St. Innocent Winery

What St. Innocent Winery does

St. Innocent Winery is a family-owned Oregon winery, founded in 1988 by Mark Vlossak, that produces premium vineyard-designated Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines from sources across the Willamette Valley. The winery sources fruit from seven vineyards spanning five AVAs (Willamette Valley, Mount Pisgah Polk County, McMinnville, Yamhill-Carlton, and Eola-Amity Hills), including its own 47-acre Enchanted Way estate (15 acres planted, first estate harvest in 2023), and serves wine collectors, wine country tourists, and trade accounts. The estate applies LIVE, Organic, and Biodamic-certified farming across partner sites, supporting a positioning built around 'sense of place' and food-friendly wines.

Production is built on a gravity-flow winery designed to minimize pumping and mechanical intervention, an underground barrel cellar using natural temperature and humidity control, hand-harvested and hand-sorted fruit, and traditional Champenoise sparkling production that Vlossak has been refining for over three decades. The portfolio includes vineyard-designated Pinot Noirs from sites including Freedom Hill (since 1994), Shea (since 1998, source of a 94-point Wine Advocate Pinot Noir), Momtazi (since 2006), and Temperance Hill, along with whites, the Oeil de Perdrix Pinot Noir blanc, a Crémant Rosé, large-format and Library releases, and the Makenzie Holley-led 'Not So Innocent' sub-label.

Revenue is generated through four channels: (i) DTC tasting room experiences in Jefferson, Oregon (Sip & Savor $35/person, Heritage Vineyards Flight $30/person, Winemaker's Brunch $70/person, Sparkling Wine Celebration, Friday wood-fired pizza nights, and private events at The Cabin); (ii) online direct shipping to most US states; (iii) a four-tier Wine Club (À La Carte, Classic, Heritage, Sparkling) with 12-month commitments and member-exclusive releases; and (iv) wholesale via 25+ distributors across US regions plus Canada, Germany, and Singapore through partners including Winebow, The Country Vintner, International Cellars, Lifford Wine Agency, California Wines (Germany), and First Growth Asia (Singapore). The business remains small (5–10 employees) and privately held, with no disclosed external funding.

Name

St. Innocent Winery

Legal name

St. Innocent, Ltd.

Website

https://stinnocentwine.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Innocent Winery is a family-owned Oregon winery producing premium vineyard-designated Pinot Noir, Chardonnay, and traditional-method sparkling wines from seven Willamette Valley vineyards since 1988, serving collectors, tourists, and trade via tasting room, wine club, and 25-plus distributors.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Oregon Pinot Noir
• Willamette Valley wines
• Traditional sparkling wine
• Wine club membership
• Winery tasting room

Headquarters

HQ city

Jefferson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and online shop. Includes Pinot Noir, Chardonnay, Pinot Blanc, Riesling, sparkling wines, and library/large format bottles. WineClub members receive preferential pricing.
2. Wine Club Memberships: Three Wine Club tiers (A La Carte, Sparkling Wine Club, Heritage Wine Club, Classic Wine Club) requiring 12-month commitments. Provides recurring revenue through quarterly or semi-annual shipments with member discounts.
3. Tasting Room Experiences: Paid tasting experiences including Sip & Savor ($35/person), Heritage Vineyards Flight ($30/person), Winemaker's Brunch ($70/person), and private events. Food pairings and culinary experiences complement wine sales.
4. Wholesale/Distribution: Wholesale accounts through 25+ distributors across US states and international markets including Canada, Germany, and Singapore. Provides geographic expansion beyond direct sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

St. Innocent Winery produces and sells premium vineyard-designated Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines crafted from seven Willamette Valley vineyards using gravity-flow processing and hand-harvested fruit. The winery monetizes these wines through direct-to-consumer tasting room sales, online retail, four tiers of Wine Club memberships, paid tasting experiences (Sip & Savor, Heritage Vineyards Flight, Winemaker's Brunch), private events, and wholesale distribution to restaurants and retailers across 25+ US states and select international markets.

Product overview

St. Innocent Winery is a single-estate Oregon winery producing premium Pinot Noir, Chardonnay, Pinot Blanc, Riesling, and traditional-method sparkling wines from seven distinct vineyard sources in the Willamette Valley. The portfolio consists of vineyard-designated Pinot Noirs (Freedom Hill, Momtazi, Shea, Temperance Hill, Justice, Villages Cuvée), white wines (Chardonnay, Pinot Blanc, Riesling, Crémant Rosé), and specialty wines including the 'Oeil de Perdrix' and 'Not So Innocent' Grauburgunder. The winery offers visitor experiences through its tasting room including the Sip & Savor Experience and Heritage Vineyards Flight, hosts the Winemaker's Brunch monthly, and provides private event space at The Cabin. Wine Club memberships (À La Carte, Sparkling, Heritage, and Classic tiers) provide ongoing access to limited releases and member-exclusive offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Not So Innocent: A separate wine label created by Makenzie Holley, Mark Vlossak's daughter. The first vintage was a skin-contact rosé of Pinot gris called 'Not So Innocent' Grauburgunder in 2021.

