South Eastern Regional College

What South Eastern Regional College does

Linktree is a self-serve link-in-bio platform that enables individuals and organizations to consolidate multiple content destinations — social media profiles, websites, stores, music streaming services, videos, event listings, and contact channels — into a single shareable URL. The company serves a horizontal base of creators, influencers, musicians, small businesses, and enterprise media brands, claiming 70M+ users globally with logos including Selena Gomez, Pharrell Williams, HBO, Tony Hawk, and the LA Clippers. The underlying technology combines a centralized profile hub with QR code generation, real-time analytics, digital wallet integrations (Apple Wallet, Google Wallet), and a third-party Marketplace of 30+ integrations spanning commerce, payments, scheduling, email, music, and NFTs.

The core product is augmented by monetization modules (Linktree Shops affiliate commissions, Courses, Digital Products via Stripe, Sponsored Links, Bookings, and a Rewards program), social management features (Social Planner cross-platform scheduling, Instagram Auto Reply, AI Content & Caption Generator, Hashtag Generator), and lead generation tools (Contact Forms, Audience Management, Email Integrations with Mailchimp, Klaviyo, and Kit) — operating as a unified creator operating system rather than a single-purpose link shortener. AI features span generative text and image tools, predictive hashtag and analytics suggestions, an Insights Chat assistant, and content moderation combining automated and human review. Distribution is product-led growth: free sign-up at linktr.ee/register with self-serve upgrade to Starter, Pro, and Premium subscriptions, plus deployment inside creators' own social media bios which serves as a co-located acquisition channel.

The business model combines tiered subscription revenue, affiliate commissions through Linktree Shops, transaction fees on digital goods sold via Stripe, and ecosystem value from a marketplace of integrations. Pricing is not publicly disclosed. Linktree is headquartered in Collingwood, Melbourne (Linktree Pty Ltd, ABN 68 608 721 562) with a US subsidiary in San Francisco (Linktree Inc.) handling US legal process; founded in 2016, the company is venture-backed with investor details undisclosed in the source material. The firmographic label provided for this engagement ("South Eastern Regional College, higher educational institution, founded 2007, 1001-5000 employees") conflicts with all substantive data blocks, which describe Linktree's consumer SaaS business; the analytical content above reflects the substantive dataset.

Name

South Eastern Regional College

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Linktree is a self-serve link-in-bio platform serving 70M+ creators, musicians, and small businesses, consolidating social profiles, content links, and monetization tools into a single shareable URL.

Ownership category

akta.pro rank

Product category

Link-in-Bio Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industries

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Link-in-bio platform
• Creator monetization tools
• Social media aggregation
• Digital storefront builder
• Audience engagement analytics

Headquarters

HQ city

Collingwood, Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with Free, Starter, Pro, and Premium plans. Paid tiers unlock advanced features including custom backgrounds, video profiles, verified badges, analytics enhancements, and branding options
2. Linktree Shops Affiliate Commissions: Platform enables creators to curate product recommendations and earn industry-leading commissions through affiliate links embedded in their Linktree profiles
3. Digital Products and Courses: Facilitates sale of digital products, online courses, and content with payment processing through Stripe. Platform takes transaction fee for digital goods sold through Linktree
4. Marketplace Apps and Integrations: Third-party app integrations including music streaming platforms, event ticketing, scheduling tools, and social media management generate ecosystem value

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Linktree operates a link-in-bio platform that lets creators, musicians, small businesses, and enterprises consolidate multiple content links, social media profiles, e-commerce listings, music streaming, and monetization tools into a single customizable URL. The service is delivered via a freemium tiered subscription (Starter, Pro, Premium) with built-in analytics, QR code generation, AI-powered design tools, and 30+ third-party app integrations spanning music, ticketing, scheduling, e-commerce, and social platforms.

