Vodafone Business Centre West

Name

Vodafone Business Centre West

Legal name

VBC Group

Website

https://vbcwest.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Business mobile plans
• Telecommunications channel partner
• Nbn business broadband
• Enterprise mobility services
• Business connectivity solutions

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Business Mobile Plans: Recurring subscription revenue from business mobile phone plans with unlimited standard national talk & text and generous data inclusions. Revenue generated through monthly/annual plan fees for business mobile connections.
2. Business Broadband (NBN): Recurring subscription revenue from Vodafone NBN business plans for fixed-line connectivity.
3. Hardware Sales: Hardware devices including smartphones (iPhone), tablets, smartwatches, and Pocket WiFi devices sold alongside or separately from service plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VBC Group, operating as VBC Hub and Vodafone Business Centre West, is Vodafone's largest channel partner in Australia, reselling Vodafone business mobile plans, NBN fixed-line broadband, and cellular-enabled hardware (iPhones, tablets, smartwatches, Pocket WiFi) to Australian SMBs and enterprises. They provide dedicated Personal Account Managers for businesses with 10+ connections, award-winning Business Flex plans with fleet-based discounting, $5/day roaming in 100+ destinations, and B2B account management with combined telco experience of over 20 years.

Product overview

VBC Hub operates as Vodafone's largest channel partner in Australia, offering a portfolio of business telecommunications products and services. The core offering centers on Business Flex Plans—an award-winning multi-connection mobile platform for enterprises with 10+ connections, providing unlimited national talk and text with generous data inclusions. This platform is complemented by individual mobile plans including Sim Only Plans and Apple iPhone Plans for smaller businesses. Fixed-line connectivity is served through Vodafone NBN Plans. The portfolio extends to IoT and mobile devices including Pocket WiFi hotspots, Smart Watches, and Tablet Plans. All products leverage Vodafone's 5G-ready network covering over 1 million square kilometres and 98.4% of Australians, with the $5 Roaming feature available across 100+ destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vodafone Sim Only Plan Mobile phone plan providing SIM card-only service with data, unlimited standard national talk and text, resold by VBC Hub for Australian business customers.
• Vodafone NBN Plan Fixed-line internet service leveraging Australia's National Broadband Network, sold by VBC Hub to Australian businesses on recurring subscription plans.
• Vodafone Pocket WiFi Portable wireless hotspot device providing mobile internet connectivity, sold by VBC Hub for Australian businesses needing on-the-go connectivity.
• Vodafone Smart Watch Smart watch device with cellular connectivity offered by VBC Hub for business customers needing wearable connectivity.
• Vodafone Tablet Plans Data plans designed for tablet devices with cellular connectivity, sold by VBC Hub for Australian businesses.
• Vodafone Apple iPhone Plans Mobile phone plans bundled with Apple iPhone hardware, sold by VBC Hub as part of its business device portfolio.
• Business Flex Plans Canstar award-winning multi-connection mobile platform for businesses with 10+ connections, featuring unlimited standard national talk and text, generous data inclusions, dedicated Personal Account Management, and fleet-based discounting; resold by VBC Hub across Australia.

Quantifiable outcome

• 5G network covers over 1 million square kilometres reaching 98.4% of Australians
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VodafonecoreChannel Partner/ Reseller/ DistributorVBC Hub operates as Vodafone's largest channel partner in Australia, reselling Vodafone business plans including mobile, NBN, and related telecommunications services. This is the primary business relationship that defines VBC Hub's entire service offering and revenue model.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• MATE Communicate: Australian MVNO reselling Telstra wholesale mobile and NBN services with a focus on transparency and value. Comparable channel-reseller business model targeting similar SMB and consumer segments in the Australian market.
• Pennytel: Australian mobile reseller offering low-cost prepaid and postpaid plans on the Optus network. Comparable business model — pure-play reseller of MNO capacity — competing for the same SMB and value-conscious customer pool.
• Boost Mobile Australia: Telstra Network reseller operating as a Mobile Virtual Network Operator (MVNO) in Australia, selling prepaid and postpaid mobile plans. Direct comparable to VBC Hub in business model — reselling another carrier's network under its own brand — though Boost is consumer-led.
• Tangerine Telecom: Australian MVNO reselling Telstra wholesale mobile and NBN services with NBN-focused bundles. Comparable to VBC Hub as a small-to-mid-market Australian telecom reseller, though Tangerine is more consumer/SMB weighted.
• Aussie Broadband: Large Australian independent NBN and mobile provider that resells wholesale network capacity (Telstra Wholesale, Optus) to businesses and consumers. Comparable as an Australian reseller/channel partner for fixed-line and mobile services with a strong SMB/enterprise tilt.
• Belong: Telstra-owned mobile and broadband reseller serving Australian consumers and small businesses with no-frills plans. Comparable to VBC Hub as a carrier-aligned reseller targeting price-sensitive Australian customers, though Belong focuses on consumer/SMB while VBC Hub is more B2B-weighted.

Regional players

• Commander (AGL/Vocus channel): Australian B2B-focused telecom and IT services provider offering mobile, NBN, and managed services. Comparable as a B2B telecom channel partner/reseller targeting similar SMB and mid-market customers across Australia.

Broad incumbents

• Macquarie Telecom: Australian B2B-focused telecom and cloud provider serving mid-market and enterprise customers with mobile, data, and hosting services. Comparable as a competitor in the Australian B2B telecommunications segment, though Macquarie owns more of its own infrastructure.
• Optus Business: Direct B2B division of Australia's second-largest MNO, providing mobile, fixed-line, and managed connectivity to enterprises. Comparable as a large incumbent competitor for the same enterprise accounts VBC Hub targets, with infrastructure ownership and broader portfolio.
• Telstra Business: Direct B2B sales arm of Australia's largest MNO, offering mobile, NBN, and enterprise connectivity solutions with dedicated account management. Comparable as a competitor for the same enterprise mobile/broadband accounts VBC Hub serves via Vodafone, but with vastly greater scale and infrastructure ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Business Centre West