Annex Pro
Annex Pro is a Canada-founded (1983) Value Added Reseller that sells and supports professional software, hardware, and cloud solutions for media and entertainment studios, educational institutions, and individual content creators across North America.
- Company typePrivate
- Founded1983
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Annex Pro does
Annex Pro Inc. is a privately held Value Added Reseller (VAR) founded in 1983 in Vancouver, British Columbia, specializing in digital content creation software, hardware, and professional services for the media and entertainment (M&E) industry. From offices in Vancouver (headquarters, 1485 Venables St), Toronto, Montreal, and Los Angeles/Burbank, the company resells and integrates flagship vendor products spanning video editing (Avid Media Composer, Blackmagic DaVinci Resolve), digital audio workstations (Avid Pro Tools, Sibelius), 3D animation and VFX tools (Autodesk Maya, Flame, Arnold, ShotGrid/Flow Production Tracking), creative hardware (Wacom tablets and displays, EIZO ColorEdge reference monitors, Blackmagic Design cameras and switchers, Dell/Lenovo/HP workstations), and supporting infrastructure for storage, networking, cloud collaboration, and cybersecurity.
The company operates a hybrid go-to-market that combines direct field sales with specialist pre-sales consultation for enterprise studios and educational institutions, alongside an e-commerce storefront (annexpro.com/store) and the exclusively-operated Canadian Wacom store (wacomstore.ca) serving individual creators and students. Revenue is generated across three streams: hardware resale, software licensing and subscriptions (with pricing from approximately CAD $59 for accessories to over CAD $46,758 for professional reference monitors), and professional services including deployment, training, and ongoing technical support. Academic discounts are passed 100% to schools and students, with Affirm financing (0-31.99% APR) offered on eligible purchases.
The business is anchored by long-tenured exclusive vendor relationships—Avid's exclusive Canadian strategic partnership since 1987 and Autodesk Gold Tier partnership since 2007—reinforced by reseller relationships with Apple (since 1986), Wacom (exclusive store 2020), Blackmagic Design, EIZO, Pixologic, Unity, Adobe, Teradici, AWS, and newer 2024 partners Streamwell (cloud collaboration) and Fortinet (cybersecurity). The founder-led management team includes CEO & Founder Kerry Corlett (since 1983), Sales Director Serena Harris (joined 2020), and CFO & COO Kevin Unger (joined June 2023), the most recent of whom signals a professionalization step in advance of stated international growth ambitions.
Annex Pro firmographics
Firmographics- Name
- Annex Pro
- Legal name
- Annex Pro Inc.
- Website
- https://annexpro.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Annex Pro is a Canada-founded (1983) Value Added Reseller that sells and supports professional software, hardware, and cloud solutions for media and entertainment studios, educational institutions, and individual content creators across North America.
- Ownership category
- akta.pro rank
Where Annex Pro is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Annex Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Hardware Sales: Sale of hardware products including Blackmagic Design cameras and equipment, Wacom tablets, EIZO monitors, Avid hardware (control surfaces, interfaces, cards), and computer hardware from Dell, Lenovo, HP.
- Software Licenses and Subscriptions: Resale of software licenses including Avid Pro Tools, Media Composer, Sibelius, Autodesk products (Maya, 3ds Max, Arnold, ShotGrid), Blackmagic DaVinci Resolve, ZBrush, Adobe Creative Cloud, and other creative software.
- Professional Services: Technical support, training, studio setup and deployment services, pre-sales consultation, and custom solution design. Includes private training sessions and knowledge transfer during deployment of full software and hardware solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EIZO ColorEdge Prominence 30.5 CG1 4K HDR Reference Monitor |
| Subscription | Monthly | Avid Pro Tools Studio (Commercial or Academic) |
| One time/ perpetual license | Pay-as-you-go | Blackmagic Design DaVinci Resolve Studio (Activation Code) |
| Subscription | Annual | Academic Discounts |
| Other | Monthly | Affirm Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Annex Pro product offering
Product offeringCore offering
Annex Pro is a Canadian Value Added Reseller (VAR) that sells software, hardware, and related professional services to content creators in the media and entertainment industry. The company distributes products from leading vendors such as Avid, Autodesk, Blackmagic Design, EIZO, Wacom, Adobe, Apple, and ASUS ProArt, complemented by in-house technical consultation, deployment, training, and ongoing support services for studios, educational institutions, and individual creators.
