MyMind

What MyMind does

MyMind is a Dublin-based not-for-profit social enterprise and registered charity (MyMind CLG, CHY17600, CRA 20065812) founded in 2006 by Krystian Fikert to address the gap between overstretched public mental health services and expensive private therapy in Ireland. It operates Ireland's largest blended online and face-to-face mental healthcare model, delivering individual, couples, and child/adolescent therapy across 10+ physical centres in Dublin (Rathmines HQ plus Dublin 1/8/Clondalkin), Cork, Limerick, Galway, Ballina, Ballinrobe, Carlow, and Athlone, supplemented by nationwide online video therapy. A multidisciplinary network of licensed, vetted therapists provides services in English and over 20 other languages.

The underlying platform is a bespoke client management and booking system (app.mymind.org) that handles self-registration, a 10-question self-assessment, appointment scheduling, secure video session delivery, payment processing via Stripe, and session/mental-health progress tracking. Sessions are priced on an income-linked sliding scale (€30 reduced rate for students/unemployed/those earning under €25k and pensioners; €60 standard rate; €70 couples) with packages and tiered corporate memberships of 10–20 appointments per month. The organization also runs HSE-funded free therapy for displaced Ukrainians and Housing Agency-funded counselling for defective concrete blocks victims, and sells 'MyMind at Work' corporate wellness packages directly to businesses, NGOs, and educational institutions.

The business model is a hybrid of consumer therapy fees, corporate wellness subscriptions, government grant funding, and charitable donations. No GP referral is required, appointments are available within 72 hours with no waiting lists, and revenue is reinvested into subsidising low-cost sessions for lower-income clients. Operations span Ireland only; 51–100 employees are listed with a board of six chaired by Brian Marrinan (since February 2022) and CEO Sharon Keating leading the executive team.

Name

MyMind

Legal name

MyMind CLG

Website

https://mymind.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

MyMind is an Irish not-for-profit social enterprise founded in 2006 that delivers affordable individual, couples, and child/adolescent therapy through 10+ face-to-face centres across Ireland and nationwide online video sessions, serving the general public, corporate clients, and HSE-funded impact programmes in 20+ languages.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health therapy
• Counselling services
• Psychotherapy sessions
• Online therapy platform
• Corporate wellness programmes

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Client Therapy Fees: Revenue from individual, couples, and child/adolescent therapy sessions. Standard rate €60 per 50-minute session, with sliding scale pricing (€30 low-cost) for eligible clients. Couples sessions €70. Packages available at discounted rates. Revenue reinvested to subsidise low-cost sessions.
2. Government Grants and Funding: MyMind receives grant funding from government bodies including €1 million from the Department of Health (December 2022), HSE funding for Ukrainian support project, and The Housing Agency/HSE funding for Defective Concrete Blocks counselling project.
3. Corporate Wellness Packages: MyMind at Work corporate packages sold to businesses, NGOs, and educational institutions. Packages include individual session bundles, annual memberships (Membership 10/15/20), and bespoke workplace talks and workshops on mental health topics.
4. Donations: Voluntary donations accepted from clients and supporters. Donor charter in place. Donations handled with transparency and subjected to annual audit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MyMind provides affordable counselling and psychotherapy services delivered by licensed, accredited mental health professionals through a blended model of face-to-face sessions at 10+ Irish locations and nationwide online video/phone therapy. The core offering includes individual, child/adolescent, and couples therapy with income-linked sliding-scale pricing, supplemented by corporate wellness packages (MyMind at Work) and HSE/Department of Health-funded free impact projects for displaced Ukrainians and defective concrete blocks victims.

