PricePoint IT
PricePoint IT is a South African retail technology VAR founded in 1999, serving fashion, footwear, and specialty retailers across Sub-Saharan Africa. As authorized partner for Retail Pro Prism, RIOT RFID, Adumo, and marketing/loyalty platforms, it delivers modular POS, inventory management, payments, and analytics solutions.
- Company typePrivate
- Founded1999
- HeadquartersSandston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PricePoint IT does
PricePoint IT is a privately held South African retail technology value-added reseller founded in 1999, headquartered in Illovo, Sandton. The company serves fashion, footwear, and specialty retailers across Sub-Saharan Africa, positioning itself as a long-tenured, regionally exclusive distribution partner for globally-built retail software platforms rather than a developer of proprietary software. Its core offering is the Retail Pro Prism platform — an omni-channel POS and inventory management system — supplemented by an integrated portfolio of partner products: RIOT RFID for plug-and-play inventory automation, Adumo for integrated payments, Retail Pro Planning for merchandise forecasting and open-to-buy, Weezmo and Optculture for marketing and loyalty, and Krunch-powered Retail Pro Reporting for BI and KPI tracking. The architecture is intentionally modular and agnostic, with certified integrations to Shopify, Oracle Netsuite, BigCommerce, WooCommerce, SAP, and QuickBooks enabling deployment in both enterprise and mid-market retail environments.
The company's revenue model combines four streams: subscription/margin on licensed software (subscription_recurring), RFID hardware sales (hardware_sales), payment transaction fees via Adumo (transaction_fee), and implementation, training, and 24/7 support services (professional_services). Pricing is quote-based with annual billing cadence and no publicly disclosed tiers. Go-to-market is consultative direct sales targeting enterprise and mid-market retailers across the Sub-Saharan Africa region, augmented by demo-driven conversion funnels and content marketing via case studies and the company blog. The firm operates with 11–50 employees, no disclosed funding, no parent company, and no public financial reporting — characteristics of a bootstrapped, mature small business rather than a venture-backed scale-up.
Quantified customer outcomes cited include a 50.5% profit improvement in an outdoor retailer case study using Retail Pro Planning, full inventory counts reduced from days to minutes via RFID, and 400+ POS system connectivity through Weezmo's single API. The company's value proposition rests on exclusive regional authorizations, deep workflow customization, minimal-downtime implementations, and a local 24/7 support team — advantages that depend heavily on continued vendor partnership renewal and on the durability of its territorial exclusivity agreements.
PricePoint IT firmographics
Firmographics- Name
- PricePoint IT
- Legal name
- PricePoint IT
- Website
- https://pricepointit.co.za
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PricePoint IT is a South African retail technology VAR founded in 1999, serving fashion, footwear, and specialty retailers across Sub-Saharan Africa. As authorized partner for Retail Pro Prism, RIOT RFID, Adumo, and marketing/loyalty platforms, it delivers modular POS, inventory management, payments, and analytics solutions.
- Ownership category
- akta.pro rank
PricePoint IT industry classification
Industry- Product category
- Retail Management Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)
- akta.pro secondary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where PricePoint IT is headquartered
LocationHeadquarters
- HQ city
- Sandston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PricePoint IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Retail Software Solutions: Revenue from licensing and implementing retail management software including POS systems, inventory management, merchandise planning, and analytics platforms. Operates as authorized partner reseller for multiple software vendors across Sub-Saharan Africa.
- RFID Hardware and Solutions: Sale of RFID hardware including scanners, printers, and tags along with implementation and setup services for inventory management technology.
- Integrated Payments: Payment processing and integration services through Adumo partnership, providing card machines, payment gateways, and transaction processing.
- Professional Services: Implementation, training, and support services for retail technology deployments. Includes customization of workflows, system integration, and 24/7 local tech support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions with tailored pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PricePoint IT product offering
Product offeringCore offering
PricePoint IT sells, implements, and supports a modular retail technology platform for fashion, footwear, and specialty retailers across Sub-Saharan Africa. Its core offering is the Retail Pro Prism POS and inventory management system, extended through RIOT RFID stock counting, Adumo integrated payments, Retail Pro Planning for merchandise and open-to-buy planning, Weezmo and Optculture for marketing and loyalty, and Krunch-powered Retail Pro Reporting for analytics. The company acts as the exclusive authorized business partner for these third-party vendors in the region, bundling software licensing with implementation, customization, training, and 24/7 local support.
