Mary Anne Smiley Interiors

What Mary Anne Smiley Interiors does

Mary Anne Smiley Interiors LLC is a founder-led luxury residential interior design firm headquartered at 6215 Royal Crest Drive, Dallas, TX. The firm serves high-net-worth homeowners in the DFW metroplex, including Highland Park, University Park, Lakewood, Preston Hollow, the Park Cities, Plano, Frisco, and Richardson, with select projects in Vail, Colorado; Kuwait; Tyler; Flower Mound; and East Texas. It was founded by Mary Anne Smiley, an Oklahoma State University honor graduate and one of the first interior designers registered in Texas after passing the NCIDQ exam. The firm was originally based in Athens, Texas for 18 years before relocating to Dallas.

The firm delivers an integrated nine-service design offering: interior space planning and furniture layouts (built on AutoCAD 2D floor plans); furniture, artwork, and accessory selection through showroom and gallery partnerships; custom furniture and cabinetry designs modeled in SketchUp; AutoCAD 2D/3D renderings and elevations; window treatments and upholstery (including motorized smart shades); kitchen and bath design; lighting design; interior construction design; and architectural detailing. A separate custom artwork line sells original multimedia pieces by Mary Anne Smiley, including the Curls series and Color Explosion. Underlying technology is centered on in-house AutoCAD and SketchUp for floor plans, custom cabinetry detailing, elevations, and 3D visualization, with no disclosed AI/ML or platform infrastructure.

The firm operates a quote-based professional services model. Full-home furnishings projects typically start in the mid-five figures with construction scopes varying widely, and timelines run from initial consultation through a five-step process (Discovery and Home Walkthrough, Concept and Color Direction, Procurement and Trade Coordination, Installation and Styling, and Reveal) over 6-12 weeks of pre-engagement followed by multi-year project execution. Go-to-market is sales-led and reputation-driven, relying on direct consultation, a 35+ project portfolio, 100+ testimonials, the Houzz Pro directory, sustained press coverage (DHome, Architectural Digest, Luxe, HGTV), and builder/architect referral channels with partners such as Calais Custom Homes, John Lively + Associates, and Shipley Architects. Primary customer segments are luxury DFW homeowners undertaking new construction or whole-home remodels.

Name

Mary Anne Smiley Interiors

Legal name

Mary Anne Smiley Interiors LLC

Website

https://maryannesmiley.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Mary Anne Smiley Interiors is a Dallas-based luxury residential interior design firm offering full-service space planning, custom furniture and cabinetry, AutoCAD/SketchUp design, and curated art integration for high-net-worth DFW homeowners undertaking new builds and whole-home remodels.

Ownership category

akta.pro rank

Product category

Luxury Residential Interior Design

NAICS

Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Luxury residential interior design
• Custom furniture and cabinetry
• Whole-home remodel design
• Kitchen and bath design
• Space planning and AutoCAD

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Full-Service Interior Design: Complete home transformations from concept through installation including space planning, furniture selection, custom pieces, procurement, project coordination, and final styling for new construction and whole-home remodels
2. Custom Artwork Sales: Original artworks created by Mary Anne Smiley, including Curls series, Color Explosion series, and multimedia pieces sold to collectors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mary Anne Smiley Interiors is a luxury residential interior design firm delivering whole-home transformations for high-net-worth clients across the Dallas-Fort Worth metroplex. Services span space planning, custom furniture and cabinetry design, AutoCAD drawings and 3D renderings, furniture/art/accessory procurement, window treatments and upholstery, kitchen and bath design, lighting design, interior construction design, and architectural detailing, executed through a five-step process from discovery through final reveal. The firm also creates and sells original artwork by Mary Anne Smiley.

Product overview

Mary Anne Smiley Interiors is a luxury residential interior design firm offering a comprehensive suite of design services. The core offering consists of nine integrated service areas: Interior Space Planning and Furniture Layouts, Furniture/Artwork/Accessory Selection, Custom Furniture and Cabinetry Designs, AutoCAD Drawings and 3D Renderings, Window Treatments and Upholstery Design, Kitchen and Bath Design, Lighting Design, Interior Construction Design, and Architectural Detailing. The firm also creates and sells original artwork including the Curls series, Color Explosion, Disney Maze, and other mixed media pieces. A portfolio of completed projects showcases capabilities across new builds, whole-home remodels, and specific room transformations throughout the Dallas-Fort Worth metroplex. Services are delivered from concept through installation using a five-step process: Discovery and Home Walkthrough, Concept and Color Direction, Procurement and Trade Coordination, Installation and Styling, and Final Reveal.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Space Planning and Furniture Layouts Creates 2D floor plans using AutoCAD that define interior space with furniture placement, incorporating scale, proportion, traffic flow, focal points, balance, and symmetry for luxury residential clients.
• Furniture, Artwork and Accessory Selection Works with local showrooms and galleries to acquire specific furniture and art pieces, including showroom visits with clients and White Glove delivery and installation service for luxury homeowners.
• Custom Furniture and Cabinetry Designs Creates custom pieces designed to fit client spaces and lifestyles, working with fabricators using AutoCAD drawings and SketchUp 3D models to convey final designs for luxury residential projects.
• AutoCAD Drawings; 2D and 3D Renderings In-house drawing capabilities creating 2D floor plans, furniture plans with elevations, and 3D models to help convey design details to clients in real time across new builds and remodels.
• Window Treatments and Upholstery Design Custom drapery, side panels, and furniture upholstery services working with workrooms and vendors, including motorized roller shades integrated with smart home systems.
• Kitchen and Bath Design Efficiency-focused kitchen and bathroom design with zoning layouts, space optimization, and storage solutions designed around how clients work and use the spaces for luxury residential clients.
• Lighting Design and Fixture Selection

Quantifiable outcome

• Award-winning design recognized across ASID, HGTV, Houzz, DHome Magazine, and industry publications
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered community, core and minor.

