TAGS

What TAGS does

TAGS Güvenlik (TAGS Security) is a Turkish security systems company founded in Q3 2020 and headquartered in Ankara, operating across all 81 provinces through a hybrid direct-sales and dealer network model. The company provides wireless alarm systems, 24/7 professionally monitored security, biometric access control, CCTV, perimeter protection, and smart home/business automation for residential (Bireysel/Konut), commercial (Kurumsal), and facility/industrial (Tesis) customers. Its core technology stack is built on third-party hardware platforms, primarily Ajax Systems (HUB panels, sensors, MotionCam detectors with Photo on Demand), supplemented by Dahua and Hikvision video surveillance hardware, with cellular connectivity provided by Turkcell and cloud infrastructure by Microsoft.

TAGS operates a recurring-plus-hardware revenue model: customers purchase SILVER or GOLD tiered equipment packages on 24-36 month commitments and then pay ongoing monthly/annual monitoring fees to the company's central Alarm Haber Alma Merkezi (AHM), which claims an 8-second alarm response time and coordinates directly with police, fire, and ambulance services. The TAGSAPP+ mobile application serves as the unified customer interface for remote arm/disarm, real-time notifications, live camera viewing, mobile panic button, and ambulance dispatch with GPS. A free on-site risk assessment ("Ücretsiz Keşif") is the primary customer acquisition touchpoint, executed either by direct field sales or by certified dealer/technical solution partners.

The company's strategic positioning rests on the combination of monitoring-center speed, wireless/cable-free installation, dual communication-path resilience (GPRS + Ethernet/WiFi with 8-12 hour battery backup), jamming and sabotage protection, and a broad product suite from a single supplier. Named enterprise customers include KFC and Pizza Hut in the QSR vertical, alongside retail brands such as Simitçi Dünyası and Çarşı (Kutup). TAGS is a privately held Turkish Anonim Şirket (joint stock company) with no disclosed institutional funding, no parent company, and no public M&A or leadership-change history in the available data.

Name

TAGS

Legal name

TAGS Tam Alarm Güvenlik Sistemleri Sanayi ve Ticaret Anonim Şirketi

Website

https://tags.com.tr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

TAGS Güvenlik is a Turkish security systems company headquartered in Ankara that provides wireless alarm systems, 24/7 monitored security, biometric access control, CCTV, and smart automation for residential, commercial, and facility customers across all 81 Turkish provinces via direct sales and a dealer network.

Ownership category

akta.pro rank

Product category

Security & Alarm Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro industry

PRIMARYHSAHAAAC

Alarm Response & Dispatch/Guard Response Services

Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm Services

SECONDARYBPAKAFAF

Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

Keywords

• Alarm monitoring services
• Wireless security systems
• Home security solutions
• Commercial security systems
• Access control systems

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Alarm Monitoring Services: Recurring monthly/annual subscription fees for 24/7 alarm monitoring services through the TAGS Alarm Haber Alma Merkezi. This includes emergency response coordination with police, fire, and medical services.
2. Security System Hardware (SILVER & GOLD Packages): One-time sale of alarm system equipment including HUB panel, sensors, detectors, sirens, keyfobs, and communication modules. Offered in tiered packages with different feature sets and commitment periods (24-36 months).
3. Professional Installation Services: Free on-site risk assessment and professional installation services for alarm systems. Installation is included as part of the customer acquisition process.
4. Mobile App Services: TAGSAPP+ mobile application included with packages, providing remote control, live monitoring, and emergency services access via smartphone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

TAGS is a Turkish security systems provider that sells and installs wireless alarm systems, CCTV, biometric access control, and integrated access control solutions for residential and commercial properties. The company operates a 24/7 Alarm Monitoring Center (Alarm Haber Alma Merkezi) with an 8-second response time that coordinates with police, fire, and ambulance services. Customers purchase tiered packages (SILVER/GOLD) bundled with hardware, professional installation, and recurring monitoring subscriptions, and manage the system through the TAGSAPP+ mobile application.

Product overview

TAGS Security offers a comprehensive security ecosystem combining wireless alarm systems with professional monitoring services. The core product is the TAGS Alarm System, supplemented by the TAGSAPP+ mobile application for remote control. The company provides two main service packages: SILVER PAKET (entry-level with 2G+Ethernet) and GOLD PAKET (premium with 3G+Wifi connectivity). All alarm systems are backed by the 24/7 Alarm Haber Alma Merkezi (Alarm Monitoring Center) with an industry-leading 8-second response time. For residential customers, TAGS offers Konut Alarm Sistemleri including burglary alarms, fire detection, flood alerts, and smart automation. Corporate solutions include Entegre Geçiş Sistemleri (access control with HR integration), Kapalı Devre Görüntüleme Sistemleri (CCTV), Biyometrik Geçiş Kontrol (biometric access), Çevre ve Alan Koruma Sistemleri (perimeter security), and Kameralı Kişi Sayma Sistemleri (people counting). The TAGSAPP+ mobile app serves as the unified control interface for all alarm systems, enabling remote arm/disarm, live notifications, camera viewing, and emergency services access including ambulance dispatch.

Differentiator

Problem solved

Functional benefit

Brands

• TAGSAPP+: Mobile application that allows users to remotely control their alarm systems, receive instant notifications, view live camera feeds, and access smart home system controls.