Product overview
Annex Pro is a Value Added Reseller (VAR) providing a comprehensive portfolio of software and hardware solutions for digital content creators in the media and entertainment industry. The offering consists of professional video editing software (Avid Media Composer, DaVinci Resolve), audio production tools (Pro Tools, Sibelius), 3D animation and VFX software (Autodesk Maya, Arnold, Flame, ZBrush), production management (ShotGrid/Flow), creative hardware (Wacom tablets, EIZO monitors, Blackmagic cameras and switchers), enterprise storage (Avid NEXIS), and security solutions (Fortinet). The company also operates an online store with academic pricing programs for students and educators, and partners with cloud platforms (Streamwell, Wasabi, AWS) for hybrid and cloud workflows. Services include pre-sales consultation, studio setup, training, and technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Avid Pro Tools
Companies that use Annex Pro
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Annex Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Annex Pro partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- StreamwellcoreStreamwell provides innovative cloud-based solutions designed specifically for media production workflows, enabling real-time collaboration, cloud-native infrastructure for scalable resources, and ultra-high quality live streaming with ultra-low latency. Partnership allows Annex Pro to offer enhanced remote collaboration, streamlined post-production workflows, and cloud-based storage solutions.
- FortinetcoreFortinet is a global leader in cybersecurity offering innovative solutions that safeguard digital infrastructures. Partnership enables Annex Pro to provide advanced threat protection, scalable security solutions, and high-performance networking for media production customers dealing with sensitive intellectual property and collaborative workflows.
- WacomcoreWacom produces digital drawing tablets and displays. Annex Pro operates wacomstore.ca - the only online store in Canada selling exclusively Wacom and related products. Partnership includes educational discount programs for students and faculty.
- AutodeskflagshipAutodesk is the world's most popular animation and 3D software provider. Annex Pro is a 5-Star Gold Autodesk Partner since 2007, specializing in Media & Entertainment and authorized to resell Maya, 3ds Max, Arnold, ShotGrid, and other Autodesk products.
- AvidflagshipAvid is a leading provider of video and audio editing software and hardware. Annex Pro has been Avid's exclusive Strategic Partner in Canada since 1987, offering the full range of Avid products including Pro Tools, Media Composer, Sibelius, NEXIS storage, and hardware solutions.
- ApplecoreApple computer authorized reseller. Annex Pro remains one of the few Apple stores exclusively dedicated to Media & Entertainment in Canada.
- Blackmagic DesigncoreBlackmagic Design produces professional video equipment, cameras, switchers, and DaVinci Resolve editing software. Annex Pro resells the full range of Blackmagic products including cameras, ATEM switchers, video converters, and storage solutions.
- EIZOcoreEIZO produces professional color-critical monitors. Annex Pro resells EIZO ColorEdge and FlexScan monitor lines including professional-grade 4K HDR monitors for color grading and video production.
- TeradicicoreTeradici provides cloud access software enabling virtual workstations. Annex Pro supports customers deploying Teradici Cloud Access Software for secure remote work, particularly valuable for VFX and animation studios requiring secure content handling.
- DellcoreDell provides workstations and servers for media production. Partnership enables Annex Pro to offer certified, tuned workstations for Autodesk Flame and other professional applications, along with enterprise hardware solutions.
- LenovocoreLenovo provides workstations and computing solutions. Partnership offers Annex Pro customers additional hardware options for studio deployments and custom workstation configurations.
- HPcoreHP provides workstations and computing hardware. Partnership expands Annex Pro's hardware portfolio for studio deployments and custom workstation configurations.
- AdobecoreAdobe provides Creative Cloud software including video editing, animation, and design tools. Annex Pro offers Adobe Creative Cloud for commercial and educational customers.
- PixologiccorePixologic produces ZBrush digital sculpting software. Partnership includes academic licensing programs and educational discount bundles with Wacom products.
- UnitycoreUnity provides real-time 3D development platform used in games and virtual production. Partnership enables Annex Pro to offer Unity solutions to media production customers.
- AWScoreAmazon Web Services provides cloud computing services including rendering and storage. Partnership supports Annex Pro's ability to recommend and deploy cloud solutions for media production workflows.
- PNY/NVIDIAminorPNY distributes NVIDIA professional graphics cards including RTX GPUs. Education promotion offered special pricing on NVIDIA Quadro Higher Education Kits for academic institutions.
- QumulocoreQumulo provides hybrid cloud file storage solutions. Partnership enables Annex Pro to offer scalable, flexible storage solutions for media and entertainment customers.
