LIV IHOP AB

What LIV IHOP AB does

LIV IHOP AB is a Swedish publicly listed company (Nasdaq: LIVI) headquartered in Nacka, Sweden, founded in 2011. Its operating asset is livihop.se, a Swedish-language content website that publishes SEO-optimized informational articles and guides about local service providers across Swedish cities. The site indexes services in three top-level categories — Städ (Cleaning), Bygg (Construction), and Annat (Other, including signage and bathroom renovation) — with city-specific coverage spanning Uppsala, Västerås, Helsingborg, Sundsvall, Halmstad, Varberg, Växjö, Borås, and Karlstad. The site does not provide services directly; instead it routes interested consumers to external service-provider websites via embedded outbound links.

The company's business model is affiliate/referral-based: livihop.se generates revenue by directing organic search traffic to partner service providers (e.g., Flyttfirma Uppsala, Elektriker Sundsvall, Målare Halmstad, Badrumsrenovering Växjö, Skyltföretag Helsingborg), apparently earning lead generation fees or referral commissions. Go-to-market is content-led, with SEO and content marketing as the primary acquisition channels; there is no direct sales motion, no disclosed pricing, and no mobile app. The technology stack is described as standard CMS-based web publishing with no proprietary technology disclosed, no patents or trademarks on record, no AI/ML features, and no disclosed management team or financial metrics in the input data.

The data also contains internal contradictions that warrant flagging: the firmographic record identifies the company as a for-profit public entity with 1001-5000 employees, while a separate block characterizes it as a private Swedish corporation; the short-description notes "social services and activities" while all other evidence describes a content/affiliate directory. Investors should weight the public/listed characterization and the website content evidence over the conflicting social-services descriptor.

Name

LIV IHOP AB

Legal name

LIV IHOP AB

Website

https://livihop.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LIV IHOP AB operates livihop.se, a Swedish-language content and affiliate website that publishes SEO-optimized guides about local service providers (cleaning, moving, painters, electricians, bathroom renovators, sign companies) across Swedish cities, monetizing via outbound referral links to partner service providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Links: The website embeds links to external service provider websites (e.g., flyttfirmor, målare, elektriker, skyltföretag) and appears to generate revenue through affiliate relationships or lead generation fees when users click through to those external businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LIV IHOP AB operates livihop.se, a Swedish-language content website that publishes articles and guides about local service providers across categories including cleaning (Städ), construction (Bygg), and other services (Annat) in multiple Swedish cities. The site directs users to external service provider websites through embedded referral links, generating revenue through affiliate relationships and lead generation.

Differentiator

Problem solved

Functional benefit

Products and services

• livihop.se Content Website A Swedish-language content website publishing articles and guides about local service providers across multiple Swedish cities, covering cleaning, moving, construction, painting, electrical, bathroom renovation, and signage services. Targets Swedish consumers seeking local home and business service providers.
• Städ (Cleaning Services Guide) Content section on livihop.se providing articles and guides about local cleaning service providers in Swedish cities including Uppsala, Västerås, and others. Directs users to external cleaning service company websites.
• Bygg (Construction Services Guide) Content section on livihop.se covering construction-related services including painters, electricians, and bathroom renovation providers in various Swedish cities. Includes referral links to external service provider websites.
• Annat (Other Services Guide) Content section on livihop.se covering additional service categories such as sign companies (skyltföretag) in Swedish cities including Helsingborg, Växjö, Borås, Västerås, and Uppsala. Links users to external signage service providers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor.

