What The Pharmacy Centre does

The Pharmacy Centre, trading since 2010 as a digital services arm of MedicineChest Limited (incorporated 2001, Amersham, UK), is a cloud-based SaaS provider for independent UK pharmacies. The BeWell platform delivers a managed pharmacy website, branded mobile app, online repeat prescription ordering, NHS Login patient authentication, GP surgery integration via IM1, PMR system integration, white label ecommerce, the CareConnect patient messaging module, and the BeWell Services and Appointments Manager. A separate basic website product is offered at £375 per year, while BeWell Professional is priced at £60 per month per location and BeWell Professional Plus at £100 per month, bundling the full integration stack with a virtual assistant and unlimited appointment scheduling. Ancillary services include CPPQ patient questionnaires for NHS contract compliance (£40–£165), SEO packages via partner Ready Steady Go SEO (£340), and a 50% profit share on white label ecommerce fulfilled by a licensed internet pharmacy warehouse partner. Adjacent products include The Dentist Centre website service launched in 2023 and PharmaPlace, a B2B OTC supplier marketplace.

Name

The Pharmacy Centre

Legal name

MedicineChest Limited

Website

https://thepharmacycentre.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pharmacy Centre is a UK-based SaaS provider that delivers managed websites, branded mobile apps, NHS-integrated prescription ordering, and white label ecommerce to over 1,500 independent pharmacies, monetising through tiered subscriptions and ancillary services.

Ownership category

akta.pro rank

Product category

Pharmacy Digital Solutions

akta.pro primary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Pharmacy websites
• Pharmacy mobile apps
• Online prescription ordering
• Pharmacy digital solutions
• Healthcare ecommerce

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Fees - Website with Full Support: Annual subscription for pharmacy website with comprehensive support. Includes mobile-friendly website, health advice content, pharmacy leaflet downloads, and free hosting.
2. BeWell Professional Subscription: Monthly subscription at £60 per location (first 2 months free). Includes patient app, repeat prescription ordering, NHS Login, GP integration, PMR integration, white label ecommerce, email marketing, and training.
3. BeWell Professional Plus Subscription: Monthly subscription at £100 per location. Includes all BeWell Professional features plus virtual assistant and BeWell Services and Appointments Manager.
4. E-commerce Revenue Share: White label ecommerce generates 50% profit share for pharmacies on sales (ex VAT). Profit share increases with higher sales volumes (55%, 60% etc). No investment required; fulfillment handled by partner.
5. Patient Survey Services (CPPQ): Community Pharmacy Patient Questionnaire service for NHS contract requirements. Prices from £40-165 depending on prescription volume and survey type (online only vs full service).
6. SEO Services: Single site pharmacy SEO package at £340 excl VAT, including GoogleMyBusiness optimization, listing optimization, and reputation management.
7. Dedicated Support Overage: Support up to 3 hours per month included in packages. Additional hours beyond fair use policy billed at £35/hour in half-hour increments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Pharmacy Centre provides a cloud-based SaaS platform for independent UK pharmacies that combines a managed responsive website, branded mobile app, NHS Login authentication, GP surgery integration via IM1, PMR system integration, online repeat prescription ordering, appointment booking, patient CRM (CareConnect), and an optional white-label ecommerce storefront backed by a partner licensed internet pharmacy warehouse. The BeWell subscription packages (Professional at £60/month per location and Professional Plus at £100/month per location) bundle these capabilities, with a basic managed pharmacy website available separately at £375 per year. The platform also extends to dental practice websites and a B2B OTC supplier marketplace called PharmaPlace.

Product overview

The Pharmacy Centre provides a unified digital platform for independent UK pharmacies, combining a managed website, branded mobile app, and online services as a subscription SaaS model. The core offering includes pharmacy websites (starting at £375/year) and two subscription tiers: BeWell Professional (£60/month) and BeWell Professional Plus (£100/month), which bundle the website with patient apps, NHS Login integration, repeat prescription ordering, GP surgery integration (IM1), PMR integration, white label ecommerce, CareConnect patient communications, and appointment scheduling. Additional paid services include SEO optimisation (via partner Ready Steady Go SEO), CPPQ patient satisfaction surveys (£40-£165), and Dedicated Support (up to 3 hrs/month inclusive). The company also operates adjacent services: a dentist website product (thedentistcentre.com, £375/year) and PharmaPlace, a B2B OTC supplier marketplace for pharmacies. All services are white-labelled and supported by the BeWell platform infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• BeWell: Professional pharmacy app and website solution platform offering NHS Login integration, repeat prescription ordering, patient messaging, and appointment booking.
• PharmaPlace

