Private Bankers
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Private Bankers firmographics
Firmographics- Name
- Private Bankers
- Legal name
- PB Financial Services IMF Pvt Ltd
- Website
- https://privatebankers.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Private Bankers industry classification
Industry- Product category
- Financial Advisory and Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Affluent / Mass-Affluent Private Banking (FSABADAC)
- akta.pro secondary industries
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Private Bankers is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Private Bankers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Mutual Fund Distribution Commission: The company earns commissions from mutual fund distributions when investors purchase mutual funds through their platform or through recruited mutual fund distributors (MFDs). Commissions are earned on every investment made.
- Mutual Fund Distributor Program: The company recruits and supports mutual fund distributors who earn commissions on investments made by their referred clients. Private Bankers earns a share of distributor commissions or operational fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Financial advisory services with commission-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Private Bankers product offering
Product offeringCore offering
Private Bankers is a research-based financial advisory and mutual fund distribution firm that helps Indian retail investors, high net-worth families, and corporates invest across mutual funds, fixed deposits, insurance, bonds, NPS, and stocks. It supplements human advisory with consolidated portfolio reporting, doorstep service, free quality research reports, and online transaction support, while running a national Mutual Fund Distributor (MFD) partner program that extends its reach through commissioned distributors.
Product overview
Private Bankers (PB Financial Services IMF Pvt Ltd) is a financial services and investment management firm that offers a comprehensive suite of advisory and distribution services. The company provides investment products including mutual funds (via SIP and lumpsum), fixed deposits, insurance (life, health, general), bonds, NPS, and stock advisory. It supplements these with a robust suite of 8 financial calculators (SIP, EMI, EPF, Income Tax, Interest, Recurring Deposit, Time Deposit, Yield to Maturity, Lumpsum) that serve both as standalone tools and as lead generation for its advisory services. The firm positions itself as a technology-enabled wealth management platform combining human advisory with digital tools, targeting individual investors, high net-worth families, and corporate clients across India with a national presence established since 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutual Fund Distribution and Advisory Facilitates investments in mutual funds through lumpsum or SIP modes across AMCs, including tax-saving ELSS funds and NFOs, for retail investors and high net-worth families in India.
- Fixed Deposit Advisory Advisory services for fixed deposit investments with banks and NBFCs, including guidance on interest rates, taxation, and maturity options for individual investors.
- Insurance Advisory Advisory on life, health, and general insurance products, including individual, group, and floater policies for individuals and families across India.
- Bonds Investment Advisory Advisory on investing in bonds and fixed income instruments issued by banks, NBFCs, and government companies for income generation and risk reduction.
- National Pension System (NPS) Advisory Advisory on the NPS retirement savings scheme with tax benefits of up to Rs 2 lakh and market-linked returns across scheme types G, C, and E for individual investors.
- Stock Market Advisory Advisory on stock investments, IPO applications, and equity portfolio management with research-based recommendations for retail and high net-worth investors.
- Wealth Management Customized wealth management services for high net-worth families and corporates in India, with the firm reporting over 1,200 clients served.
- Financial Planning Integrated financial planning services with research-based advisory covering goal planning, investment allocation, and risk profiling for individuals and families.
- Tax Consulting Services Tax consulting including ELSS investments for Section 80C deductions and comprehensive personal tax planning support for individual clients.
- Portfolio Management Services Professional portfolio management with a consolidated portfolio approach across asset classes and dedicated risk management for individual and corporate clients.
- Investment Banking Research-based premium investment banking advisory services for Indian corporate clients, complementing the firm's wealth and portfolio offerings.
- Mutual Fund Distributor Partner Program Channel partnership program recruiting mutual fund distributors (MFDs) who operate under the company's ARN to distribute mutual funds and earn commissions, with training, exam assistance, and 24/7 backend support.
Quantifiable outcome
- SIP investments can start from as low as Rs 500 per month
- +1 more outcomes
Companies that use Private Bankers
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Private Bankers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Private Bankers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Narnolia (Shailendra Kumar)minorNarnolia's CIO Mr. Shailendra Kumar has appeared in webinars hosted by Private Bankers discussing wealth creation strategies, market dynamics, and investment advice. The relationship appears to be content collaboration rather than formal business partnership.