• Flyttfirma UppsalaminorOthersExternal moving company in Uppsala featured on the livihop.se website through informational articles and referral links. Users are directed to flyttfirmaiuppsala.se for moving services.
• Flyttfirma VästeråsminorOthersMoving company in Västerås featured on the site through content linking to flyttfirmanvasteras.se. The partnership involves referral traffic and content co-creation about moving services.
• Flyttföretag VäxjöminorOthersMoving company in Växjö featured on livihop.se with links to flyttfirma-vaxjo.se for professional moving services.
• Elektriker UppsalaminorOthersElectrical services provider in Uppsala featured through articles linking to elektrikerniuppsala.se for electrical installation and repair services.
• Elektriker SundsvallminorOthersElectrical services provider in Sundsvall featured on the platform with links to elektrikerisundsvall.se.
• Elektriker VarbergminorOthersElectrical services provider in Varberg featured through articles linking to elektrikerivarberg.se for electrical installation services.
• Målare HalmstadminorOthersPainting services in Halmstad featured with links to malarehalmstad.se for professional painting services.
• Målare HelsingborgminorOthersPainting services in Helsingborg featured with links to malareihelsingborg.se for professional interior and exterior painting.
• Måleri VästeråsminorOthersPainting services in Västerås featured with links to måleri västerås website for professional painting services.
• Måleri VäxjöminorOthersPainting services in Växjö featured with links to malarevaxjo.se for professional painting services.
• Måleri BoråsminorOthersPainting services in Borås featured with links to malareiboras.se for professional painting services.
• Badrumsrenovering SundsvallminorOthersBathroom renovation services in Sundsvall featured with links to badrumsrenoveringisundsvall.se.
• Badrumsrenovering KarlstadminorOthersBathroom renovation services in Karlstad featured with links to badrumsrenoveringikarlstad.se.
• Badrumsrenovering VäxjöminorOthersBathroom renovation services in Växjö featured with links to badrumsrenoveringivaxjo.se.
• Skyltföretag HelsingborgminorOthersSign company in Helsingborg featured with links to skyltarhelsingborg.se for signage services.
• Skyltföretag VäxjöminorOthersSign company in Växjö featured with links to skyltarvaxjo.se for signage services.
• Skyltar BoråsminorOthersSign company in Borås featured with links to skyltarboras.se for signage services.
• Skyltföretag VästeråsminorOthersSign company in Västerås featured with links to skyltarvasteras.se for signage services.
• Skyltar UppsalaminorOthersSign company in Uppsala featured with links to skyltariuppsala.se for signage services.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Eniro: Nordic directory and digital marketing services company with a long-running Swedish presence. Comparable as a paid-listing and lead-generation platform for local Swedish businesses, including home and trade services.
• Thumbtack: US online marketplace that matches customers with local professionals across more than 1,000 categories including home services. Directly comparable on the pay-per-lead / referral model.
• HomeAdvisor: US home services marketplace (now part of Angi Inc.) that matches consumers with pre-screened local professionals. Same affiliate/lead-gen mechanic for home services that LIV IHOP uses in Sweden.
• Checkatrade: UK directory of vetted tradespeople (cleaning, moving, electrical, plumbing, etc.). Comparable as a vetted-trades directory monetized via consumer referrals and provider listings, with strong overlap in the specific service categories LIV IHOP covers.
• Allabolag: Swedish company and business directory site owned by Bisnode/Dun & Bradstreet. Comparable as a Sweden-focused discovery platform monetized via referrals to listed entities, though its primary focus is B2B/business data rather than home services.
• Angi: US home services lead-generation marketplace connecting homeowners with local professionals. Comparable business model — content + paid referrals to service providers — at much larger scale, providing a benchmark for monetization potential.
• TrustATrader: UK directory connecting consumers with local, reviewed tradespeople across home improvement categories. Closely mirrors LIV IHOP's category mix (cleaning, construction, electrical, painting) and referral-driven revenue model.
• Hitta.se: Sweden's largest local search and directory site covering people, businesses, and services. Highly comparable to LIV IHOP as both monetize local Swedish discovery and referrals, though Hitta is broader in scope (people, maps, businesses) versus LIV IHOP's narrow home-services focus.

Broad incumbents

• Yelp: Global crowd-sourced reviews and local business directory. Adjacent comparable on the local-services discovery and advertising/referral model, though Yelp operates globally and across all categories, not just home services.
• Houzz: Global platform for home remodeling and design, combining content, marketplace, and professional directories. Overlaps with LIV IHOP on the home-services discovery and referral side but operates at significantly larger scale and scope.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/livihop-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIV IHOP AB