• Dwell with DignitycommunityOthersNonprofit organization that helps families escape poverty through design. Mary Anne Smiley participated in Thrift Studio, an annual fundraiser where designers create vignettes with donated items. Her design was featured in 2015.
• ArtReach DallascommunityOthersArts outreach organization supported by the firm through charitable giving.
• The Family PlacecommunityOthersFamily services nonprofit supported by the firm through charitable giving.
• Women's Council Dallas ArboretumcommunityOthersWomen's organization supported by the firm through charitable giving.
• Watermark Community ChurchcommunityOthersReligious community organization supported by the firm through charitable giving.
• Big ThoughtcommunityOthersDallas-based nonprofit focused on making the arts accessible to youth, supported by the firm through charitable giving.
• Dallas SymphonycommunityOthersDallas Symphony Orchestra supported by the firm through charitable giving.
• DCAC (Dallas Children's Activity Center)communityOthersChildren's activity organization supported by the firm through charitable giving.
• International Justice MissioncommunityOthersInternational human rights organization supported by the firm through charitable giving.
• Thrive Women's CliniccommunityOthersWomen's health clinic supported by the firm through charitable giving.
• ASPCAcommunityOthersAnimal welfare organization supported by the firm through charitable giving.
• American Heart AssociationcommunityOthersHealth organization supported by the firm through charitable giving.
• Salvation ArmycommunityOthersSocial services organization supported by the firm through charitable giving.
• St. Jude Children's Research HospitalcommunityOthersPediatric healthcare organization supported by the firm through charitable giving.
• UGM Dallas (Union Gospel Mission)communityOthersHomeless services organization supported by the firm through charitable giving.
• Council for LifecommunityOthersPro-life organization supported by the firm through charitable giving.
• Young LifecommunityOthersYouth ministry organization supported by the firm through charitable giving.
• National Parkinson FoundationcommunityOthersParkinson's disease research and support organization supported by the firm through charitable giving.
• Make-A-Wish FoundationcommunityOthersWish-granting organization supported by the firm through charitable giving.
• Mary Tomás GallerycoreOthersFine art gallery collaboration - gallery owner provided testimonial praising Mary Anne's approach to art integration in design projects, noting her belief that fine art should not be an afterthought.
• Craighead Green GallerycoreOthersDallas fine art gallery - has worked on numerous projects with the firm, with each project being equally stunning according to testimonial.
• Calais Custom HomescoreStrategic or Co-development PartnerBuilder for Flower Mound 8,000 sq ft project. Three-year collaboration between client and designer with builder executing the construction.
• John Lively + AssociatescoreStrategic or Co-development PartnerArchitectural firm for Flower Mound project. Collaborated on new 8,000 square foot home design.
• FinesstraminorStrategic or Co-development PartnerWindows and Doors supplier for Flower Mound project.
• Shipley ArchitectscoreStrategic or Co-development PartnerArchitectural firm for Lakewood three-level new home project.
• Peter GodatcoreStrategic or Co-development PartnerBuilder for Lakewood three-level new home project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Decorilla: Online interior design marketplace offering designer matchmaking across multiple price tiers. Adjacent competitor that pressures the lower end of the professional interior design market and reframes how homeowners consume design services.
• Havenly: Online interior design platform offering packaged and full-service design at multiple price tiers. Adjacent competitor that competes for the same homeowner budget at lower ACVs and represents the digital channel encroaching on traditional design firms.

Direct peers

• Ken Fulk: San Francisco/National-based luxury interior designer with a strong residential and hospitality practice. Comparable to MAS in bespoke service model, art integration, and ability to execute remote, high-profile projects far from home base.
• Heather Scott Home & Design: Dallas-based luxury residential interior design firm serving the Park Cities and DFW luxury homeowner segment. Closest geographic direct competitor, with overlapping project profile (new builds, whole-home remodels) and shared Houzz/editorial-driven client acquisition.
• Alexa Hampton: New York-based AD100 luxury interior designer with a deep bench and full-service residential practice. Comparable as a nationally recognized designer-led brand with editorial presence and long-tenured client relationships.
• Celerie Kemble: New York/Miami-based luxury residential interior designer known for high-end residential projects with an art-forward, color-rich aesthetic. Comparable to MAS in design philosophy (art integration, custom furniture, signature aesthetic) and client profile.
• Windsor Smith Home: Los Angeles-based nationally recognized luxury residential interior designer with a branded product line. Comparable to MAS as a designer-led luxury residential firm with editorial recognition, custom furniture capability, and a strong referral base.
• Marie Flanigan Interiors: Houston-based luxury residential interior design firm offering full-service new-build and remodel design with strong editorial presence across Texas. Most direct comparable given similar full-service luxury model, Texas footprint, and editorial/PR-driven positioning.
• Suzanne Kasler Interiors: Atlanta-based nationally recognized luxury residential designer with a widely published signature aesthetic and product collaborations. Comparable as a designer-led, editorial-driven luxury firm with a similar portfolio-and-PR acquisition model.
• Madeline Stuart Interior Design: International luxury residential designer with AD100 recognition and signature high-end residential projects. Comparable to MAS in scale of project, editorial positioning, and full-service luxury model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MASmiley11
• Facebookfacebook.com/MaryAnneSmileyInteriors
• LinkedInlinkedin.com/company/mary-anne-smiley-interiors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Anne Smiley Interiors