- Sundaram Asset Management (Sunil Subramanian)minorManaging Director of Sundaram Asset Management Mr. Sunil Subramanian appeared in exclusive interview with Private Bankers discussing mutual fund investments, market trends, and sector allocation strategies.
- Various Mutual Fund HousescoreAs a mutual fund distributor, Private Bankers has working relationships with multiple asset management companies (AMCs) including SBI Mutual Fund, ICICI Prudential, Axis, Quant, Tata, Kotak, and others to distribute their mutual fund products.
- PB Financial Services IMF Pvt Ltd Distributor NetworkcoreThe company recruits and supports mutual fund distributors (MFDs) who operate under the company's ARN to help retail investors invest in mutual funds. Distributors receive commissions, training, and backend support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Private Bankers competitors and assessment
Company assessmentBroad incumbents
- Anand Rathi Wealth Services: Listed Indian wealth management firm serving HNW and ultra-HNW families with PMS, distribution and advisory — comparable to Private Bankers' HNW wealth/PMS franchise but at materially greater scale.
- ICICI Securities: Large Indian retail brokerage and investment advisory offering MF distribution, equity research and PMS — established incumbent competing for the same retail and HNW investors.
- HDFC Securities: Bank-affiliated Indian securities and investment advisory firm distributing MFs, equities and bonds — comparable product breadth with stronger brand and balance sheet than Private Bankers.
- IIFL Securities: Full-service Indian brokerage and wealth advisory with MF distribution, PMS and investment banking — comparable multi-product advisory footprint at larger scale.
- Motilal Oswal Financial Services: Diversified Indian financial services group offering MF distribution, wealth advisory, PMS and investment banking — broader incumbent that overlaps Private Bankers' product shelf and corporate advisory.
Direct peers
- Kuvera: India-based direct mutual fund distribution and investment advisory platform offering commission-free MF investing, research and financial planning — directly comparable to Private Bankers' MF distribution, advisory and content-led DTC model.
- NJ Wealth: Wealth management firm built around a Mutual Fund Distributor (MFD) partner network with research, training and backend support — the closest peer to Private Bankers' channel-partner GTM and HNW advisory offering.
- Groww: India's largest direct mutual fund and stock broking platform with calculators, content and SIP functionality — competes head-on with Private Bankers for retail MF investors and HNW entry-level clients.
- Zerodha (Coin): Discount broker with Coin MF distribution platform and extensive investor education content — comparable direct competitor in commission-free MF distribution and content-led acquisition.
Others
- Value Research: India's leading mutual fund research and analytics platform used by retail investors and advisors — ecosystem participant that influences the same investor audience Private Bankers targets with its content and research-led approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Private Bankers social profiles
Digital presencePrivate Bankers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Bankers leadership team
Management profileNumber of profiles
Profiles5 records
Private Bankers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Bankers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Bankers
What does Private Bankers do?
Private Bankers is a research-based financial advisory and mutual fund distribution firm that helps Indian retail investors, high net-worth families, and corporates invest across mutual funds, fixed deposits, insurance, bonds, NPS, and stocks. It supplements human advisory with consolidated portfolio reporting, doorstep service, free quality research reports, and online transaction support, while running a national Mutual Fund Distributor (MFD) partner program that extends its reach through commissioned distributors.
Is Private Bankers a public or private company?
Private Bankers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Bankers founded?
Private Bankers was founded in 2018. It employs 11 to 50 people.
Where is Private Bankers based?
Private Bankers is headquartered in New Delhi, India, in the Asia region.
How does Private Bankers make money?
Two revenue lines are on record. Mutual Fund Distribution Commission is the primary driver. The others are mutual Fund Distributor Program.
Who are Private Bankers's main competitors?
Broad incumbents on record are Anand Rathi Wealth Services, ICICI Securities, HDFC Securities, IIFL Securities and Motilal Oswal Financial Services. Direct peers are Kuvera, NJ Wealth, Groww and Zerodha (Coin). Value Research is listed as an others.
Does Private Bankers have an API?
No public API is recorded for Private Bankers.
What industry is Private Bankers in?
Private Bankers's product category is Financial Advisory and Wealth Management. Its primary akta.pro industry code is FSABADAC, Affluent / Mass-Affluent Private Banking, with a secondary code of FSABADAD, Private Banking Advisory & Discretionary Portfolio Management. Its NAICS code is 523940 and its SIC code is 6282.