Incombinatie Vastgoedcommunicatie

What Incombinatie Vastgoedcommunicatie does

Incombinatie Vastgoedcommunicatie is a privately held, founder-owned Dutch creative agency specializing in communication, branding, and marketing for real estate developments and urban areas, headquartered in Arnhem and operating nationwide across the Netherlands. Founded in September 2005 by Gonnie Heerema as a solo practice, the company has grown to a team of eight specialists (plus an office dog) supporting property developers, architects, and municipalities from project planning through key handover. The agency operates a full-service model spanning strategic positioning, concept and visual identity development, interactive project websites, print collateral (brochures, magazines, banners), sales events and launch ceremonies, and area-level placemaking communication, including a proprietary co-creation workshop methodology (CO3 sessies) that brings together developers, architects, urban planners, brokers, and community stakeholders.

The company's core digital product is 'Mijn Omgeving' (My Environment), a personalized customer portal developed in partnership with web technology provider Xitres on the NieuwbouwOffice platform; the portal enables prospective buyers to register, submit housing preferences via survey, browse an interactive home selector, access project documents, and communicate with the developer throughout the purchase journey. Supporting integrations include Yucon for architectural visualization, alongside preferred creative partners for copywriting, photography, and online marketing. In 18 years the agency has worked on more than 300 projects covering over 10,000 buy/rent housing units, including projects for Van Wijnen, BPD, Timpaan, Ten Brinke, Loostad, KondorWessels, Bouwinvest, Giesbers, Coever Vastgoed, EFY Group, and Gemeente Arnhem.

The business model is professional services with project-based fees; pricing is quote-driven and customized per scope, complexity, and duration, with some partnerships (notably with By James) operating on a fixed per-unit basis tied to housing units sold or rented. Go-to-market is enterprise field sales targeting developers at the tender phase, supplemented by referrals from selling brokers (Brockhoff, Van der Linden Groep), industry events such as Provada, and organic social channels. The company is privately held, has no external funding rounds, and does not disclose revenue.

Name

Incombinatie Vastgoedcommunicatie

Legal name

INCOMBINATIE Vastgoedcommunicatie

Website

https://incombinatie.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Incombinatie Vastgoedcommunicatie is a Dutch creative agency in Arnhem that develops branding, marketing, and communication for residential real estate projects and urban areas nationwide, serving property developers, municipalities, and architects from project planning through key handover.

Ownership category

akta.pro rank

Product category

Real Estate Communication Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Real estate marketing
• Project communication
• Property branding
• Area communication
• Real estate agency

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Real Estate Communication Services: INCOMBINATIE provides comprehensive communication services for real estate development projects, from initial strategy through concept development, design, and execution. Services include area and project communication, brand identity creation, website development, brochures, magazines, advertisements, sales events, and placemaking activities. Revenue is generated through project fees, with some partnerships offering fixed per-unit pricing.
2. Website and Digital Platform Development: Development of project websites and digital portals for real estate projects, often in collaboration with technology partners like Xitres for NieuwbouwOffice integration.
3. Fixed Per-Unit Pricing Model: Some projects (e.g., with By James) are priced at a fixed amount per housing unit sold, providing predictable revenue for both parties.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Incombinatie Vastgoedcommunicatie develops gebieds- en projectcommunicatie (area and project communication) for property developers, municipalities, and private home builders across the Netherlands. For each project they assemble a team of real estate specialists that delivers strategic positioning, branding, concept and design, interactive project websites, brochures and magazines, sales events, and the proprietary Mijn Omgeving customer portal. Their work spans the full customer journey from initial planning (planvorming) through to key handover (sleuteloverdracht).

Product overview

Incombinatie Vastgoedcommunicatie is a specialized real estate communication agency offering a comprehensive suite of services for property developers across the Netherlands. The company's core offering consists of strategic consulting, branding and identity development, and project communication from planning through key handover. Their primary digital product is 'Mijn Omgeving,' a customer portal integrated with NieuwbouwOffice that enables buyers to track registrations, select units, and communicate throughout the purchase process. The agency also delivers interactive project websites, print materials (brochures, magazines), and offers co-creation workshops (CO3 sessies) for collaborative project development. Their work spans area/district communication, placemaking, and targeted marketing campaigns for residential developments ranging from small boutique projects to large-scale neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Projectcommunicatie (Project Communication) End-to-end communication services for real estate projects covering initial market positioning, identity development, look & feel design, website creation, brochures, magazines, and sales events, from planning phase through key handover. Designed for property developers and municipalities launching residential or transformation projects in the Netherlands.
• Strategie & Positionering (Strategy & Positioning) Strategic consulting service including deep analysis of project plans, location characteristics, market context, and competitive positioning to develop sales or rental strategies for real estate developments. Aimed at developers seeking effective go-to-market planning for new-build, transformation, or repurposing projects.
• Branding & Conceptontwikkeling (Branding & Concept Development) Visual identity and branding service translating location features, architecture, and unique project attributes into a distinctive communication concept with cohesive look & feel in words and imagery aligned with target buyer or renter demographics. Sold to property developers and municipalities seeking distinctive project identities.
• Gebiedscommunicatie (Area Communication) Area and district-level communication service including marketing strategy, placemaking initiatives, and community engagement to generate awareness and interest in developing neighborhoods and urban districts. Targeted at municipalities and developers working on multi-project area developments.
• Interactieve Projectwebsites (Interactive Project Websites) Custom project websites featuring interactive unit selectors, floor plan browsers, real-time availability tracking, online registration systems, multilingual capability, and integration with the Mijn Omgeving customer portal. Sold to developers for use as the primary digital sales tool per development.
• CO3 Sessies (Co-creation Workshops)

Quantifiable outcome

• 300+ projects completed in 18 years, more than 10,000 housing units marketed
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

20 partnerships are on record, tiered preferred and core.