Product overview

Linktree is a link-in-bio platform that enables users to consolidate multiple content links, social media profiles, and monetization tools into a single customizable URL. The core product centers on the Link in Bio Tool, which serves as the hub for organizing and displaying content. Around this core, Linktree offers monetization modules including Shops (affiliate commissions), Courses (online course creation and selling), Digital Products (e-commerce for digital goods), Sponsored Links, Rewards program, and Bookings. Social management capabilities include Social Planner for cross-platform scheduling, Instagram Auto Reply, AI Content & Caption Generator, and Hashtag Generator. Lead generation features encompass Contact Forms, Audience Management, and Email Integrations with Mailchimp, Klaviyo, and Kit. Add-on modules include Templates, Marketplace for third-party apps, and Digital Card for wallet integration. The platform operates on tiered subscription model with Starter, Pro, and Premium plans offering escalating feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• Link in Bio Tool Central platform that allows users to create a single link containing multiple content links for social media profiles, websites, stores, music, and other content.
• Link Shortener Create trackable, shareable short links for monitoring click performance and engagement.
• QR Code Generator Turn Linktree links into scannable QR codes for offline-to-online audience engagement.
• Analytics Track clicks, traffic sources, follower behavior, and engagement metrics in real time with Smart Insights.
• Linktree Shops Curate recommended products and earn industry-leading commissions directly on a Linktree profile.
• Courses Create and sell online courses directly through Linktree with video content, closed captions, and course management.
• Digital Products Sell digital products including courses, eBooks, templates, and more with Stripe payment processing.
• Sponsored Links Share brand offers and earn commission for every sign-up or sale through sponsored link placements.
• Bookings Offer sessions and earn from expertise through integrated scheduling and appointment booking.
• Social Planner Hands-free social media planning and auto-posting across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube.
• Digital Card Digital card with QR code that links to Linktree, saveable to Apple Wallet or Google Wallet.
• Marketplace Platform for discovering and adding third-party apps and link types to Linktree profiles.

Quantifiable outcome

• Drive 350K+ RSVPs and 22M+ TikTok views through link-in-bio campaign
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BandsintowncoreTechnology or IntegrationIntegration enabling musicians to promote upcoming shows and drive ticket sales directly from their Linktree profiles through Bandsintown artist profiles.
• SeatedcoreTechnology or IntegrationIntegration allowing artists to list events and drive ticket sales through Seated platform integration on their Linktree profiles.
• CanvacoreTechnology or IntegrationDeep Canva integration enabling users to design profile backgrounds, images, and visual elements directly within Canva and import to Linktree.
• SpotifycoreTechnology or IntegrationMusic streaming integration enabling artists to display and link to Spotify tracks, albums, and artist profiles.
• Apple MusiccoreTechnology or IntegrationMusic streaming integration for Apple Music catalog linking enabling seamless cross-platform music streaming.
• SXSWflagshipStrategic or Co-development PartnerEvent partnership for SXSW 2025 where Linktree sponsored and supported 91 independent artists at the festival, providing tools and platform visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Squarespace (Bio Sites / Milkshake): Larger website builder that operates Milkshake as a mobile link-in-bio product. Competes with Linktree at the SMB end of the market while bundling broader site-building capabilities.
• Later: Social media management and link-in-bio platform with stronger native scheduling and analytics. Competes with Linktree's Social Planner and analytics modules and serves a similar creator/SMB base.
• Wix: Broad website builder with a free tier and integrations that overlap with Linktree's SMB use case. Incumbent that can absorb link-in-bio functionality as a feature within a larger site-building product.

Direct peers

• Taplink: Link-in-bio and micro-website platform with payments, CRM, and integrations. Closely comparable product with strong international (non-US) traction, useful benchmark on international expansion.
• Beacons: Direct link-in-bio competitor for creators offering a comparable single-URL hub with monetization, email capture, and a creator storefront. Closest functional substitute to Linktree's core offering.
• Bento: Minimalist link-in-bio and personal site builder targeting creators and freelancers. Direct overlap with Linktree's core single-URL profile use case.
• Koji: Link-in-bio platform with an app-store model of mini-apps (tip jars, merch, music sales). Direct competitor in the same product category with a similar marketplace/integration strategy.
• Stan Store: Creator-focused digital storefront and link-in-bio platform with built-in checkout, digital products, and bookings. Competes with Linktree's monetization modules (Shops, Digital Products, Bookings) for the same SMB/creator segment.
• Shorby: Smart link and bio-link platform for creators and marketers, now part of Semrush. Direct overlap in the link-in-bio category with an agency/marketer customer base.

Emerging players

• Bento.me / Bento Email: Emerging personal site/link-in-bio tool with strong design aesthetic. Notable as a fast-growing alternative targeting the same creator persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/south-eastern-regional-college
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Eastern Regional College