By James
By James is a Dutch full-service real estate marketing and sales firm that researches, markets, and sells or rents new construction housing projects for property developers across the Netherlands, operating on a fixed fee per dwelling unit basis.
- Company typePrivate
- Founded2019
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What By James does
By James is a Dutch full-service real estate marketing and sales firm, founded in 2019 and headquartered in Apeldoorn, Netherlands. The company specializes in researching, marketing, and selling or renting new construction housing projects for Dutch property developers and real estate investors who hold or are acquiring land positions. Its offering spans a five-phase service: acquisition advisory, market research, marketing execution, dynamic pricing optimization, and end-to-end sales or rental support through contract signing. By James claims access to a database of more than 260,000 prospective new construction home seekers, which underpins a "demand-driven development" methodology intended to align product design with validated buyer preferences before construction.
The firm generates revenue through a fixed fee per dwelling unit model, marketed as significantly lower cost than the traditional StiKo (Steekproef Kosten) budgets developers allocate across multiple fragmented vendors. Service delivery is conducted through an integrated partner stack rather than in-house build: Incombinatie handles marketing communications, Xitres provides consumer research and ICT, TW3 delivers sales guidance, Maris Kopersbegeleiding provides buyer guidance, HYPOTHEEK.NL arranges mortgage services, and REBO Groep supplies broader real estate expertise. All brokerage activities under the By James label are executed through NederRealEstate, affiliated with VastgoedPro (leading Dutch broker network) and powered by Funda (the dominant Dutch property marketplace) for national listing visibility. The company has built a portfolio of 16+ projects across the Netherlands, including heritage-to-residential transformations such as the Zuiderziekenhuis in Rotterdam-Zuid, Landgoed Singraven, De Bunswaard, and St. Vincentius.
By James operates as a private, unfunded company with 11-50 employees and a two-person leadership team (Daniël van Bussel, Regie & Strategie; Mike Verhoeven, Advies, Strategie & Regie). The company has no disclosed proprietary technology platform, no public or partner-facing API, and no AI/ML capabilities referenced in the source material. Geographic scope is limited to the Netherlands, and no external funding, M&A, or inorganic growth signals are present.
By James firmographics
Firmographics- Name
- By James
- Legal name
- By James
- Website
- https://byjames.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- By James is a Dutch full-service real estate marketing and sales firm that researches, markets, and sells or rents new construction housing projects for property developers across the Netherlands, operating on a fixed fee per dwelling unit basis.
- Ownership category
- akta.pro rank
By James industry classification
Industry- Product category
- Real Estate Marketing & Sales Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Investment Sales Brokerage (BPAJABAI), Closing & Settlement Services (Settlement Agents) (BPAJAOAE)
Keywords
Where By James is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
By James business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Fixed Fee Per Unit: By James charges a fixed rate per dwelling unit for its complete turnkey service covering market research, marketing, sales, and rental services for new construction projects. This pricing model replaces multiple separate service providers and is positioned as significantly lower cost than traditional StiKo (Steekproef Kosten) budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Fixed rate per dwelling unit for complete project services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
By James product offering
Product offeringCore offering
By James is a full-service real estate marketing and sales company for new construction projects in the Netherlands. The company bundles acquisition advisory, market research, marketing communication, dynamic pricing, and sales/rental execution into a single turnkey package delivered at a fixed fee per dwelling unit. All brokerage services are delivered through NederRealEstate (affiliated with VastgoedPro and powered by Funda), targeting property developers seeking to transform land positions or existing buildings into residential housing.
Product overview
By James is a full-service real estate marketing and sales company for new construction projects in the Netherlands. They offer an end-to-end service covering all phases of new-build property development: from acquisition advice and market research to marketing, dynamic pricing, and sales/rental support. Their service is delivered as a single package at a fixed rate per unit. All brokerage services are provided through NederRealEstate, affiliated with VastgoedPro and powered by Funda.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service New Construction Marketing & Sales Package
- Acquisition Advisory (Locatieonderzoek)
- Market Research (Marktonderzoek)
- Project Marketing (Uw project in de markt)
- Dynamic Pricing
- Sales & Rental Execution (Uw project te koop of te huur)
Quantifiable outcome
- Eight houses at Steenfabriek de Bunswaard sold within 1.5 years with By James support
- +1 more outcomes
Companies that use By James
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
By James technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
By James partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- IncombinatiecoreReal estate communication agency specializing in digital and offline communication for real estate projects. Incombinatie handles creative concepts, identity development, and marketing communication strategy that aligns with By James market research findings. Team includes Gonnie Heerema (Owner/Advisor), Rowan van den Akker (Traffic Manager), Fenne Beuker (Art Director/Designer), Daniëlle de Vries and Wendy Beekhuizen (Media Designers).
- Willemsen MakelaarscoreEstablished real estate brokerage with over 40 years of experience serving new residents in the Netherlands. Provides local market knowledge and customer service for buyers and renters. Team includes Roy Boesveld (Broker/Appraiser/RMT), Anneke Smits-Schrijver (New Build Specialist ARMT), Larissa Crum (Broker/ARMT), and Joris Daniels (New Build Advisor).
- XitrescoreICT solutions provider for real estate development. Xitres helps identify specific housing preferences and consumer demand through targeted research tools. Partnered with nieuwbouwnl.nl platform for additional market reach.