Products and services

• Pharmacy Website Managed, mobile-optimised responsive website service for independent UK pharmacies including NHS Choices health information content, pharmacy branding (logo, colours), unlimited custom content, free hosting, and a comprehensive support service. Priced at £375 per year without online repeat ordering or the branded mobile app.
• BeWell Mobile App Branded mobile application for pharmacy customers that syncs with the pharmacy website and is centrally controlled from the pharmacy dashboard. Included with BeWell Professional and BeWell Professional Plus subscriptions and provides patients with NHS Login access, repeat prescription ordering, appointment booking, and patient messaging features.
• White Label E-Commerce White-label online shopping solution integrated into the pharmacy website, operated through the platform's licensed internet pharmacy warehouse partner. Pharmacies retain customer and sales data and receive a 50% profit share on sales (rising with volume), with no startup investment, stock management, or fulfilment responsibilities required.
• CPPQ Patient Satisfaction Survey Community Pharmacy Patient Questionnaire service for NHS pharmacy contract compliance providing paper and web-based survey materials, QR code for mobile completion, pre-paid return envelopes, guidance notes, and full compliance reports. Prices from £40 (online only) to £165 depending on monthly prescription volume, with discounted rates for Cambrian group and NPA members.
• Dentist Website Service Website solution for dental practices built on the same platform as the pharmacy websites, marketed under The Dentist Centre sub-brand. Offered at £375 per year with no setup, hidden costs, or contracts, including responsive mobile-friendly design, white-label ecommerce, optional appointment booking, unlimited changes, customer marketing, and free hosting.
• PharmaPlace B2B marketplace platform that aggregates OTC suppliers for community pharmacies. Free for pharmacies with no sign-up, usage, or margin fees; suppliers pay a small fee and must offer their best trade pricing. Enables multi-supplier purchasing in one checkout with credit card payments, automated invoicing, and VAT statements.
• SEO Search Engine Optimisation Pharmacy-specific SEO service delivered via the Ready Steady Go SEO referral partnership. Includes homepage optimisation, GoogleMyBusiness profile optimisation, directory listing management across Bing, Apple Maps, Facebook, Yelp, Central Index, and Hotfrog, plus reputation management with review templates. Single-site package priced at £340 excl VAT.
• Dedicated Support Comprehensive support service bundled with all packages, including phone, email, and ticket helpdesk, staff training via screen sharing, ad hoc support calls, website content changes, design template modifications, SEO advice, customer list uploads, marketing email creation, and promotional uploads. Up to 3 hours per month are inclusive under the fair use policy; additional hours are billed at £35/hour in half-hour increments.

Quantifiable outcome

• Most pharmacies save 2-3 phone calls per internet prescription request
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Pharmacy Association (NPA)coreChannel Partner/ Reseller/ DistributorThe Pharmacy Centre has been the NPA recommended business partner since 2012 and holds Gold Supplier Partner status. The NPA promotes the service to its members, providing The Pharmacy Centre with access to the independent pharmacy network.
• NHScoreStrategic or Co-development PartnerNHS syndication partner providing NHS Choices health content across the pharmacy website network. Platform integrates with NHS Login for patient authentication.
• Cambrian AlliancecoreChannel Partner/ Reseller/ DistributorPharmacy buying group offering The Pharmacy Centre website services as a free benefit to members. Provides channel distribution for single-store to multi-location pharmacy members.
• InphaservecoreChannel Partner/ Reseller/ DistributorPharmacy buying group providing The Pharmacy Centre services to member pharmacies through their network.
• Ready Steady Go SEOminorChannel Partner/ Reseller/ DistributorSEO services provider founded by Guy Willett, offering pharmacy-specific search optimization packages at £340. Provides GoogleMyBusiness optimization, directory listings, and reputation management.
• Licensed Internet Pharmacy Warehouse (E-commerce Partner)coreStrategic or Co-development PartnerPartner's licensed internet pharmacy warehouse handles fulfillment for white label ecommerce. Manages product database, stock, packaging, postage, customer service, order tracking, refunds, and distance selling compliance. Provides 50% profit share to pharmacies.
• MedicspotminorGTM or Marketing PartnerCovid-19 PCR test and Fit to Fly Certificate provider. Pharmacies earn 10% commission on sales generated through their website/app for Covid-19 testing services.
• PharmaPlaceminorGTM or Marketing PartnerB2B marketplace platform aggregating OTC suppliers for pharmacies. Free for pharmacies to use; suppliers pay a small fee. The Pharmacy Centre built this platform for the pharmacy industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PharmOutcomes: UK pharmacy services management platform widely used for advanced NHS service recording (e.g., NMS, flu vaccination, Pharmacy First). Comparable as pharmacy workflow infrastructure with NHS contract integration.
• Rx Systems: UK provider of RxWeb PMR and pharmacy management systems. Comparable as a long-standing pharmacy IT vendor serving the independent community pharmacy channel.
• Positive Solutions: UK pharmacy IT vendor supplying PMR and pharmacy management software to independent pharmacies. Adjacent incumbent in the pharmacy IT stack.
• Cegedim Healthcare Solutions: Provider of Pharmacy Manager, the leading UK PMR system used by independent pharmacies. Comparable as a core pharmacy IT vendor though focused on dispensing rather than patient-facing digital channels.
• Numark: UK pharmacy buying group offering member services including digital tools, marketing, and business support. Comparable as a competing channel and service bundle for independent pharmacies.

Direct peers

• Healthera: NHS-integrated pharmacy app and platform connecting patients to local pharmacies for repeat prescriptions and services. Closely comparable product offering and customer segment.
• Charac: UK-based digital platform for independent pharmacies offering apps, prescription ordering, and patient engagement tools. Direct competitor targeting the same independent pharmacy customer base with similar NHS-integrated features.

Emerging players

• HubRx: UK centralized automated dispensing hub serving independent pharmacies, enabling them to outsource dispensing. Emerging alternative model competing for the same independent pharmacy wallet share.
• Sonar Informatics: UK pharmacy services IT platform used for NHS service recording and reporting. Comparable as a focused pharmacy workflow tool with NHS contract integration, though more limited in patient-facing digital.

Regional players

• Pharmacy2U: Largest UK online pharmacy and NHS-repeat prescription home delivery service. Adjacent rather than directly competing: a B2C delivery pharmacy rather than a B2B digital platform for independents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-pharmacy-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pharmacy Centre