Products and services

• Konut Alarm Sistemleri (Residential Alarm Systems) Home security solution line for homeowners and renters covering burglary alarms, fire detection, flood alerts, mobile panic button, and smart home automation, sold bundled with 24/7 monitoring subscription.
• Kurumsal Alarm Sistemleri (Corporate Alarm Systems) Integrated business security package combining alarms, access control, CCTV, biometric identification, perimeter protection, and people counting for retail, offices, and industrial facilities.
• Entegre Geçiş Sistemleri (Integrated Access Control Systems) Standalone access control offering for employee and visitor traffic management, restricted-area entry permissions, identity-based access, and HR/PDKS time-and-attendance integration.
• Kapalı Devre Görüntüleme Sistemleri (CCTV Systems) Closed-circuit video surveillance product based on Dahua and Hikvision hardware with central server recording, authenticated access, live/remote viewing, and instant threat notifications.
• Biyometrik Geçiş Kontrol Sistemleri (Biometric Access Control) Contactless biometric access control using deep learning algorithms with real-time tracking, historical analysis, live search, and email alerts.
• Çevre ve Alan Koruma Sistemleri (Perimeter and Area Protection) Specialized perimeter protection product for high-security sites using underground fiber optic cabling, thermal cameras, and custom alarm center design for data centers, fuel infrastructure, and restricted zones.
• Kameralı Kişi Sayma Sistemleri (Camera-Based People Counting) Camera-based visitor analytics product for retail, shopping centers, and stores to measure foot traffic, marketing effectiveness, and operational planning.
• Alarm Haber Alma Merkezi (Alarm Monitoring Center Service) Subscription-based 24/7 alarm monitoring service with an 8-second response time that coordinates with police, fire department, and ambulance services when an alarm is triggered.

Quantifiable outcome

• 8-second alarm response time from signal trigger to customer contact via 24/7 monitoring center
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Ajax SystemscoreTechnology or IntegrationAjax Systems is a key technology partner providing the hardware platform (sensors, detectors, control panels) for TAGS wireless security systems. TAGS integrates Ajax products including MotionCam with Photo on Demand (PhOD) capability into its security solutions. Ajax is described as 'Europe's most awarded wireless security system'.
• Dahua TechnologycoreTechnology or IntegrationDahua provides video surveillance and CCTV hardware integrated into TAGS commercial security solutions, particularly for the Kapalı Devre Görüntüleme Sistemleri (Closed-Circuit Video Systems).
• HikvisioncoreTechnology or IntegrationHikvision supplies video security hardware (cameras, recording systems) for TAGS commercial and facility security installations, complementing the company's CCTV solutions.
• MicrosoftsupportingTechnology or IntegrationMicrosoft provides cloud infrastructure and technology services supporting TAGS digital operations, mobile app platform, and alarm monitoring center technology.
• TurkcellsupportingTechnology or IntegrationTurkcell provides cellular connectivity services (SIM cards, GPRS/3G communication) for TAGS alarm systems, enabling the dual-communication backup systems in security panels.
• DukasımsupportingTechnology or IntegrationTechnology partner contributing to TAGS security system integrations, specific partnership scope not detailed.
• EkingensupportingTechnology or IntegrationTechnology partner for TAGS security solutions, specific integration details not specified.
• TEGSOFTsupportingTechnology or IntegrationSoftware/technology partner supporting TAGS platform development, mobile applications, and monitoring center systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADT Inc. ADT is a global leader in monitored security and alarm services with subscription-based offerings for residential and commercial customers. Comparable business model centered on recurring monthly monitoring fees tied to installed alarm hardware.
• G4S Turkey: G4S Turkey provides integrated security solutions including alarm monitoring, guarding, and cash handling. Overlaps with TAGS in monitored electronic security and alarm response, with a much broader security services portfolio.
• Securitas Turkey: Securitas is a global security services leader with operations in Turkey covering manned guarding, mobile patrol, electronic security, and alarm monitoring. Comparable as a broad incumbent offering overlapping alarm monitoring and response alongside a much larger security services portfolio.
• Verisure: Verisure is Europe's largest monitored alarm subscription provider with millions of customers, operating a similar 24/7 monitoring center and direct dispatch model. Comparable as a benchmark for TAGS's subscription monitoring business model, though not currently active in Turkey.

Emerging players

• Ajax Systems: Ajax Systems is the manufacturer of the wireless alarm hardware platform that TAGS integrates and resells. Ajax is increasingly moving downstream into its own monitoring services, making it both a critical technology partner and a potential competitive threat to TAGS.
• Alarm.com: Alarm.com is a leading cloud-based security and smart-home platform powering monitored security services for dealers and enterprises. Comparable as a technology backbone for subscription alarm monitoring businesses, though not directly active in Turkey.

Direct peers

• Pronet: Pronet is Turkey's leading alarm monitoring and security services company, offering subscription-based 24/7 monitored alarm systems for residential and commercial customers. Directly comparable to TAGS in business model, target segments, and geography, and represents TAGS's primary domestic competitor.
• Kale Alarm ve Güvenlik Sistemleri: Kale Alarm is a long-established Turkish security company providing monitored alarm systems and integrated security solutions for homes and businesses. Comparable as a domestic peer offering the same subscription alarm monitoring model with direct emergency dispatch.
• Despec Alarm: Despec Alarm is a Turkish security company providing alarm systems, monitoring, and integrated security solutions for residential and corporate customers. Directly comparable subscription-based alarm monitoring model in the same geography.

Regional players

• Sector Alarm: Sector Alarm is a leading European monitored alarm provider operating across Scandinavia and parts of Europe with subscription-based home security. Comparable subscription-driven monitored alarm model, though primarily active in Northern Europe rather than Turkey.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tagssecurity
• YouTubeyoutube.com/channel/UCsSfnDvKabsBUcgy6kQeW4g
• Facebookfacebook.com/tagsguvenlik
• LinkedInlinkedin.com/company/tags-security
• Instagraminstagram.com/tagssecurity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAGS