What Projective Technology does

Projective Technology GmbH, headquartered in Berlin, Germany, develops "Strawberry," a production asset management (PAM) platform purpose-built for post-production workflows in media and entertainment. The company's technology organizes projects, media assets, and storage infrastructure through a storage-agnostic architecture that integrates directly with existing cloud and on-premise storage systems, distinguishing it from asset-centric MAMs that require proprietary storage or post-production-specific tooling. The product portfolio spans on-premise deployment (Strawberry), cloud-hosted collaboration (Strawberry Skies), multi-location orchestration (Strawberry Multisite), and Avid Media Composer bin-locking (Osiris), with add-on modules including SHA-512-based proactive deduplication, Strawberry Cloud Access for hybrid remote workflows, High Availability clustering, and Skies Remote Editing for Adobe Premiere Pro. Native integrations with Adobe Creative Cloud (panel extension inside Premiere Pro, After Effects, Photoshop, Illustrator), Avid Media Composer, Monday.com, and Slack embed Strawberry inside customers' existing creative stacks.

The company sells primarily through enterprise subscriptions (annual or multi-year contracts, quote-based pricing) supplemented by add-on modules and professional services, with a self-serve Skies pilot at €100/$150 per user per month providing a lower-friction mid-market entry point. Distribution combines direct enterprise sales ("Book a Demo" CTA) with regional channel partnerships, notably Annex Pro for Canada. The customer base spans major broadcasters (Disney, NHK, ZDF, SBS Australia, WELT, The Weather Channel, DAZN), sports organizations (Arsenal FC, DAZN), telco studios (TELUS Studios), travel brands (TUI), and creative agencies (DNEG, Prodigious, Saatchi), with documented outcomes including 40% reclaim of creative time (TELUS), 90 TB storage reclamation (Arsenal FC), and 62% reduction in active cloud storage (TELUS). Projective is privately held with no disclosed funding rounds or institutional investors.

Name

Projective Technology

Legal name

Projective Technology GmbH

Website

https://projective.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Projective Technology is a Berlin-based software company that builds Strawberry, a storage-agnostic production asset management platform for broadcasters, sports clubs, studios, and creative agencies. It automates post-production project setup, deduplicates media via SHA-512 fingerprinting, and integrates natively with Adobe and Avid editing tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (Strawberry): Annual or multi-year subscription licensing for Strawberry PAM platform. Pricing based on user count and deployment type (cloud vs on-premise). Formerly named-user licensing, transitioning to concurrent/floating license model for Skies tier.
2. Cloud Subscription (Strawberry Skies): Cloud-hosted subscription model for Strawberry Skies, providing remote collaboration and cloud storage management. Pilot pricing offered at €100 or US$150/month/user for first three months.
3. Add-on Modules: Additional paid modules including Proactive Deduplication Service, High Availability clustering, and specialized add-ons for archival, collaboration, and workflow enhancement.
4. Professional Services: Implementation, onboarding, and technical support services for enterprise deployments. Includes training, customization, and ongoing technical partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Projective Technology develops and sells Strawberry, a Production Asset Management (PAM) software platform that automates post-production workflows for media and entertainment teams. The platform manages projects, media assets, permissions, and storage infrastructure across on-premise and cloud environments, enabling collaboration among editors and producers using Adobe Creative Cloud and Avid Media Composer. Strawberry is offered as a subscription (cloud-hosted Strawberry Skies or on-premise deployment) with add-on modules for deduplication, high availability, remote access, and more.

Product overview

Projective Technology offers Strawberry, a Production Asset Management (PAM) solution designed for post-production workflows in media and entertainment. The product portfolio consists of the flagship Strawberry PAM platform, the cloud-hosted Strawberry Skies collaboration framework, the multisite Strawberry Multisite for distributed teams, and Osiris for Avid Media Composer bin-locking. Add-on modules include Proactive Deduplication Service (SHA-512 fingerprinting for duplicate elimination), Strawberry Cloud Access (hybrid remote access), High Availability clustering, Communications System (Slack integration), and Skies Remote Editing for Adobe Premiere Pro. Native integrations exist with Adobe Creative Cloud, Avid Media Composer, Monday.com, and Slack. The architecture is storage-agnostic, supporting Qumulo, LucidLink, and other storage platforms. Strawberry 7 (November 2025) introduced AI-powered transcription in 99+ languages alongside redesigned UI and bulk approval workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Strawberry: Projective's flagship Production Asset Management (PAM) and workflow automation solution that streamlines project and media management from creation to archive for creative and production teams.
• Strawberry Skies
• Strawberry Multisite
• Osiris

Products and services

• Strawberry

Quantifiable outcome

• 40% reduction in time spent sourcing assets
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• Annex ProcoreChannel Partner/ Reseller/ Distributor · 1 April 2024Regional delivery partner for Strawberry Skies implementation in Canada. Delivered TELUS Studios deployment in April 2024, providing local implementation support and training alongside Projective's platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Iconik: Cloud-native media asset management platform with storage-agnostic architecture and AI-powered search/transcription, directly comparable to Strawberry Skies. Serves broadcasters, agencies, and sports organizations with similar mid-market and enterprise use cases.
• Dalet: Enterprise MAM/PAM platform purpose-built for news, sports, and broadcast workflows with multi-site collaboration. Targets the same broadcasters (e.g., sports organizations like Arsenal's peers) and competes head-on with Strawberry's storage-tiering and collaboration value proposition.
• EditShare: Provides shared storage and integrated media asset management for collaborative post-production, with similar focus on storage tiering, project management, and broadcast/studio workflows. Competes on combined storage + asset management bundles.
• Avid Technology: Creator of Media Composer and NEXIS shared storage; ships its own project-locking, bin-locking, and remote collaboration features that directly overlap with Strawberry and Osiris. Serves the same broadcaster, studio, and post-production customer base.
• Masstech (a Sony company): Asset management, archive, and workflow solutions for broadcasters, with strong presence in news and sports production. Targets the same enterprise broadcast customers with comparable storage tiering and archival functionality.

Broad incumbents

• Adobe (Frame.io): Adobe's Frame.io is the most direct competitive threat in post-production review, approval, and asset management, bundled inside Premiere Pro and Creative Cloud. Comparable in target buyer (broadcasters, studios, brands) and increasingly overlapping on PAM/MAM functionality.
• Vimeo: Video hosting and collaboration platform with review/approval, asset library, and live streaming products. Competes for enterprise video workflow budgets and overlaps with Strawberry Cloud Access for review and approval use cases.

Emerging players

• Wipster: Video review, approval, and asset management platform for creative teams and agencies. Targets the same agencies and brands Strawberry serves, with overlapping review/approval and storage tiering features.
• LucidLink: Cloud-native file storage designed for remote post-production collaboration; named integration partner of Strawberry. Targets the same post-production buyer and is increasingly expanding into adjacent workflow functionality, creating both partnership and competitive overlap.
• Qumulo: Hybrid cloud file storage platform purpose-built for media workflows; named integration partner with Strawberry. As Qumulo layers on workflow/asset features, it represents both a partner and emerging competitive vector in post-production storage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProjectiveTech
• Facebookfacebook.com/ProjectiveTechnology
• LinkedInlinkedin.com/company/projective-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projective Technology