MoonFox Data
MoonFox Data is a China-based mobile big data analytics platform and alternative data provider, serving institutional investors, listed companies, internet platforms, and consumer brands with app performance, brand foot traffic, and AI-driven revenue forecasting products.
- Company typePrivate
- Founded-
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MoonFox Data does
MoonFox Data (月狐数据) is a China-based mobile big data analytics and alternative data provider operating as a subsidiary brand of Nasdaq-listed Aurora Mobile (NASDAQ: JG). The company runs a platform-plus-modules architecture built on a mobile telemetry infrastructure spanning 9 billion+ cumulative SDK installations and 900+ million monitored active devices, covering 90,000+ mobile applications with 900+ data labels across China. Its core products include iAPP (mobile app lifecycle analytics across flagship, mini-program, AI tracking, and device manufacturer versions), the Financial Alternative Data Solution covering 300+ listed companies across A-share, HKEX, and NYSE/NASDAQ markets with proprietary predictive models achieving 65%+ correlation on revenue forecasts 1–1.5 months ahead of financial reports, and a marketing data suite (iBrand, iMarketing, User Portrait Service, Business Geography, Data Mining) serving consumer brand and marketing buyers.
The company monetizes primarily through recurring B2B subscription and licensing fees across four product streams (Financial Alternative Data, iAPP, iBrand, iMarketing), distributed via a sales-led go-to-market with enterprise direct sales targeting institutional investors and listed companies, supplemented by website-based self-service access and active presence at international investment forums. Customer segments include institutional investors and hedge funds, public companies across A-share and global exchanges, internet and technology firms (ByteDance, Meituan, Tencent, Ping An), consumer brands across F&B, retail, and automotive sectors (KFC/Yum China, Luckin Coffee, Haidilao, Tesla, Miniso), and marketing agencies. MoonFox operates from a Shenzhen headquarters with additional offices in Beijing and Hong Kong, and employs 101–250 staff including 50+ research analysts who publish 100+ industry reports annually through the MoonFox Research Institute to drive thought leadership and inbound demand.
MoonFox Data firmographics
Firmographics- Name
- MoonFox Data
- Legal name
- 深圳市和讯华谷信息技术有限公司
- Website
- https://moonfox.cn
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MoonFox Data is a China-based mobile big data analytics platform and alternative data provider, serving institutional investors, listed companies, internet platforms, and consumer brands with app performance, brand foot traffic, and AI-driven revenue forecasting products.
- Ownership category
- akta.pro rank
MoonFox Data industry classification
Industry- Product category
- Mobile App Analytics & Alternative Data
- NAICS
- Telecommunications (517), Information (51)
- SIC
- Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)
Keywords
Where MoonFox Data is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
MoonFox Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Financial Alternative Data Services: B2B subscription and license fees for investment institutions accessing MoonFox's alternative data platform covering earnings forecasting, real-time corporate monitoring, sector discovery, and competitive benchmarking for 300+ listed companies across global markets.
- Mobile Application Data Products (iAPP): SaaS platform providing mobile app performance monitoring, market share analysis, and competitive intelligence across 200+ key indicators for enterprise clients.
- Brand Insights Data (iBrand): Offline brand data services including store foot traffic, e-commerce sales, and takeout monitoring for 300+ brands across 15 industries in China, helping brands understand competitive positioning.
- Marketing Insights Data (iMarketing): Consumer targeting and audience segmentation services using big data labels and user profiling to enable precision marketing for enterprise clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MoonFox Data product offering
Product offeringCore offering
MoonFox Data (月狐数据) provides mobile application analytics, brand intelligence, marketing insights, and financial alternative data products for institutional investors, listed companies, internet/technology firms, and consumer brands. The company aggregates large-scale mobile device signals to deliver app usage metrics, user demographics, brand health tracking, and investment-grade alternative data through subscription-based data products and APIs.
Product overview
MoonFox Data (月狐数据) is a comprehensive data intelligence platform operating as a platform-plus-modules architecture. The core product is iAPP (移动应用数据), providing full mobile app lifecycle data with four sub-products: iAPP Flagship Version (200+ indicators across 200,000+ apps), iAPP Mini-program Version (WeChat ecosystem insights), MoonFox AI (500+ AI products across 9 tracks), and iAPP Vendor Version (smart device market share). The Financial Alternative Data product (月狐投资 / 金融另类数据) serves institutional investors with earnings forecasting and real-time monitoring of 300+ listed companies. The marketing data suite includes iBrand (offline brand data for 300+ brands), iMarketing (audience targeting), User Portrait Service (360-degree user profiling), Business Geography Service (foot traffic analysis), and Data Mining Service (custom solutions). Supporting products include Top Charts and MoonFox Research Institute investment analysis reports. The platform is powered by massive mobile data infrastructure covering 0.9 billion+ SDK installs, 0.9 billion+ monitored active devices, 90,000+ mobile apps, and 90,000+ data labels.
Differentiator
Problem solved
Functional benefit
Products and services
- iAPP Flagship (iApp旗舰版) Flagship mobile app analytics platform providing app performance monitoring, user demographics, and competitive intelligence for enterprise clients in internet, mobile gaming, e-commerce, and consumer app industries.
- iAPP Mini-program (iApp小程序版) Analytics product tailored for WeChat and other mini-program ecosystems, designed for developers and marketers tracking mini-program user engagement.
- iAPP Vendor (iApp厂商版) Mobile app analytics edition designed for application vendors and developers needing operational performance and user insight tracking for their own apps.
- MoonFox AI (月狐AI) Artificial intelligence-driven analytics product applying machine learning models to mobile and consumer data for predictive and classification tasks.