- TW3 Woon & VerkoopbegeleidingcoreSales guidance and buyer coordination service. TW3 provides strategy, marketing, and sales support under one roof, serving as the connecting factor between property owners/developers/builders and end buyers/renters. Team includes Tom van Noord (Advisor), Roland van den Berg (Buyer Coordination), Marsha Sint Nicolaas (New Build Broker), Mireille Cornelissen (Buyer Coordination), and Lonneke Cramer (Broker).
- Maris KopersbegeleidingminorBuyer guidance specialist led by Mariska Luttikhedde. Partners with contractors and project developers for large-scale serial housing projects. Provides construction-technical sales conversations and maintains buyer communication through online portals such as volgjewoning.nl and HOOMCTRL.
- HYPOTHEEK.NLminorIndependent mortgage advisory firm with extensive experience. Provides 100% independent advice and works with all major lenders. Conducts financial checks after project registration and handles complete mortgage arrangements for successful buyers. Team includes Michel Bakkenes (Marketing Manager), Pieter van Tuinen (Initiator), and Wesley van den Ham (Advisory Team Manager).
- REBO GroepcoreComprehensive real estate expertise group under one roof covering residential brokerage, rental management, VvE management, commercial brokerage, investment brokerage, property management, healthcare real estate, and valuation & research. Team includes Sjoerd Assink (Broker), Esther Burgers (VvE Manager), Mattijs Grondman (Investment Broker), Roy Alofs (Managing Partner/Broker), Pascal Elshof (Managing Partner/Finance Director), and Ninke Sloot (CEO/Board Member).
- NederRealEstatecoreParent company for all brokerage services under the By James label. Affiliated with VastgoedPro, the leading Dutch real estate broker network. Powered by Funda marketplace for property listings.
- FundacoreDominant Dutch real estate marketplace and property listing platform. Funda powers the online presence for By James project listings, providing national reach for property marketing.
- VastgoedProcoreLeading Dutch real estate broker network. By James services are affiliated with VastgoedPro, providing industry credibility and network support.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
By James competitors and assessment
Company assessmentDirect peers
- Synchroon: Dutch residential developer specialised in inner-city and heritage/transformation projects (similar to By James' Zuiderziekenhuis and De Bunswaard case studies) — directly comparable project type and buyer profile.
Broad incumbents
- AM (Amvest): Dutch residential developer-developer with its own sales organisation; competes with By James for the same developer-driven project pipeline and demonstrates the in-house alternative to By James' outsourced model.
- BPD (Bouwfonds Property Development): Largest Dutch residential developer with an integrated in-house sales and marketing capability for new-construction projects; overlaps with By James' remit across the country and competes indirectly for developer mindshare on similar projects.
- Heijmans Vastgoed: Major Dutch integrated developer/builder that bundles construction and new-construction sales/marketing; comparable end-to-end project delivery profile with By James' turnkey positioning.
- VORM Bouw: Established Dutch residential developer active in new-construction projects nationwide, with integrated sales/marketing capabilities that overlap with By James' service offering.
- Ballast Nedam Development: Dutch construction and real-estate developer with a residential development arm that markets and sells new-build projects directly, mirroring By James' channel.
Others
- REBO Groep: Already a partner of By James, REBO is a comprehensive real-estate services group covering residential brokerage, rental management and investment brokerage; representative of the integrated broker-firm category By James competes with for developer sales mandates.
- NederRealEstate / VastgoedPro: Dutch broker network under which By James operates its licensed brokerage arm; representative of the affiliated brokerage infrastructure in NL that mediates between developers and end buyers, with internal sales capabilities that overlap with By James' role.
Regional players
- Hendriks Bouw en Ontwikkeling: Dutch regional developer with residential new-build projects; competes with By James for developer relationships and offers an integrated alternative to By James' outsourced model.
- KlokGroep: Mid-sized Dutch developer with significant new-construction activity, particularly in mid-Netherlands regions; comparable new-construction sales/marketing workload to By James' portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
By James social profiles
Digital presenceBy James financial estimates
Financial estimateRevenue estimate
Valuation estimate
By James leadership team
Management profileNumber of profiles
Profiles2 records
By James funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
By James M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about By James
What does By James do?
By James is a full-service real estate marketing and sales company for new construction projects in the Netherlands. The company bundles acquisition advisory, market research, marketing communication, dynamic pricing, and sales/rental execution into a single turnkey package delivered at a fixed fee per dwelling unit. All brokerage services are delivered through NederRealEstate (affiliated with VastgoedPro and powered by Funda), targeting property developers seeking to transform land positions or existing buildings into residential housing.
Is By James a public or private company?
By James is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was By James founded?
By James was founded in 2019. It employs 11 to 50 people.
Where is By James based?
By James is headquartered in Arnhem, Netherlands, in the Europe region.
How does By James make money?
One revenue line is on record: fixed Fee Per Unit.
Who are By James's main competitors?
Synchroon is listed as a direct peer. Broad incumbents are AM (Amvest), BPD (Bouwfonds Property Development), Heijmans Vastgoed, VORM Bouw and Ballast Nedam Development. Others are REBO Groep and NederRealEstate / VastgoedPro. Regional players are Hendriks Bouw en Ontwikkeling and KlokGroep.
Does By James have an API?
No public API is recorded for By James.
What industry is By James in?
By James's product category is Real Estate Marketing & Sales Services. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.