- WasabicoreWasabi provides hot cloud storage for backups, archiving, and high-performance workloads. Partnership offers Annex Pro customers cost-effective cloud storage options.
- SpectracoreSpectra provides storage solutions for media and entertainment. Partnership complements Annex Pro's storage offerings for broadcast and post-production environments.
Scale indicators4 records
Recent moves16 records
Expansion highlights6 records
Annex Pro competitors and assessment
Company assessmentBroad incumbents
- Sweetwater: US-based leading retailer of pro audio gear, musical instruments, and recording equipment with strong creator community and education focus. Comparable to Annex Pro in serving the audio post-production and music recording segment (Avid Pro Tools, recording hardware), with similar individual-creator and education channels.
- CDW Canada: Canadian arm of CDW, one of North America's largest multi-vendor IT resellers serving business, government, and education. Comparable to Annex Pro in Canadian enterprise sales to studios and educational institutions, though broader in product scope and lacking M&E creator-tool specialization.
- B&H Photo Video: One of the largest US electronics and media production retailers, B&H sells cameras, audio gear, lighting, and production hardware directly to filmmakers, broadcasters, and content creators. Comparable to Annex Pro in its role as a multi-vendor retailer serving the M&E creator community, though broader in scope and US-focused rather than Canadian-specialized.
- Adorama: US-based multi-vendor retailer of cameras, audio, computers, and production gear serving professional and prosumer content creators. Overlaps with Annex Pro's online store role, particularly for Blackmagic, audio, and creator hardware, though broader in product mix and lacking the Avid/Autodesk enterprise software depth.
Direct peers
- Full Compass Systems: US-based Value Added Reseller specializing in professional audio, video, lighting, and AV equipment for studios, broadcasters, and production houses. Closely comparable to Annex Pro's enterprise sales motion targeting studios and educational institutions, with similar vendor partnerships (Avid, etc.) and pro-audio/video product depth.
- Markertek: US specialty retailer of broadcast and professional audio/video equipment, cables, and production supplies serving studios, broadcasters, and integrators. Direct peer to Annex Pro's pro video/broadcast segment (Blackmagic, EIZO, post-production gear) with similar niche specialization in M&E production tools.
- Videoguys: US-based specialty reseller focused on video editing and production hardware/software (Avid, Adobe, Blackmagic, storage). Direct peer to Annex Pro's video post-production segment with similar boutique M&E specialization and prosumer/professional customer base.
Regional players
- Softchoice: Canadian-headquartered IT solutions provider and reseller of hardware, software, and cloud services to mid-market and enterprise customers. Comparable to Annex Pro in Canadian enterprise sales motion and IT infrastructure offerings (Dell, HP, cloud, security), though broader in vertical focus and less specialized in M&E content creation tools.
- Compugen: Canadian IT solutions provider and VAR offering hardware, software, and services across multiple verticals including media. Similar to Annex Pro in Canadian IT reseller scope (Dell, Lenovo, HP workstations), though less M&E-specialized and focused on broader enterprise IT.
Emerging players
- Headphones.com (formerly HeadRoom): Specialty audio retailer serving producers, engineers, and creators with headphones, monitoring, and recording gear. Overlaps with Annex Pro's audio post-production segment and similar individual-creator channel, though narrower in product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Annex Pro social profiles
Digital presenceAnnex Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annex Pro leadership team
Management profileNumber of profiles
Profiles6 records
Annex Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annex Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annex Pro
What does Annex Pro do?
Annex Pro is a Canadian Value Added Reseller (VAR) that sells software, hardware, and related professional services to content creators in the media and entertainment industry. The company distributes products from leading vendors such as Avid, Autodesk, Blackmagic Design, EIZO, Wacom, Adobe, Apple, and ASUS ProArt, complemented by in-house technical consultation, deployment, training, and ongoing support services for studios, educational institutions, and individual creators.
Is Annex Pro a public or private company?
Annex Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Annex Pro founded?
Annex Pro was founded in 1983. It employs 11 to 50 people.
Where is Annex Pro based?
Annex Pro is headquartered in Vancouver, Canada, in the North America region.
How does Annex Pro make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses and Subscriptions and professional Services.
Who are Annex Pro's main competitors?
Broad incumbents on record are Sweetwater, CDW Canada, B&H Photo Video and Adorama. Direct peers are Full Compass Systems, Markertek and Videoguys. Regional players are Softchoice and Compugen. Headphones.com (formerly HeadRoom) is listed as an emerging player.
Does Annex Pro have an API?
No public API is recorded for Annex Pro.