Product overview
PricePoint IT is a modular retail technology platform built around the Retail Pro (Prism) core — a globally-deployed POS and inventory management system. The company operates as a value-added reseller and authorized business partner in Sub-Saharan Africa, integrating third-party solutions including RIOT RFID for inventory automation, Adumo for integrated payments, Retail Pro Planning for merchandise strategy, and two marketing/loyalty modules (Weezmo and Optculture). Retail Pro Reporting (powered by Krunch) provides unified analytics across the suite. The architecture is described as agnostic, modular, and customizable, with over two decades of operation since 1999 serving fashion, footwear, and specialty retailers across Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Pro Prism (Retail Management) Omni-channel POS and inventory management platform for fashion, footwear, and specialty retailers; delivers real-time stock visibility, multi-location control, and flexible deployment across corporate chains, franchises, shop-in-shop, kiosks, and e-commerce.
- RIOT RFID Inventory Solution Plug-and-play RFID hardware and software that enables full inventory counts in minutes, real-time item location, and accurate stock visibility on the sales floor for retail operations teams.
- Adumo Integrated Payments Omni-channel payment processing platform offering card machines, online payments, POS-integrated payments, lay-by, store credit, and alternative payment methods with 70+ financial institution integrations for retail customers.
- Retail Pro Planning Sales forecasting, inventory planning, and open-to-buy software that supports merchandise strategy through optimized inventory allocation, sales trend monitoring, and intelligent buying plans for retail buyers and planners.
- Weezmo Marketing Platform Omnichannel marketing platform that connects online and in-store customer journeys, offering segmented customer lists, targeted email/SMS campaigns, marketing automation with A/B testing, and ROI analytics via a single API connecting to 400+ POS systems.
- Optculture Marketing and Loyalty Data-driven marketing and loyalty solution providing a 360-degree customer view, multi-channel campaigns (email, WhatsApp, SMS, push notifications, web chats), loyalty programs, gift cards, digital receipts, and customer segmentation for retailers.
- Retail Pro Reporting (powered by Krunch) Unified business insights and analytics platform that consolidates data into intuitive dashboards, KPI tracking, storyboards, scheduled batch reports, and metric deviation notifications to support faster retail decision-making.
Quantifiable outcome
- Conduct full inventory counts in minutes, not days with RFID technology
- +4 more outcomes
Companies that use PricePoint IT
Customer profileSegments3 records
Ideal customer profiles2 records
PricePoint IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
PricePoint IT partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Retail ProcoreAuthorized business partner for Sub-Saharan Africa. Retail Pro is described as the globe's most flexible POS & Inventory Management Software. PricePoint IT implements and supports Retail Pro Prism, a complete retail management system for omni-channel commerce.
- RIOT RFIDcoreOfficial RIOT RFID partner in Sub-Sahara Africa. Provides plug-and-play RFID technology for inventory management enabling stock counting in minutes rather than days with real-time inventory visibility.
- AdumocoreOfficial partner for integrated payment solutions. Adumo provides omni-channel payments ecosystem including card machines, online payments, integrated POS payments, and alternative payment methods with 70+ financial institution integrations.
- Retail Pro PlanningcoreOfficial partner of Retail Pro Planning in Sub-Saharan Africa. Provides sales forecasting, inventory planning, and open-to-buy software for merchandise strategy optimization.
- WeezmocoreOfficial partner of Weezmo in Sub-Saharan Africa. Weezmo is a marketing solution connecting online and in-store customer journeys, featuring email marketing, customer segmentation, and analytics. Connects to 400+ POS systems via single API.
