Living Ratio
Living Ratio is a Sacramento-based DTC brand selling Cacao Calm, an organic adaptogenic sipping chocolate with KSM-66 Ashwagandha and mushroom extracts, via its Shopify storefront to health-conscious consumers in the US, Canada, and Australia.
- Company typePrivate
- Founded2015
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Living Ratio does
Living Ratio, operated by Pie Kind LLC (California, founded 2015), is a direct-to-consumer functional-food brand whose sole commercial offering is Cacao Calm, an 8-ingredient organic adaptogenic sipping chocolate. The formulation combines alkalized cacao, coconut milk powder, fruiting-body Reishi and Cordyceps mushroom extracts, KSM-66 Ashwagandha, Madagascar vanilla, monk fruit extract, and New Zealand sea salt, marketed as a sugar-free, vegan, keto-friendly, and gluten-free alternative to coffee and indulgent beverages. The product is positioned around stress relief, calm focus, and steady energy, with explicit claims of low heavy-metal content and clinically studied ingredients. The company differentiates on clean-label credentials and adaptogenic efficacy rather than on technology.
The business runs entirely through a self-serve Shopify storefront at livingratio.com, with shipping to the United States, Canada, and Australia. Revenue is generated via two pricing tiers — a one-time purchase at $69 per 30-serving bag and a Subscribe & Save recurring order at $49 per shipment (monthly cadence, free shipping and gifts) — with a 60-day satisfaction guarantee. Acquisition is driven by endorsements from credentialed figures (MDs, a NYT bestselling author, a pro-athlete nutrition coach, and the founder of Genius Network), organic social on Facebook and Instagram, and email marketing through the Living Ratio Club. The company claims 95,000+ lifetime customers and a 4.81/5 rating across 759 reviews. No external funding, management team, M&A activity, or distribution outside DTC e-commerce is disclosed in the source data.
Living Ratio firmographics
Firmographics- Name
- Living Ratio
- Legal name
- Pie Kind LLC
- Website
- https://livingratio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Living Ratio is a Sacramento-based DTC brand selling Cacao Calm, an organic adaptogenic sipping chocolate with KSM-66 Ashwagandha and mushroom extracts, via its Shopify storefront to health-conscious consumers in the US, Canada, and Australia.
- Ownership category
- akta.pro rank
Living Ratio industry classification
Industry- Product category
- Functional Foods & Beverages
- NAICS
- Chocolate and Confectionery Manufacturing from Cacao Beans (311351)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Living Ratio is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Living Ratio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of Cacao Calm adaptogenic chocolate at $69 per 30-serving bag. Customers purchase directly through the Shopify-hosted e-commerce website.
- Subscription (Subscribe & Save): Recurring subscription model offering $20 discount ($49 vs $69) with free shipping and free gifts. Ships every 4 weeks by default with 30 servings per shipment. Subscribers can easily pause, skip, or cancel anytime. This is the primary revenue driver with lower price point to drive retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - Recurring subscription with discount |
| One time/ perpetual license | Pay-as-you-go | One-time purchase - Regular price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Living Ratio product offering
Product offeringCore offering
Living Ratio is a single-product direct-to-consumer brand selling "Cacao Calm," an organic, vegan, keto-friendly adaptogenic chocolate drink powder that combines raw cacao with KSM-66 Ashwagandha, Reishi and Cordyceps mushroom extracts, and monk fruit as a natural sweetener (zero added sugar). The 30-serving pouch is sold direct-to-consumer via the company's Shopify storefront either as a one-time purchase (~$69) or through a Subscribe & Save monthly subscription (~$49 with free shipping and free gifts) targeted at health-conscious consumers.
Product overview
Living Ratio is a single-product company specializing in functional foods and superfoods. The company's sole offering is Cacao Calm, an adaptogenic chocolate drink that combines 8 certified-organic ingredients including cacao, fruiting body mushroom extracts (Reishi and Cordyceps), KSM-66 Ashwagandha, coconut milk powder, Madagascar vanilla, monk fruit extract, and New Zealand sea salt. Cacao Calm is positioned as a keto-friendly, vegan, sugar-free sipping chocolate that provides stress relief, mental clarity, and steady energy without the jitters associated with caffeine. The product is sold via subscription or one-time purchase through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cacao Calm Adaptogenic Chocolate Drink A 100% organic, vegan, keto-friendly, gluten-free adaptogenic chocolate drink powder combining raw alkalized cacao with KSM-66 Ashwagandha, Reishi and Cordyceps fruiting-body mushroom extracts, coconut milk powder, Madagascar vanilla, monk fruit, and New Zealand sea salt; sweetened naturally with monk fruit (zero added sugar, 4g carbs, 25 calories per serving) and intended for individual adult consumers seeking stress relief, calm focus, and steady energy without caffeine jitters. Sold in 30-serving pouches, $69 one-time or ~$49 via Subscribe & Save monthly subscription with free shipping and free gifts, backed by a 60-day satisfaction guarantee, and supported by 95,000+ customers cited by the company.