Product overview

MyMind is a not-for-profit social enterprise providing affordable mental health services through a blended model of online and face-to-face therapy. The core offering consists of Individual Therapy, Child & Adolescent Therapy, Couples Therapy, and Online Therapy services, all delivered by licensed, vetted mental health professionals. These services are managed through the MyMind Appointment System (app.mymind.org), a client-facing platform for registration, booking, and payments. Additional offerings include MyMind at Work (corporate wellness packages with talks, workshops, and appointment bundles), and Impact Projects providing free therapy for Ukrainians displaced by war and for victims of Defective Concrete Blocks in Ireland. Services are available in 20+ languages across 10+ physical locations in Ireland, with appointments typically available within 72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counselling and psychotherapy sessions for adults aged 18+, available face-to-face at 10+ Irish locations or online via secure video, at €60 per 50-minute session (reduced to €30 for individuals earning under €25k, full-time students, the unemployed, and state pension recipients).
• Child & Adolescent Therapy Counselling, psychotherapy, and Creative Art and Play therapy for children and adolescents under 18, delivered exclusively face-to-face at €60 per 50-minute session, with parent/guardian involvement for under-13s on first appointments.
• Couples Therapy Couples counselling and psychotherapy sessions available face-to-face or online at €70 per 50-minute session, with extended 100-minute sessions at €140 and a discounted 6-session package at €400.
• Online Therapy Video or phone counselling and psychotherapy sessions delivered through MyMind's secure online platform, enabling clients across Ireland to access therapy with appointments typically available within 72 hours.
• MyMind at Work (Corporate Wellness) Corporate wellness programme for Irish businesses, NGOs, and educational institutions offering session bundles (Business+ 6-pack €420; NGO/Education 6-pack €360), single sessions, annual membership tiers (Membership 10/15/20), and bespoke workplace talks and workshops on stress management, mindfulness, and emotional resilience.
• Free Therapy for Displaced Ukrainians HSE-funded free counselling and psychotherapy sessions for displaced Ukrainians living in Ireland, delivered online by Ukrainian-speaking mental health professionals.
• Free Counselling for Defective Concrete Blocks Victims Government-funded free counselling (up to 6 sessions per person) for households affected by defective concrete blocks (mica/pyrite) under the Enhanced Defective Concrete Blocks Grant Scheme, delivered face-to-face or online and funded by The Housing Agency/HSE.

Quantifiable outcome

• Appointments available within 72 hours with no waiting lists
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest global online talk-therapy subscription platform; directly competes for MyMind's individual self-serve client base in Ireland via digital marketing and could scale paid acquisition against MyMind's organic funnels.
• Talkspace: Public telehealth therapy platform with therapist matching, video sessions and B2B contracts — overlaps MyMind on both individual self-serve therapy and MyMind at Work corporate packaging.
• Lyra Health: US leader in employer-sponsored mental health benefits combining therapy, coaching and psychiatry — comparable to the MyMind at Work corporate offering and a blueprint for how enterprise mental health scales.
• Headspace: Global consumer and employer mindfulness/wellness platform with therapy partnerships — overlaps MyMind's individual subscription tier (Memberships 10/15/20) and B2B employer benefits space.

Regional players

• Pieta House: Ireland's leading suicide bereavement and self-harm support charity with free therapy and HSE co-funding — a direct regional peer operating from the same public-sector mental health funding pool as MyMind.
• Aware: Irish depression support charity running support groups and education programmes — draws on overlapping Irish public funding and donor pools and competes for the same Irish mental health audience.

Direct peers

• Turn2Me: Irish online mental health charity offering free and low-cost counselling, group support and peer support — competes directly with MyMind for Irish online therapy clients and HSE/HSE-community funding.
• Spill: UK-based workplace therapy app with chat-based therapist support and corporate plans — most direct functional peer to MyMind at Work in the employer mental-health segment, with potential UK/NI expansion overlap.

Emerging players

• Togetherall: Clinically moderated peer-support mental health platform used by universities, employers and the NHS — overlaps with MyMind's community-led GTM and impact-project positioning.
• Ieso Digital Health: UK-based online CBT and therapist platform working with the NHS — shares MyMind's evidence-based, regulated talk-therapy positioning and operates under similar EU data-protection regimes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mymindcentre
• YouTubeyoutube.com/c/MymindOrgHQ
• Facebookfacebook.com/mymind.org
• LinkedInlinkedin.com/company/mymind
• Instagraminstagram.com/mymindcentre
• TikToktiktok.com/@mymind_org

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMind