XPRS

What XPRS does

XPRS is the ecommerce sub-brand of IM Creator, a cloud-based website builder operated by Play Build Ltd. The platform enables users to create responsive websites without coding through a proprietary drag-and-drop, block-based editor that allows pre-built blocks from different template sets to be mixed and matched. The technology stack includes a responsive design engine that automatically adapts content to laptops, tablets, phones, and wearables, built-in SEO tooling (Google Analytics, Facebook pixels), and an ecommerce layer (XPRS) providing credit card checkout, analytics, and a management console.

The company serves four horizontal customer segments: individual creators building personal or small-business sites, professional web designers, hosting companies and resellers, and students. Distribution is entirely digital and self-serve via imcreator.com, with marketing driven by a blog-led content strategy, a featured creator community, and category-specific template galleries (Wedding, Blog, Fashion, Restaurants, Business).

Revenue mechanics combine a freemium tier (free sites supported by IM Creator branding/ads), a $8/month Premium subscription (custom domain, ad-free, premium features), and a $350/year Creator PRO white-label subscription for commercial partners. No external funding, M&A, management roster, or revenue figures are disclosed in the available source material, and the company is headquartered in Cebu, Philippines.

Name

XPRS

Legal name

Play Build Ltd.

Website

https://imxprs.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

XPRS is the ecommerce sub-brand of IM Creator, a cloud-based no-code website builder offering block-based editing, responsive design, ecommerce, and white-label solutions for individuals, web designers, and hosting resellers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Cebu

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly subscription at $8 offering domain connection, ad-free experience, and access to premium features
2. Creator PRO (White Label): Annual subscription at $350 for web designers, hosting companies, and resellers. Includes white-label, CMS, and reseller control panel capabilities
3. Free Tier: Free website building platform with basic features, supported by platform advertising

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

XPRS is an e-commerce sub-brand and add-on for the IM Creator website builder that lets users sell products online with credit card checkout, analytics, and a management console. It is delivered through a free, cloud-based, no-code website building platform featuring a block-based editor, fully responsive designs, SEO tools, and vertical-specific templates, with paid Premium ($8/month) and white-label Creator PRO ($350/year) tiers for individuals, students, designers, and resellers.

Product overview

XPRS is an ecommerce offering within the IM Creator website builder platform. The IM Creator platform provides a free website builder with templates, while XPRS adds ecommerce functionality (credit card checkout, analytics, management console), and Creator PRO offers white-label capabilities for web designers and resellers.

Differentiator

Problem solved

Functional benefit

Brands

• XPRS: E-commerce solution for IM Creator, providing professional functionality for ecommerce and online retail needs including credit card checkout, analytics, and management console.

Products and services

• XPRS (E-commerce solution) E-commerce add-on within the IM Creator website builder that lets users sell products online without coding. Includes credit card checkout, analytics, and a management console. Users can add a price to any item and start selling. Targeted at individual creators, small businesses, and students building online stores.
• IM Creator Free Website Builder Cloud-based, no-code website builder with a block-based drag-and-drop editor, responsive design engine, built-in SEO tools, and an extensive template library. Enables non-technical individuals to create personal, portfolio, blog, or small-business websites in minutes and scales from single-page sites to 1000+ page websites. Free tier includes hosting and standard features with IM Creator branding.
• IM Creator Premium Monthly subscription at $8 that lets users connect their own domain, remove ads, unlock all themes, retain e-commerce (XPRS) capabilities, and get unlimited hosting. Targeted at individuals and small businesses that have outgrown the free tier.
• Creator PRO (White Label) Annual subscription at $350 for web designers, hosting companies, and resellers providing a full white-label version of the IM Creator / XPRS platform, including CMS, reseller control panel, ad-free experience, and e-commerce. Lets partners offer a website building service under their own brand to their own clients.

Quantifiable outcome

• 17,420,822+ websites created on the platform

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Carrd: Carrd is a simple, low-cost one-page website builder targeting individuals and creators. It is an emerging player competing for the lower-friction end of XPRS's free-tier user base with a similar minimal-editor philosophy.
• Framer: Framer is an AI-native, design-led website builder attracting creative professionals and agencies. It competes with XPRS Creator PRO for the design-savvy prosumer/agency segment and is representative of the new AI wave pressuring traditional builders.

Direct peers

• Wix: Wix is the dominant no-code website builder offering drag-and-drop editing, templates, e-commerce, and white-label for agencies. It competes head-to-head with XPRS/IM Creator across consumer and SMB site-building use cases globally.
• Duda: Duda is a white-label website builder specifically built for agencies, hosting providers, and SaaS platforms. It is a direct competitor to the Creator PRO white-label tier of IM Creator, with a similar agency-partner GTM.
• Squarespace: Squarespace is a premium no-code website builder known for design-led templates and integrated commerce. It directly overlaps XPRS on creative-professional and SMB site-building with a similar freemium-plus-paid tier model.
• Weebly (Block, Inc.): Weebly is a drag-and-drop website builder with built-in e-commerce, now part of Block. It competes directly with XPRS on the SMB website and small-merchant commerce use cases with a similar pricing tier structure.
• Webflow: Webflow is a visual website builder aimed at professional designers and agencies with white-label and CMS capabilities. It competes with the Creator PRO tier of IM Creator for the same designer/agency buyer.
• WordPress.com: WordPress.com offers hosted site-building on top of the WordPress CMS with paid tiers and e-commerce add-ons. It is a direct competitor to XPRS's free + Premium funnel for SMBs and bloggers worldwide.

Broad incumbents

• Shopify: Shopify dominates SMB e-commerce and now offers site-builder capabilities through its online store editor. It overlaps XPRS specifically on the XPRS e-commerce sub-product's commerce functionality for small merchants.
• GoDaddy Websites + Marketing: GoDaddy bundles a website builder with domain registration and hosting for SMBs. It is a broad incumbent that competes in the same self-service website creation category as XPRS, especially via domain + site bundling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imxprs
• LinkedInlinkedin.com/company/maycre-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPRS