Whome Group

Name

Whome Group

Legal name

Whome Group

Website

https://whomegroup.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate agency
• Off-the-plan sales
• Property management services
• Buyers agent services
• Residential property sales

Headquarters

HQ city

Strathfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales, including new property sales, off-the-plan sales, and resale transactions.
2. Rental Management: Property management fees from managing rental properties across the Greater Sydney area.
3. Buyers Agent Services: Fee-based buyer representation services for property purchasers.
4. Commercial Property Services: Commercial property sales and leasing services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Whome Group is a Sydney-based real estate agency that sells new and off-the-plan residential properties, manages rental properties, provides buyers agent representation, and handles resale and commercial property transactions across the Greater Sydney metropolitan area. It is the exclusive sales agent for projects developed by DASCO Australia, including SENSO Epping, Danks St District Waterloo, and One Rose Roseville. The firm offers free property registration and free property appraisals as entry points for buyers and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Off-the-Plan Property Sales Specialist sales of new and off-the-plan residential apartments and townhouses in Sydney, including exclusive DASCO Australia projects such as SENSO Epping, Danks St District Waterloo, and One Rose Roseville. Targeted at individual property buyers, first home buyers, and investors.
• Residential Resale Services Sales of existing residential properties including apartments, houses, and townhouses across the Sydney metropolitan area. Targeted at individual sellers and buyers of established homes.
• Rental Property Management End-to-end rental property management services including tenant placement, ongoing management, and rent collection for residential properties across Sydney suburbs such as Leichhardt, Burwood, Homebush, Wentworth Point, Enfield, Ropes Crossing, Mascot, Wolli Creek, and Strathfield. Targeted at property owners and tenants in the Greater Sydney area.
• Buyers Agent Services Fee-based buyer representation services for property purchasers, assisting individual buyers with property search, evaluation, negotiation, and acquisition across the Sydney market.
• Commercial Property Services Commercial property sales and leasing services provided to commercial property owners, tenants, and investors in the Sydney market.
• Village Quarter Rouse Hill A 110-apartment off-the-plan residential project across 3 buildings with rooftop gardens and a community centre including tennis court, swimming pool, basketball court, gym, and function room, located at Rouse Hill Town Centre. Targeted at individual buyers and investors, now sold out.
• One Rose, Roseville A collection of 23 luxury off-the-plan residences in Roseville featuring a wellness retreat, electric car charging, high-tech car lifts, optional Gaggenau appliances, and a rooftop terrace. Targeted at luxury property buyers and owner-occupiers.
• Danks St District, Waterloo A mixed-use off-the-plan development in Waterloo offering 1, 2, and 3-bedroom apartments and a penthouse collection, with communal gardens, rooftop terracing with city views, 10-year latent defects insurance, and designer residences by four leading architects. Targeted at owner-occupiers and investors in inner Sydney.
• SENSO EPPING – Stage 1 A multi-generational resort-style off-the-plan community in Epping offering 1, 2, 3, and 4-bedroom residences and penthouses, with rooftop pools, outdoor meditation and yoga space, walking trails, and a gymnasium, located opposite Epping Metro Station. Targeted at families, downsizers, and investors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DASCO AustraliacoreStrategic or Co-development PartnerDASCO Australia is the exclusive developer and builder for Whome Group's off-the-plan projects. WhomeGroup is exclusively managing all sales for DASCO projects including SENSO Epping, Danks St District Waterloo, One Rose Roseville, Village Quarter Rouse Hill, and Azure projects. DASCO Australia holds a 4.5 Gold Star iCIRT rating, indicating verified quality and reliability as a builder and developer.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ray White: Largest Australian residential real estate network with sales, rental management, and project marketing across Sydney. Competes with Whome on off-the-plan project sales and broader brokerage services, but at national scale and franchised breadth.
• LJ Hooker: National Australian real estate franchise offering residential sales, property management, and project marketing. Competes directly with Whome across Sydney off-the-plan and rental management, with much broader geographic reach.
• Raine & Horne: Established Australian real estate network offering residential sales, project marketing, and property management across NSW. Competes with Whome on off-the-plan mandates and Sydney-wide rental portfolios.

Direct peers

• Belle Property: Premium Australian residential real estate brand with strong Sydney presence, offering sales, property management, and project marketing. Overlaps with Whome on off-the-plan sales and buyers agency in higher-end Sydney submarkets.
• DiJones: Premium Sydney residential real estate agency offering sales, leasing, property management, and buyers agency. Direct competitor to Whome in Sydney apartment sales and buyer representation.
• McGrath Estate Agents: Sydney-headquartered residential real estate agency focused on premium and high-density apartment sales, with strong off-the-plan and project marketing capability. Direct competitor to Whome in the Sydney new-project sales and inner-suburb market.
• Cobden & Hayson: Inner-west Sydney residential real estate agency with project marketing and property management. Comparable to Whome in Sydney geographic concentration and off-the-plan / apartment sales expertise.
• Richards & Wrench (R&W): Long-established Sydney residential real estate brand offering sales, rentals, and project marketing. Comparable to Whome in Sydney suburban footprint and apartment/project sales focus.
• Morton Real Estate: Sydney-focused independent residential agency with project marketing, sales, and property management. Comparable to Whome in scale and geographic concentration, competing in similar inner-west and north-shore Sydney submarkets.

Regional players

• Shead Property: Sydney north-shore and upper north-shore residential real estate agency. Comparable to Whome in regional focus on Sydney luxury and family home segments, including project marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrohihSZU5EJGCuXJBkuexQ/featured
• Facebookfacebook.com/WhomeGroup-103495505780187
• LinkedInlinkedin.com/company/whome-group
• Instagraminstagram.com/whomegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whome Group