The Mobile Company
The Mobile Company operates 17 walk-in retail stores inside Australian shopping centres, offering same-day smartphone and tablet repair services — including screen, battery, water damage, camera, and charging repairs — with a 30-minute turnaround and 12-month warranty for individual consumers across all major device brands.
- Company typePrivate
- Founded-
- HeadquartersGeelong, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mobile Company does
The Mobile Company is an Australian privately-held mobile phone and tablet repair retailer operating 17 walk-in stores primarily located inside Westfield shopping centres across Victoria, New South Wales, Queensland, Western Australia, and the Australian Capital Territory. The company targets individual consumers (smartphone and tablet owners) needing same-day repair services for all major device brands, including Apple iPhone (models from iPhone 13 through iPhone 17 series), Samsung (S22-S25 series), OPPO, Google, Microsoft, Huawei, Xiaomi, and Honor. Its core offering comprises manual repair services delivered by certified technicians using high-quality spare parts, with a published 30-minute turnaround on most repairs and a 12-month warranty on all completed work.
The service catalogue spans water damage repair, screen repair, battery replacement, speaker repair, camera repair, software upgrades (Android and iOS), charging port repair, broken back-glass replacement, and data recovery. A diagnostic / device assessment service is offered at a non-refundable $59 fee, which is deducted from the total repair cost when the customer approves the quoted repair. The business is purely service-based and transactional: revenue is generated per repair job, with no subscription, contract, or licensing component disclosed.
The go-to-market motion is direct-to-consumer, anchored on physical retail in high-foot-traffic shopping centres. Customers can walk in for immediate service or book a repair quote online via the company website (themobilecompany.com.au), with supplementary top-of-funnel demand generated through a content-marketing blog, organic Facebook and Instagram presence, and an email newsletter subscription funnel. The company has no mobile app, no public API, no disclosed AI/ML capabilities, and no disclosed external investment or parent company; it operates as an independent multi-location Australian retail business with a headcount in the 11-50 range.
The Mobile Company firmographics
Firmographics- Name
- The Mobile Company
- Legal name
- The Mobile Company
- Website
- https://themobilecompany.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mobile Company operates 17 walk-in retail stores inside Australian shopping centres, offering same-day smartphone and tablet repair services — including screen, battery, water damage, camera, and charging repairs — with a 30-minute turnaround and 12-month warranty for individual consumers across all major device brands.
- Ownership category
- akta.pro rank
The Mobile Company industry classification
Industry- Product category
- Mobile Device Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
- akta.pro secondary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where The Mobile Company is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
The Mobile Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Phone Repair Services: One-time repair services for phones and tablets including screen repair, battery replacement, water damage repair, and speaker repair. Revenue is generated through individual repair transactions.
- Assessment Fee: A $59 non-refundable assessment fee applies to all repair jobs, which is deducted from the total repair cost if the quote is approved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Assessment fee for all repair jobs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Mobile Company product offering
Product offeringCore offering
The Mobile Company operates a network of 17 in-store retail kiosks across Australian shopping centres providing same-day smartphone and tablet repair services. Repairs include water damage, screen replacement, battery replacement, speaker repair, camera repair, charging port repair, software upgrades, back glass replacement, and data recovery, with most completed within 30 minutes. A $59 non-refundable assessment fee is applied to all jobs and deducted from the final repair cost if the quote is approved.
Product overview
The Mobile Company is a mobile phone and tablet repair service provider operating 17 stores across Australia. Their core offering consists of repair services for smartphones and tablets, including water damage repair, screen repair, battery replacement, speaker repair, camera repair, software upgrades, and charging issue repairs. They service major brands including Apple iPhone (models from iPhone 13 through iPhone 17 series), Samsung (S22-S25 series), OPPO, Microsoft, Google, Huawei, Xiaomi, and Honor. The company operates on a 30-minute turnaround model for most repairs and provides a 12-month warranty on all repair services. Their business model centers on in-store repair services with a diagnostic assessment fee of $59 (deducted from repair costs if approved).
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Repair
- Battery Replacement
Quantifiable outcome
- 12-month warranty on all repairs
- +1 more outcomes
Companies that use The Mobile Company
Customer profileSegments1 record
Ideal customer profiles1 record
The Mobile Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Mobile Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Mobile Company competitors and assessment
Company assessmentDirect peers
- Cellairis: Mall-based smartphone and tablet repair franchise operating in shopping centres globally; comparable in distribution (mall kiosks), service mix (screen, battery, accessories) and customer segment to The Mobile Company.
- Fix2U: Australia-based mobile device repair service that comes to the customer (at-home/office), competing in the same Australian market with overlap across screen, battery, and charging port repair use cases.
- CPR Cell Phone Repair: Franchised US mobile device repair chain with hundreds of stores offering same-day smartphone and tablet repairs across multiple OEMs; closely matches The Mobile Company's multi-store, walk-in repair positioning.
- uBreakiFix (Asurion): Largest dedicated consumer device repair chain in North America, offering same-day screen, battery, and multi-brand smartphone/tablet repairs at mall and street-front locations — directly comparable multi-location, multi-OEM repair model.
Regional players
- iSmash: UK-based walk-in smartphone and tablet repair chain with stores in high-footfall urban locations and same-day turnaround — closely comparable format but serves a different geography than Australia.
Broad incumbents
- Samsung Care / Samsung Experience Stores: Samsung's official in-person and mail-in service channels provide warranty-backed device repair using genuine parts, overlapping with The Mobile Company's services for the Galaxy and Note ranges.
- Apple Authorized Service Providers: Apple's official service network (including authorized third parties like The Macfixer, Next Byte, etc.) offers genuine-parts, warranty-supported device repair — competing directly for iPhone repairs across the same Australian geographies.
- SquareTrade (Allstate): Device protection and walk-in repair provider offering phone screen and battery repair in retail partner locations; broader product portfolio but overlapping consumer device repair offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mobile Company social profiles
Digital presenceThe Mobile Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mobile Company leadership team
Management profileNumber of profiles
The Mobile Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mobile Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mobile Company
What does The Mobile Company do?
The Mobile Company operates a network of 17 in-store retail kiosks across Australian shopping centres providing same-day smartphone and tablet repair services. Repairs include water damage, screen replacement, battery replacement, speaker repair, camera repair, charging port repair, software upgrades, back glass replacement, and data recovery, with most completed within 30 minutes. A $59 non-refundable assessment fee is applied to all jobs and deducted from the final repair cost if the quote is approved.
Is The Mobile Company a public or private company?
The Mobile Company is a private company. It is classified as unknown and is currently operating.
When was The Mobile Company founded?
The Mobile Company was founded in -1. It employs 11 to 50 people.
Where is The Mobile Company based?
The Mobile Company is headquartered in Geelong, Australia, in the Oceania region.
How does The Mobile Company make money?
Two revenue lines are on record. Mobile Phone Repair Services are the primary driver. The others are assessment Fee.
Who are The Mobile Company's main competitors?
Direct peers on record are Cellairis, Fix2U, CPR Cell Phone Repair and uBreakiFix (Asurion). iSmash is listed as a regional player. Broad incumbents are Samsung Care / Samsung Experience Stores, Apple Authorized Service Providers and SquareTrade (Allstate).
Does The Mobile Company have an API?
No public API is recorded for The Mobile Company.
What industry is The Mobile Company in?
The Mobile Company's product category is Mobile Device Repair Services. Its primary akta.pro industry code is CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty), with a secondary code of CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs). Its NAICS code is 8112 and its SIC code is 7600.