• Mark KamppreferredOthersCopywriter and concept developer providing creative text development, communication strategies, and story creation for INCOMBINATIE projects.
• Bas van SpankerenpreferredOthersPhotographer specializing in capturing full potential of locations, neighborhoods, and regions, from pristine nature to urban settings, including portraits of developers, architects, builders, and future residents.
• Caroline BlijlevenspreferredOthersOnline marketing specialist with broad knowledge and experience in online communication solutions, continuously informed about new techniques and opportunities.
• XitrescoreTechnology or IntegrationWeb development partner providing NieuwbouwOffice platform with 'Mijn Omgeving' customer portal functionality. Key technology partner for digital customer journey solutions.
• YuconpreferredTechnology or IntegrationArchitectural visualization partner creating artist impressions and interior renders for projects.
• By JamescoreStrategic or Co-development PartnerMarketing and sales partner for specific projects with fixed per-unit pricing model. Collaborates on entire marketing and sales trajectory including NieuwbouwOffice integration.
• Brockhoff MakelaarspreferredChannel Partner/ Reseller/ DistributorReal estate broker serving as selling agent for projects including BOSS Almere.
• Van der Linden Groep MakelaarspreferredChannel Partner/ Reseller/ DistributorReal estate broker serving as selling agent for projects including BOSS Almere.
• TimpaancoreChannel Partner/ Reseller/ DistributorSocially engaged developer creating innovative living concepts with focus on sustainability, quality, living comfort, and pleasure. Multiple projects including BOSS Almere and Heemtuinen.
• Van Wijnen ProjectontwikkelingcoreChannel Partner/ Reseller/ DistributorLarge property developer with multiple projects including De Havenmeester, Nelson, and others.
• Ten Brinke VastgoedontwikkelingcoreChannel Partner/ Reseller/ DistributorProperty developer with projects including Rumba Residence in Amstelveen.
• Loostad Vastgoedontwikkeling (VolkerWessels)coreChannel Partner/ Reseller/ DistributorReal estate developer with projects including Park Marialust and Havenhart Harderwijk.
• ROQ VastgoedcoreChannel Partner/ Reseller/ DistributorReal estate developer with De Landheren project in Huissen.
• KondorWessels Projecten (KWP)coreChannel Partner/ Reseller/ DistributorLarge property developer with projects including Buitenplaats Koningsweg and Springfield.
• BouwinvestcoreChannel Partner/ Reseller/ DistributorReal estate investor and developer with multiple projects.
• BPD (Bouwfonds Property Development)coreChannel Partner/ Reseller/ DistributorLarge European residential property developer.
• Giesbers OntwikkelingcoreChannel Partner/ Reseller/ DistributorProperty developer with Arnhem projects.
• Coever VastgoedcoreChannel Partner/ Reseller/ DistributorProperty developer with GO Apartments project.
• EFY GroupcoreChannel Partner/ Reseller/ DistributorProperty developer with Fietsznfabriek project in Haarlem.
• Domi ProjectencoreChannel Partner/ Reseller/ DistributorProperty developer with Boxmeer projects using fixed per-unit model with By James.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Major Tom: Dutch creative and digital agency with branding and web development capabilities. Comparable because it provides adjacent creative services to enterprise clients, including in the real estate and property development space, though from a more generalist positioning.

Broad incumbents

• Savills: Global real estate services firm providing residential and commercial project marketing and communications. Comparable because it offers project-level marketing and branding for developments, though across a broader geographic and service footprint.
• CBRE: World's largest real estate services firm with marketing, leasing, and project communications offerings. Comparable as a broad incumbent offering overlapping developer-facing branding and project marketing services.
• Jones Lang LaSalle (JLL): Global real estate services firm with significant marketing, leasing, and project marketing capabilities for new developments. Comparable because it sells adjacent services to enterprise property developers across multiple markets, though at vastly larger scale.
• Knight Frank: Global real estate consultancy with residential and commercial project marketing services. Comparable because it serves large developer clients and produces branded campaign assets for new developments, though at a much larger scale.
• Cushman & Wakefield: Global real estate services firm offering project marketing, leasing, and branding services for commercial and residential developments. Comparable as a broader competitor in real estate marketing services, though it operates a wider portfolio.
• Colliers International: Global real estate services and investment firm with project marketing and property communication offerings. Overlaps with INCOMBINATIE's developer-facing project communication work, though active across the full real estate services spectrum.

Direct peers

• WPM: Dutch specialist in real estate marketing and project communications. Closest comparable in scale and geography: similar focus on developer-facing project marketing, branding, and digital campaign execution in the Netherlands.

Others

• Total Design: Long-standing Dutch creative agency with brand identity and design capabilities. Comparable because it serves Dutch enterprise clients with branding and design work that occasionally overlaps with real estate developer-facing projects, though across a wider industry mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/INCOMBINATIE
• LinkedInlinkedin.com/company/incombinatie-vastgoedcommunicatie
• Instagraminstagram.com/incombinatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incombinatie Vastgoedcommunicatie