Quantifiable outcome
- 95,000+ happy customers
- +1 more outcomes
Companies that use Living Ratio
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Living Ratio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Living Ratio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform provider powering the Living Ratio online store. Provides the online e-commerce platform enabling product sales, payment processing, and order management.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Living Ratio competitors and assessment
Company assessmentDirect peers
- Ryze Superfoods: Mushroom coffee and functional drink mixes sold via DTC subscription. Direct comparable on format, adaptogenic ingredient story, and subscription-led retention model.
- Four Sigmatic: Mushroom-based functional coffees, elixirs, and drink mixes with broad DTC and retail distribution. Highly comparable on the use of Reishi/Cordyceps and the functional-beverage positioning, with a far larger multi-SKU portfolio.
- Rasa: Adaptogenic coffee alternatives sold as loose-herb brew blends. Overlaps directly on the adaptogenic, coffee-replacement positioning and DTC subscription model, with a distinct format (whole-herb brew vs. cacao mix).
- MUD\WTR: Mushroom-based functional coffee-alternative drink mix sold DTC and at retail. Closest direct comparable in format (powdered functional drink), target consumer (health-conscious wellness seekers), and adaptogenic ingredient stack.
- Sunwink: Functional drink mixes and superfood blends positioned on adaptogens, mushrooms, and clean ingredients. Direct comparable on functional-powder format and adaptogenic ingredient story, with a similar single-brand, multi-SKU DTC structure.
- Clevr Blends: Adaptogenic instant latte and functional drink mixes positioned on clean-label, low-sugar credentials. Direct comparable on functional-powder format, keto/low-sugar positioning, and DTC gifting and subscription channels.
- Organifi: Superfood and adaptogenic drink mixes (Green Juice, Red Juice, Gold, Complete Protein) sold via DTC subscription. Highly comparable on adaptogenic ingredient positioning, subscription model, and content-led wellness marketing.
Broad incumbents
- Laird Superfood: Functional coffee creamers, drink mixes, and superfood ingredients. Comparable on the functional-powder category and natural/plant-based positioning, but operates a much broader portfolio with retail distribution.
- La Colombe: Specialty coffee and functional RTD beverages (including mushroom-based draft lattes) with national retail and foodservice distribution. Adjacent incumbent overlapping on the functional-coffee and mushroom-beverage categories.
Emerging players
- AG1 (Athletic Greens): Daily foundational nutrition drink with adaptogens, vitamins, and functional ingredients. Comparable on the daily-routine, functional-nutrition positioning and subscription-led DTC model, but with a broader greens/supplement formulation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Living Ratio social profiles
Digital presenceLiving Ratio compliance and trust
Trust signalCompliance4 records
Living Ratio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Ratio leadership team
Management profileNumber of profiles
Living Ratio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Ratio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Ratio
What does Living Ratio do?
Living Ratio is a single-product direct-to-consumer brand selling "Cacao Calm," an organic, vegan, keto-friendly adaptogenic chocolate drink powder that combines raw cacao with KSM-66 Ashwagandha, Reishi and Cordyceps mushroom extracts, and monk fruit as a natural sweetener (zero added sugar). The 30-serving pouch is sold direct-to-consumer via the company's Shopify storefront either as a one-time purchase (~$69) or through a Subscribe & Save monthly subscription (~$49 with free shipping and free gifts) targeted at health-conscious consumers.
Is Living Ratio a public or private company?
Living Ratio is a private company. It is classified as unknown and is currently operating.
When was Living Ratio founded?
Living Ratio was founded in 2015. It employs 1 to 10 people.
Where is Living Ratio based?
Living Ratio is headquartered in Sacramento, United States, in the North America region.
How does Living Ratio make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save).
Who are Living Ratio's main competitors?
Direct peers on record are Ryze Superfoods, Four Sigmatic, Rasa, MUD\WTR, Sunwink, Clevr Blends and Organifi. Broad incumbents are Laird Superfood and La Colombe. AG1 (Athletic Greens) is listed as an emerging player.
Does Living Ratio have an API?
No public API is recorded for Living Ratio.
What industry is Living Ratio in?
Living Ratio's product category is Functional Foods & Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.). Its NAICS code is 311351 and its SIC code is 2090.