Products and services

• Pinot Noir

Quantifiable outcome

• First harvest from estate Enchanted Way Vineyard completed in 2023
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Enchanted Way Vineyard (Estate)coreStrategic or Co-development Partner · 1 January 201847.55-acre estate property in South Salem Hills planted 2018. 15 acres planted to Pinot Noir and Chardonnay with 4 distinct micro-hillsides. First estate harvest in 2023.
• WinebowcoreChannel Partner/ Reseller/ DistributorPrimary distributor for New York, New Jersey, Connecticut, Florida, Georgia, and Illinois markets. Also handles international distribution for British Columbia, Alberta, and Manitoba, Canada. One of the major wine and spirits distributors in the US.
• The Country VintnercoreChannel Partner/ Reseller/ DistributorDistributor for Delaware, Virginia, D.C., Maryland, North Carolina, South Carolina, and West Virginia markets.
• Freedom Hill VineyardcoreStrategic or Co-development PartnerLong-term partnership since 1994. Located in foothills of Oregon Coast Range. Source for Pinot Noir, Chardonnay, and Pinot Blanc. St. Innocent has exclusive use of specific vineyard blocks.
• Shea VineyardcoreStrategic or Co-development PartnerPartnership since 1998 with one of Oregon's most famous vineyard sites in Yamhill-Carlton AVA. Source for acclaimed Shea Vineyard Pinot Noir. 94-point wine achieved from this site.
• Momtazi VineyardcoreStrategic or Co-development PartnerPartnership since 2006 with vineyard in McMinnville AVA. High-elevation site at mouth of Van Duzer Corridor producing dark, rich Pinot Noir with rustic character.
• Temperance Hill VineyardcoreStrategic or Co-development PartnerPartnership with highest vineyard in Eola-Amity Hills AVA (660'-860' elevation). Source for Pinot Noir, Chardonnay, and Riesling. Farmed organically by Dai Crisp.
• First Growth Asia Pte LtdminorGTM or Marketing PartnerMarketing agency representing St. Innocent wines in Singapore and broader Asian markets.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Domaine Serene: Willamette Valley Pinot Noir and Chardonnay producer with luxury pricing, club membership, and estate vineyards across multiple AVAs. Comparable premium DTC positioning, though operating at higher price points.
• Ken Wright Cellars: Willamette Valley single-vineyard Pinot Noir specialist sourcing from multiple AVAs with strong DTC and tasting-room presence in Carlton. Directly comparable portfolio strategy to St. Innocent's vineyard-designated approach.
• Penner-Ash Wine Cellars: Willamette Valley boutique Pinot Noir producer sourcing from multiple AVAs including Yamhill-Carlton and Eola-Amity Hills. Comparable vineyard-designated portfolio and tasting-room DTC focus.
• Adelsheim Vineyard: Pioneering Chehalem Mountains Willamette Valley Pinot Noir, Chardonnay, and Pinot Gris producer. Comparable AVA-diverse sourcing and DTC club model, with similar mid-sized boutique scale.
• Beaux Frères: Iconic Willamette Valley Pinot Noir producer founded in 1986, also family-owned and producing vineyard-designated wines from Ribbon Ridge. Closely comparable in scale, philosophy, and direct-to-consumer focus to St. Innocent.
• ROCO Winery: Willamette Valley Pinot Noir producer with Rollin Soles (formerly Argyle) making single-vineyard wines. Comparable Willamette Valley AVA sourcing and traditional-method sparkling expertise.
• Argyle Winery: Willamette Valley producer recognized for sparkling wines (Blanc de Blancs, Blanc de Noirs) and Pinot Noir. Directly comparable in combining estate sparkling program with Pinot Noir and Chardonnay from Dundee Hills.
• Sokol Blosser Winery: Pioneering Dundee Hills Willamette Valley winery founded in 1971, focused on organic and biodynamic Pinot Noir, Chardonnay, and Pinot Gris. Comparable sustainability focus and DTC club-driven model.

Peers

• Eyrie Vineyards: Pioneering Oregon Pinot Noir and Pinot Gris producer founded in 1966 by David Lett, also making traditional-method sparkling wines. Comparable Willamette Valley heritage and traditional-method sparkling program to St. Innocent.

Broad incumbents

• Domaine Drouhin Oregon: Burgundy-connected (Joseph Drouhin) Willamette Valley Pinot Noir and Chardonnay producer with larger production scale and broader distribution. Comparable varietal focus and Willamette Valley AVA sourcing but operates at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stinnocentwine
• Instagraminstagram.com/stinnocentwine
• LinkedInlinkedin.com/company/st-innocent-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Innocent Winery