- MoonFox Investment / Financial Alternative Data (月狐投资) Investment-grade alternative data product for institutional investors (asset managers, hedge funds, mutual funds), covering app usage indicators, foot-traffic signals, and consumer behavior metrics that have been backtested to demonstrate excess returns versus benchmarks.
- iBrand (月狐品牌洞察) Brand intelligence data product measuring brand awareness, perception, share of voice, and competitive positioning across digital channels for consumer brands and marketing teams.
- iMarketing (月狐营销洞察) Marketing intelligence product providing audience targeting, campaign analytics, channel benchmarking, and consumer segmentation for advertisers and marketing agencies.
- User Portrait Service (用户画像服务) User persona and segmentation service that builds audience profiles based on device-level behavioral data, demographics, and inferred interests for enterprise marketing and product teams.
- Business Geography Service (商业地理服务) Location-based business intelligence service that uses location signals to deliver foot-traffic analysis, site selection insights, catchment area mapping, and offline retail performance measurement.
- Data Mining Service (数据挖掘服务) Custom data mining and analytics service delivered to enterprise clients for bespoke research questions involving proprietary data processing pipelines.
- Top Charts (风云榜) Ranking and chart service tracking top mobile apps and games across categories, used by publishers, investors, and media to monitor market trends.
- MoonFox Research Institute (月狐研究院) Research and thought-leadership arm producing published industry reports and bespoke research for external subscribers.
Quantifiable outcome
- Backtested exceptional excess returns demonstrated in both A-share and HKEX markets
- +3 more outcomes
Companies that use MoonFox Data
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
MoonFox Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
MoonFox Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EternityXminorMoonFox Data and EternityX released joint research on China's outbound travel market projection exceeding 225 million trips in 2026. The partnership combines MoonFox's data capabilities with EternityX's market research expertise to provide comprehensive insights into Chinese affluent consumer travel patterns and spending behaviors.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
MoonFox Data competitors and assessment
Company assessmentDirect peers
- Sensor Tower: Global mobile app, digital advertising, and audience intelligence platform (post data.ai merger); competes with MoonFox iAPP on cross-border app analytics and is a benchmark for international expansion.
- data.ai (App Annie): Global app market intelligence and alternative data provider; comparable to MoonFox on app performance, market share, and consumer usage analytics serving institutional and brand clients.
- QuestMobile: China's leading mobile internet big data and app analytics platform; competes head-to-head with MoonFox iAPP across the same enterprise and institutional customer base with overlapping SDK-derived mobile signals.
- Analysys (易观分析): Established Chinese digital economy and mobile internet analytics provider; overlaps with MoonFox's app, user, and digital marketing intelligence products for enterprise and investor clients.
- TalkingData: Major Chinese mobile big data and marketing intelligence platform covering app usage, device, and location data; directly comparable to MoonFox on app analytics and audience profiling offerings.
- YipitData: US-based alternative data vendor with a dedicated China coverage practice; directly comparable to MoonFox Financial Alternative Data on earnings forecasting and corporate monitoring for global investors.
- Thinknum Alternative Data: Alternative data platform providing web-sourced and structured datasets on public companies for institutional investors; overlaps with MoonFox's earnings prediction and real-time corporate monitoring use cases.
Emerging players
- Neudata: Alternative data intelligence and sourcing platform hosting the summits where MoonFox presents; serves as both a comparable partner and a sales channel into hedge fund and quant clients.
Broad incumbents
- Bloomberg Second Measure / Alternative Data: Global financial data incumbent offering alternative datasets (consumer spending, foot traffic, etc.) to institutional investors; represents the scale benchmark MoonFox aspires to reach with its Financial Alternative Data product.
- Aurora Mobile (极光): NASDAQ-listed parent of MoonFox Data (JG); provides mobile developer services and messaging infrastructure that generates the SDK footprint MoonFox's analytics are built on, making it both the operating backdrop and a strategic incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MoonFox Data social profiles
Digital presenceMoonFox Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoonFox Data leadership team
Management profileNumber of profiles
Profiles1 record
MoonFox Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoonFox Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoonFox Data
What does MoonFox Data do?
MoonFox Data (月狐数据) provides mobile application analytics, brand intelligence, marketing insights, and financial alternative data products for institutional investors, listed companies, internet/technology firms, and consumer brands. The company aggregates large-scale mobile device signals to deliver app usage metrics, user demographics, brand health tracking, and investment-grade alternative data through subscription-based data products and APIs.
Is MoonFox Data a public or private company?
MoonFox Data is a private company. It is classified as corporate owned and is currently operating.
When was MoonFox Data founded?
MoonFox Data was founded in -1. It employs 101 to 250 people.
Where is MoonFox Data based?
MoonFox Data is headquartered in Shenzhen, China, in the Asia region.
How does MoonFox Data make money?
Four revenue lines are on record. Financial Alternative Data Services are the primary driver. The others are mobile Application Data Products (iAPP), brand Insights Data (iBrand) and marketing Insights Data (iMarketing).
Who are MoonFox Data's main competitors?
Direct peers on record are Sensor Tower, data.ai (App Annie), QuestMobile, Analysys (易观分析), TalkingData, YipitData and Thinknum Alternative Data. Neudata is listed as an emerging player. Broad incumbents are Bloomberg Second Measure / Alternative Data and Aurora Mobile (极光).
Does MoonFox Data have an API?
Yes. MoonFox Data supports online API interface calls for its financial alternative data solution, enabling flexible deployment and offline batch processing. The user portrait service offers OPEN-API (open interface) for cross-industry service provision covering common metrics and functionality. No public developer portal, API reference documentation, or SDK URL was found in the source materials.
What industry is MoonFox Data in?
MoonFox Data's product category is Mobile App Analytics & Alternative Data. Its primary akta.pro industry code is FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals). Its NAICS code is 517 and its SIC code is 6282.