Shorecare

What Shorecare does

Shorecare is a GP-owned urgent care medical services provider operating two walk-in clinics on Auckland's North Shore in New Zealand. The Smales Farm clinic in Takapuna operates 24 hours a day, 365 days a year and is the only 24-hour urgent care clinic serving the North Shore and Rodney areas; the Greville Road clinic in Pinehill (formerly Northcross, opened 1996) operates daily from 8am to 8pm. Established in 1973 by the North Shore Emergency Medical Services Society Incorporated, the company is privately held under the legal name Shorecare Medical Services Ltd and employs 51-100 staff across its two sites. Its core clinical scope is non-life-threatening urgent medical care, accident and injury treatment (including on-site x-ray via Canopy Imaging and plastering for simple fractures), wound clinics, and specialist fracture clinics conducted by visiting orthopaedic specialists.

The service portfolio is built around an integrated care model that combines core urgent care consultations with partner-delivered specialty services co-located on-site — physiotherapy (Axis Sports Medicine), hand and upper limb therapy (Hands On Rehabilitation), podiatry (Foot Foundation), fertility consulting (Fertility Associates), and visiting orthopaedic specialists. Patient records and administrative workflows run on the Medtech Evolution patient management system. Shorecare also publishes multilingual service information in English, Chinese, and Korean.

The revenue model is fee-for-service, with pricing tied to time of arrival at the clinic rather than time of consultation. Revenue streams comprise medical consultations (with tiered pricing for weekday in-hours, after-hours, weekend, public holiday, and non-resident categories), ACC co-payments (free for under-14s, $525 for patients 14+ and non-residents), government after-hours subsidies for under-14s, Community Services Card holders, and 65+ patients, direct billing via Southern Cross Easy-Claim, and ancillary fees for long consultations, materials, ECG, lab tests, equipment hire, wound care, and a $40 specialist fracture clinic administration fee. The go-to-market is direct-to-consumer walk-in with no appointment required, supported by a minimal marketing approach centred on the corporate website and community presence.

Name

Shorecare

Legal name

Shorecare Medical Services Ltd

Website

https://shorecare.co.nz

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Shorecare is a GP-owned urgent care provider operating two walk-in clinics on Auckland's North Shore — including the only 24-hour clinic in the catchment — delivering accident and injury treatment, fracture clinics, and on-site specialist and diagnostic services to North Shore and Rodney residents since 1973.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Urgent care services
• Walk-in medical care
• Accident injury treatment
• General practice services
• After-hours healthcare

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Consultations: Fee-for-service medical consultations with time-of-arrival based pricing. Standard consultations, long consultations (over 20 minutes incur additional charges). After hours fees apply based on arrival time.
2. ACC Consultations: Accident Compensation Corporation consultations. Free for under 14s at all times. ACC co-payment applies for patients 14 and over. Non-residents pay $525 co-payment.
3. Government After Hours Funding: Subsidised care funded by Government for under 14s, community services card holders, and patients 65 and over who arrive during after hours periods (5pm-8am weekdays, weekends, public holidays).
4. Southern Cross Easy-Claim: Direct billing partnership with Southern Cross insurance for covered urgent care consults. Patient pays any remaining contribution not covered by insurance.
5. Additional Services and Materials: Fees for materials, long consultations over 20 minutes, ECG tests, lab tests, equipment hire, wound care, and change of dressing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shorecare is a New Zealand urgent care provider operating walk-in clinics that deliver acute medical treatment for accidents, injuries, and general practice presentations without requiring an appointment. It serves individuals and families seeking immediate, after-hours or same-day primary care, with services delivered by general practitioners and nurses across its clinic sites.

Product overview

Shorecare is a GP-owned urgent care medical services provider offering walk-in clinic services at two locations on Auckland's North Shore. The core offering consists of urgent medical care for sudden non-life-threatening illnesses and accident/injury treatment (including x-ray and fracture management) at both locations, with 24/7 care available at Smales Farm. The service portfolio includes specialist fracture clinics and wound clinics conducted on-site, with visiting orthopaedic specialists, physiotherapy, hand therapy, podiatry, and fertility services provided through partnered specialists. The Smales Farm clinic operates 24 hours daily while Greville Road operates 8am-8pm daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care (Walk-In Medical Care) Walk-in, no-appointment urgent care for patients with acute, non-life-threatening medical needs, delivered by GPs and nurses across Shorecare's clinic locations.
• Accident and Injury Treatment Treatment of accidental injuries (e.g., sprains, strains, minor fractures, lacerations) for walk-in patients, provided by Shorecare's clinical team.
• General Practice / Primary Care Consultations GP-led primary care consultations for enrolled, casual, and non-resident patients, available on a walk-in basis at Shorecare's clinics.
• After-Hours Medical Care Medical consultations available during evening, weekend, and public holiday hours for patients who cannot access daytime GP services.

