PsychologyCare

What PsychologyCare does

PsychologyCare Pty Ltd is a private psychology practice headquartered in Camberwell, Melbourne, with additional clinic locations in Prahran and Malvern. Founded over a decade ago by Dr David Spektor, the practice operates three clinics staffed by more than 30 practitioners including Clinical Psychologists, Registered Psychologists, Psychotherapists, Counsellors, and Mental Health Social Workers, all engaged as independent contractors. Services span individual therapy, couples and relationship counselling, clinical supervision, and segment-specific care for women, men, adolescents, LGBTQIA+ clients, and CALD communities, drawing on evidence-based modalities including ISTDP, EMDR, IFS, CBT, Schema Therapy, and ACT. Telehealth is delivered Australia-wide via Zoom.

The practice is built on a commodity SaaS stack rather than proprietary technology: Zanda for practice management and clinical records, Zoho for CRM and intake workflows, Power Diary for client booking, Stripe for PCI DSS-compliant payment processing, and Zoom for encrypted telehealth. AI tooling is limited to third-party clinical-note assistants (Heidi Health, NovoNote) and Zoom/Zoho AI for transcription and administrative automation, all gated by explicit client consent and practitioner review, and explicitly excluded from clinical decision-making. Compliance footprint includes the Australian Privacy Act 1988, the Victorian Health Records Act 2001, and PCI DSS via Stripe.

PsychologyCare's commercial model is fee-for-service, with no bulk-billing and no subscription or enterprise contracts. Session fees range from AUD $170 (psychotherapist, business hours) to AUD $315 (clinical psychologist, after-hours), with clients able to claim Medicare rebates of up to AUD $149.05 per session under a Mental Health Treatment Plan for up to 10 sessions per calendar year; private health insurance rebates and gap fees apply separately. Go-to-market is direct-to-consumer, supported by organic SEO across location-based keywords, an educational blog, social media presence, GP/psychiatrist referral pipelines, and Google reviews, with a free 15-minute intake call as the primary conversion mechanism.

Name

PsychologyCare

Legal name

PsychologyCare Pty Ltd

Website

https://psychologycare.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PsychologyCare is a Melbourne-based private psychology practice operating three clinics and a national telehealth service, delivering evidence-based individual, couples, and segment-specific therapy through 30-plus practitioners on a fee-for-service model with Medicare rebates.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Psychology therapy services
• Mental health counselling
• Couples relationship therapy
• Telehealth psychology
• Clinical supervision services

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology Session Fees: Fee-for-service model where clients pay out-of-pocket session fees. Clinical Psychologists charge approximately $275 for business hours appointments and $315 for after-hours. Registered Psychologists charge $235/$275 respectively. Fees vary by practitioner as they are independent contractors.
2. Medicare Rebates: Clients with a Mental Health Treatment Plan from their GP can claim Medicare rebates of up to $149.05 per session for Clinical Psychologists, $101.55 for Registered Psychologists, or $89.50 for Mental Health Social Workers. Rebates apply for up to 10 sessions per calendar year. Practice is not bulk-billed, so gap fees apply.
3. Private Health Insurance: Clients with private health insurance extras cover may receive additional rebates for psychology services, depending on their policy terms.
4. Couples and Relationship Counselling: Couples therapy sessions priced at $235-$275 for business/after hours. No Medicare rebates are available for couples counselling.
5. Psychotherapy and Counselling: Psychotherapist and counsellor sessions at approximately $170-$190 per session. No Medicare rebates apply for these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PsychologyCare is a private psychology practice that provides individual psychological therapy, couples and relationship counselling, and clinical supervision services across three Melbourne clinics and via telehealth Australia-wide. Its practitioners deliver evidence-based treatments using modalities such as ACT, EMDR, ISTDP, Internal Family Systems, CBT, and Schema Therapy, addressing anxiety, depression, trauma, PTSD, grief, stress, burnout, and relationship difficulties. The practice operates on a fee-for-service basis with Medicare rebates available for eligible clients holding a Mental Health Treatment Plan.

