (approximately 88–136 SR per 12-pack). The company is privately held with no disclosed investors or funding, employs 101–250 people, and reports no material revenue, acquisition, or leadership-change data.
Rare Water firmographics
Firmographics- Name
- Rare Water
- Legal name
- RARE Water
- Website
- https://rare-water.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RARE Water is a privately held Armenian premium natural mineral water company that gravity-bottles still and naturally carbonated water from protected volcanic mountain springs, distributing via Shopify DTC in Saudi Arabia, Russia, and Armenia and through regional retail partners across the Middle East.
- Ownership category
- akta.pro rank
Rare Water industry classification
Industry- Product category
- Premium Bottled Mineral Water
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Rare Water is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Rare Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Natural Spring Water Sales: RARE Water generates revenue through the sale of premium naturally sourced still and sparkling mineral water products. Available in PET and glass bottles in 330ml, 500ml, and 800ml sizes, sold in packs of 12. Revenue streams include direct-to-consumer e-commerce sales and wholesale/retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural Mineral Sparkling Water (PET) - Size varies |
| Unit Pricing | Pay-as-you-go | Natural Mineral Sparkling Water 500ml - Glass (12-pack) |
| Unit Pricing | Pay-as-you-go | Natural Mineral Sparkling Water 800ml - Glass (12-pack) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rare Water product offering
Product offeringCore offering
RARE Water sources, bottles, and distributes premium natural mineral water from protected volcanic mountain springs in the Armenian highlands. Its two core product lines—Natural Spring Still Water (Aknaler Mountain, 111.99 mg/l minerals) and Natural Mineral Sparkling Water (Anapak Mountain, 1,357 mg/l minerals, naturally carbonated)—are collected via a gravity-fed system with no pumps, no holding tanks, and no treatment, and sold in 330ml, 500ml, and 800ml PET or glass bottles in packs of 12.
Product overview
Rare Water offers two core premium natural mineral water products sourced from protected Armenian mountain springs. The RARE Natural Spring Still Water (from Aknaler Mountain) provides low-mineralization hydration at 111.99 mg/l with naturally alkaline pH 7.6, suitable for daily hydration, infants, and sensitive systems. The RARE Natural Mineral Sparkling Water (from Anapak Mountain) delivers high-mineral content (1,357 mg/l) with natural underground carbonation at 198 mg/l CO2, supporting digestion and recovery. Both products are collected using gravity-fed systems with no pumps or treatment, bottled immediately at source in PET or glass formats (330ml, 500ml, 800ml) packed in groups of 12 cartons.
Differentiator
Problem solved
Functional benefit
Products and services
- RARE Natural Spring Still Water Naturally sourced still spring water from Aknaler Mountain in protected Armenian highlands, with low-to-medium mineralization (111.99 mg/l), naturally alkaline pH 7.6, and very low sodium. Available in PET and glass bottles in 330ml, 500ml, and 800ml sizes, packed in groups of 12 in contemporary carton boxes. Marketed for daily hydration, infants, sensitive systems, and low-sodium diets.
- RARE Natural Mineral Sparkling Water Naturally carbonated mineral water sourced from Anapak Mountain, with high mineral content (1,357 mg/l), natural carbonation at 198 mg/l CO2, pH 7.0, rich in calcium, bicarbonates, and siliceous acid. Marketed to support digestion, post-exercise recovery, and low-sodium diets. Available in golden-cap PET and glass bottles in 330ml, 500ml, and 800ml sizes, packed in groups of 12 in contemporary carton boxes.
Quantifiable outcome
- Water rises naturally with no external pressure, collected via gravity-fed system of slotted stainless steel pipe and river pebbles
- +3 more outcomes
Companies that use Rare Water
Customer profileSegments5 records
Ideal customer profiles5 records
Rare Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rare Water partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MEEDcoreRegional retail distribution partner for RARE Water products in the Middle East market. MEED is a prominent retailer in the Gulf region.
- DanubecoreRegional retail distribution partner. Danube operates hypermarkets and supermarkets across the Middle East.
- Bin Dawood (Carrefour)coreRegional retail distribution partner operating Bin Dawood and related Carrefour franchise stores in Saudi Arabia.