Quantifiable outcome

• Most simple fractures can be treated on site with x-ray and plastering facilities
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Axis Sports MedicinecoreStrategic or Co-development PartnerPhysiotherapy services provided by New Zealand's leading Sport and Exercise Medicine Clinic. Patients can book ahead or walk up to see the next available physiotherapist. Access to Sport and Exercise Physicians, Orthopaedic Surgeons, and other clinicians at their network of clinics throughout Auckland.
• Fertility AssociatesminorStrategic or Co-development PartnerFertility Associates' satellite clinic at Pinehill (Greville Road location) provides a full consulting clinic with access to scans, consultations and tests.
• Foot FoundationminorStrategic or Co-development PartnerLeading podiatry practice providing comprehensive foot and lower limb health services including sporting injuries management, biomechanical assessments, orthotic therapy, and general foot care.
• Hands On RehabilitationcoreStrategic or Co-development PartnerHand and upper limb rehabilitation clinic providing hand therapy services to help clients achieve maximum function. Has dedicated hand therapists based at Shorecare Smales Farm clinic (David Beattie as Clinic Team Lead, Mark Lanigan, Courtney Wilkinson).
• Visiting Orthopaedic SpecialistscoreStrategic or Co-development PartnerHighly qualified orthopaedic specialists (Mr Andrew Campbell, Mr Peter Mutch, Dr Terri Bidwell) visit Shorecare several times a week for fracture clinics that enable patients to receive ongoing orthopaedic care in the community. $40 administration fee applies.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorSouthern Cross Easy-Claim partner. Patients simply show their member card and Southern Cross reimburses Shorecare directly for covered urgent care consults. Patient only pays any remaining contribution.
• Canopy ImagingcoreTechnology or IntegrationX-ray and radiology services located at both Shorecare clinics. At Greville Road, Canopy Imaging is located next door (open 8am-7:30pm weekdays, 9am-6pm weekends). At Smales Farm, Canopy Imaging is located just next desk from reception (open 8am-10pm daily). Previously known as TRG Imaging.
• Shorecare PharmacyminorStrategic or Co-development PartnerPharmacy located directly opposite Shorecare Smales Farm clinic. Open 8:30am-11pm Monday through Sunday.
• Bargain Chemist and Woolworths PharmacyminorStrategic or Co-development PartnerTwo pharmacies located across the road from Shorecare Greville Road clinic. Available Monday to Sunday with varying opening hours.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Three Kings Accident & Medical: Walk-in urgent care clinic in central Auckland offering ACC consultations, x-ray, and fracture management. Mirrors Shorecare's core service line of accident and injury treatment on a walk-in basis.
• East Care Accident & Medical: Auckland-based after-hours accident and medical clinic providing walk-in urgent care, ACC injury treatment, and x-ray services. Highly comparable to Shorecare's Smales Farm 24/7 service offering in service mix and target demographic.
• White Cross Healthcare: Operates a network of walk-in urgent care and GP clinics across New Zealand, including multiple Auckland sites. Closest direct competitor to Shorecare's walk-in urgent care model, with overlapping ACC-accredited services and extended hours.
• Local Doctors (Tāmaki Health): NZ-owned network of urgent care and GP clinics with multiple Auckland locations, offering walk-in care, ACC, and after-hours services. Directly comparable model to Shorecare in terms of walk-in urgent care and target patient segments.
• Ascot 24/7: Auckland 24-hour urgent care clinic offering accident and medical services, x-ray, and ACC consultations. Direct comparable to Shorecare's Smales Farm 24/7 operation in extended-hours urgent care delivery.

Regional players

• Counties Urgent Care (Pukekohe): Urgent care and GP provider in South Auckland serving a different catchment but with comparable walk-in, ACC, and after-hours service mix. Relevant peer for understanding operating model benchmarks in NZ.

Others

• Axis Sports Medicine: Co-located physiotherapy and sports medicine partner at Shorecare Greville Road. Adjacent allied-health provider whose precinct integration is part of Shorecare's one-stop urgent care value proposition.
• Canopy Imaging: Co-located radiology partner at both Shorecare clinics providing x-ray services. Adjacent infrastructure provider whose embedded relationship is a key enabler of Shorecare's on-site fracture and imaging capability.

Broad incumbents

• St John New Zealand: NZ's primary ambulance and emergency medical services provider. While not a direct walk-in competitor, St John represents the broader emergency care ecosystem that Shorecare's urgent care diverts non-emergency cases from, and is a potential upstream referral channel.
• Southern Cross Healthcare: Largest NZ health insurer and private hospital operator, and Shorecare's existing Easy-Claim billing partner. Comparable as an incumbent shaping urgent care demand and reimbursement economics across NZ.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShorecareUrgentCare
• LinkedInlinkedin.com/company/shorecare-urgent-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shorecare