Product overview

PsychologyCare is a private psychology clinic operating across two clinic locations in Camberwell and Prahran, Melbourne, providing comprehensive mental health services. The practice offers individual psychology therapy, couples and relationship counselling, and clinical supervision services. The therapeutic approach is integrative, drawing upon multiple evidence-based modalities including ACT, EMDR, ISTDP, Internal Family Systems, CBT, and Schema Therapy. Services are delivered both in-person at their clinic locations and via telehealth (Zoom). The practice utilizes Zanda for practice management, Zoho for administrative workflows, Stripe for payment processing, and Power Diary for client booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychology Therapy One-on-one therapeutic sessions with clinical psychologists addressing mental health concerns including anxiety, depression, trauma, and life transitions using evidence-based approaches. Targeted at adults and adolescents seeking psychological therapy.
• Couples and Relationship Counselling Relationship and couples counselling services addressing communication breakdowns, conflict, trust issues, and life-stage pressures using evidence-based approaches such as Emotion-Focused Therapy and the Gottman Method. Targeted at couples and partners. Pricing ranges from $235 to $275 per session; no Medicare rebates apply.
• Clinical Supervision Professional supervision services for psychologists and clinical psychology registrars provided by experienced Board Approved Supervisors. Targeted at qualified psychologists and clinical registrars seeking mentored clinical practice.
• Telehealth Psychology Services Online psychology sessions delivered via Zoom with end-to-end encryption, allowing clients to access therapeutic services Australia-wide from their preferred location. Targeted at individuals who prefer remote access or are unable to attend in-person sessions.
• Women's Mental Health Services Specialized mental health support for women addressing perinatal mental health, postnatal depression, hormonal mental health, pregnancy loss, and gender-specific concerns. Targeted at women seeking demographically tailored psychological support.
• Men's Mental Health Services Mental health services tailored to men's unique needs and challenges, including work-related stress, burnout, emotional expression challenges, and relationship difficulties. Targeted at men seeking practitioners familiar with masculine experiences and societal expectations.
• Adolescent Mental Health Services Age-appropriate psychological support for adolescents experiencing mental health challenges including anxiety, depression, life transitions, identity issues, and neurodiversity. Targeted at adolescents and young adults.
• LGBTQIA+ Services Inclusive, affirming mental health services for individuals from the LGBTQIA+ community, addressing coming out, identity exploration, discrimination, relationships, and mental health disparities. Targeted at LGBTQIA+ individuals seeking safe and informed therapy.

Quantifiable outcome

• Medicare rebates available for up to 10 sessions per calendar year for eligible clients
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Regional players

• MindSpot Clinic: Australian telehealth clinic affiliated with Macquarie University providing online assessment and therapist-guided treatment courses for anxiety and depression. Comparable in Australian telehealth mental health delivery but with a more assessment-led model.
• Open Arms (Veterans and Families Counselling): Australian government-funded counselling service for veterans and their families, delivered nationally via telehealth and in-person. Comparable in telehealth delivery and clinical psychologist services but with a closed eligibility population.

Broad incumbents

• BetterHelp: Largest global online therapy platform operating at scale with subscription-based individual, couples and teen counselling. A broad incumbent whose telehealth model, AI-assisted matching, and global reach compete directly with PsychologyCare's national telehealth offering.
• Black Dog Institute: Australian medical research institute and clinical service provider offering evidence-based mental health treatment, clinician training, and digital tools. Comparable as a broader Australian behavioural health provider but with a research-and-public-good mandate.

Others

• Heidi Health: AI clinical note generation platform used by PsychologyCare itself. Adjacent enabling technology provider whose continued improvement directly impacts PsychologyCare's practitioner productivity and unit economics.

Direct peers

• Lysn: Australian online therapy and psychology platform offering individual and couples sessions via telehealth across Australia. Direct competitor on telehealth delivery, pricing tier structure, and Medicare rebate integration.
• Heads Up Psychology: Australian private psychology practice with multi-clinic footprint and evidence-based modalities including EMDR, CBT and Schema Therapy. Comparable in service mix, clinical psychologist staffing, and multi-modality positioning.
• This Is Psychology: Australian psychology practice offering individual therapy, couples counselling, and telehealth with multi-modality clinical psychologists. Closely comparable in service mix, clinical positioning, and fee structure.
• Centre for Psychology: Multi-clinic Australian psychology practice providing evidence-based individual and couples therapy. Comparable in multi-location outpatient model, evidence-based modalities, and clinical psychologist staffing.

Emerging players

• MyMind: Multi-country mental health platform offering affordable psychotherapy and psychiatry online and in-person. Comparable as an emerging multi-modality mental health provider but operating across Ireland and beyond Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psychologycare
• LinkedInlinkedin.com/company/psychologycare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsychologyCare