Soom, Personas & Organizaciones

What Soom, Personas & Organizaciones does

SOOM Personas & Organizaciones is a Peru-based, founder-owned HR consulting and HR-technology firm founded in 1997 (originally as T&R Consultores, rebranded in 2014) that designs employee-experience, talent-management, and diversity-equity-inclusion (DEI) solutions for large enterprises and public-sector entities across LATAM. The company serves a disclosed base of 400+ corporate clients (e.g., Entel, Química Suiza, NGR, Alicorp, Farmacias Peruanas, Banco Falabella, DHL, Cabify) and 300+ public-sector entities (e.g., MEF, OSINERGMIN), with 250+ organizational climate studies completed and an 86% client satisfaction rating, per company-reported data.

The core technology stack is the proprietary Trexa HR SaaS platform, which bundles five modules — Insights (employee experience), Performance, Cards (feedback/recognition), Widdu (gamified e-learning), and Analytics (real-time HR dashboards) — and is augmented by SOOM Metrix, a sub-brand hosting the standalone Widdu e-learning experience and a course catalog. Service delivery is anchored in proprietary methodologies: an Employee Experience Model & Roadmap, the SOOM DEI methodology, the FONAFE-compliant organizational climate framework, and SOOM Lab's Behavioral Design, Employee Journey Mapping, Human-Centered Design, and Agile HR frameworks. The firm operates a fully remote workforce (headquarters in Lima) and offers training, microdegree programs, and SOOM Talks/webinars as supplementary commercial offerings.

SOOM runs a sales-led, enterprise field-sales and inside-sales go-to-market with no self-serve or product-led-growth motion. Revenue is generated through (a) customized HR consulting engagements billed as professional services, (b) Trexa/Widdu SaaS subscriptions, and (c) per-participant microdegree and workshop programs — all quote-based and multi-year, with no publicly disclosed pricing. The company is privately held with no identified institutional shareholders, no disclosed funding rounds, and a leadership team led by founder-CEO Sato Tamashiro.

Name

Soom, Personas & Organizaciones

Legal name

SOOM Personas & Organizaciones

Website

https://soompersonas.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Performance Management & OKRs (BPACAPAF), HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• HR consulting services
• Employee experience design
• Talent management consulting
• HR technology platform
• Organizational climate studies

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HR Consulting Services: Customized consulting engagements for Employee Experience, Talent Management, and DEI. Revenue is generated through professional service engagements billed per project or retainer. Highly customized per-client delivery, implying a project-based or contractual model.
2. Trexa Software Subscriptions: SaaS platform licensing for HR management (Insights, Performance, Cards, Widdu, Analytics). Likely subscription-based per seat or per organization, bundled across the 5-module suite.
3. Trexa / Widdu Standalone E-learning: Widdu e-learning platform available as a standalone product, offering gamified courses, microlearning capsules, and animated video content. Can be accessed independently of the broader Trexa suite.
4. Training & Workshops: In-person and virtual training sessions, workshops, and webinars on topics including agile HR, leadership, DEI, organizational climate, and HR analytics. Offered both as standalone offerings and as part of broader consulting engagements.
5. Microdegree Programs: Virtual microdegree programs (e.g., 'Potencia tu Talento') covering topics such as DISC methodology, change management, coaching, mentoring, pitch skills, digital identity, and HR innovation tools. Billed per participant or program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

SOOM Personas & Organizaciones delivers customized HR consulting services (Employee Experience, Talent Management, and Diversity, Equity & Inclusion) alongside its proprietary Trexa HR technology platform and SOOM Metrix e-learning sub-brand for enterprise clients across LATAM. Offerings are co-created per client using Human-Centered Design, Behavioral Design, Employee Journey Mapping, and agile HR methodologies, with services ranging from organizational climate studies to full HR transformation.

Product overview

SOOM Personas & Organizaciones is a human resources consultancy offering a portfolio of services and software products. The core offering includes Trexa, a human talent management SaaS platform with five integrated modules: Insights (Employee Experience), Performance (Desempeño), Cards (Feedback y reconocimiento), Widdu (E-learning), and Analytics. The company also operates SOOM Metrix as a sub-brand focused on learning experiences with gamified resources. Service offerings include Employee Experience consulting, Talent Management, and SOOM DEI (Diversity, Equity & Inclusion), all delivered through their innovation laboratory SOOM Lab.

Differentiator

Problem solved

Functional benefit

Brands

• SOOM Metrix: E-learning and digital learning tools platform featuring gamified resources, course catalog, and the Widdu learning management system.
• Trexa
• Widdu

Products and services

• Trexa SaaS human talent management platform that improves the collaborator experience through five integrated applications (Insights, Performance, Cards, Widdu, Analytics), providing dashboards, real-time reports, and people analytics. Targeted at enterprise HR teams.
• SOOM Metrix Learning experience platform that creates unique learning experiences focused on people, offering gamified resources, course catalog, and interactive learning environment. Available as a sub-brand standalone offering and part of the Trexa suite.
• Employee Experience Consulting Out-of-the-box consulting solutions co-designed with clients applying Behavioral Design, Digital Onboarding, and Human-Centered Design methodologies. Targeted at enterprise HR leaders transforming employee experience.
• Gestión del Talento Innovative consulting solutions for implementing processes focused on development of people and organizations, including climate management, performance management, competency models, talent evaluation, and training. Targeted at enterprise HR and talent leaders.
• SOOM DEI Diversity, equity and inclusion consulting services that accompany organizations from culture diagnosis through action plans with a sustainability approach. Includes DEI Committee advisory, inclusive practices design, DEI policy design, and inclusive leadership training.
• SOOM Lab Innovation laboratory in human management creating out-of-the-box solutions including Employee Journey Mapping, Behavioral Design, Learning Experience, Digital Onboarding, Human-Centered Design, and Agile HR Transformation. Targeted at enterprise clients.

Quantifiable outcome

• 86% of clients rate SOOM as 'very good' or 'excellent'
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• YellowBrainminorStrategic or Co-development Partner · 1 September 2025SOOM partnered with YellowBrain (led by CEO Gaby Jahuín) to co-host a masterclass titled 'Revoluciona RH con IA' (Revolutionize HR with AI), applying AI tools to talent management, HR processes, and future-of-work strategies. The collaboration positions both companies at the intersection of HR and AI innovation in LATAM.
• Widdu (as product/provider)minorOthers · 1 March 2024Widdu is SOOM's proprietary e-learning platform (also part of the Trexa suite). The company also promotes Widdu's standalone registration link (https://widdu.trexahr.com/registro) and uses it as a marketing channel for microlearning content. No external partner relationship identified.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Deel: Deel is a global HR and payroll platform with deep LATAM roots that bundles HR technology, EOR services, and consulting support for distributed teams. SOOM competes for the same LATAM enterprise HR modernization budget with a more services-led, regional-specialist positioning versus Deel's product-led global model.
• BambooHR: BambooHR is a core HRIS/HCM SaaS serving SMB and mid-market employers with employee records, onboarding, performance, and analytics. SOOM's Trexa platform targets a similar HCM use case in LATAM, complemented by SOOM's deeper consulting and EX/DEI methodology layer.

Emerging players

• 15Five: 15Five is an emerging performance and engagement platform combining continuous feedback, OKRs, and engagement surveys. It overlaps directly with SOOM's Trexa Performance and Trexa Insights / Cards modules and is a relevant product-level comparator for mid-market HR buyers.
• Lattice: Lattice is an emerging HR tech platform focused on performance management, engagement, and people analytics. It is comparable to SOOM's Trexa Performance and Insights modules and represents an emerging product-led competitive threat for the same EX and people-analytics budgets.

Regional players

• Ideal (Brazil): Ideal is a long-established Brazilian HR consulting and advisory firm serving large enterprises across Brazil. It is the closest regional comparator to SOOM for LATAM HR consulting scale, methodology depth, and presence in adjacent LATAM markets SOOM could expand into.

Broad incumbents

• Mercer: Mercer (Oliver Wyman / Marsh McLennan) is a global HR and benefits consultancy offering workforce strategy, DEI advisory, and HR transformation. It competes with SOOM for HR transformation and DEI engagements at large LATAM corporates and government entities.
• Korn Ferry: Korn Ferry is a global HR consulting and talent management firm covering talent strategy, assessment, and leadership development. SOOM's EX, talent management, and DEI consulting practices compete for the same strategic HR advisory mandates from large LATAM employers.
• ADP: ADP is a broad incumbent in payroll and HCM with global reach and large employer penetration. SOOM competes on the human-centered EX, DEI, and climate diagnostics layer above the payroll/HRIS foundation that ADP typically owns.
• SAP SuccessFactors: SAP SuccessFactors is a broad enterprise HCM suite spanning core HR, performance, learning, and analytics. It overlaps with Trexa's integrated modules (Insights, Performance, Cards, Widdu, Analytics) and competes for the largest LATAM enterprise and government HR transformations.
• Workday: Workday is the global incumbent in enterprise HCM, payroll, and people analytics, competing for the same large LATAM enterprise and government RFPs that SOOM targets with Trexa. SOOM positions against Workday on regional localization, EX/DEI specialization, and implementation agility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/soom_pyo
• Facebookfacebook.com/soompersonas
• LinkedInlinkedin.com/company/soompersonas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soom, Personas & Organizaciones