- AramcocoreCorporate employee store distribution partner. RARE Water is available through Aramco's employee retail outlets.
- BonjourminorRegional retail distribution partner, likely operating convenience or specialty stores in the Middle East.
- DpointminorRegional retail distribution partner in the Middle East market.
- Lime MartminorRegional retail distribution partner operating convenience stores in the Gulf region.
- NooncoreMajor e-commerce and retail platform distribution partner in the Middle East, offering both online and physical retail presence.
- TransitminorTravel and transit retail distribution partner, likely supplying RARE Water at airports or transportation hubs.
- TrendyolcoreE-commerce marketplace partner for Turkish and regional markets in the Middle East.
- Al HatalminorRegional retail distribution partner in the Middle East market.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rare Water competitors and assessment
Company assessmentDirect peers
- FIJI Water: Premium natural artesian water marketed on source purity and origin story; shares RARE Water's emphasis on untouched source narrative and premium pricing tier across global hospitality and retail.
- Perrier: Iconic naturally carbonated mineral sparkling water; directly comparable to RARE Water's naturally carbonated Anapak Mountain sparkling product in both production method (natural carbonation) and on-premise/hospitality positioning.
- Voss Water: Premium Norwegian still and sparkling bottled water sold globally through hospitality and retail channels; directly comparable to RARE Water's positioning, packaging formats (PET and glass), and DTC-plus-retail GTM.
- Icelandic Glacial: Premium natural spring water from Iceland sold in PET and glass at premium price points with global retail and DTC; shares RARE Water's untouched-source purity narrative and packaging format mix.
- San Pellegrino: Premium Italian sparkling mineral water with food-pairing positioning and fine-dining channel presence; competes with RARE Water's sparkling product in hospitality and premium retail globally.
- Mountain Valley Spring Water: US premium spring water in glass bottles positioned on natural sourcing and heritage; comparable to RARE Water in source-story-led premium positioning and hospitality channel focus.
- Acqua Panna: Premium still natural spring water positioned for fine dining and corporate hospitality, mirroring RARE Water's still product positioning and multi-channel premium distribution model.
Broad incumbents
- Evian: Mass-premium global spring water brand with extensive Middle East, US, and European distribution; a broader incumbent overlapping RARE Water's premium positioning but at materially larger scale.
Regional players
- Mai Dubai: Premium bottled water brand headquartered in the UAE and sold across the Middle East; competes with RARE Water on Gulf retail shelves with a regional cost-structure advantage.
- Masafi: Long-standing UAE-based bottled water and beverage producer with deep Gulf retail penetration; relevant regional benchmark for shelf-share dynamics against RARE Water's Middle East push.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rare Water social profiles
Digital presenceRare Water compliance and trust
Trust signalCompliance6 records
Rare Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Water leadership team
Management profileNumber of profiles
Rare Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Water
What does Rare Water do?
RARE Water sources, bottles, and distributes premium natural mineral water from protected volcanic mountain springs in the Armenian highlands. Its two core product lines—Natural Spring Still Water (Aknaler Mountain, 111.99 mg/l minerals) and Natural Mineral Sparkling Water (Anapak Mountain, 1,357 mg/l minerals, naturally carbonated)—are collected via a gravity-fed system with no pumps, no holding tanks, and no treatment, and sold in 330ml, 500ml, and 800ml PET or glass bottles in packs of 12.
Is Rare Water a public or private company?
Rare Water is a private company. It is classified as unknown and is currently operating.
When was Rare Water founded?
Rare Water was founded in -1. It employs 101 to 250 people.
Where is Rare Water based?
Rare Water is headquartered in Yerevan, Armenia, in the Asia region.
How does Rare Water make money?
One revenue line is on record: premium Natural Spring Water Sales.
Who are Rare Water's main competitors?
Direct peers on record are FIJI Water, Perrier, Voss Water, Icelandic Glacial, San Pellegrino, Mountain Valley Spring Water and Acqua Panna. Evian is listed as a broad incumbent. Regional players are Mai Dubai and Masafi.
Does Rare Water have an API?
No public API is recorded for Rare Water.
What industry is Rare Water in?
Rare Water's product category is Premium Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its SIC code is 2086.