- OptculturecorePartner of Optculture in Sub-Sahara Africa. Provides data-driven marketing and loyalty platform with 360 customer view, multi-channel campaigns, loyalty programs, and customer experience tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PricePoint IT competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): POS hardware and software platform from Fiserv serving retail and restaurant merchants with integrated payments. Comparable broad incumbent offering the POS-plus-payments stack that PricePoint IT resells and integrates for African retailers.
- Manhattan Active Retail: Enterprise retail platform from Manhattan Associates offering POS, inventory, and omni-channel capabilities for specialty and fashion retailers. Comparable broad incumbent competing in the same enterprise retail software category that PricePoint IT addresses through Retail Pro.
- Shopify: Dominant e-commerce and retail platform with POS offering (Shopify POS) for retail stores. Comparable as a broader incumbent serving PricePoint IT's same retail customers with overlapping commerce and POS capabilities, and listed as an integration partner.
- Block (Square): Global POS, payments, and retail software platform serving SMBs and mid-market retailers. Comparable broad incumbent in the POS and integrated payments space that PricePoint IT's Adumo/RFID offerings overlap with functionally.
- Aptos: Enterprise retail software provider offering POS, merchandise planning, and CRM for specialty retailers. Comparable broad incumbent in the same retail technology categories PricePoint IT delivers through its Retail Pro and Retail Pro Planning partnerships.
- Cegid: European-headquartered retail and ERP software vendor with POS, inventory, and unified commerce solutions. Comparable broad incumbent in retail technology serving fashion and specialty retailers that compete for the same customer wallet as PricePoint IT.
Regional players
- Yoco: South African payments and POS provider serving SMB retailers with card machines and integrated software. Comparable as a regional African player addressing overlapping retail customers with POS and payments—though Yoco targets smaller merchants than PricePoint IT's enterprise focus.
- Peach Payments: African payment service provider offering integrated payment processing similar to PricePoint IT's Adumo partnership. Operates in overlapping African markets and serves similar retail merchants with comparable transaction-fee economics.
Direct peers
- Lightspeed Commerce: Cloud-based POS and retail management platform serving fashion, footwear, and specialty retailers globally. Directly comparable to PricePoint IT's Retail Pro Prism offering with overlapping customer verticals (specialty retail) and similar omni-channel capabilities.
- Vend (Lightspeed): Cloud POS and inventory management solution targeted at retail SMBs and mid-market with strong fashion/apparel customer base. Closely comparable to PricePoint IT's core retail management offering in target customer, functionality, and cloud-deployment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PricePoint IT social profiles
Digital presencePricePoint IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PricePoint IT leadership team
Management profileNumber of profiles
PricePoint IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PricePoint IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PricePoint IT
What does PricePoint IT do?
PricePoint IT sells, implements, and supports a modular retail technology platform for fashion, footwear, and specialty retailers across Sub-Saharan Africa. Its core offering is the Retail Pro Prism POS and inventory management system, extended through RIOT RFID stock counting, Adumo integrated payments, Retail Pro Planning for merchandise and open-to-buy planning, Weezmo and Optculture for marketing and loyalty, and Krunch-powered Retail Pro Reporting for analytics. The company acts as the exclusive authorized business partner for these third-party vendors in the region, bundling software licensing with implementation, customization, training, and 24/7 local support.
Is PricePoint IT a public or private company?
PricePoint IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PricePoint IT founded?
PricePoint IT was founded in 1999. It employs 11 to 50 people.
Where is PricePoint IT based?
PricePoint IT is headquartered in Sandston, United States, in the North America region.
How does PricePoint IT make money?
Four revenue lines are on record. Retail Software Solutions are the primary driver. The others are RFID Hardware and Solutions, integrated Payments and professional Services.
Who are PricePoint IT's main competitors?
Broad incumbents on record are Clover (Fiserv), Manhattan Active Retail, Shopify, Block (Square), Aptos and Cegid. Regional players are Yoco and Peach Payments. Direct peers are Lightspeed Commerce and Vend (Lightspeed).
Does PricePoint IT have an API?
No public API is recorded for PricePoint IT.
What industry is PricePoint IT in?
PricePoint IT's product category is Retail Management Software. Its primary akta.pro industry code is HDACAKAL, POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts), with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 541511.